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Category: Creativity

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  • Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too

    Rs. 2,690.00
    or 3 X Rs.896.67 with

    Gary Vaynerchuk

     

    “Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson

     

    “The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat

     

    “Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer

     

    Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA

     

    “If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”

     

    In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.

     

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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    Alien Thinking: How to Bring Your Breakthrough Ideas to Life

    Rs. 2,490.00
    or 3 X Rs.830.00 with

    Cyril Bouquet, Jean-Louis Barsoux & Michael Wade

     

    “Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it.”―Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

     

    ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas.”―Bernard Roth, academic director of the Stanford d.school and author of The Achievement Habit

     

    “Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process.”―Alex Osterwalder, author of the two-million copy bestseller Business Model Generation

     

    “In today’s fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs.”―Robert Rosenberg, retired CEO of Dunkin’ Donuts and author of Around the Corner to Around the World

     

    “I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation.”―Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa

     

    ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations.”―Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS

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    Abundance: The Inner Path To Wealth

    Rs. 3,490.00
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    Deepak Chopra

     

    “Abundance: The Inner Path to Wealth” by Deepak Chopra is a book that explores wealth and abundance from a spiritual perspective. Chopra offers insights and practices to cultivate a mindset of abundance and unlock inner wealth, drawing from his expertise in mind-body medicine and spirituality. With practical tools and profound wisdom, this book provides a holistic approach to wealth creation.

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    This is Marketing: You Can’t Be Seen Until You Learn to See

    Rs. 4,190.00
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    Seth Godin

     

    #1 Wall Street Journal Bestseller & Instant New York Times Bestseller.

     

    Discover a game-changing approach to marketing, sales, and advertising in Seth Godin’s ‘This is Marketing’. In this compact and accessible book, Godin shares his core marketing wisdom to help you do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Learn how to build trust and permission with your target market, master the art of positioning, and understand the surprising role of tension in decision-making. With insightful examples and jargon-free prose, this book is a must-read for anyone interested in understanding how and why people buy things or change their habits. If you enjoyed ‘This is Marketing’, check out Seth Godin’s business classic, ‘Purple Cow’

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    The Artist’s Way

    Rs. 4,190.00
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    Julia Cameron

     

    “The Artist’s Way” is a best-selling book by Julia Cameron that has helped millions of people tap into their creativity and unlock their artistic potential. Through a 12-week program, Cameron offers practical tools, exercises, and techniques to help readers overcome creative blocks, unleash their imagination, and reignite their artistic passion. This book is widely regarded as a classic in the field of creativity and has inspired countless artists, writers, musicians, and other creative individuals to overcome self-doubt, cultivate their creativity, and live a more fulfilling and authentic creative life.

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    The Power to Get Things Done: Whether You Feel Like it or Not

    Rs. 1,290.00
    or 3 X Rs.430.00 with

    STEVE PHD LEVINSON

     

    “The Power to Get Things Done: Whether You Feel Like it or Not” is a self-help book that emphasizes the importance of taking action to achieve success, even when we don’t feel motivated. Written by Steve Levinson, Ph.D., the book provides practical strategies and techniques for developing the habit of taking action, setting clear goals, breaking tasks into manageable steps, and overcoming obstacles such as fear and self-doubt. It has been praised for its practicality and motivation to take action towards goals.

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  • Speeches that Shaped the World flashbooks.lk
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    Speeches that Shaped the World

    Rs. 1,690.00
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    Alan J. Whiticker

     

    53 Speeches from great leaders M. K. GANDHI, NELSON MANDELA, STEVE JOBS, STEPHEN HAWKING, MALALA YOUSAFZAI, BARACK OBAMA and others. The passing of time allows many speeches to take on a deeper meaning and poignancy. Others have become an iconic part of our times.

     

    Alan J. Whiticker’s Speeches that Shaped the World is a collection of the most potent and memorable speeches throughout history. These speeches highlight recurring themes such as politics and power, war and peace, civil rights and human rights. What they all have in common is the power to inspire—emotionally, politically and socially.In this brilliant collection, many of history’s greatest orators and pivotal moments are featured. These speeches shaped and changed the world. Different eras and many nations are represented, with several speeches from famous women—speeches of clarity and hope. Along with famous names like John F. Kennedy, Martin Luther King, Franklin D. Roosevelt, Winston Churchill, Mahatma Gandhi, Nelson Mandela, Margaret Thatcher and Hillary Clinton there are also lesser known orators who are remembered for making their mark on history.

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    Now You’re Talking: Human Conversation from the Neanderthals to Artificial Intelligence

    Rs. 2,690.00
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    Trevor Cox

     

    “The spectrum of sounds humans emit are not only the lifeblood of conversation—they are central to our sense of who we are and where we come from. In his book Now You’re Talking, acoustic engineer and BBC radio presenter Trevor Cox zooms in on the basic mechanics of our vocal abilities, broadly surveys the ways our speaking voices define and reflect identity, and asks what it means when this most human quality can be replicated by computers.” —Psychology Today

     

    “A lucid look at the science behind human communication . . . The greatest takeaway from the book is the welcome thought that our best moments as human communicators are in ordinary conversations, ‘quotidian activity that allows knowledge about how to survive and thrive to be passed between us.’ There’s lots to ponder in Cox’s geekily entertaining exploration of how we acquire our voices and understand those of others.” —Kirkus Reviews

     

    “A lively, intelligent and persuasive history of speech.” —Laura Freeman, The Times

     

    “Illuminating . . . Cox knows how to make his subject sing.” —Sebastian Shakespeare, Daily Mail

     

    “Cox proves an affable guide, and his sharp history will give casual science buffs a lot to talk about.” —Publishers Weekly

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    Several Short Sentences About Writing

    Rs. 2,690.00
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    Verlyn Klinkenborg

     

    “Powerful . . . each sentence miraculously contains an idea or insight that lesser writers would have milked for several pages.” —Pittsburgh Post-Gazette

     

    “This is a very interesting little book about writing. Modest. Learned. Good-natured. Direct and sympathetic to its readers. You don’t even have to read it front to back (probably you couldn’t, anyway). You can just open it anywhere—as I did—and take away something useful.” —Richard Ford

     

    An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg.

     

    Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.

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    How to Be a Math Magician

    Rs. 1,490.00
    or 3 X Rs.496.67 with

    Aditi Singhal, Sudhir Singhal

     

    Mathematics is an integral part of our life but many of us think of it only as a subject to be studied in school or college. In this book, Aditi and Sudhir Singhal, renowned maths educators, demystify mathematical principles and outline fascinating, fun and easy-to-learn techniques to excel in this field. Divided into two parts, How to Be a Mathemagician is a double-sided book that packs twice the punch, with one section containing tricks and delightful activities, and the other stimulating problem-solving steps to simplify calculations, quirky maths facts and much more. Meant for all age groups— students, teachers and parents alike — How to Be a Mathemagician will make you fall in love with the world of numbers.

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    HDFC Bank 2.0: From Dawn to Digital

    Rs. 2,690.00
    or 3 X Rs.896.67 with

    Tamal Bandyopadhyay

     

    “Tamal combines his financial knowledge, eye for detail, and an excellent storytelling style to create a vivid portrait of India’s most valued bank and its path to the future.” –NANDAN NILEKANI, Co-founder and Chairman of Infosys and Founding Chairman of UIDAI

     

    “Tamal has enthusiastically documented the epiphany that HDFC Bank’s leadership had in starting out on their digital journey. India is set for seismic changes to day-to-day banking over the next few years and banks who don’t commit to fully re-engineering their practice around becoming a technology company that delivers real-time, contextual banking experiences will wither on the vine. HDFC Bank has made a solid start on this journey, but the final chapter has not yet been written.” –BRETT KING, Founder, Moven and bestselling author of Bank 4.0

     

    The seeds of change were sown in September 2014, when HDFC Bank MD Aditya Puri went to Silicon Valley to meet the brightest tech minds in the world. By the time he got back, he knew exactly what needed to be done.

     

    It was time for a revolution. Instead of waiting to be disrupted by fintech companies, HDFC Bank went all out to disrupt itself, recasting its role and scope on a scale that has never been attempted before. In one of the biggest transformations ever undertaken in any business, HDFC Bank wants to become a platform facilitating a financial experience.

     

    Tamal Bandyopadhyay chronicles HDFC Bank’s own digital disruption exercise through the very people who drove it, narrating a story that’s as compelling as unique in India’s financial system. With his keen eye for detail, deep knowledge of banking and unparalleled storytelling ability, Bandyopadhyay recounts the journey of India’s most valued lender from a life cycle bank to a lifestyle bank.

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    Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

    Rs. 2,390.00
    or 3 X Rs.796.67 with

    Ken Auletta

     

    “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

     

    “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

     

    “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

     

    “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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    Zen: The Art of Simple Living

    Rs. 3,890.00
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    Shunmyo Masuno

     

    Subtle Shifts in Your Habits and Perspectives, All You Need to Live Simple

     

    Does for mental clutter what Marie Kondo has done for household clutter: pare down and simplify . . . A bestseller in Japan, this will certainly resonate with fans of Zen practice, or those simply looking to declutter a busy mind ― Publishers Weekly

     

    Full of the simplest yet richest rituals to adopt in order to live a long and happy life, this book of wisdom is a soothing balm of peace for anyone living in the busy modern world ― Psychologies

     

    You don’t have to be into Japanese Zen Buddhism to appreciate this very prettily illustrated book of concise and nonjudgmental life lessons. It doesn’t require long reading times – the bitesize paragraphs are perfect as quick bedtime reading or as an anti-anxiety boost first thing in the morning. ― Real Homes

     

    Brings the spirit of Zen Buddhism to everyday life . . . 100 snack-size Zen activities you can do daily to add more calm to your life ― Daily Telegraph

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    The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

    Rs. 3,690.00
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    Robert Iger

     

    • #1 NEW YORK TIMES BESTSELLER
    • A SUNDAY TIMES BOOK OF THE YEAR 2019
    • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR

     

    One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates

     

    “Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg

     

    “People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code

     

    “I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead

     

    Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019

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    Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-Solving

    Rs. 2,990.00
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    Pavan Soni

     

    ‘Time has come that design thinking be applied beyond products, beyond customers and beyond specific functions. We at Bigbasket try that every single day, and I wish you do the same. This book would serve as a definitive guide in your journey to embrace design thinking in totality’ — Hari Menon, co-founder & CEO, Bigbasket.com

     

    A fresh perspective on design thinking with important added elements, namely inspiration and scale. As new opportunities in a dramatically different world are explored, one will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort from Dr Pavan Soni!’ — Dr R.A. Mashelkar, FRS, National Research Professor

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    How Innovation Works

    Rs. 2,490.00
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    Matt Ridley

     

    An insightful and charming exploration of questions that range from the truly profound (How does our species capture energy to stave off decay and death?) to the merely fascinating (Why did it take us so long to invent the wheeled suitcase?)’ — Steven Pinker, Johnstone Professor, Harvard University, and author of Enlightenment Now

     

    ‘In this insightful and delightful book, Matt Ridley explores the wondrous causes of innovation, the force that drives our modern economy. He shows that it’s a team sport, but one that features many colourful stars. It’s a joy to tag along with him as he mines the history of human advances to discover nuggets of useful lessons’ –Walter Isaacson, author of Steve Jobs

     

    ‘From the Stone Age to smartphones and from farming to fission, Matt Ridley demonstrates with a plethora of examples how innovation has changed and, for the most part, improved the human condition, despite repeated resistance and frequent failure. Given the freedom of thought that innovation needs, he argues, we can ensure the survival of the planet. We abandon it or constrain it at our peril’ —Sir Tim Laurence, Chairman of English Heritage

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    Steve Jobs: The Exclusive Biography

    Rs. 2,690.00
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    Walter Isaacson

     

    • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2012)
    • Goodreads Choice Award for History & Biography (2011)
    • Premio Know Square (2011)

     

    ‘This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject’ – Telegraph

     

    Based on more than forty interviews with Steve Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, and colleagues – this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.

     

    Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

     

    Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

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    Around the World in 80 Books

    Rs. 2,690.00
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    David Damrosch

     

    ‘Restlessly curious, insightful, and quirky, David Damrosch is the perfect guide to a round-the-world adventure in reading’ — Stephen Greenblatt

     

    It is always a pleasure to talk about books with David Damrosch, who has read all of them, and he is so eloquent and understanding about them all — Orhan Pamuk

     

    A hymn to the unifying power of literature… Around the World in 80 Books takes us on a tour of the author’s global head, and while expanding our knowledge it enlarges our capacity for fellow-feeling — Peter Conrad ― Observer

     

    A transporting and illuminating voyage around the globe, told through eighty classic and modern books

     

    Inspired by Jules Verne’s hero Phileas Fogg, David Damrosch, chair of Harvard’s Department of Comparative Literature and founder of Harvard’s Institute for World Literature, set out to counter a pandemic’s restrictions on travel by exploring eighty exceptional books from around the globe. Following a literary itinerary from London to Venice, Tehran and points beyond, and via authors from Woolf and Dante to Nobel prizewinners Orhan Pamuk, Wole Soyinka, Mo Yan and Olga Tokarczuk, he explores how these works have shaped our idea of the world, and the ways the world bleeds into literature.

     

    To chart the expansive landscape of world literature today, Damrosch explores how writers live in two very different worlds: the world of their personal experience, and the world of books that have enabled great writers to give shape and meaning to their lives. In his literary cartography, Damrosch includes compelling contemporary works as well as perennial classics, hard-bitten crime fiction as well as haunting works of fantasy, and the formative tales that introduce us as children to the world we’re entering. Taken together, these eighty titles offer us fresh perspective on perennial problems, from the social consequences of epidemics to the rising inequality that Thomas More designed Utopia to combat and the patriarchal structures within and against which many of these books’ heroines have to struggle, from the work of Murasaki Shikibu a millennium ago to that of Margaret Atwood today.

     

    Around the World in 80 Books is a global invitation to look beyond ourselves and our surroundings, and to see our world and its literature in new ways.

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    The Six Secrets of Intelligence: Change the Way You Think About Thinking

    Rs. 1,990.00
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    Craig Adams

     

    ‘You may even find that you have the last word in arguments at home and in school, thanks to this introduction to logic and reasoning.’ —TES

     

    Some people have something to say in any conversation and can spot the hidden angles of completely unrelated problems; but how do they do it?

     

    So many books, apps, courses, and schools compete for our attention that the problem isn’t a lack of opportunity to sharpen our minds, it’s having to choose between so many options. And yet, more than two thousand years ago, the greatest thinker of Ancient Greece, Aristotle, had already discovered the blueprint of the human mind.

     

    Despite the fact that the latest cognitive science shows his blueprint to be exactly what sharpens our reasoning, subtlety of thought, and ability to think in different ways and for ourselves, we have meanwhile replaced it with a simplistic and seductive view of intelligence, education and the mind.

     

    Condensing that blueprint to six ‘secrets’, Craig Adams uncovers the underlying patterns of every discussion and debate we’ve ever had, and shows us how to be both harder to manipulate and more skilful in any conversation or debate – no matter the topic.

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    Buyology: Truth and Lies About Why We Buy

    Rs. 3,290.00
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    Martin Lindstrom

     

    • NEW YORK TIMES BESTSELLER

     

    A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”Time

     

    “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” The Washington Post

     

    Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

     

    “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

     

    “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start

     

    “Lindstrom’s research should be of interest to any company launching a new product or brand.”USA Today

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    Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

    Rs. 3,690.00
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    Ed Catmull

     

    • NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal

     

    “Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.”Charles Duhigg, author of The Power of Habit

     

    It’s one thing to be creative; it’s entirely another—and much more rare—to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.”Jim Collins, co-author of Built to Last and author of Good to Great

     

    “Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses—one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture.”Financial Times

     

    Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

     

    For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

     

    As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

     

    • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
    • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
    • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
    • The cost of preventing errors is often far greater than the cost of fixing them.
    • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
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  • Out of Stock

    My Inventions, Autobiography of Nikola Tesla

    Rs. 1,190.00
    or 3 X Rs.396.67 with

    Nikola Tesla

     

     

    One of the world’s most famous inventors and greatest minds, Nikola Tesla findings are the foundation of much of our modern-day technology and are indispensable to our understanding of electricity. Here is his story, in his own words. My Inventions, Tesla’s Autobiography was first published as a six-part series in the Electrical Examiner. Compiled and Edited by Ben Johnston, it is a record of his fascinating life, from his humble beginnings in Croatia, his collaboration with Thomas Edison, to his revolutionary breakthroughs and Discoveries that changed the world.

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  • Out of Stock

    How To Think: Understanding the Way We Decide, Remember and Make Sense of the World

    Rs. 4,290.00
    or 3 X Rs.1,430.00 with

    John Paul Minda

     

    Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction

     

    This book will get you thinking about thinking.

     

    We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.

     

    In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.

     

    Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.

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  • Creative Selection flashbooks.lk
    Out of Stock

    Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

    Rs. 3,290.00
    or 3 X Rs.1,096.67 with

    Ken Kocienda

     

    • WALL STREET JOURNAL BESTSELLER

     

    “Kocienda reveals the real secret of Steve Jobs’s leadership and Apple’s magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity.” Kim Scott, New York Times bestselling author of Radical Candor

     

    “Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems―and biggest risks―of the first iPhone was the development of a multi-touch keyboard. I placed this formidable responsibility squarely in Ken’s hands, and the success of the keyboard emerged from his insights, collaboration, and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches.” Scott Forstall, Original iPhone Software Team Leader and SVP iOS, Apple

     

    “I’d be interested in the behind-the-scenes story of any Apple product. But if there is one I’m most interested in, it’s the iPhone. Kocienda delivers just that, and it truly is extraordinary. This book is a must-read for anyone interested in how Apple actually creates its products.” ―John Gruber, Daring Fireball

     

    “I’ve literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn’t put it down.” Adam Lashinsky, New York Times bestselling author of Inside Apple

     

    “If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process―from generating ideas to doing a demo for Steve Jobs.” Adam Grant, New York Times bestselling author of OriginalsGive and Take, and Option B (with Sheryl Sandberg)

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  • Out of Stock

    Age-Proof your Brain: Sharpen your Memory in 7 Days

    Rs. 1,790.00
    or 3 X Rs.596.67 with

    Tony Buzan

     

    ‘Age-proof Your Brain’, by multi-million copy bestselling author Tony Buzan, offers revolutionary new techniques to help you develop and maintain the agility of your mind. Packed with quick exercises, brain tools and fascinating facts, you can start to think quicker and remember things more easily in as little as 7 days.

     

    Bestselling author Tony Buzan is back with a brilliant new book that offers simple and effective techniques to help you boost your memory and maximize your brain power in as little as a week. Full of fun and practical exercises, information bites and expert advice on nutrition and supplements, this book will change the way you think, forever!

     

    • Improve memory and concentration
    • Remember facts and figures with ease
    • Understand concepts and think laterally
    • Unlock the imagination
    • Achieve more in less time
    or 3 X Rs. 596.67 with Koko Koko
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    MASTERY

    Rs. 3,190.00
    or 3 X Rs.1,063.33 with

    Robert Greene

     

    The year’s surprise bestseller will doubtless appeal to all armchair megalomaniacs (Daily Mail)

     

     

    Beguiling … literate … fascinating … a wry primer for people who desperately want to be on top (People)

     

     

    Machiavelli has a new rival, and Sun-tzu had better watch his back (New York Times)

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