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Category: Education & Research

Showing 61–102 of 102 results

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The Price of Inequality
Original price was: Rs. 3,690.00.Current price is: Rs. 2,590.00.
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Joseph Stiglitz

A forceful argument against America’s vicious circle of growing inequality by the Nobel Prize–winning economist.

“A definitive examination of inequality’s effects not only on the economy, but on democracy and globalization.”
― The Daily Beast

“Stiglitz’s ideas in this book will prompt wide discussion and debate.”
― Booklist

“An impassioned argument backed by rigorous economic analysis.”
― Kirkus Reviews (starred review)

“The single most comprehensive counterargument to both Democratic neoliberalism and Republican laissez-faire theories…Stiglitz’s contribution…to the public debate cannot be overestimated.”
― Thomas B. Edsall, New York Times Book Review

“A model of clarity.”
― Jared Bernstein, Rolling Stone

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Being Mortal: Medicine and What Matters in the End
Rs. 1,790.00
or 3 X Rs.596.67 with
Atul Gawande

Named a Best Book of the Year by The Washington Post, The New York Times Book Review, NPR, and Chicago Tribune.

“American medicine, Being Mortal reminds us, has prepared itself for life but not for death. This is Atul Gawande’s most powerful–and moving–book.” ―Malcolm Gladwell

“Being Mortal left me tearful, angry, and unable to stop talking about it for a week. . . . A surgeon himself, Gawande is eloquent about the inadequacy of medical school in preparing doctors to confront the subject of death with their patients. . . . it is rare to read a book that sparks with so much hard thinking.” ―Nature

Medicine has triumphed in modern times, transforming the dangers of childbirth, injury, and disease from harrowing to manageable. But when it comes to the inescapable realities of aging and death, what medicine can do often runs counter to what it should.

Through eye-opening research and gripping stories of his own patients and family, Gawande reveals the suffering this dynamic has produced. Nursing homes, devoted above all to safety, battle with residents over the food they are allowed to eat and the choices they are allowed to make. Doctors, uncomfortable discussing patients’ anxieties about death, fall back on false hopes and treatments that are actually shortening lives instead of improving them.

In his bestselling books, Atul Gawande, a practicing surgeon, has fearlessly revealed the struggles of his profession. Here he examines its ultimate limitations and failures―in his own practices as well as others’―as life draws to a close. Riveting, honest, and humane, Being Mortal shows how the ultimate goal is not a good death but a good life―all the way to the very end.
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The Tipping Point: How Little Things Can Make a Big Difference
Rs. 1,990.00
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Malcolm Gladwel

‘Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better’ — George Stephanopoulos

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

“A fascinating book that makes you see the world in a different way.”―Fortune

“Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide.”―San Francisco Chronicle

“Undeniably compelling. . . terrifically rewarding.”―Claire Dederer, Seattle Times

“As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation.”―Aaron Gell, Time Out

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics.

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Against All Odds: The IT Story Of India
Rs. 3,890.00
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S. Kris Gopalakrishnan, N. Dayasindhu, Krishnan Narayanan

‘Our IT industry has placed India on the global centre stage. This book captures the spirit of a confident India and is an inspiration for all of us. ANAND MAHINDRA Chairman, Mahindra Group

The historic ascent of India’s IT sector can now be better understood thanks to Kris Gopalakrishnan’s research and compelling narrative. SATYA NADELLA Chairman and Chief Executive Officer, Microsoft

This book is the first written-down history of IT in India. It is a seminal contribution to advancement of the research of technology historians and the success of entrepreneurs. NARAYANA MURTHY Founder, Infosys-

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Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-Solving
Rs. 2,990.00
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Pavan Soni

‘Time has come that design thinking be applied beyond products, beyond customers and beyond specific functions. We at Bigbasket try that every single day, and I wish you do the same. This book would serve as a definitive guide in your journey to embrace design thinking in totality’ — Hari Menon, co-founder & CEO, Bigbasket.com

‘A fresh perspective on design thinking with important added elements, namely inspiration and scale. As new opportunities in a dramatically different world are explored, one will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort from Dr Pavan Soni!’ — Dr R.A. Mashelkar, FRS, National Research Professor

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The God Equation: The Quest for a Theory of Everything
Rs. 2,990.00
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Michio Kaku

[Kaku] attempts to bring the dizzying concepts of multidimensional realms within reach of the general reader … It’s a majestic story, and Kaku tells it well. — David Bodanis ― Financial Times

A clear and accessible examination of the quest to combine Einstein’s general relativity with quantum theory to create an all-encompassing “theory of everything” about the nature of the universe. — Andrew Anthony ― The Observer

Kaku elucidates esoteric mathematics with graspable, real-life illustrations, and explains how breakthroughs in theoretical physics have had a tangible impact on human experience … The result is both mind-bending and surprisingly readable. — Pippa Bailey ― New Statesman

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How Innovation Works
Original price was: Rs. 2,890.00.Current price is: Rs. 2,490.00.
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Matt Ridley

‘An insightful and charming exploration of questions that range from the truly profound (How does our species capture energy to stave off decay and death?) to the merely fascinating (Why did it take us so long to invent the wheeled suitcase?)’ — Steven Pinker, Johnstone Professor, Harvard University, and author of Enlightenment Now

‘In this insightful and delightful book, Matt Ridley explores the wondrous causes of innovation, the force that drives our modern economy. He shows that it’s a team sport, but one that features many colourful stars. It’s a joy to tag along with him as he mines the history of human advances to discover nuggets of useful lessons’ –Walter Isaacson, author of Steve Jobs

‘From the Stone Age to smartphones and from farming to fission, Matt Ridley demonstrates with a plethora of examples how innovation has changed and, for the most part, improved the human condition, despite repeated resistance and frequent failure. Given the freedom of thought that innovation needs, he argues, we can ensure the survival of the planet. We abandon it or constrain it at our peril’ —Sir Tim Laurence, Chairman of English Heritage

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Divided: Why We’re Living in an Age of Walls
Original price was: Rs. 3,590.00.Current price is: Rs. 2,990.00.
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Tim Marshall

New from the No.1 Sunday Times bestselling author of Prisoners of Geography We feel more divided than ever. This riveting analysis tells you why. Walls are going up. Nationalism and identity politics are on the rise once more. Thousands of miles of fences and barriers have been erected in the past ten years, and they are redefining our political landscape.

There are many reasons why we erect walls, because we are divided in many ways: wealth, race, religion, politics. In Europe the ruptures of the past decade threaten not only European unity, but in some countries liberal democracy itself. In China, the Party’s need to contain the divisions wrought by capitalism will define the nation’s future. In the USA the rationale for the Mexican border wall taps into the fear that the USA will no longer be a white majority country in the course of this century.

Understanding what has divided us, past and present, is essential to understanding much of what’s going on in the world today. Covering China; the USA; Israel and Palestine; the Middle East; the Indian Subcontinent; Africa; Europe and the UK, bestselling author Tim Marshall presents a gripping and unflinching analysis of the fault lines that will shape our world for years to come.

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The Library: A Fragile History
Rs. 4,090.00
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Arthur der Weduwen and Andrew Pettegree

A SUNDAY TIMES NON-FICTION BOOK OF THE YEAR

This sweeping bookish history has something for everyone … it is a glorious reminder that books are borderless and boundless and libraries priceless, in all senses — Lucy Atkins, Best literary non-fiction books 2021 ― The Times

Outstanding … a history of libraries from the ancient world to yesterday, it is fetchingly produced and scrupulously researched – a perfect gift for bibliophiles everywhere — Professor John Carey ― The Sunday Times

Famed across the known world, jealously guarded by private collectors, built up over centuries, destroyed in a single day, ornamented with gold leaf and frescoes or filled with bean bags and children’s drawings – the history of the library is rich, varied and stuffed full of incident.

In this, the first major history of its kind, Andrew Pettegree and Arthur der Weduwen explore the contested and dramatic history of the library, from the famous collections of the ancient world to the embattled public resources we cherish today. Along the way, they introduce us to the antiquarians and philanthropists who shaped the world’s great collections, trace the rise and fall of fashions and tastes, and reveal the high crimes and misdemeanours committed in pursuit of rare and valuable manuscripts.
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What’s The Use?: The Unreasonable Effectiveness Of Mathematics
Rs. 3,490.00
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Professor Ian Stewart

Praise for Ian Stewart: ‘Humbling and inspiring. Stewart shows with his typical clarity how the power of pure thought has shaped our world for over two millennia — Jim Al-Khalili ― FRS

This is not pure maths. It is maths contaminated with wit, wisdom, and wonder … A mind-boggling journey from the ultra trivial to the profound ― New Scientist

Captivating … Ian Stewart shows us how math makes the world – and the rest of the universe – go round — Steven Strogatz, Professor of Mathematics, Cornell University

Stewart has served up the instructive equivalent of a Michelin-starred tasting menu — Tim Radford ― Guardian

Richly informative [and] revealing … If you believe mathematics offers little of practical use, Stewart is back to show you the error of your ways ― Kirkus

This is a superb Cabinet of Mathematical Curiosities that deserves a place with the classics of the genre. ― Mathematics Today

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Statistics Without Tears: An Introduction For Non-Mathematicians
Rs. 3,390.00
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Derek Rowntree

THE CLASSIC GUIDE, NOW FULLY REVISED AND UPDATED

Why do we need Statistics? What do terms like ‘dispersion’, ‘correlation’, ‘normal distribution’ and ‘significance’ actually mean? How can I learn how to think statistically?

This bestselling introduction is for anyone who wants to know how statistics works and the powerful ideas behind it. Teaching through words and diagrams instead of requiring you to do complex calculations, assumes no expert knowledge and makes the subject accessible even to readers who consider themselves non-mathematical.

This clear and informative ‘tutorial in print’ includes questions for you to respond to in light of what you have read so far, ensuring your developing ability to think statistically.

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A Life on Our Planet: My Witness Statement and a Vision for the Future
Rs. 2,690.00
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David Attenborough

Goodreads Choice Award for Science & Technology (2020)

‘Read this book to learn, but also to honour the man. We shall never see his like again.’ – Sunday Times

“The eminent traveler and naturalist delivers a combination of memoir and manifesto, the first leisurely, the second earnest….Recognizing that we are at a tipping point, Attenborough is refreshingly optimistic, noting that one thing humans do well is solve problems. Anyone concerned with the planet’s ecological future will want to spend time with this excellent book.“―Kirkus Reviews, starred review

In this scientifically informed account of the changes occurring in the world over the last century, award-winning broadcaster and natural historian shares a lifetime of wisdom and a hopeful vision for the future.

See the world. Then make it better.

I am 93. I’ve had an extraordinary life. It’s only now that I appreciate how extraordinary.

As a young man, I felt I was out there in the wild, experiencing the untouched natural world – but it was an illusion. The tragedy of our time has been happening all around us, barely noticeable from day to day — the loss of our planet’s wild places, its biodiversity.

I have been witness to this decline. A Life on Our Planet is my witness statement, and my vision for the future. It is the story of how we came to make this, our greatest mistake — and how, if we act now, we can yet put it right.

We have one final chance to create the perfect home for ourselves and restore the wonderful world we inherited.

All we need is the will to do so.
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Entangled Life: How Fungi Make Our Worlds, Change Our Minds and Shape Our Futures
Original price was: Rs. 3,790.00.Current price is: Rs. 2,990.00.
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Merlin Sheldrake

Astonishing… It seems somehow to tip the natural world upside down ― Observer

Riveting and surprising at every turn… A sensory as well as an intellectual pleasure ― New Statesman

A true masterpiece, a thrilling and fascinating insight into the living world, beautifully written, entertaining, funny, and inspiring, while representing science carefully and responsibly. I hope and trust that it will become an instant classic — GEORGE MONBIOT

A revelation… Sheldrake engages us in a miraculous web of connections, interactions and communication that changes the way we need to look at life, the planet and ourselves –– ISABELLA TREE, author of Wilding

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Noise: A Flaw in Human Judgement
Rs. 3,490.00
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Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

The Sunday Times bestseller

From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

“The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

“Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

“The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

“Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

“Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
―Annie Duke, author of Thinking in Bets

“Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

“In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

“The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

“Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

“A tour de force of scholarship and clear writing.”―New York Times

“Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

“Compelling…A humbling lesson in inaccuracy.”―Financial Times

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Capital (Das Capital)
Rs. 4,490.00
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Karl Marx

Capital is a critical analysis of capitalism as political economy and how it is the precursor of the socialist mode of production. Karl Marx proposes that the motivating force of capitalism is in the exploitation of labour, whose unpaid work is the ultimate source of profit and surplus value. The employer can claim right to the profits (new output value), because he or she owns the productive capital assets (means of production), which are legally protected by the State through property rights. In producing capital (money) rather than commodities (goods and services), the workers continually reproduce the economic conditions by which they labour. Capital proposes an explanation of the “laws of motion” of the capitalist economic system, from its origins to its future, by describing the dynamics of the accumulation of capital, the growth of wage labour, the transformation of the workplace, the concentration of capital, commercial competition, the banking system, the decline of the profit rate and land-rents.

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Artificial Intelligence: A Guide for Thinking Humans
Rs. 3,290.00
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Melanie Mitchell

‘If you think you understand AI and all of the related issues, you don’t. By the time you finish this exceptionally lucid and riveting book you will breathe more easily and wisely’ – Michael Gazzaniga, author of The Consciousness Instinct

Computers are capable of feats of astonishing intelligence, while at the same time lacking any semblance of common sense. Melanie Mitchell takes us through an enlightening tour of how artificial intelligence currently works, and how it falls short of true human understanding — Sean Carroll, author of The Big Picture

Melanie Mitchell writes about AI with a warm, friendly voice and an unpretentious brilliance that no machine could hope to match… for now — Steven Strogatz, author of The Joy of X

A leading computer scientist brings human sense to the AI bubble

No recent scientific enterprise has been so alluring, terrifying and filled with extravagant promise and frustrating setbacks as artificial intelligence. Writing with clarity and passion, leading AI researcher Melanie Mitchell offers a captivating account of modern-day artificial intelligence.

Flavoured with personal stories and a twist of humour, Artificial Intelligence illuminates the workings of machines that mimic human learning, perception, language, creativity and common sense. Weaving together advances in AI with cognitive science and philosophy, Mitchell probes the extent to which today’s ‘smart’ machines can actually think or understand, and whether AI even requires such elusive human qualities at all.

Artificial Intelligence: A Guide for Thinking Humans provides readers with an accessible and clear-eyed view of the AI landscape, what the field has actually accomplished, how much further it has to go and what it means for all of our futures.

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The Six Secrets of Intelligence: Change the Way You Think About Thinking
Original price was: Rs. 2,490.00.Current price is: Rs. 1,990.00.
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Craig Adams

‘You may even find that you have the last word in arguments at home and in school, thanks to this introduction to logic and reasoning.’ —TES

Some people have something to say in any conversation and can spot the hidden angles of completely unrelated problems; but how do they do it?

So many books, apps, courses, and schools compete for our attention that the problem isn’t a lack of opportunity to sharpen our minds, it’s having to choose between so many options. And yet, more than two thousand years ago, the greatest thinker of Ancient Greece, Aristotle, had already discovered the blueprint of the human mind.

Despite the fact that the latest cognitive science shows his blueprint to be exactly what sharpens our reasoning, subtlety of thought, and ability to think in different ways and for ourselves, we have meanwhile replaced it with a simplistic and seductive view of intelligence, education and the mind.

Condensing that blueprint to six ‘secrets’, Craig Adams uncovers the underlying patterns of every discussion and debate we’ve ever had, and shows us how to be both harder to manipulate and more skilful in any conversation or debate – no matter the topic.

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(2 Books in 1) Think Like Einstein & Learn Like Einstein
Rs. 1,690.00
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Peter Hollins

Develop clarity of thought. Avoid analysis paralysis. Make better decisions. Gain the mental edge on anyone and never miss a beat.
Clear and effective thinking clashes with most of our instincts and habits. Think Like Einstein will shine a light onto the mistakes you’ve been making and show you how to defeat them once and for all.

Learn to think outside the box.
Think Like Einstein is a scientifically proven guide for improving your critical thinking skills and developing a sense of intuition and judgment. You will learn how to attack problems from a multitude of angles and generate solutions that previously seemed impossible.

This book is not a simple list of tips – it is full of 100% actionable insights into human psychology and action patterns. Discover what is holding you back from quick strategic thinking and decision making that can make huge differences in your life.

Analyze situations, people, and data better.
Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success.

Create consistent flashes of insight in your daily life.
• Discover the four types of obstacles to clear thinking.
• What Mozart, Chess, and brain training programs mean for you.
• How an ancient Greek method can help you discover your information gaps.
• How to make optimal decisions with the given information.

Work smarter; not harder. Improve your focus and productivity.
• How to help your brain perform at its peak.
• How to think creatively in any situation.
• Understanding everyday data, statistics, and probabilities.
• Einstein’s most effective thinking technique.

These are the skills that allow you to live the life you want.
It was Socrates himself who once said, “The unexamined life is not worth living.”

When you can think effectively and creatively, you will be able to tackle your problems and take advantage of your opportunities. You will work faster than others, catch more mistakes, discover more insight, and create better outcomes and conclusions. Thinking better doesn’t just help you in school or work – it helps you with people, fixing the toilet, and even deciding what to eat for dinner. You will be able to find the path of least resistance yet biggest impact consistently. You might not discover a new theory of relativity like the book’s namesake, but you will gain a drastically different approach to life.

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A Thousand Brains : The New Theory Of Intelligence
Rs. 3,990.00
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Jeff Hawkins

“In this fascinating book, Jeff Hawkins develops a new theory about the nature of human intelligence and the recurrent dispute between our old instinctive reptilian brains and the think box contained in our mammalian neocortex. Hawkins also explores the consequences of creating truly intelligent robots, which he suggests is achievable within several decades.”
―John Thornhill, Financial Times

“Intriguing…. Insightful stuff for readers immersed in the labyrinthine world of neuroscience.”―Kirkus

“A Thousand Brains eloquently expresses the ultimate goal of thousands of scientists: to understand the mechanics of the human mind. Jeff Hawkins uses wonderfully clear and fast-moving prose to give an accessible overview of a theory of human intelligence that is likely to be very influential in the future.”―Michael Hasselmo, Director, Boston University Center for Systems Neuroscience

“Jeff Hawkins’ book is that rare beast: A new theory about one of the oldest mysteries, the mystery of intelligence. The book is thoughtful and original, erudite and visionary. A must read for anyone interested in how the next breakthroughs in artificial intelligence will emerge from the recent (and not so recent) discoveries in neuroscience.”―Anthony Zador, professor of neuroscience, Cold Spring Harbor Laboratory

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Buyology: Truth and Lies About Why We Buy
Rs. 3,290.00
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Martin Lindstrom

NEW YORK TIMES BESTSELLER

“A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post

“Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

“A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start

“Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today
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No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and our Culture
Original price was: Rs. 3,190.00.Current price is: Rs. 2,390.00.
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Sarah Frier

Winner of the FT & McKinsey Business Book of the Year Award 2020

One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

“Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works….The book manages to be clear-eyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now….we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back.” —New York Times

“No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness….Frier’s version of that story is rich with details, based on hundreds of interviews including sit-downs with the app’s co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences….The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg.” —NPR

“Deeply sourced….Frier delivers a compelling tale of jealousy…. The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of ‘creators.'” —Financial Times

“If Aaron Sorkin wants to make a sequel to the movie The Social Network, he has his source material right here. Frier, a tech journalist, was given enviable access to Instagram’s founders and other key players. The result is an inside-the-room chronicle of one of Silicon Valley’s most fascinating and fraught acquisitions. A tale of luck, smarts, and strategy, No Filter also reminds us how much business depends on personal chemistry or—in the case of Facebook’s Mark Zuckerberg and Instagram’s Kevin Systrom—the lack thereof. Just as intriguing is Frier’s clear-eyed commentary on what the rise of Instagram culture means.” —Inc, Top 10 New Business Books for 2020

“Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse.” —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter

“With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition, and intrigue—and part an anthropologist’s examination of modern life. Frier’s vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app’s success says about all of us.” —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
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Emotional Ignorance: Lost and found in the science of emotion
Rs. 3,390.00
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Dean Burnett

Recommended by the New Scientist.

‘An affecting and illuminating book for anyone who has feelings, and who wants to know why.’ – Katie Mack

‘Brilliant.’ Stylist, ‘Ten new books to bring you comfort and wisdom in 2023’

Why can’t we think straight when hungry? What’s the point of nightmares? And why is it so impossible to forget embarrassing memories?

Emotions can be a pain. After losing his dad to Covid-19, Dean Burnett found himself wondering what life would be like without them. And so, he decided to put his feelings under the microscope – for science.

In Emotional Ignorance, Dean takes us on an incredible journey of discovery, stretching from the origins of life to the end of the universe. Along the way he reveals:

why we would ever follow our gut;

whether things really were better in the old days;

why doomscrolling is so addictive;

and how sad music can make us happier.

Combining expert analysis, brilliant humour and powerful insights into the grieving process, Dean uncovers how, far from holding us back, our emotions make us who we are.
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Factfulness: Ten Reasons We’re Wrong About The World – And Why Things Are Better Than You Think
Rs. 2,490.00
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Hans Rosling

Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2018)

Goodreads Choice Award Nominee for Nonfiction (2018)

#1 Sunday Times bestseller

Instant New York Times bestseller

Observer ‘best brainy book of the decade’

#1 Wall Street Journal bestseller

Irish Times bestseller

Guardian bestseller *

A hopeful book about the potential for human progress when we work off facts rather than our inherent biases. — Barack Obama

One of the most important books I’ve ever read-an indispensable guide to thinking clearly about the world. — Bill Gates

Factfulness … , a light-hearted but data-rich book, calibrates our view of the world and explains how our cognitive processes can lead us astray — Steven Pinker ― New Statesman, The best books of 2018

A powerful antidote to pervasive pessimism and populist untruths. — Andrew Rawnsley ― Observer, Book of the Year

A wonderful guide to an improving world, as well as being a well-stocked source of sound advice as to how to think about factual and statistical claims . . . The book is a pleasure to read – simple, clear, memorable writing – and when you’ve finished you’ll be a lot wiser about the world. You’ll also feel rather happier . . . Factfulness – the relaxing peace of mind you get when you have a clearer view of how the world really is . . . I strongly recommend this book. — Tim Harford

Hans Rosling tells the story of “the secret silent miracle of human progress” as only he can. But Factfulness does much more than that. It also explains why progress is so often secret and silent and teaches readers how to see it clearly. — Melinda Gates

Factfulness has the power to shift your entire perspective. If you want to understand the world, read it now! — Rolf Dobelli

Factfulness is a fabulous read, succinct and lively. It asks why so many people – including Nobel laureates and medical researchers – get the numbers so wrong on pressing issues such as poverty, pandemics and climate change… a just tribute to this book and the man would be a global day of celebration for facts about our world. — Jim O’Neill ― Nature

It was such a hopeful book – it’s about why society is better off than we think and how many of the problems we think exist, don’t — Talita von Fürstenberg ― Vogue
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Power Failure: The Rise and Fall of General Electric
Rs. 6,790.00
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William D. Cohan

The New Yorker Best Books of 2022

Long Listed for the Financial Times and McKinsey Business Book of the Year Award

Financial Times Best Books of 2022

The Economist Best Books of 2022

This hubris-to-nemesis story… must count as one of the greatest dramas in business history… William D Cohan captures that drama exceptionally well… a gripping read…. a tour de force — John Plender ― Financial Times

General Electric was once the most important, powerful and influential company on earth – and this is the definitive story of how it got that way, and what happened next. William Cohan takes us inside the company’s boardrooms and factories with a rollicking and fascinating tale of corporate brilliance, bitter infighting, business daring and monied folly that illuminates not just General Electric, but the world and economy it helped create — Charles Duhigg

The rise and fall of GE is explained as the product of individual men and their mercurial decisions, yet its fate has a wider significance. It ought to be a warning: cost-cutting, outsourcing and financial speculation produce a warped model of value that is liable to collapse — Hettie O’Brien ― Guardian

A magisterial history of the astounding rise – and unimaginable fall – of America’s most iconic corporation

Perhaps no company reflects American ingenuity, innovation, and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of success that hid cracks in its foundation. In this masterful history, William D. Cohan, one of America’s most pre-eminent financial journalists, argues that GE’s legacy is both a paragon and a cautionary tale through which to understand twentieth-century America.

Power Failure limns the eventful 130-year history of GE, bringing fresh analysis drawn from rare interviews with key figures of the company’s golden era, including Jack Welch himself. As Cohan recounts, Welch traded on a sterling legacy to make GE the most valuable and respected company in the world, while cloaking its vulnerabilities. What he handed to his successor Jeffrey Immelt was, Cohan argues, both an impossible standard and a more troubled reality.

Tracing the company’s leaps and stumbles through the personalities that defined it, Power Failure offers a surprising retelling of the GE story, puncturing the myth we think we know for a fresh look at its legacy – and what it tells us about the state of the financial world.
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Rethinking Competitive Advantage: New Rules for the Digital Age
Rs. 2,990.00
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Ram Charan

From the million-copy-bestselling author of Execution

‘The most influential consultant alive.’ —Fortune

‘One of the world’s preeminent counselors to CEOs.’ ––Harvard Business Review

‘Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.’ ― Forbes

‘I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.’ ― Inc.

‘One of the world’s most renowned management consultants and authors.’ —Fast Company

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Why We Sleep: The New Science of Sleep and Dreams
Rs. 2,990.00
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Matthew Walker

THE #1 SUNDAY TIMES BESTSELLER

TLS, OBSERVER, SUNDAY TIMES, FT, GUARDIAN, DAILY MAIL AND EVENING STANDARD BOOKS OF THE YEAR 2017

Los Angeles Times Book Prize Nominee for Science & Technology (2017)

A neuroscientist shows how a good night’s shut-eye can make us cleverer, more attractive, slimmer, happier, healthier and ward off cancer . . . it’s probably a little too soon to tell you that it saved my life, but it’s been an eye-opener — Mark O’Connell ― Guardian

A stimulating and important book . . . richly packed with science — Clive Cookson ― Financial Times

Uplifting . . . Walker is in love with sleep and wants us to fall in love with sleep, too — David Kamp ― New York Times

Matthew Walker is probably one of the most influential people on the planet — Katie Law ― Evening Standard

Compelling and utterly convincing . . . you’ll never think of your bedtime in the same way again — James McConnachie ― Sunday Times

Amazing . . . I’m obsessed with this book — Thom Yorke
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How the World Really Works: A Scientist’s Guide to Our Past, Present and Future
Rs. 3,990.00
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Vaclav Smil

INSTANT NEW YORK TIMES BESTSELLER

“A new masterpiece from one of my favorite authors… [How The World Really Works] is a compelling and highly readable book that leaves readers with the fundamental grounding needed to help solve the world’s toughest challenges.”—Bill Gates

“You can agree or disagree with Smil—accept or doubt his ‘just the facts’ posture—but you probably shouldn’t ignore him. . . In Smil’s provocative but perceptive view, unrealistic notions about carbon reduction are partly, and ironically, attributable to the very productivity that societies achieved by substituting machine work, powered by fossil fuels, for draft animals and human laborers.”—The Washington Post

“A scientific panorama of our well-being and how it can be sustained in our current tumultuous times and beyond. [Smil] aims to combat the widespread “comprehension deficit” about basic scientific facts, and he seeks to “explain some of the most fundamental ruling realities governing our survival and our prosperity.” That aim is marvelously achieved…[this is] an exceptionally lucid, evenhanded study of the scientific basis of our current and future lives.”—Kirkus, STARRED review

“How the World Really Works represents the highly readable distillation of this lifetime of scholarship… Mr. Smil looks over the horizon of the future with humility and calmness, foreseeing ‘a mixture of progress and setbacks, of seemingly insurmountable difficulties and near-miraculous advances.’”—Wall Street Journal
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Heart: A History
Original price was: Rs. 2,990.00.Current price is: Rs. 2,490.00.
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Sandeep Jauhar

A PBS NEWSHOUR-NEW YORK TIMES BOOK CLUB PICK

A Mail on Sunday Book of the Year

A Science Friday Best Science Book of 2018

A Los Angeles Public Library Best Nonfiction Book of 2018

Shortlisted for the 2019 Wellcome Book Prize

“The cardiologist Sandeep Jauhar has become a Dante of modern medicine, with his earlier memoirs, “Intern” (2008) and “Doctored” (2014), casting the progress from training to career as a path studded with suffering, indignity and ethical hazard. His latest book, “Heart: A History,” is something of a “Paradiso,” pointing to the field’s brightest and noblest stars while recognizing just how much darkness is still left in the firmament . . . Poignant and chattily erudite.” ―Laura Kolbe, The Wall Street Journal

“Sandeep Jauhar, a New York cardiologist and the author of two medical memoirs, has written a book of unusual depth and richness about a subject that concerns us all . . . Heart: A History is elegantly conceived and still more elegantly executed, with a narrative that flits effortlessly between medieval Persia and contemporary America, medical scholarship and personal anecdote . . . Jauhar writes with a vital, pulsating energy.” ―Thomas Morris, The Times Literary Supplement

“[Sandeep Jauhar’s] gripping new book, Heart a History, had me nearly as enthralled with this pulsating body part as [Jauhar] seems to be. The tone―a physician excited about his specialty―takes a sharp turn from his first two memoirs . . . Jauhar hooks the reader of Heart from the first few pages.” ―Randi Hutter Epstein, The New York Times Book Review

“This is both a history of surgical interventions to heal the heart, and a personal meditation on illness, family, loss, and living. [Jauhar], who has lost several family members to heart disease, takes time to examine both the work of doctors trying to fix hearts and the lives of people living with heart disease, for a book that is touching and ultimately, hopeful.” ―Los Angeles Public Library, “Best of 2018”
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Skin in the Game: Hidden Asymmetries in Daily Life
Rs. 2,990.00
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Nassim Nicholas Taleb

The International Bestseller

Goodreads Choice Award Nominee for Nonfiction (2018)

A thinker for uncertain times. . . If you want to better understand populism, Trump, Brexit and the anti-establishment backlash then Taleb, of no party or clique, is your man — Josh Glancy ― Sunday Times

A great iconoclast. . . Taleb, a Wall Street trader turned essayist, is a thinker touched by genius. . . The big picture he presents is powerfully argued and offers myriad policy implications — Matthew Syed ― The Times

The most prophetic voice of all . . . Taleb is a genuinely significant philosopher . . . someone who is able to change the way we view the structure of the world through the strength, originality and veracity of his ideas alone — John Gray ― GQ

Nassim Nicholas Taleb is the Richard Wagner of uncertainty. While the Ring Cycle of the German composer/librettist portrayed the struggle of the gods in a series of operas, the Incerto series of books by the Lebanese-American author is devoted to humans — specifically how we deal with the endemic risk in our all-too-finite existence — Dominic Lawson ― Sunday Times

The author of The Black Swan is back with a simple warning: don’t buy what your neighbour is selling unless he owns some too. The obvious application for this is investing, but Taleb has a much broader domain. In a kind of philosophical Freakonomics, he takes us from 5th-century wandering monks (banned by the church because they were too free) to Donald Trump (his imperfections showed he had skin in the game) — Rosamund Urwin ― Sunday Times Books of the Year

As always with Taleb, this is a fascinating set of ideas. And he’s right. People with skin in the game learn how the game works. Without it, they don’t — William Leith ― Evening Standard
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The Language Instinct: How the Mind Creates Language
Rs. 2,790.00
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Steven Pinker

‘Dazzling… Pinker’s big idea is that language is an instinct…as innate to us as flying is to geese… Words can hardly do justice to the superlative range and liveliness of Pinker’s investigations’
– Independent

‘A marvellously readable book… illuminates every facet of human language: its biological origin, its uniqueness to humanity, it acquisition by children, its grammatical structure, the production and perception of speech, the pathology of language disorders and the unstoppable evolution of languages and dialects’ – Nature

In this classic, the world’s expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America

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The Female Brain
Rs. 3,190.00
or 3 X Rs.1,063.33 with

MD Brizendine, Louann

Finally, a satisfying answer to Freud’s question: what does a woman want? Louann Brizendine has done a great favour for every man who wants to understand the puzzling women in his life. A breezy and enlightening guide to women – and a must-read for men — Daniel Goleman, author of Emotional Intelligence

Why are women more verbal than men? Why do women remember details of fights that men can’t remember at all? Why do women tend to form deeper bonds with their female friends than men do with their male counterparts? These and other questions have stumped both sexes throughout the ages.

Now, pioneering neuropsychiatrist Louann Brizendine, M.D., brings together the latest findings to show how the unique structure of the female brain determines how women think, what they value, how they communicate, and who they love. While doing research as a medical student at Yale and then as a resident and faculty member at Harvard, Louann Brizendine discovered that almost all of the clinical data in existence on neurology, psychology, and neurobiology focused exclusively on males. In response to the overwhelming need for information on the female mind, Brizendine established the first clinic in the country to study and treat women’s brain function.

In The Female Brain, Dr. Brizendine distills all her findings and the latest information from the scientific community in a highly accessible book that educates women about their unique brain/body/behavior.

The result: women will come away from this book knowing that they have a lean, mean, communicating machine. Men will develop a serious case of brain envy.

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How To Think: Understanding the Way We Decide, Remember and Make Sense of the World
Rs. 4,290.00
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John Paul Minda

Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction

This book will get you thinking about thinking.

We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.

In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.

Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.

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Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Rs. 3,290.00
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Ken Kocienda

WALL STREET JOURNAL BESTSELLER

“Kocienda reveals the real secret of Steve Jobs’s leadership and Apple’s magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity.” ―Kim Scott, New York Times bestselling author of Radical Candor

“Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems―and biggest risks―of the first iPhone was the development of a multi-touch keyboard. I placed this formidable responsibility squarely in Ken’s hands, and the success of the keyboard emerged from his insights, collaboration, and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches.” ―Scott Forstall, Original iPhone Software Team Leader and SVP iOS, Apple

“I’d be interested in the behind-the-scenes story of any Apple product. But if there is one I’m most interested in, it’s the iPhone. Kocienda delivers just that, and it truly is extraordinary. This book is a must-read for anyone interested in how Apple actually creates its products.” ―John Gruber, Daring Fireball

“I’ve literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn’t put it down.” ―Adam Lashinsky, New York Times bestselling author of Inside Apple

“If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process―from generating ideas to doing a demo for Steve Jobs.” ―Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B (with Sheryl Sandberg)
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Age-Proof your Brain: Sharpen your Memory in 7 Days
Rs. 1,790.00
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Tony Buzan

‘Age-proof Your Brain’, by multi-million copy bestselling author Tony Buzan, offers revolutionary new techniques to help you develop and maintain the agility of your mind. Packed with quick exercises, brain tools and fascinating facts, you can start to think quicker and remember things more easily in as little as 7 days.

Bestselling author Tony Buzan is back with a brilliant new book that offers simple and effective techniques to help you boost your memory and maximize your brain power in as little as a week. Full of fun and practical exercises, information bites and expert advice on nutrition and supplements, this book will change the way you think, forever!

Improve memory and concentration

Remember facts and figures with ease

Understand concepts and think laterally

Unlock the imagination

Achieve more in less time
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An Immense World: How Animal Senses Reveal the Hidden Realms Around Us
Rs. 3,990.00
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Ed Yong

The Sunday Times Bestseller

‘Wonderful, mind-broadening… a journey to alternative realities as extraordinary as any you’ll find in science fiction’ — The Times, Book of the Week

‘Magnificent – an unbelievably immersive and mind-blowing account of how other animals experience our world‘ — Peter Wohlleben, author of The Hidden Life of Trees and The Inner Life of Animals

‘A delightful sensory experience: to see the world through the touch-vision of a scallop, to taste through the feet of a mosquito and hear through the feet of an elephant’ — Gaia Vince, author of Transcendence

‘A stunning achievement – steeped in science but suffused with magic’ — Siddhartha Mukherjee, author The Emperor of All Maladies

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Taking on Gravity: A Guide to Inventing the Impossible from the Man Who Learned to Fly
Original price was: Rs. 3,490.00.Current price is: Rs. 3,190.00.
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Richard Browning

Like afterburner in the veins! Inspires you to rethink the impossible. ― Tucker “Cinco” Hamilton, F-35 Test Pilot

For fans of Adrian Newey, Guy Martin and Chris Hadfield, in Taking on Gravity inventor Richard Browning tells the inspiring story behind his iconic jet suit, and shares his creative principles for generating true innovation.

From Icarus to Iron Man, the dream of human flight has always inspired and challenged us. Now, with his pioneering jet suit, Richard Browning has redefined what is possible.

Richard Browning’s story is one of groundbreaking innovation. Building an aviation business from his garage, he has invented a whole new form of personal flight – a fantasy previously reserved for the pages of science fiction. His iconic jet suit has captured the imaginations of millions around the world, triggered ongoing developments in technology and engineering, and inspired a new generation of creative minds to pursue their dreams.

In Taking on Gravity, Browning reveals the creative principles of his multimillion-pound company, Gravity Industries, and shows us how grass-roots innovation can disrupt established industries in exciting and unexpected ways. On this journey into the sky we’ll experience what it’s like to take flight, to test the limits of the human body, and to convert moonshot ideas into tangible results.

The Gravity story is an inspiring example of human creativity and our ceaseless desire to push the boundaries of what is possible. Where we go next is up to you.

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
Rs. 2,790.00
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John Medina

Brain Rules” by Dr. John Medina is a captivating book that delves into the fascinating world of brain science. Through engaging stories and humor, Medina shares scientific insights on topics such as the impact of exercise on cognition, the importance of repetition in learning, the role of sleep in memory consolidation, the effects of stress on learning, and the differences between male and female brains. This book provides practical knowledge about how our brains work and how to optimize their potential in various aspects of life.

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The Ascent of Information: How Data Rules the World
Rs. 4,190.00
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Caleb Scharf

“Full of fascinating insights drawn from an impressive range of disciplines, The Ascent of Information casts the familiar and the foreign in a dramatic new light.” —Brian Greene, author of The Elegant Universe

Your information has a life of its own, and it’s using you to get what it wants.

One of the most peculiar and possibly unique features of humans is the vast amount of information we carry outside our biological selves. But in our rush to build the infrastructure for the 20 quintillion bits we create every day, we’ve failed to ask exactly why we’re expending ever-increasing amounts of energy, resources, and human effort to maintain all this data.

Drawing on deep ideas and frontier thinking in evolutionary biology, computer science, information theory, and astrobiology, Caleb Scharf argues that information is, in a very real sense, alive. All the data we create—all of our emails, tweets, selfies, A.I.-generated text and funny cat videos—amounts to an aggregate lifeform. It has goals and needs. It can control our behavior and influence our well-being. And it’s an organism that has evolved right alongside us.

This symbiotic relationship with information offers a startling new lens for looking at the world. Data isn’t just something we produce; it’s the reason we exist. This powerful idea has the potential to upend the way we think about our technology, our role as humans, and the fundamental nature of life.

The Ascent of Information offers a humbling vision of a universe built of and for information. Scharf explores how our relationship with data will affect our ongoing evolution as a species. Understanding this relationship will be crucial to preventing our data from becoming more of a burden than an asset, and to preserving the possibility of a human future.

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The New Great Depression: Winners and Losers in a Post-Pandemic World
Original price was: Rs. 2,890.00.Current price is: Rs. 2,490.00.
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James Rickards

A Wall Street Journal and National Bestseller!

“Rickards…makes the important point that depressions are as much psychological as numeric…Intriguing policy recommendation…sound advice to investors on how to structure a portfolio to deal with both the threat of deflation and inflation…a bracing collection of salvos…with many genuine insights, which make it an enjoyable book to argue with. Let’s just hope that the next 30 years are less bleak than Mr Rickards expects.” —The Financial Times

The man who predicted the worst economic crisis in US history shows you how to survive it.

The current crisis is not like 2008 or even 1929. The New Depression that has emerged from the COVID pandemic is the worst economic crisis in U.S. history. Most fired employees will remain redundant. Bankruptcies will be common, and banks will buckle under the weight of bad debts. Deflation, debt, and demography will wreck any chance of recovery, and social disorder will follow closely on the heels of market chaos. The happy talk from Wall Street and the White House is an illusion. The worst is yet to come.

But for knowledgeable investors, all hope is not lost.

In The New Great Depression, James Rickards, New York Times bestselling author of Aftermath and The New Case for Gold, pulls back the curtain to reveal the true risks to our financial system and what savvy investors can do to survive — even prosper — during a time of unrivaled turbulence. Drawing on historical case studies, monetary theory, and behind-the-scenes access to the halls of power, Rickards shines a clarifying light on the events taking place, so investors understand what’s really happening and what they can do about it.

A must-read for any fans of Rickards and for investors everywhere who want to understand how to preserve their wealth during the worst economic crisis in US history.
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The Origin of Species
Rs. 2,490.00
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Charles Darwin

The theory of natural selection constructed by Charles Darwin is comprised in his revolutionary work of scientific literature called the Origin of Species. This piece of work recounts his ideas on the process of evolution of living beings based on the process of natural selection and it laid down the foundation for evolutionary biology. Initially published for literary reasons, Charles Darwin’s standing in the scientific circles drew attention to its contents. Inviting criticism from religious circles for its controversial conclusion, the Origin of Species was later accepted by the experts and several theories have been built upon it as an addition to the field of evolutionary biology.

The contents of the book were severely backed by Darwinian evidence, which gave it its authenticity and is now considered a pioneering work in effect for the study of modern evolution theory. The survival of the fittest is a theory every person is familiar with, as it is often used as an expression in generic situations. Charles Darwin proposed a theory that contains his views on population size and the species in general. Some of the key features of this book are the building blocks of society. Some of these are as follows: each population size remains almost the same over time, species have to struggle in order to survive and individuals belonging to the same species differ significantly. Darwin’s theory of evolution is still considered to be the best account ever given pertaining to the living being as an evolved species. Despite several modifications and rebukes, the hold of his book has not diminished.

The Origin of Species by Charles Darwin was published by Fingerprint Publishing in 2013. It is available in paperback. Key Features: The Origin of Species includes several examples and accounts that led to this Darwinian school of thought besides the theory itself.

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Digital Body Language: How to Build Trust and Connection, No Matter the Distance
Rs. 2,990.00
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Erica Dhawan

An instant Wall Street Journal Bestseller

‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

“This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

“This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

“Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist
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Tiny Habits: Why Starting Small Makes Lasting Change Easy
Rs. 2,690.00
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B J Fogg

New York Times Bestseller

As seen on the Today Show! As seen in CNBC, Time, Forbes, the Wall Street Journal, Mashable, Refinery29, Shape, Fatherly, Wired, Woman’s World, Popular Science, Success, Thrive Global, Huffington Post, TED Ideas, Lifehacker, and much, much more!

A USA Today 2020 Pick

A Business Insider Top Book for January 2020

An Amazon Best Book of January 2020

On the subject of behavioural design, there is no one on earth who could author a more informative and anticipated book than BJ Fogg ― Robert Cialdini, author of ‘Persuasion’

This book is a rare diamond in a vast market: a self-help book that actually helps. That’s because it is informed by scientific enquiry. BJ Fogg is, deservedly, a cult figure not only among behavioural science academics but also in the business world. As a behavioural science fanatic, I cannot wait to read it: as an overweight behavioural science fanatic, I cannot wait to try its prescriptions ― Rory Sutherland, Ogilvy VC and author of ‘Alchemy’

BJ Fogg is a Stanford and Silicon Valley legend. He teaches people small research-based steps that enable them to make big, good and enduring changes in their lives. Tiny Habits makes his simple secret sauce available to everybody; it is a joy to read and packed with easy steps that will help you do more of what you want – and less of what you don’t ― Robert Sutton, author of ‘The Asshole Survival Guide’

Absolutely brilliant … a 5/5 book. Fantastic things in every paragraph, on every page of the book ― Chris Evans

BJ Fogg is the founding father of habits research, and his advice has already changed my life. Tiny Habits will help anyone have their best year yet; whether you want to sleep better, lose weight, work smarter or be a more present parent ― Dr Rangan Chatterjee, author of Feel Better in 5

“[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company.” –Tony Fadell, inventor of the iPod and Co-inventor of the iPhone

“BJ Fogg’s ideas on self-change are uniquely relevant, approachable, and powerful. I can’t recommend this book highly enough.” –Ramit Sethi, New York Times best selling author of I Will Teach You To Be Rich
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