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Category: Marketing & Sales

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  • Advertising at the Crossroads

    Rs. 3,290.00
    or 3 X Rs.1,096.67 with

    John Philip Jones & Mary Baungartner Jones

     

    The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.

     

    In short: advertising is at a crossroads. The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow. Are advertising agencies and marketers prepared for the change? Is a mere tweak of existing operating methods sufficient? How is advertising to become digitally native?

     

    Renowned marketing and advertising experts John Philip Jones and Mary Baumgartner Jones compare the US and Indian experiences to investigate what this shift has meant for the industry as well as for business in general. Advertising at the Crossroads is both a lucid guide to decision-making as well as a deeply researched and original look at this challenging and exciting new terrain

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    Purple Cow: Transform Your Business by Being Remarkable

    Rs. 2,590.00
    or 3 X Rs.863.33 with

     Seth Godin 

     

    “Seth Godin alters the way people think about marketing, change, and work.”Selling Power

     

    “Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”Miami Herald

     

    You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common?

    How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?

     

    The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore.

     

    The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

     

    In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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  • Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too

    Rs. 2,690.00
    or 3 X Rs.896.67 with

    Gary Vaynerchuk

     

    “Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson

     

    “The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat

     

    “Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer

     

    Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA

     

    “If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”

     

    In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.

     

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  • To Sell is Human
    Out of Stock

    To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Daniel H. Pink

     

    We’re all in Sales now. From convincing our kids to go to bed, to persuading our partners to mow the lawn, to selling ourselves on social media platforms like Facebook, Twitter, and online dating profiles. But sales has evolved, and in his trademark clear and analytical style, Daniel Pink shows us how. Drawing on science and research, he reveals six new ways to pitch ideas, three ways to understand different perspectives, five frames to make messages clearer, and more. With practical tools, tips, and exercises, Pink equips us to succeed in the ever-changing landscape of sales.

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  • Out of Stock

    Traction: How Any Startup can Achieve Explosive Customer Growth

    Rs. 3,890.00
    or 3 X Rs.1,296.67 with

    Gabriel Weinberg, Justin Mares

     

    Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book — Eric Ries, author of The Lean Startup

     

    Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup  Adam Kearney, Founder & CEO, Saunter

     

    In Traction, Gabriel Weinberg and Justin Mares, serial entrepreneurs, provide startups with tools for explosive customer growth. Learn the 19 channels to build your customer base and a three-step framework to determine the best strategies for your business. From the red-hot center of the internet marketing universe, Seth Godin calls it the latest, most specific tactics for success

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  • Out of Stock

    100 Business Tools For Success: All The Management Models That Matter in 500 Words or Less

    Rs. 2,290.00
    or 3 X Rs.763.33 with

    Jeremy Kourdi

     

    The world is full of business ideas.But how do you know which the best ones are?

     

    And how do you find time to read them?

     

    100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.

     

    A must for all business professionals…

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  • Out of Stock

    Blue Ocean Strategy: How to Create uncontested Market Space and Make the Competition

    Rs. 6,750.00
    or 3 X Rs.2,250.00 with

    Renee A. Mauborgne and W. Chan Kim

     

    “one of the bestselling business books of the century” — Financial Times

     

    • OVER 4 MILLION COPIES SOLD
    • WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
    • RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

     

    The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

     

    In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

     

    BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

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  • Sale!
    Out of Stock

    Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

    Rs. 2,190.00
    or 3 X Rs.730.00 with

    Raja Rajamannar

     

    WALL STREET JOURNAL BESTSELLER

     

    “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.”Ivan Pollard, CMO, General Mills

     

    Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” Conny Braams, Chief Digital and Marketing Officer, Unilever

     

    “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

     

    Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” Chris Capossela, CMO, Microsoft

     

    “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

     

    Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

     

    ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

     

    ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

     

    ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

     

    ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

     

    ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  • Out of Stock

    The Ultimate Sales Accelerator: One Surprisingly Powerful Strategy to Create EPIC Sales in Business and in Life

    Rs. 1,390.00
    or 3 X Rs.463.33 with

    Amit Agarwal

     

    ONE SALES STRATEGY TO WIN IN BOTH BUSINESS AND LIFE

     

    There are 7.7 billion sales owners in the world. Everyone is selling either a product, a service or an idea. The fact that everyone is selling brings its own unique challenges and possibilities.

     

    How can high-growth companies and start-ups win clients amid unprecedented competition?

     

    How can one close large deals virtually?

     

    How does one become a great storyteller and influence others?

     

    How can one communicate effectively in life scenarios such as parenting, hiring or asking for a raise?

     

    What is the higher purpose of sales?

     

    Sharing forty-two practical business, consumer and real-life experiences, this book reveals one simple and powerful sales strategy that is the perfect answer to all the above questions. In an engaging manner, Amit provides you with a clear and easy-to-implement blueprint for this strategy.

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  • Out of Stock

    How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships

    Rs. 2,290.00
    or 3 X Rs.763.33 with

    Leil Lowndes

     

    “You’ll not only break the ice, you’ll melt it away with your new skills.”Larry King

     

    “The lost art of verbal communication may be revitalized by Leil Lowndes.”Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”

     

    What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their “Midas touch?”

     

    What it boils down to is a more skillful way of dealing with people.

     

    The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure fire success techniques she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information packed book you’ll find:

     

    • 9 ways to make a dynamite first impression
    • 14 ways to master small talk, “big talk,” and body language
    • 14 ways to walk and talk like a VIP or celebrity
    • 6 ways to sound like an insider in any crowd
    • 7 ways to establish deep subliminal rapport with anyone
    • 9 ways to feed someone’s ego (and know when NOT to!)
    • 11 ways to make your phone a powerful communications tool
    • 15 ways to work a party like a politician works a room
    • 7 ways to talk with tigers and not get eaten alive
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  • Out of Stock

    This is Marketing: You Can’t Be Seen Until You Learn to See

    Rs. 4,190.00
    or 3 X Rs.1,396.67 with

    Seth Godin

     

    #1 Wall Street Journal Bestseller & Instant New York Times Bestseller.

     

    Discover a game-changing approach to marketing, sales, and advertising in Seth Godin’s ‘This is Marketing’. In this compact and accessible book, Godin shares his core marketing wisdom to help you do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Learn how to build trust and permission with your target market, master the art of positioning, and understand the surprising role of tension in decision-making. With insightful examples and jargon-free prose, this book is a must-read for anyone interested in understanding how and why people buy things or change their habits. If you enjoyed ‘This is Marketing’, check out Seth Godin’s business classic, ‘Purple Cow’

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  • Out of Stock

    The CEO Factory : Management Lessons from Hindustan Unilever

    Rs. 2,490.00
    or 3 X Rs.830.00 with

    Sudhir Sitapati

     

    For six decades Hindustan Unilever has remained among India’s top five most valuable companies. No other Corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal street and it is famously a factory for CEOs.

     

    For the first time comes a book that decodes how this great business works – from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-unilever people? What is the company’s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, the CEO factory is an MBA course in a single book.

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  • Sell Like Crazy flashbooks.lk
    Out of Stock

    Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You Can Possibly Handle

    Rs. 3,990.00
    or 3 X Rs.1,330.00 with

    Sabri Suby

     

    $1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And will work for you.

     

    How do I know? Well, five short years ago I was dead broke. I’d just started my business from a rented bedroom. With no more than $50 and an old computer that my girlfriend bought me. I was desperately searching for clients and practically “begging” people just to speak with me.

     

    Fast-forward to today, I have 100,000+ customers in 83 countries and have generated $1.33 billion in sales using the ‘selling system’ contained in this book.

     

    This is unlike any business book you’ve read. There is no fluff. Just hard-hitting strategies you can use RIGHT AWAY to dramatically grow sales for your business.

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  • Out of Stock

    The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

    Rs. 2,490.00
    or 3 X Rs.830.00 with

    Allan Dib

     

    “Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life.” –Al Ries, author, Positioning: The Battle For Your Mind

    “Going through the The 1-Page Marketing Plan process was one of the most valuable exercises for my business. I now have clarity and a plan for generating new business.” – Wadea Katrib, Commercial Partnership Consulting

    “The 1-Page Marketing Plan is a game changer. It gives the small and medium sized business the ability to dominate their market. It’s full of insight, very well structured and easy to follow.” – Dimitri Temkin

     

    “It’s often the simple things that are the most powerful. By using Allan’s simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing.” – Dr Ben Carvosso, The On Button

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  • Out of Stock

    From Ideas to Iconic Brands

    Rs. 1,990.00
    or 3 X Rs.663.33 with

    Giles Lury

     

    Inspiring stories of 101 amazing brands that changed the world

    • Apple
    • Coca-Cola
    • Nike
    • Starbucks
    • Disney
    • KFC
    • Hallmark
    • Mercedes
    • Revlon
    • Tupperware
    • Banana Republic and many more

     

    Inspiring stories to help you build a bigger, better, stronger brand

     

    A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

     

    The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

     

    Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!

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  • Out of Stock

    Hooked: How to Build Habit-Forming Products

    Rs. 3,890.00
    or 3 X Rs.1,296.67 with

    Nir Eyal

     

    • Goodreads Choice Award Nominee for Business Books (2014)

     

    A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup

     

    The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather

     

    Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress

     

    Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review

     

    Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist

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  • Sale!
    Out of Stock

    Influence: The Psychology of Persuasion (Expanded Edition)

    Rs. 3,290.00
    or 3 X Rs.1,096.67 with

    Robert B. Cialdini

     

    • New York Times bestseller

     

    “This is the book that I give most often as a present and is my top recommendation” – Charlie Munger

     

    “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

     

    “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab

     

    “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

    “Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini’s book Influence. Your knowledge base is simply incomplete without it.” — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

     

    Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

     

    “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

     

    “In this update of his classic book, the world’s most practical social psychologist shares his wisdom and reveals his charm. There’s dynamite here. Please use what you learn with care!” — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

     

    “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change

    “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientifically tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable

     

    Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)

     

    “Prepare to be dazzled. Robert Cialdini is the godfather of infuence, and the original version of this book is already a classic. Whether you’re trying to infuence or understand how others infuence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

     

    “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t

     

    Influence is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

     

    “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network

     

    Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.” — Barry Ritholtz, chairman and chief investment officer of Ritholtz Wealth Management

     

    “Cialdini has made a classic even better. This updated edition of Influence affirms its place as one of the most important books on business and behavior of the last fifty years. The new additions are terrific.”
    — Daniel H. Pink, author of WhenDrive, and To Sell Is Human

     

    Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-five years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read.” — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

     

    “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs,  deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

     

    “Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so.” — Annie Duke, author of Thinking in Bets and How to Decide

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  • Out of Stock

    Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

    Rs. 3,190.00
    or 3 X Rs.1,063.33 with

    Chan Kim & Renee Mauborgne

     

    • The New York Times bestseller.
    • #1 Wall Street Journal bestseller.

     

    Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

     

    Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage

     

    An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes

     

    Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal

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  • Out of Stock

    Contagious: How to Build Word of Mouth in the Digital Age

    Rs. 2,390.00
    or 3 X Rs.796.67 with

    Jonah Berger

     

    The New York Times bestseller

    Goodreads Choice Award Nominee for Nonfiction (2013)

    The Leonard L. Berry Marketing Book Award 2014 Winner (American Marketing Association)

     

    “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

     

    “Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator’s ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.” — Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational
    “Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too.” — Charles Duhigg, author of the bestselling The Power of Habit
    “If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy.” — Chip Heath, co-author of Made to Stick and Decisive

     

    “Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction—and performed groundbreaking experiments that have changed the way the experts think. If there’s one book you’re going to read this year on how ideas spread, it’s this one.” — Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association
    “Think of it as the practical companion to Malcolm Gladwell’s The Tipping Point.” — Tasha Eichenseher ― Discover

     

    “[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. . . . As a playbook for marketers, Contagious is a success.” — Danielle Sacks ― Fast Company
    “Contagious contains arresting — and counterintuitive — facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns.” — Glenn C. Altschuler ― The Boston Globe
    “For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. . . . If there were a ‘like’ button underneath it, you’d probably find yourself clicking it.” — Maija Palmer ― Los Angeles Times

     

    “An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics.” ― Publishers Weekly

     

    “A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain ‘how word of mouth and social influence work . . . [to] make any product or idea contagious.” ― Kirkus Reviews

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    Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want

    Rs. 2,190.00
    or 3 X Rs.730.00 with

    Daniel DiPiazza

     

    “Rich20Something reminded me that my goals aren’t too far off, and that, regardless of my age, I can create a business that gives me freedom and great income!”–Arne Giske, founder, The Millennial Entrepreneur podcast

     

    “Daniel DiPiazza gives you all the tools to build the foundation for your dreams to become a reality.”–Bruce Rodrigues de Jesus, entrepreneur

     

    “I always knew I wanted to do something big but it wasn’t until I became part of Daniel’s community and started learning from him that I actually took action. Thanks to him and Rich20Something.com for inspiring and motivating me every day!”–Jordan Nicole Gill, founder, Jordan and Janes

     

    “Daniel is a truly down-to-earth person who doesn’t mind getting in the trenches with you….I have seen my life–and business–grow tremendously due to the valuable knowledge I’ve obtained as part of the Rich20Something community.”–Andre Hill, CEO and award-winning producer

     

    “Daniel’s support with the Rich20Something community and his insights are probably the #1 reason I’ve had the success I’ve experience in business so far.”–Robert James Collier, founder, Entrepreneurs Dinner

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    The 22 Immutable Laws of Marketing

    Rs. 1,990.00
    or 3 X Rs.663.33 with

    Al Ries, Jack Trout

     

    Marketing gurus Al Ries and Jack Trout share over 40 years of expertise in this book, revealing the definitive rules that govern the world of marketing. With a historical overview and a focus on the future, they present 22 innovative techniques and tools for the international marketplace. Drawing on successful and failed marketing campaigns, the authors provide real-life examples, practical suggestions, and killer instincts to help companies thrive or fail. A must-read for anyone seeking marketing success.

    or 3 X Rs. 663.33 with Koko Koko
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    The Fail-Safe Startup: Your Roadmap for Entrepreneurial Success

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Tom Eisenmann

     

    Eisenmann’s book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you’re a first-time founder or looking to bring innovation into a corporate environment, The Fail-Safe Startup is essential reading. As Tom says, creating something from nothing is a daring act. His wisdom and encouragement will give any reader the confidence to take the leap. — Eric Ries, CEO of LTSE and bestselling author of The Lean Startup

     

    Launching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls–on our way to wherever we’re headed. Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you’re just getting started, or you’re eyeing your endgame. — Jenn Hyman, co-founder/CEO of Rent the Runway

     

    It’s no secret that having a great idea isn’t enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. The Fail-Safe Startup is the perfect roadmap that each entrepreneur needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business. — Daymond John, star of ABC’s Shark Tank and bestselling author of The Power of Broke

     

    Once you start reading this book, you won’t be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is must read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success – which is something society needs more than ever. — Michelle Zatlyn, co-founder/CEO of Cloudfare

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    The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

    Rs. 1,990.00
    or 3 X Rs.663.33 with

    Brian Tracy

     

    In The Art of Closing the Sale, you will learn:

    • The two major “motivating” factors in closing a sale
    • The three “hot buttons” to push when selling to businesses
    • How to avoid the five simple errors that spell the difference between success and near-success

    No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can’t close the sale, your efforts yield nothing.

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    Ecommerce In A Week

    Rs. 1,590.00
    or 3 X Rs.530.00 with

    Nick Smith

     

    In today’s rapidly changing working environment, e-commerce is more than just a buzzword – it’s a vital skill for career success. Digital marketing consultant Nick Smith shares his hard-earned wisdom and practical advice in this concise and accessible book. With a day-by-day approach, he covers topics such as setting up your online store, social media marketing, pay-per-click (PPC) marketing, search engine optimization (SEO), customer service, and creating an effective e-commerce marketing system. Whether you’re new to e-commerce or looking to enhance your skills, this book provides valuable insights for surviving and thriving in the digital world.

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    The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Rs. 2,790.00
    or 3 X Rs.930.00 with

    Chet Holmes

     

    “Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world.”Brian Tracy, author of The Way to Wealth

     

    “Far more than just another sales book”Entrepreneur

     

    The Ultimate Sales Machine is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach.”Stephen M. R. Covey, author of The Speed of Trust

     

    The Ultimate Sales Machine is a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice.”Michael Gerber, author of The E-Myth and E-Myth Revisited

     

    “Chet has the best material I’ve seen for how to attract an army of top producers and how to get the most out of them once you get them.”T. Harv Eker, author of Secrets of the Millionaire Mind

     

    “No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever!” Tom Hopkins, author of How to Master the Art of Selling

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    Start With Why: How Great Leaders Inspire Everyone To Take Action

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Simon Sinek

     

    Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group

     

    This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within

     

    A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

     

    One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes

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    Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

    Rs. 2,390.00
    or 3 X Rs.796.67 with

    Ken Auletta

     

    “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

     

    “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

     

    “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

     

    “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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    Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business

    Rs. 2,790.00
    or 3 X Rs.930.00 with

    Donald Miller

     

    ‘I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business.’ – Amy Burgess, Marketing Consultant

     

    ‘My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.’ – Ian Stewart, Owner/Creative Director of Root Source Digital

     

    ‘A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. – Wes Gay, CEO Wayfinder

     

    ‘Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website.’ – Amy Schutte, Owner of Hudson and Co LLC

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    Non Obvious Megatrends: How to See What Others Miss and Predict the Future

    Rs. 2,790.00
    or 3 X Rs.930.00 with

    Rohit Bhargava 

     

    #1 Wall Street Journal & USA TODAY Bestseller

     

    Featuring 10 Bold new Trend Predictions

     

    Winner of 9 International Book Awards

     

    Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.

     

    What if you could predict the trends that will change your business?

     

    For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.

     

    Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play, and live.

     

    — How might the evolution of gender-fluid toys change our culture?
    — What can the popularity of handmade umbrellas and board games teach us about the future of business?
    — Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?

     

    The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.

     

    You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.

     

    Winner: Eric Hoffer Business Book of the Year


    Winner: Axiom Award Gold Medal (Business Theory)


    Winner: INDIE Gold Medal (Business Business Book)


    Finalist: Leonard L. Berry Marketing Book Award


    Winner: IPPY Silver Medal (Best Business Book)


    Finalist: International Book Award (Best Business Book)


    Official Selection: Gary’s Book Club at CES


    Winner: Non-Fiction Book Award (Gold Medal)


    Winner: Pinnacle Best Business Book Award

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    Buyology: Truth and Lies About Why We Buy

    Rs. 3,290.00
    or 3 X Rs.1,096.67 with

    Martin Lindstrom

     

    • NEW YORK TIMES BESTSELLER

     

    A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”Time

     

    “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” The Washington Post

     

    Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

     

    “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

     

    “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start

     

    “Lindstrom’s research should be of interest to any company launching a new product or brand.”USA Today

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    Building a StoryBrand: Clarify Your Message So Customers Will Listen

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Donald Miller

     

    • #1 Wall Street Journal Bestseller

     

    “This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.” –SETH GODIN, author of All Marketers Are Liars

     

    “Donald Miller ought to be working with your company just like he worked with ours. We changed our website after learning his framework and the results were fantastic. We noticed a difference right away. The StoryBrand Framework works and we are implementing it companywide. Read this book!” –KEN BLANCHARD, chief spiritual officer of The Ken Blanchard Companies and coauthor of The New One Minute Manager

     

    “Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.” –JOHN C. MAXWELL, #1 New York Times bestselling author

     

    This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book!” –DAVE RAMSEY, #1 New York Times bestselling author

     

    “Donald Miller reminds us that all good messaging begins and ends with empathy. He knows that if you want to be seen, heard, and understood, the first step is to listen. Get this book if you want to connect with people in a profound way.” –BILL HASLAM, forty-ninth governor of Tennessee

     

    “If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!” –RYAN DEISS, founder and CEO of Digital Marketer

     

    “In only a few hours this book demystified lessons about branding that I’ve spent my entire career trying to understand. The brilliant StoryBrand Framework has now become the playbook for everything we do that is marketing-related.”-RORY VADEN, cofounder of Southwestern Consulting and New York Times bestselling author of Take the Stairs

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    Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Russell Brunson

     

    • WALL STREET JOURNAL AND USA TODAY BESTSELLER!

     

    “Best book ever for marketing your business. And not just for online marketing. This book goes into so much detail and is perfect for any business. How to tell stories to make sales. How to be the EXPERT in your Niche.” J. Paterson

     

    “I lost $$thousands more running ads trying to figure out what I was missing… until I came across this book.” Nicole K.

     

    Find Your Message, Build A Tribe, And Change The World…

     

    Founder of Click Funnels, Russell Brunson shares how he’s sold close to $400 million by building a mass movement of entrepreneurs who paid to hear his message.

     

    It doesn’t matter what message, product, or service you are selling online, if you don’t build a mass movement of people who will pay to hear your mes- sage, it’s unlikely you will achieve success.

     

    Expert Secrets Will Help You Too

     

    •  Find your voice and give you the confidence to become a leader…
    • Build a mass movement of people whose lives you can affect…
    • Make this calling a career, where people will pay you for your advice…
    • Your message has the ability to change someone’s life.

     

    The impact that the right message can have on someone at the right time in their life is immeasurable.

     

    It could help to save marriages, repair families, change someone’s health, grow a company or more…

     

    But only if you know how to get it into the hands of the people whose lives you have been called to change.

     

    Expert Secrets will put your message into the hands of people who need it.

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    Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It

    Rs. 3,290.00
    or 3 X Rs.1,096.67 with

    Tien Tzuo

     

    • SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR
    • INNOVATION AND ENTREPRENEURSHIP AWARD

     

    Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous — Nir Eyal ― author of Hooked: How to Build Habit-Forming Products

     

    Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation–and the real opportunity–is just beginning

     

    Today’s consumers prefer the advantages of access over the hassles of ownership. It’s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

     

    Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You’ll have to reinvent your company from the inside out — from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we’ll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world’s largest subscription finance platform, Subscribed is the book that explains how this shift really works — and how business leaders can prepare and prosper.

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    The Personal MBA: A World-Class Business Education in a Single Volume

    Rs. 3,490.00
    or 3 X Rs.1,163.33 with

    Josh Kaufman

     

    Audie Award Nominee, Business and Educational, 2013

     

    “File this book under NO EXCUSES. After you’ve read it, you won’t be open to people telling you that you’re not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business.”
    Seth Godin, bestselling author, This Is Marketing

     

    This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better ― Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University

     

    A masterpiece. This is the ‘START HERE’ book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I’ve read in years ― Derek Sivers, founder of CDbaby.com and bestselling author of Anything You Want

     

    I graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn’t know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would’ve helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available. ― Roger Hui, Technical Account Manager, RedHat, Inc.

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