Category: Digital Marketing & E-commerce
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Showing all 28 results
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Advertising at the Crossroads
Rs. 3,290.00or 3 X Rs.1,096.67 with
John Philip Jones & Mary Baungartner Jones
The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.
In short: advertising is at a crossroads. The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow. Are advertising agencies and marketers prepared for the change? Is a mere tweak of existing operating methods sufficient? How is advertising to become digitally native?
Renowned marketing and advertising experts John Philip Jones and Mary Baumgartner Jones compare the US and Indian experiences to investigate what this shift has meant for the industry as well as for business in general. Advertising at the Crossroads is both a lucid guide to decision-making as well as a deeply researched and original look at this challenging and exciting new terrain
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In the Plex: How Google Thinks, Works, and Shapes Our Lives
Original price was: Rs. 3,490.00.Rs. 3,190.00Current price is: Rs. 3,190.00.or 3 X Rs.1,063.33 withSteven Levy
“Levy is America’s premier technology journalist. . . . He has produced the most interesting book ever written about Google. He makes the biggest intellectual challenges of computer science seem endlessly fun and fascinating. . . . We can expect many more books about Google. But few will deliver the lively, idea-based journalism of In the Plex.” —Siva Vaidhyanathan, The Washington Post
“Almost nothing can stop a remarkable idea executed well at the right time, as Steven Levy’s brisk-but-detailed history of Google, In the Plex, convincingly proves. . . . makes obsolete previous books on the company.” —Jack Shafer, The San Francisco Chronicle
“An instructive primer on how the minds behind the world’s most influential internet company function.” —Richard Waters, The Wall Street Journal
Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.
While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?
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Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too
Rs. 2,690.00or 3 X Rs.896.67 withGary Vaynerchuk
“Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson
“The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat
“Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer
Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA
“If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”
In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.
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100 Business Tools For Success: All The Management Models That Matter in 500 Words or Less
Rs. 2,290.00or 3 X Rs.763.33 withJeremy Kourdi
The world is full of business ideas.But how do you know which the best ones are?
And how do you find time to read them?
100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.
A must for all business professionals…
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
Original price was: Rs. 2,690.00.Rs. 2,190.00Current price is: Rs. 2,190.00.or 3 X Rs.730.00 withRaja Rajamannar
WALL STREET JOURNAL BESTSELLER
“This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills
“Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever
“Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.
“Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM
Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart
‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter
‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC
‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management
‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark
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DotCom Secrets: The Underground Playbook
Rs. 3,390.00or 3 X Rs.1,130.00 withRussell Brunson
“I’ve underlined something on almost every page! I wish I wrote this book―it’s really that good!” –Jeff Walker, #1 New York Times bestselling author of Launch
“This book is awesome! It was truly eye opening. I’ve been around for a long time and this is one of the few books that actually taught me some new stuff.” –Jim Edwards, founder of Guaranteed Response Marketing, LLC
“You can create all the content you want, but if you don’t have a funnel in place, you’re just blowing in the wind. Dotcom Secrets was instrumental in helping me create the funnels that I needed (and that I currently use), in order to generate over $250k in revenue every month.” –John Lee Dumas, founder and host of “Entrepreneur on Fire” podcast
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
DotCom Secrets is not just another “how-to” book on internet marketing.
This book is not about getting more traffic to your website―yet the secrets you’ll learn will help you to get exponentially more traffic than ever before.This book is not about increasing your conversions―yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.
Low traffic or low conversion rates are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).
What most businesses really have is a “funnel” problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you, or repelling them.
In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.
Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
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Winning In The Digital Age: Seven Building Blocks of a Successful Digital Transformation
Rs. 3,590.00or 3 X Rs.1,196.67 withNitin Seth
- Winner of the BBLF CK Prahalad Best Business Book Awards
- Best Business Book in the 2022 Globe Awards
- 2022 International Business Awards
- 2022 American Business Awards
- 2022 Axiom Business Book Awards.
The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow.
However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo.
He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: Why do firms fail at digital transformation? How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? How to best leverage the potential of digital technologies like AI and the Cloud? How do organizational capabilities and culture need to change? What new skills do leaders and young professionals need to build?
Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups – students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.
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Made in Future: A Story of Marketing, Media, and Content for our Times
Rs. 2,490.00or 3 X Rs.830.00 with -
Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You Can Possibly Handle
Rs. 3,990.00or 3 X Rs.1,330.00 withSabri Suby
$1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And will work for you.
How do I know? Well, five short years ago I was dead broke. I’d just started my business from a rented bedroom. With no more than $50 and an old computer that my girlfriend bought me. I was desperately searching for clients and practically “begging” people just to speak with me.
Fast-forward to today, I have 100,000+ customers in 83 countries and have generated $1.33 billion in sales using the ‘selling system’ contained in this book.
This is unlike any business book you’ve read. There is no fluff. Just hard-hitting strategies you can use RIGHT AWAY to dramatically grow sales for your business.
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Rs. 2,490.00or 3 X Rs.830.00 withAllan Dib
“Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life.” –Al Ries, author, Positioning: The Battle For Your Mind
“Going through the The 1-Page Marketing Plan process was one of the most valuable exercises for my business. I now have clarity and a plan for generating new business.” – Wadea Katrib, Commercial Partnership Consulting
“The 1-Page Marketing Plan is a game changer. It gives the small and medium sized business the ability to dominate their market. It’s full of insight, very well structured and easy to follow.” – Dimitri Temkin
“It’s often the simple things that are the most powerful. By using Allan’s simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing.” – Dr Ben Carvosso, The On Button
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The Start-up Way: How Entrepreneurial Management Transforms Culture and Drives Growth
Rs. 3,390.00or 3 X Rs.1,130.00 withEric Ries
“Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.” —–Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, co-author of Scaling Up Excellence, author of The Asshole Survival Guide.
“Startups are experiments — some are successful, some aren’t, but they’re the best way to bring new ideas to market. So how can a big company become more startup-like… or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries’ book shows you how.” ––Marc Andreessen, co-founder and partner at Andreessen Horowitz
“Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading.” —Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You
“Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.” ––Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg
“In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you.” ––Arianna Huffington, founder of The Huffington Post and founder and CEO of Thrive Global
“A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention.” ––Seth Godin, author of Linchpin
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From Ideas to Iconic Brands
Rs. 1,990.00or 3 X Rs.663.33 withGiles Lury
Inspiring stories of 101 amazing brands that changed the world
• Apple
• Coca-Cola
• Nike
• Starbucks
• Disney
• KFC
• Hallmark
• Mercedes
• Revlon
• Tupperware
• Banana Republic and many moreInspiring stories to help you build a bigger, better, stronger brand
A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.
The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.
Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
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Hooked: How to Build Habit-Forming Products
Rs. 3,890.00or 3 X Rs.1,296.67 withNir Eyal
- Goodreads Choice Award Nominee for Business Books (2014)
A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress
Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review
Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist
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Alibaba’s World: How One Remarkable Chinese Company Is Changing the Face of Global Business
Rs. 2,690.00or 3 X Rs.896.67 withPorter Erisman – Former Vice President, Alibaba
- Selected as one of the Best Business Books of 2015 by the Wall Street Journal
- THE INTERNATIONAL BESTSELLER
‘Fascinating . . . stories don’t get much better than Alibaba’s’ Financial Times
‘An absolute delight to read. Porter Erisman has crafted an insider’s loving portrayal of the world’s largest e-commerce site . . . If you like a well-written business yarn, read Alibaba’s World. It’s how the East was won’ New York Journal of Books
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Big Billion Startup: The Untold Flipkart Story
Rs. 2,790.00or 3 X Rs.930.00 withMihir Dalal
- Winner of Gaja Capital Business Book Prize 2020
The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live.
IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the
virtues of technology.Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.
Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.
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Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
Rs. 3,190.00or 3 X Rs.1,063.33 withChan Kim & Renee Mauborgne
- The New York Times bestseller.
- #1 Wall Street Journal bestseller.
Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage
An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes
Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal
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Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want
Original price was: Rs. 2,490.00.Rs. 2,190.00Current price is: Rs. 2,190.00.or 3 X Rs.730.00 withDaniel DiPiazza
“Rich20Something reminded me that my goals aren’t too far off, and that, regardless of my age, I can create a business that gives me freedom and great income!”–Arne Giske, founder, The Millennial Entrepreneur podcast
“Daniel DiPiazza gives you all the tools to build the foundation for your dreams to become a reality.”–Bruce Rodrigues de Jesus, entrepreneur
“I always knew I wanted to do something big but it wasn’t until I became part of Daniel’s community and started learning from him that I actually took action. Thanks to him and Rich20Something.com for inspiring and motivating me every day!”–Jordan Nicole Gill, founder, Jordan and Janes
“Daniel is a truly down-to-earth person who doesn’t mind getting in the trenches with you….I have seen my life–and business–grow tremendously due to the valuable knowledge I’ve obtained as part of the Rich20Something community.”–Andre Hill, CEO and award-winning producer
“Daniel’s support with the Rich20Something community and his insights are probably the #1 reason I’ve had the success I’ve experience in business so far.”–Robert James Collier, founder, Entrepreneurs Dinner
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The 22 Immutable Laws of Marketing
Rs. 1,990.00or 3 X Rs.663.33 withAl Ries, Jack Trout
Marketing gurus Al Ries and Jack Trout share over 40 years of expertise in this book, revealing the definitive rules that govern the world of marketing. With a historical overview and a focus on the future, they present 22 innovative techniques and tools for the international marketplace. Drawing on successful and failed marketing campaigns, the authors provide real-life examples, practical suggestions, and killer instincts to help companies thrive or fail. A must-read for anyone seeking marketing success.
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Ecommerce In A Week
Rs. 1,590.00or 3 X Rs.530.00 withNick Smith
In today’s rapidly changing working environment, e-commerce is more than just a buzzword – it’s a vital skill for career success. Digital marketing consultant Nick Smith shares his hard-earned wisdom and practical advice in this concise and accessible book. With a day-by-day approach, he covers topics such as setting up your online store, social media marketing, pay-per-click (PPC) marketing, search engine optimization (SEO), customer service, and creating an effective e-commerce marketing system. Whether you’re new to e-commerce or looking to enhance your skills, this book provides valuable insights for surviving and thriving in the digital world.
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Start With Why: How Great Leaders Inspire Everyone To Take Action
Rs. 2,990.00or 3 X Rs.996.67 withSimon Sinek
Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group
This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes
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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
Rs. 2,390.00or 3 X Rs.796.67 withKen Auletta
“Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times
“[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times
“Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson
“Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly
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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business
Rs. 2,790.00or 3 X Rs.930.00 withDonald Miller
‘I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business.’ – Amy Burgess, Marketing Consultant
‘My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.’ – Ian Stewart, Owner/Creative Director of Root Source Digital
‘A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. – Wes Gay, CEO Wayfinder
‘Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website.’ – Amy Schutte, Owner of Hudson and Co LLC
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Buyology: Truth and Lies About Why We Buy
Rs. 3,290.00or 3 X Rs.1,096.67 withMartin Lindstrom
- NEW YORK TIMES BESTSELLER
“A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time
“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post
“Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
“A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide
“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start
“Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today
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No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and our Culture
Original price was: Rs. 3,190.00.Rs. 2,390.00Current price is: Rs. 2,390.00.or 3 X Rs.796.67 withSarah Frier
- Winner of the FT & McKinsey Business Book of the Year Award 2020
- One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek
“Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works….The book manages to be clear-eyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now….we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back.” —New York Times
“No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness….Frier’s version of that story is rich with details, based on hundreds of interviews including sit-downs with the app’s co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences….The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg.” —NPR
“Deeply sourced….Frier delivers a compelling tale of jealousy…. The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of ‘creators.'” —Financial Times
“If Aaron Sorkin wants to make a sequel to the movie The Social Network, he has his source material right here. Frier, a tech journalist, was given enviable access to Instagram’s founders and other key players. The result is an inside-the-room chronicle of one of Silicon Valley’s most fascinating and fraught acquisitions. A tale of luck, smarts, and strategy, No Filter also reminds us how much business depends on personal chemistry or—in the case of Facebook’s Mark Zuckerberg and Instagram’s Kevin Systrom—the lack thereof. Just as intriguing is Frier’s clear-eyed commentary on what the rise of Instagram culture means.” —Inc, Top 10 New Business Books for 2020
“Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse.” —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter
“With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition, and intrigue—and part an anthropologist’s examination of modern life. Frier’s vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app’s success says about all of us.” —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
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Rethinking Competitive Advantage: New Rules for the Digital Age
Rs. 2,990.00or 3 X Rs.996.67 withRam Charan
From the million-copy-bestselling author of Execution
‘The most influential consultant alive.’ —Fortune
‘One of the world’s preeminent counselors to CEOs.’ ––Harvard Business Review
‘Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.’ ― Forbes
‘I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.’ ― Inc.
‘One of the world’s most renowned management consultants and authors.’ —Fast Company
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Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
Rs. 2,990.00or 3 X Rs.996.67 withRussell Brunson
- WALL STREET JOURNAL AND USA TODAY BESTSELLER!
“Best book ever for marketing your business. And not just for online marketing. This book goes into so much detail and is perfect for any business. How to tell stories to make sales. How to be the EXPERT in your Niche.” ― J. Paterson
“I lost $$thousands more running ads trying to figure out what I was missing… until I came across this book.” ― Nicole K.
Find Your Message, Build A Tribe, And Change The World…
Founder of Click Funnels, Russell Brunson shares how he’s sold close to $400 million by building a mass movement of entrepreneurs who paid to hear his message.
It doesn’t matter what message, product, or service you are selling online, if you don’t build a mass movement of people who will pay to hear your mes- sage, it’s unlikely you will achieve success.
Expert Secrets Will Help You Too
- Find your voice and give you the confidence to become a leader…
- Build a mass movement of people whose lives you can affect…
- Make this calling a career, where people will pay you for your advice…
- Your message has the ability to change someone’s life.
The impact that the right message can have on someone at the right time in their life is immeasurable.
It could help to save marriages, repair families, change someone’s health, grow a company or more…
But only if you know how to get it into the hands of the people whose lives you have been called to change.
Expert Secrets will put your message into the hands of people who need it.
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Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It
Original price was: Rs. 3,490.00.Rs. 3,290.00Current price is: Rs. 3,290.00.or 3 X Rs.1,096.67 withTien Tzuo
- SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR
- INNOVATION AND ENTREPRENEURSHIP AWARD
Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous — Nir Eyal ― author of Hooked: How to Build Habit-Forming Products
Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation–and the real opportunity–is just beginning
Today’s consumers prefer the advantages of access over the hassles of ownership. It’s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You’ll have to reinvent your company from the inside out — from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we’ll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world’s largest subscription finance platform, Subscribed is the book that explains how this shift really works — and how business leaders can prepare and prosper.
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Digital Body Language: How to Build Trust and Connection, No Matter the Distance
Rs. 2,990.00or 3 X Rs.996.67 withErica Dhawan
- An instant Wall Street Journal Bestseller
‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B
‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human
“This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice
“This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times
“Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist
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