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  • Out of Stock

    Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

    Rs. 3,490.00
    or 3 X Rs.1,163.33 with

    Brad Stone

     

    ‘Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise… Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers… a dense, at times juicy tour of the company Bezos built.’ (Ben Smith New York Times)

     

    Fascinating and deeply researched… Stone is at his best describing Bezos’s demanding style of management… Masterful.’ (Marc Levinson Washington Post)

     

    ‘An excellent new book…Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming “perilously close to invincible”.’ (Farhad Manjoo New York Times)

     

    ‘In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos’s brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.’ (Ken Auletta, author of Googled )

     

    ‘Amazon’s reach is so extensive that it can seem easier to list the few areas of commerce that it doesn’t touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.’ (Curtis Sittenfeld, my favourite non-fiction books The Week)

     

    ‘There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice – Amazon and its founder Jeff Bezos – is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world’s most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.’ (Rana Foroohar, author of Makers and Takers and Don’t Be Evil )

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    Out of Stock

    Influence: The Psychology of Persuasion (Expanded Edition)

    Rs. 3,290.00
    or 3 X Rs.1,096.67 with

    Robert B. Cialdini

     

    • New York Times bestseller

     

    “This is the book that I give most often as a present and is my top recommendation” – Charlie Munger

     

    “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

     

    “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab

     

    “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

    “Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini’s book Influence. Your knowledge base is simply incomplete without it.” — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

     

    Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

     

    “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

     

    “In this update of his classic book, the world’s most practical social psychologist shares his wisdom and reveals his charm. There’s dynamite here. Please use what you learn with care!” — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

     

    “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change

    “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientifically tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable

     

    Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)

     

    “Prepare to be dazzled. Robert Cialdini is the godfather of infuence, and the original version of this book is already a classic. Whether you’re trying to infuence or understand how others infuence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

     

    “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t

     

    Influence is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

     

    “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network

     

    Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.” — Barry Ritholtz, chairman and chief investment officer of Ritholtz Wealth Management

     

    “Cialdini has made a classic even better. This updated edition of Influence affirms its place as one of the most important books on business and behavior of the last fifty years. The new additions are terrific.”
    — Daniel H. Pink, author of WhenDrive, and To Sell Is Human

     

    Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-five years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read.” — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

     

    “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs,  deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

     

    “Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so.” — Annie Duke, author of Thinking in Bets and How to Decide

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  • Out of Stock

    The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

    Rs. 1,390.00
    or 3 X Rs.463.33 with

    Al Ries & Laura Ries

     

    The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense ― Independent

     

    “Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.”  –Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

     

    “If you want to…lasso consumers and burn brand identity into their minds, read this book.”  –Advertising Annual 1999

     

    “Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” –Patrick M. Sullivan, CEO, SalesLogix

     

    “Indispensable to anyone seeking to build a business into a recognized brand.”  –Philip J. Romano, CEO, Romano Enterprises

     

    “Provides a worthwhile addition to the branding library. This book’s worth buying.” –Atlanta Business Chronicle

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  • Out of Stock

    Contagious: How to Build Word of Mouth in the Digital Age

    Rs. 2,390.00
    or 3 X Rs.796.67 with

    Jonah Berger

     

    The New York Times bestseller

    Goodreads Choice Award Nominee for Nonfiction (2013)

    The Leonard L. Berry Marketing Book Award 2014 Winner (American Marketing Association)

     

    “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

     

    “Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator’s ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.” — Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational
    “Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too.” — Charles Duhigg, author of the bestselling The Power of Habit
    “If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy.” — Chip Heath, co-author of Made to Stick and Decisive

     

    “Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction—and performed groundbreaking experiments that have changed the way the experts think. If there’s one book you’re going to read this year on how ideas spread, it’s this one.” — Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association
    “Think of it as the practical companion to Malcolm Gladwell’s The Tipping Point.” — Tasha Eichenseher ― Discover

     

    “[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. . . . As a playbook for marketers, Contagious is a success.” — Danielle Sacks ― Fast Company
    “Contagious contains arresting — and counterintuitive — facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns.” — Glenn C. Altschuler ― The Boston Globe
    “For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. . . . If there were a ‘like’ button underneath it, you’d probably find yourself clicking it.” — Maija Palmer ― Los Angeles Times

     

    “An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics.” ― Publishers Weekly

     

    “A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain ‘how word of mouth and social influence work . . . [to] make any product or idea contagious.” ― Kirkus Reviews

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  • Out of Stock

    Working Backwards: Insights, Stories, and Secrets from Inside Amazon

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Colin Bryar & Bill Carr

     

    Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon’s success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You’ll want to have your highlighter ready and keep this book close at hand for quick reference. — Kim Scott, author of Radical Candor

     

    Jeff Bezos once told me that unlike Google or Apple, ‘Amazon doesn’t have one big advantage, so we have to braid a rope out of many small advantages.’ Amazon has demonstrated again and again that success doesn’t result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. — Tim O’Reilly, owner of O’Reilly Media

     

    For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world — Jason Kilar, CEO of WarnerMedia

     

    Rather than offering a dull catalog of the company’s 14 leadership principles and three implementation mechanisms, Mr. Bryar and Mr. Carr provide concrete and accessible examples of how these are put into practice across a range of functions, from hiring and communications to organizational and product design. — New York Times

     

    Colin and Bill very precisely captured the unique corporate culture of Amazon and described many of the essential parts of Amazon’s approach to innovation. They offer a unique, insiders’ view of the company with many valuable lessons for large companies that want to reinvent their business models as well as for startups that want to scale rapidly. This is the definitive innovation playbook. — Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School

     

    Working Backwards should be read by anyone interested in the real thing -the principles, processes and practices of 21st century management and leadership. — Forbes Magazine

     

    Rather like a potted business school case study, this book gives us the story as it developed at the time ― and that is probably worth the cover price of the book in itself. — The Financial Times

     

    This book reads like a how-to guide, which perhaps is by design ? Bryar and Carr both were long-time Amazonians and their vantage point is that of an enthusiast rather than a critic. To be sure, Amazon offers much to admire….It’s a safe bet Amazon’s core principles and practices will remain essentially intact, not because Bezos will be watching from the executive suite but because Bryar, Carr and legions of current managers at the company believe in the Amazon way. — Associated Press

     

    Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers. — Jeff Wilke, CEO, Worldwide Consumer, Amazon

     

    Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth. — Mariana Garavaglia, Chief People & Business Operations Officer, Peloton

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  • Out of Stock

    The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Rs. 2,790.00
    or 3 X Rs.930.00 with

    Chet Holmes

     

    “Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world.”Brian Tracy, author of The Way to Wealth

     

    “Far more than just another sales book”Entrepreneur

     

    The Ultimate Sales Machine is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach.”Stephen M. R. Covey, author of The Speed of Trust

     

    The Ultimate Sales Machine is a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice.”Michael Gerber, author of The E-Myth and E-Myth Revisited

     

    “Chet has the best material I’ve seen for how to attract an army of top producers and how to get the most out of them once you get them.”T. Harv Eker, author of Secrets of the Millionaire Mind

     

    “No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever!” Tom Hopkins, author of How to Master the Art of Selling

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  • Out of Stock

    Building a StoryBrand: Clarify Your Message So Customers Will Listen

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Donald Miller

     

    • #1 Wall Street Journal Bestseller

     

    “This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.” –SETH GODIN, author of All Marketers Are Liars

     

    “Donald Miller ought to be working with your company just like he worked with ours. We changed our website after learning his framework and the results were fantastic. We noticed a difference right away. The StoryBrand Framework works and we are implementing it companywide. Read this book!” –KEN BLANCHARD, chief spiritual officer of The Ken Blanchard Companies and coauthor of The New One Minute Manager

     

    “Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.” –JOHN C. MAXWELL, #1 New York Times bestselling author

     

    This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book!” –DAVE RAMSEY, #1 New York Times bestselling author

     

    “Donald Miller reminds us that all good messaging begins and ends with empathy. He knows that if you want to be seen, heard, and understood, the first step is to listen. Get this book if you want to connect with people in a profound way.” –BILL HASLAM, forty-ninth governor of Tennessee

     

    “If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!” –RYAN DEISS, founder and CEO of Digital Marketer

     

    “In only a few hours this book demystified lessons about branding that I’ve spent my entire career trying to understand. The brilliant StoryBrand Framework has now become the playbook for everything we do that is marketing-related.”-RORY VADEN, cofounder of Southwestern Consulting and New York Times bestselling author of Take the Stairs

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