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Category: Marketing & Sales

Marketing & Sales

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  • 100 Business Tools For Success: All The Management Models That Matter in 500 Words or Less

    Rs. 2,490.00

    Jeremy Kourdi

     

    The world is full of business ideas.But how do you know which the best ones are?

     

    And how do you find time to read them?

     

    100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.

     

    A must for all business professionals…

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  • Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

    Rs. 2,690.00

    Chan Kim & Renee Mauborgne

     

    • The New York Times bestseller.
    • #1 Wall Street Journal bestseller.

     

    Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

     

    Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage

     

    An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes

     

    Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal

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  • Buyology: Truth and Lies About Why We Buy

    Rs. 3,290.00

    Martin Lindstrom

     

    • NEW YORK TIMES BESTSELLER

     

    A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”Time

     

    “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” The Washington Post

     

    Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

     

    “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

     

    “Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start

     

    “Lindstrom’s research should be of interest to any company launching a new product or brand.”USA Today

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  • Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too

    Rs. 2,390.00

    Gary Vaynerchuk

     

    “Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson

     

    “The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat

     

    “Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer

     

    Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA

     

    “If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”

     

    In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.

     

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  • Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

    Rs. 2,390.00

    Ken Auletta

     

    “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

     

    “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

     

    “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

     

    “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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  • From Ideas to Iconic Brands

    Rs. 1,590.00

    Giles Lury

     

    Inspiring stories of 101 amazing brands that changed the world

    • Apple
    • Coca-Cola
    • Nike
    • Starbucks
    • Disney
    • KFC
    • Hallmark
    • Mercedes
    • Revlon
    • Tupperware
    • Banana Republic and many more

     

    Inspiring stories to help you build a bigger, better, stronger brand

     

    A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

     

    The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

     

    Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!

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  • Hooked: How to Build Habit-Forming Products

    Rs. 2,790.00

    Nir Eyal

     

    • Goodreads Choice Award Nominee for Business Books (2014)

     

    A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup

     

    The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather

     

    Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress

     

    Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review

     

    Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist

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  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships

    Rs. 1,390.00

    Leil Lowndes

     

    “You’ll not only break the ice, you’ll melt it away with your new skills.”Larry King

     

    “The lost art of verbal communication may be revitalized by Leil Lowndes.”Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”

     

    What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their “Midas touch?”

     

    What it boils down to is a more skillful way of dealing with people.

     

    The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure fire success techniques she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information packed book you’ll find:

     

    • 9 ways to make a dynamite first impression
    • 14 ways to master small talk, “big talk,” and body language
    • 14 ways to walk and talk like a VIP or celebrity
    • 6 ways to sound like an insider in any crowd
    • 7 ways to establish deep subliminal rapport with anyone
    • 9 ways to feed someone’s ego (and know when NOT to!)
    • 11 ways to make your phone a powerful communications tool
    • 15 ways to work a party like a politician works a room
    • 7 ways to talk with tigers and not get eaten alive
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  • Influence: The Psychology of Persuasion (Expanded Edition)

    Rs. 2,290.00

    Robert B. Cialdini

     

    • New York Times bestseller

     

    “This is the book that I give most often as a present and is my top recommendation” – Charlie Munger

     

    “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

     

    “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab

     

    “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

    “Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini’s book Influence. Your knowledge base is simply incomplete without it.” — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

     

    Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

     

    “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

     

    “In this update of his classic book, the world’s most practical social psychologist shares his wisdom and reveals his charm. There’s dynamite here. Please use what you learn with care!” — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

     

    “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change

    “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientifically tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable

     

    Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)

     

    “Prepare to be dazzled. Robert Cialdini is the godfather of infuence, and the original version of this book is already a classic. Whether you’re trying to infuence or understand how others infuence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

     

    “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t

     

    Influence is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

     

    “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network

     

    Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.” — Barry Ritholtz, chairman and chief investment officer of Ritholtz Wealth Management

     

    “Cialdini has made a classic even better. This updated edition of Influence affirms its place as one of the most important books on business and behavior of the last fifty years. The new additions are terrific.”
    — Daniel H. Pink, author of WhenDrive, and To Sell Is Human

     

    Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-five years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read.” — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

     

    “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs,  deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

     

    “Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so.” — Annie Duke, author of Thinking in Bets and How to Decide

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  • Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business

    Rs. 2,990.00

    Donald Miller

     

    ‘I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business.’ – Amy Burgess, Marketing Consultant

     

    ‘My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.’ – Ian Stewart, Owner/Creative Director of Root Source Digital

     

    ‘A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. – Wes Gay, CEO Wayfinder

     

    ‘Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website.’ – Amy Schutte, Owner of Hudson and Co LLC

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  • Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

    Rs. 2,190.00

    Raja Rajamannar

     

    WALL STREET JOURNAL BESTSELLER

     

    “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.”Ivan Pollard, CMO, General Mills

     

    Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” Conny Braams, Chief Digital and Marketing Officer, Unilever

     

    “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

     

    Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” Chris Capossela, CMO, Microsoft

     

    “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

     

    Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

     

    ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

     

    ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

     

    ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

     

    ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

     

    ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  • Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want

    Rs. 2,190.00

    Daniel DiPiazza

     

    “Rich20Something reminded me that my goals aren’t too far off, and that, regardless of my age, I can create a business that gives me freedom and great income!”–Arne Giske, founder, The Millennial Entrepreneur podcast

     

    “Daniel DiPiazza gives you all the tools to build the foundation for your dreams to become a reality.”–Bruce Rodrigues de Jesus, entrepreneur

     

    “I always knew I wanted to do something big but it wasn’t until I became part of Daniel’s community and started learning from him that I actually took action. Thanks to him and Rich20Something.com for inspiring and motivating me every day!”–Jordan Nicole Gill, founder, Jordan and Janes

     

    “Daniel is a truly down-to-earth person who doesn’t mind getting in the trenches with you….I have seen my life–and business–grow tremendously due to the valuable knowledge I’ve obtained as part of the Rich20Something community.”–Andre Hill, CEO and award-winning producer

     

    “Daniel’s support with the Rich20Something community and his insights are probably the #1 reason I’ve had the success I’ve experience in business so far.”–Robert James Collier, founder, Entrepreneurs Dinner

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  • Start With Why: How Great Leaders Inspire Everyone To Take Action

    Rs. 2,390.00

    Simon Sinek

     

    Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group

     

    This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within

     

    A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

     

    One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes

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  • The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

    Rs. 1,990.00

    Brian Tracy

     

    In The Art of Closing the Sale, you will learn:

    • The two major “motivating” factors in closing a sale
    • The three “hot buttons” to push when selling to businesses
    • How to avoid the five simple errors that spell the difference between success and near-success

    No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can’t close the sale, your efforts yield nothing.

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  • The CEO Factory : Management Lessons from Hindustan Unilever

    Rs. 1,990.00

    Sudhir Sitapati

     

    For six decades Hindustan Unilever has remained among India’s top five most valuable companies. No other Corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal street and it is famously a factory for CEOs.

     

    For the first time comes a book that decodes how this great business works – from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-unilever people? What is the company’s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, the CEO factory is an MBA course in a single book.

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  • The Fail-Safe Startup: Your Roadmap for Entrepreneurial Success

    Rs. 2,990.00

    Tom Eisenmann

     

    Eisenmann’s book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you’re a first-time founder or looking to bring innovation into a corporate environment, The Fail-Safe Startup is essential reading. As Tom says, creating something from nothing is a daring act. His wisdom and encouragement will give any reader the confidence to take the leap. — Eric Ries, CEO of LTSE and bestselling author of The Lean Startup

     

    Launching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls–on our way to wherever we’re headed. Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you’re just getting started, or you’re eyeing your endgame. — Jenn Hyman, co-founder/CEO of Rent the Runway

     

    It’s no secret that having a great idea isn’t enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. The Fail-Safe Startup is the perfect roadmap that each entrepreneur needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business. — Daymond John, star of ABC’s Shark Tank and bestselling author of The Power of Broke

     

    Once you start reading this book, you won’t be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is must read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success – which is something society needs more than ever. — Michelle Zatlyn, co-founder/CEO of Cloudfare

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