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Category: Marketing & Sales

Showing 1–9 of 17 results

  • 100 Business Tools For Success: All The Management Models That Matter in 500 Words or Less

    Rs. 2,490.00

    Jeremy Kourdi

     

    The world is full of business ideas.But how do you know which the best ones are?

     

    And how do you find time to read them?

     

    100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.

     

    A must for all business professionals…

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  • Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

    Rs. 2,690.00

    Chan Kim & Renee Mauborgne

     

    • The New York Times bestseller.
    • #1 Wall Street Journal bestseller.

     

    Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

     

    Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage

     

    An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes

     

    Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal

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  • Buyology: Truth and Lies About Why We Buy

    Rs. 3,290.00

    Martin Lindstrom

     

    • NEW YORK TIMES BESTSELLER

     

    A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”Time

     

    “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” The Washington Post

     

    Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

     

    “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

     

    “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start

     

    “Lindstrom’s research should be of interest to any company launching a new product or brand.”USA Today

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  • Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too

    Rs. 2,790.00

    Gary Vaynerchuk

     

    “Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson

     

    “The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat

     

    “Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer

     

    Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA

     

    “If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”

     

    In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.

     

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  • Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

    Rs. 2,390.00

    Ken Auletta

     

    “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

     

    “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

     

    “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

     

    “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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  • From Ideas to Iconic Brands

    Rs. 1,590.00

    Giles Lury

     

    Inspiring stories of 101 amazing brands that changed the world

    • Apple
    • Coca-Cola
    • Nike
    • Starbucks
    • Disney
    • KFC
    • Hallmark
    • Mercedes
    • Revlon
    • Tupperware
    • Banana Republic and many more

     

    Inspiring stories to help you build a bigger, better, stronger brand

     

    A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

     

    The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

     

    Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!

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  • Hooked: How to Build Habit-Forming Products

    Rs. 2,790.00

    Nir Eyal

     

    • Goodreads Choice Award Nominee for Business Books (2014)

     

    A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup

     

    The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather

     

    Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress

     

    Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review

     

    Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist

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  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships

    Rs. 1,390.00

    Leil Lowndes

     

    “You’ll not only break the ice, you’ll melt it away with your new skills.”Larry King

     

    “The lost art of verbal communication may be revitalized by Leil Lowndes.”Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”

     

    What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their “Midas touch?”

     

    What it boils down to is a more skillful way of dealing with people.

     

    The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure fire success techniques she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information packed book you’ll find:

     

    • 9 ways to make a dynamite first impression
    • 14 ways to master small talk, “big talk,” and body language
    • 14 ways to walk and talk like a VIP or celebrity
    • 6 ways to sound like an insider in any crowd
    • 7 ways to establish deep subliminal rapport with anyone
    • 9 ways to feed someone’s ego (and know when NOT to!)
    • 11 ways to make your phone a powerful communications tool
    • 15 ways to work a party like a politician works a room
    • 7 ways to talk with tigers and not get eaten alive
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  • Influence: The Psychology of Persuasion (Expanded Edition)

    Rs. 2,290.00

    Robert B. Cialdini

     

    • New York Times bestseller

     

    “This is the book that I give most often as a present and is my top recommendation” – Charlie Munger

     

    “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

     

    “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab

     

    “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

    “Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini’s book Influence. Your knowledge base is simply incomplete without it.” — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

     

    Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

     

    “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

     

    “In this update of his classic book, the world’s most practical social psychologist shares his wisdom and reveals his charm. There’s dynamite here. Please use what you learn with care!” — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

     

    “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change

    “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientifically tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable

     

    Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)

     

    “Prepare to be dazzled. Robert Cialdini is the godfather of infuence, and the original version of this book is already a classic. Whether you’re trying to infuence or understand how others infuence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

     

    “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t

     

    Influence is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

     

    “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network

     

    Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.” — Barry Ritholtz, chairman and chief investment officer of Ritholtz Wealth Management

     

    “Cialdini has made a classic even better. This updated edition of Influence affirms its place as one of the most important books on business and behavior of the last fifty years. The new additions are terrific.”
    — Daniel H. Pink, author of WhenDrive, and To Sell Is Human

     

    Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-five years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read.” — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

     

    “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs,  deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

     

    “Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so.” — Annie Duke, author of Thinking in Bets and How to Decide

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