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Category: Entrepreneurship

Showing 1–9 of 51 results

  • 100 Business Tools For Success: All The Management Models That Matter in 500 Words or Less

    Rs. 2,490.00

    Jeremy Kourdi

     

    The world is full of business ideas.But how do you know which the best ones are?

     

    And how do you find time to read them?

     

    100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.

     

    A must for all business professionals…

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  • Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

    Rs. 2,690.00

    Chan Kim & Renee Mauborgne

     

    • The New York Times bestseller.
    • #1 Wall Street Journal bestseller.

     

    Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

     

    Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage

     

    An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes

     

    Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal

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  • Build: An Unorthodox Guide to Making Things Worth Making

    Rs. 3,990.00

    Tony Fadell

     

    • New York Times
    • Wall Street Journal
    • USAToday Bestseller

     

    Tony Fadell is one of the world’s great experts in starting companies and creating insanely great products. He’s distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories.” — Walter Isaacson, author and biographer of Steve Jobs, Albert Einstein, and Leonardo da Vinci

     

    “Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun—and the most fascinating—memoir of curiosity and invention I’ve ever read.” — Malcolm Gladwell, host of the podcast Revisionist History and author of Outliers and Talking to Strangers

     

    “Based on hard-won, real-life lessons as an entrepreneur, Tony Fadell’s Build delivers priceless advice for any young person who wants to build something great or change the world for the better. I wish I had this book when I was twenty-one.” — Ben Horowitz, founding partner of Andreessen Horowitz

     

    “Insightful. Funny. Instructive. Unvarnished. In a book brimming with energy and enthusiasm, Tony Fadell, builder of epoch-defining products, draws on his experience with failure and accomplishment to coach you through every stage of your career.” — Joanna Hoffman, former vice president of marketing at General Magic and member of the original Macintosh team

     

    “Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you’re looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony’s guidance will get you thinking and rethinking.” — Adam Grant, author of Think Again and host of the TED podcast WorkLife

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  • Buyology: Truth and Lies About Why We Buy

    Rs. 3,290.00

    Martin Lindstrom

     

    • NEW YORK TIMES BESTSELLER

     

    A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”Time

     

    “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” The Washington Post

     

    Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

     

    “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

     

    “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start

     

    “Lindstrom’s research should be of interest to any company launching a new product or brand.”USA Today

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  • Finding My Virginity: The New Autobiography

    Rs. 1,790.00

    Sir Richard Branson

     

    A fantastic book … offers valuable guidance and inspiration to anyone looking to become a leader, chase a dream or try something new … and reminds us to embrace original thinking and innovation. ― Sheryl Sandberg

     

    This is a fascinating book … a real page turner ― Chris Evans, BBC Radio 2 Breakfast Show

     

    Where others would struggle to fill five pages, Richard’s incredible wealth of experience from living boldly every minute of every day speaks volumes … his book will inspire you to push the envelope, break the mould and be the best version of yourself. I highly recommend it. ― Tony Fernandes, CEO of AirAsia

     

    Shares the candid details of a lifetime of triumphs and failures, and provides an intimate look at [Branson’s] never-ending quest to push boundaries, break rules, and seek new frontiers. ― Tim Ferriss

     

    A terrific read ― Bill Gates

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  • Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

    Rs. 2,390.00

    Nassim Nicholas Taleb

     

    “[Taleb is] Wall Street’s principal dissident. . . . [Fooled By Randomness] is to conventional Wall Street wisdom approximately what Martin Luther’s ninety-nine theses were to the Catholic Church.” –Malcolm Gladwell, The New Yorker

     

    “Fascinating . . . Taleb will grab you.” –Peter L. Bernstein, author of Against the Gods: The Remarkable Story of Risk

     

    “Recalls the best of scientist/essayists like Richard Dawkins . . . and Stephen Jay Gould.” –Michael Schrage, author of Serious Play

     

    “We need a book like this . . . fun to read, refreshingly independent-minded.” –Robert J. Shiller, author of Irrational Exuberance

     

    One of the smartest books of all time’ Fortune

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  • Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

    Rs. 2,390.00

    Ken Auletta

     

    “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

     

    “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

     

    “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

     

    “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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  • From Ideas to Iconic Brands

    Rs. 1,590.00

    Giles Lury

     

    Inspiring stories of 101 amazing brands that changed the world

    • Apple
    • Coca-Cola
    • Nike
    • Starbucks
    • Disney
    • KFC
    • Hallmark
    • Mercedes
    • Revlon
    • Tupperware
    • Banana Republic and many more

     

    Inspiring stories to help you build a bigger, better, stronger brand

     

    A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

     

    The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

     

    Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!

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  • Good To Great: Why Some Companies Make the Leap…And Others Don’t

    Rs. 3,990.00

    Jim Collins

     

    • Audie Award for Business/Educational (2006)

     

    ‘in this category (management books) there is nothing to touch Jim Collins… It is essential reading.’ ― Sunday Times Business Books of the Year

     

    …a must-read… ― Management Today

     

    …the biggest selling and most influential management book of the new millennium. ― Financial Times

     

    Can a good company become a great one? If so, how?

     

    After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.

     

    Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.

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