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Tag: Education & Research

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  • Advertising at the Crossroads

    Rs. 3,290.00
    or 3 X Rs.1,096.67 with

    John Philip Jones & Mary Baungartner Jones

     

    The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.

     

    In short: advertising is at a crossroads. The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow. Are advertising agencies and marketers prepared for the change? Is a mere tweak of existing operating methods sufficient? How is advertising to become digitally native?

     

    Renowned marketing and advertising experts John Philip Jones and Mary Baumgartner Jones compare the US and Indian experiences to investigate what this shift has meant for the industry as well as for business in general. Advertising at the Crossroads is both a lucid guide to decision-making as well as a deeply researched and original look at this challenging and exciting new terrain

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  • Dragons of Eden: Speculations on the Evolution of Human Intelligence

    Rs. 2,790.00
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    Carl Sagan

     

    “A history of the human brain from the big bang, fifteen billion years ago, to the day before yesterday . . . It’s a delight.”—The New York Times

     

    “How can I persuade every intelligent person to read this important and elegant book? . . . He talks about all kinds of things: the why of the pain of human childbirth . . . the reason for sleeping and dreaming . . . chimpanzees taught to communicate in deaf and dumb language . . . the definition of death . . . cloning . . . computers . . . intelligent life on other planets. . . . Fascinating . . . delightful.”—The Boston Globe

     

    “In some lost Eden where dragons ruled, the foundations of our intelligence were laid. . . . Carl Sagan takes us on a guided tour of that lost land. . . . Fascinating . . . entertaining . . . masterful.”St. Louis Post-Dispatch

     

    Dr. Carl Sagan takes us on a great reading adventure, offering his vivid and startling insight into the brain of man and beast, the origin of human intelligence, the function of our most haunting legends—and their amazing links to recent discoveries. 

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  • Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too

    Rs. 2,690.00
    or 3 X Rs.896.67 with

    Gary Vaynerchuk

     

    “Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson

     

    “The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat

     

    “Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer

     

    Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA

     

    “If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”

     

    In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.

     

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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    Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy

    Rs. 2,790.00
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    Cathy O’Neil

     

    Longlisted for the National Book Award | New York Times Bestseller

    A New York Times Book Review Notable Book of 2016
    Boston Globe Best Book of 2016
    One of 
    Wired‘s Required Reading Picks of 2016
    One of Fortune‘s Favorite Books of 2016
    Kirkus Reviews Best Book of 2016
    A Chicago Public Library Best Book of 2016
    A Nature.com Best Book of 2016
    An On Point Best Book of 2016
    New York Times 
    Editor’s Choice
    Maclean‘s Bestseller
    Winner of the 2016 SLA-NY PrivCo Spotlight Award

     

    “Cathy O’Neil has seen Big Data from the inside, and the picture isn’t pretty. Weapons of Math Destruction opens the curtain on algorithms that exploit people and distort the truth while posing as neutral mathematical tools. This book is wise, fierce, and desperately necessary.”
    Jordan Ellenberg, University of Wisconsin-Madison, author of How Not To Be Wrong

     

    “This is a manual for the 21st-century citizen, and it succeeds where other big data accounts have failedit is accessible, refreshingly critical and feels relevant and urgent.”
    Financial Times

     

    Weapons of Math Destruction is the Big Data story Silicon Valley proponents won’t tell…. [It] pithily exposes flaws in how information is used to assess everything from creditworthiness to policing tactics…. a thought-provoking read for anyone inclined to believe that data doesn’t lie.”
    Reuters

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    Big Ideas: 100 Modern Inventions That Have Transformed Our World

    Rs. 2,790.00
    or 3 X Rs.930.00 with

    Alex Hutchinson

     

     From the polio vaccine to the Post-It, the personal computer to Prozac, these are the scientific and technological innovations that have transformed our world. Award-winning author Alex Hutchinson unveils the 100 greatest inventions of the modern era – starting with the discovery of the transistor in 1947 – complete with original photographs and anecdotes about their creation. For example, a candy bar melting in a scientist’s pocket during an experiment led to the invention of the microwave oven.
     Hutchinson consulted 25 experts at 17 museums and universities; their collective expertise spans aeronautics, automobiles, biology, computers, medicine, physics and a host of other fields. The result includes some obvious breakthroughs (the laser, in-vitro fertilization) as well as a host of surprises (waffle-sole running shoes, the pull-top can). This charming book will delight, fascinate and educate.
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    The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century

    Rs. 2,690.00
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    Steven Pinker

     

    “Great stuff! Only Steven Pinker could have written this marvelous book, and thank heaven he has. ‘Good writing can flip the way the world is perceived,’ he writes, and The Sense of Style will flip the way you think about good writing. Pinker’s curiosity and delight illuminate every page, and when he says style can make the world a better place, we believe him.”
     —Patricia T. O’Connerauthor of Woe Is I and, with Stewart Kellerman, Origins of the Specious

     

    “This book is a graceful and clear smackdown to the notion that English is going to the proverbial dogs. Pinker has written the Strunk & White for a new century while continuing to discourage baseless notions such as that the old slogan should have been ‘Winston tastes good AS a cigarette should.’”
    John McWhorter, author of Our Magnificent Bastard Tongue and The Power of Babel

     

    “Pinker’s linguistical learning…is considerable. His knowledge of grammar is extensive and runs deep. He also takes a scarcely hidden delight in exploding tradition. He describes his own temperament as “both logical and rebellious.” Few things give him more pleasure than popping the buttons off what he takes to be stuffed shirts.”
    The Wall Street Journal

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    A Short History of Nearly Everything: A Journey through Space and Time

    Rs. 3,490.00
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    Bill Bryson

     

    • Best-Selling Popular Science book of the 21st Century
    • Samuel Johnson Prize for Non-Fiction Nominee (2004)
    •  EU Descartes Prize for science communication (2005)
    • J. A. Hollon palkinto Winner (2006)
    • The Aventis Prizes for Science Books for best general science book (2004)

     

    The ultimate eye-opening journey through time and space, A Short History of Nearly Everything is the biggest-selling popular science book of the 21st century and has sold over 2 million copies.

     

    Truly impressive…It’s hard to imagine a better rough guide to science.’ Guardian

     

    A travelogue of science, with a witty, engaging, and well-informed guide‘ The Times

     

    Mr Bryson has a natural gift for clear and vivid expression. I doubt that a better book for the layman about the findings of modern science has been written ― Sunday Telegraph

     

    A fascinating idea, and I can’t think of many writers, other than Bryson, who would do it this well. It’s the sort of book I would have devoured as a teenager. It might well turn unsuspecting young readers into scientists. And the famous, slightly cynical humour is always there ― Evening Standard

     

    A genuinely useful and readable book. There is a phenomenal amount of fascinating information packed between its covers … A thoroughly enjoyable, as well as educational, experience. Nobody who reads it will ever look at the world around them in the same way again ― Daily Express

     

    Of course, there are people much better qualified than Bill Bryson to attempt a project of this magnitude. None of them, however, can write fluent Brysonese, which, as pretty much the entire Western reading public now knows, is an appealing mixture of self-deprecation, wryness and punnery ― Spectator

     

    The very book I have been looking for most of my life… Bryson wears his knowledge with aplomb and a lot of very good jokes Daily Mail

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    How the Mind Works

    Rs. 3,490.00
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    Steven Pinker

     

    ‘Powerful and gripping . . . To have read it is to have consulted a first draft of the structural plan of the human psyche . . . a glittering tour de force.’ — Spectator

     

    ‘Witty popular science that you enjoy reading for the writing as well as for the science.’ —The New York Times

     

    ‘How the Mind Works will change the way your mind works.’ —The Times

     

    Why do we laugh? What makes memories fade? Why do people believe in ghosts? How the Mind Works explores every aspect of mental life, showing that our minds are not a mystery, but a system of organs of computation designed by natural selection.

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    Physics of the Future: The Inventions that will Transform our Lives

    Rs. 2,690.00
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    Michio Kaku

     

    Summons up the sheer wonder of science ― Daily Telegraph

     

    A wide-ranging tour of what to expect from technological progress over the next century or so … fascinating ― Walll Street Journal

     

    Mind-bending … fascinating … engrossing ― San Francisco Chronicle

     

    Michio Kaku’s Physics of the Future: The Inventions that will Transform our Lives is a hypothetical journey through the next 100 years of scientific innovation, as told by the scientists who are making it happen. We all wish we could predict the future, but most of us don’t know enough about the science that makes it possible. That’s why Michio Kaku decided to talk to the people who really know – the visionaries who are already inventing the future in their labs.

     

    Based on interviews with over three hundred of the world’s top scientists, Kaku gives us an insider’s perspective on the revolutionary advances that mean we’ll soon be able to take an elevator into space, access the internet via our contact lenses, scan our DNA for signs of disease and even change the shape of objects – and all still within the laws of known physics.

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    The 80/20 Principle: The Secret to Achieving More with Less

    Rs. 2,590.00
    or 3 X Rs.863.33 with

    Richard Koch

     

    ‘Read this book and use it’ – Tim Ferris, author of The 4 Hour Work Week

     

    Congratulations! The 80/20 Principle is terrific. — Al Ries, author of The 22 Immutable Laws of Marketing

     

    Time management is not about organizing your daily tasks, it is about organizing your essential daily tasks, and dumping the rest. Koch has made millions from this – a bestseller based on just one idea – proving that it works. * GQ’s 25 Best Business Books *

     

    “Why You Should Read It: The principles in this book can literally add hours to your days and compound your happiness. It’s worth a look. What’s more important than having time?” — Scott Dinsmore

     

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    Debt: The first 5000 years

    Rs. 2,890.00
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    David Graeber

     

    • Winner of the Bateson Book Prize
    • Winner of the Bread and Roses Award

     

    “Written in a brash, engaging style, the book is also a philosophical inquiry into the nature of debt — where it came from and how it evolved.” Thomas Meaney, The New York Times Book Review 

     

    “[A] groundbreaking study…opened up a vibrant and ongoing conversation about the evolution of our economic system by challenging conventional accounts of the origins of money and markets; relationships of credit and debt, he showed, preceded the development of coinage and cash.” Astra Taylor, The New Yorker

     

    “The book is more readable and entertaining than I can indicate… It is a meditation on debt, tribute, gifts, religion and the false history of money. Graeber is a scholarly researcher, an activist and a public intellectual. His field is the whole history of social and economic transactions.” Peter Carey, The Observer

     

    The groundbreaking international best-seller that turns everything you think about money, debt, and society on its head—from the “brilliant, deeply original political thinker” David Graeber (Rebecca Solnit, author of Men Explain Things to Me)

     

    Before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era that we also first encounter a society divided into debtors and creditors—which lives on in full force to this day.

     

    So says anthropologist David Graeber in a stunning reversal of conventional wisdom. He shows that arguments about debt and debt forgiveness have been at the center of political debates from Renaissance Italy to Imperial China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like “guilt,” “sin,” and “redemption”) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong.

     

    We are still fighting these battles today.

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    More. Numbers. Every. Day.: How Figures Are Taking Over Our Lives – And Why It’s Time to Set Ourselves Free

    Rs. 3,190.00
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    Micael Dahlen and Helge Thorbjørnsen

     

    Our days have always been numbered, but increasingly so too are our steps, minutes of REM sleep, and evaluations of restaurants. In 31,234 words Dahlen and Thorbjørnsen cast their four critical, and at times whimsical, eyes at our numbered existences revealing that despite the potentially uncountable benefits of numbering things, consuming too much ‘pi’ might be bad for our health ― Scott E. Page, Professor at the University of Michigan, and author of ‘The Model Thinker’

     

    Written in lucid, skillfully translated prose that puts the science into philosophical perspective, this shines a fascinating light on the modern-day obsession with numerical quantity over quality. ― Publishers Weekly

     

    Everybody should read this book. A smart and insightful read that will totally change the way you think – and live. ― Thomas Erikson, author of ‘Surrounded by Idiots’

     

    An entertaining and thought-provoking antidote to the tyranny of numbers in the modern world. By looking at the psychology of how we are tricked, goaded and often crushed by endless quantification, the authors present a winning case for weaning ourselves off number-dependence. ― Alex Bellos, author of ‘Can You Solve My Problems?’

     

    • How many steps have you done today?
    • How many emails answered?
    • How much money have you spent this week
    • And how many hours have you slept?

     

    Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us?

     

    With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjørnsen explain why we’re so attached to numbers and how we can free ourselves from their tyranny. Along the way, you’ll learn why viral videos, however inaccurate, become more convincing with every view; how numbers can affect the way we physically age, if we let them; why the more films you rate the less impressive you’ll find them and how numbers that ‘anchor’ themselves in your brain can affect the size of your mortgage – plus much more.

     

    Sharp, insightful and totally engaging, MORE. NUMBERS. EVERY. DAY. is your vaccination against a world obsessed with numbers.

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    The Origins of Political Order: From Prehuman Times to the French Revolution

    Rs. 3,590.00
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    Francis Fukuyama

     

    • New York Times Notable Book for 2011
    • Globe and Mail Best Books of the Year 2011 Title
    • Kirkus Reviews Best Nonfiction of 2011 title

     

    “Political theorist Francis Fukuyama’s new book is a major accomplishment, likely to find its place among the works of seminal thinkers like Jean-Jacques Rousseau and John Locke, and modern moral philosophers and economists such as John Rawls and Amartya Sen . . .It is a perspective and a voice that can supply a thinker’s tonic for our current political maladies.” ―Earl Pike, The Cleveland Plain Dealer

     

    “A sweeping survey that tries to explain why human beings act as they do in the political sphere. Magisterial in its learning and admirably immodest in its ambition.” ―David Gress, The Wall Street Journal

     

    The Origins of Political Order “begins in prehumen times and concludes on the eve of the American and French Revolutions. Along the way, Fukuyama mines the fields of anthropology, archaeology, biology, evolutionary psychology, economics, and, of course, political science and international relations to establish a framework for understanding the evolution of political institutions. And that’s just Volume One….At the center of the project is a fundamental question: Why do some states succeed while others collapse?” ―Evan Goldstein, The Chronicle of Higher Education

     

    A landmark history of the origins of modern democratic societies by one of our most important political thinkers.

     

    Virtually all human societies were once organized tribally, yet over time most developed new political institutions which included a central state that could keep the peace and uniform laws that applied to all citizens. Some went on to create governments that were accountable to their constituents. We take these institutions for granted, but they are absent or are unable to perform in many of today’s developing countries―with often disastrous consequences for the rest of the world.

     

    Francis Fukuyama, author of the bestselling The End of History and the Last Man and one of our most important political thinkers, provides a sweeping account of how today’s basic political institutions developed. The first of a major two-volume work, The Origins of Political Order begins with politics among our primate ancestors and follows the story through the emergence of tribal societies, the growth of the first modern state in China, the beginning of the rule of law in India and the Middle East, and the development of political accountability in Europe up until the eve of the French Revolution.

     

    Drawing on a vast body of knowledge―history, evolutionary biology, archaeology, and economics―Fukuyama has produced a brilliant, provocative work that offers fresh insights on the origins of democratic societies and raises essential questions about the nature of politics and its discontents.

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    Flow: The Classic Work On How To Achieve Happiness

    Rs. 3,490.00
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    Mihaly Csikszentmihalyi

     

    Mr Csikszentmihalyi illuminates the accuracy of what philosophers have been saying for centuries: that the way to happiness lies not in mindless hedonism but in mindful challenge ― The New York Times

     

    Csikszentmihalyi has done more than anyone else to study this state of effortless attending ― Daniel Kahneman, author of Thinking, Fast and Slow

     

    Elegantly written…it is more relevant than ever ― The Times

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    Zero to One: Notes on Start Ups, or How to Build the Future

    Rs. 2,790.00
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    Peter Thiel

     

    • #1 NEW YORK TIMES BESTSELLER
    • Goodreads Choice Award Nominee for Business Books (2014)

     

    ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

     

     

    ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

     

     

    ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

     

    “Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
    – The Economist

    “An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
    – The New Republic



    “Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
    – Derek Thompson, The Atlantic

     

     Zero to One is the first book any working or aspiring entrepreneur must read—period.”
    – Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

     

    Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
    – Jeff Immelt, Chairman and CEO, GE

     

    “Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
    –  Fortune



    “Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
    – Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

    “The first and last business book anyone needs to read; a one in a world of zeroes.”
    – Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

     

    “Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
    – Kirkus Reviews

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    The Happiness Cure: Why You’re Not Built for Constant Happiness, and How to Find a Way Through

    Rs. 3,190.00
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    Dr Anders Hansen

     

    Anders Hansen’s work is the antidote to our modern-day struggles. ― Dr Rangan Chatterjee

     

    A brilliantly researched book that will transform how you think about happiness. ― Thomas Erikson, author of Surrounded by Idiots

     

    A fascinating exploration of the ways in which our ancient neurologic wiring is mismatched for the modern ecosystem. By understanding depression and anxiety through the lens of evolution, we can make sense of the growing despair in the world today and do something about it. This is a must-read for anyone hoping to understand the human brain. ― Dr. Anna Lembke, New York Times bestselling author of Dopamine Nation

     

    By describing our minds as the products of evolution, Hansen shows invaluable new ways for understanding and living with our most important mental ups and downs. “The Happiness Cure” uses direct and accessible language to present the exciting promise of scientifically informed psychiatry. ― Richard Wrangham, author of The Goodness Paradox

     

    Anders Hansen is our foremost and most accomplished public educator. With his crystal-clear, straightforward prose that never shies away from the difficult questions, he writes about evolution and the brain, and why many of us are left feeling so bad. Brilliant, I think. And very informative ― David Lagercrantz

     

    As a species, we’ve never had it so good. We’re living longer and healthier lives than ever before; the sum of human knowledge and endless entertainment are only ever a few clicks away.

     

    So why are we in the midst of a mental health crisis?

     

    The Happiness Cure offers a radical new way to think about fulfillment. Blending neuroscientific research and empirical breakthroughs with stories of ordinary individuals, leading psychiatrist and viral TedX speaker Dr Anders Hansen reveals that by adopting an evolutionary take on life, we can re-set our perspective on happiness to find longer-term meaning and lasting contentment.

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    How Economics Can Save the World: Simple Ideas to Solve Our Biggest Problems

    Rs. 3,590.00
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    Erik Angner

     

    A fitting reminder of how economics can help structure our critical thinking on matters ranging from the existential, such as climate change, to the more routine, like parenting. ― Financial Times

     

    This wonderful book demystifies economics and explains the practical tools it provides for thinking about challenges we all face in everyday life – from getting small children to go to sleep to doing what we can to tackle climate change. A model of clarity and wisdom about a subject that is so often misunderstood and maligned — Diane Coyle ― Professor of Public Policy, Cambridge University

     

    An impassioned case for the power of economic reasoning to improve people’s lives. He debunks common misconceptions about what economics is by showing what today’s cutting edge economists are actually doing – from helping parents raise their children, finding ways of more efficiently matching kidney donors, to developing tools to deal with climate change and build happier societies. Angner shows that beneath its technical wizardry, economics is a deeply moral endeavour that should give us hope that many of our most pressing problems can be solved. ― Niall Kishtainy, author of A Little History of Economics

     

    A brilliantly clear explanation of how, in the right hands, the insights of Economics can be used to make the world a better place — Rohini Pande ― Henry J. Heinz II Professor of Economics, Director, Economic Growth Center, Yale

     

    This optimistic new voice offers useful rules to help understand the world around us, and how to make it a better place. Angner’s writing is refreshingly human, filled with intellect and dry humour, this book is as enjoyable to read as it is serious about inspiring change — Professor Klaus Schwab ― Founder and Executive Director, The World Economic Forum

     

    Economics has the power to make the world a better, happier and safer place: this book shows you how

     

    Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can help!

     

    From parenting to organ donation, housing to anti-social behaviour, economics provides the tools we need to fix the biggest issues of today. Far from being a means to predict the stock market, enrich the elite or track money around the globe, economics provides a lens through which we can better understand how things work, design clever solutions and create the conditions in which we can all flourish.

     

    With a healthy dose of optimism, and packed with stories of economics in everyday situations, Erik Angner demonstrates the methods he and his fellow economists use to help improve our lives and the society in which we live. He shows us that economics can be a powerful force for good, awakening the possibility of a happier, more just and more sustainable world.

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    Life 3.0: Being Human in the Age of Artificial Intelligence

    Rs. 2,990.00
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    Max Tegmark

     

    • THE INTERNATIONAL BESTSELLER.
    •  DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR.
    • SELECTED AS ONE OF BARACK OBAMA’S FAVOURITE BOOKS OF 2018

     

    All of us – not only scientists, industrialists and generals-should ask ourselves what can we do now to improve the chances of reaping the benefits of future AI and avoiding the risks. This is the most important conversation of our time, and Tegmark’s thought-provoking book will help you join it — Prof. Stephen Hawking

     

    This is a compelling guide to the challenges and choices in our quest for a great future of life, intelligence and consciousness – on Earth and beyond. — Elon Musk, CEO of SpaceX and Tesla Motors

     

    Max seeks to facilitate a much wider conversation about what kind of future we, as a species, would want to create. Though the topics he covers – AI, cosmology, values, even the nature of conscious experience – can be fairly challenging, he presents them in an unintimidating manner that invites the reader to form her own opinions. — Prof. Nick Bostrom, Founder of Oxford’s Future of Humanity Institute, author of Superintelligence

     

    Max’s new book is a deeply thoughtful guide to the most important conversation of our time, about how to create a benevolent future civilization as we merge our biological thinking with an even greater intelligence of our own creation. — Ray Kurzweil, Inventor, Author and Futurist, author of The Singularity is Near and How to Create a Mind

     

    Lucid and engaging […] Tegmark’s explanation of how electronic circuitry – or a human brain – could produce something as evanescent and immaterial as thought is both elegant and enlightening. — Frank Rose ― Wall Street Journal

     

    It should be among the most important items on our political agenda. Unfortunately, AI has so far hardly registered on our political radar … Max Tegmark’s Life 3.0 tries to rectify the situation. Written in an accessible and engaging style, and aimed at the general public, the book offers a political and philosophical map of the promises and perils of the AI revolution. Instead of pushing any one agenda or prediction, Tegmark seeks to cover as much ground as possible, reviewing a wide variety of scenarios concerning the impact of AI on the job market, warfare and political systems. Life 3.0 does a good job of clarifying basic terms and key debates, and in dispelling common myths. — Yuval Noah Harari ― The Guardian

     

    I was riveted by this book. The transformational consequences of AI may soon be upon us­-but will they be utopian or catastrophic? The jury is out, but this enlightening, lively and accessible book by a distinguished scientist helps us to assess the odds. — Prof. Martin Rees, Astronomer Royal, cosmology pioneer, author of Our Final Hour

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    The Innovator’s Solution: Creating and Sustaining Successful Growth

    Rs. 7,990.00
    or 3 X Rs.2,663.33 with

    Clayton M. Christensen

     

    • A Wall Street Journal Bestseller
    • New York Times Bestseller
    • National Post Bestseller

     

    “Fresh thinking aplenty … nothing less than a handbook for managers who would rather disrupt than be disrupted” — The Financial Times

     

    “Every dilemma demands a solution. And this book lives up to its promise: More than an engrossing read, shot through with Christensen’s rigorous thinking and trademark clarity, it’s a valuable tool for every aspiring upstart–whether you’re inside a billion-dollar company or have a billion-dollar glimmer in your eye.” — Fast Company 

     

    “If [Christensen’s] first book left business with the quandary of how a middle-aged company can be as creative as the new kid on the block, [this] book is an instructive tutorial on how to rekindle the spark of youth and nurture the fragile flame.” — The New York Times

     

    A seminal work by bestselling author Clayton M. Christensen, now updated with fresh examples. In the international bestseller The Innovator’s Dilemma, Clayton Christensen exposed the Achille’s heel of many companies, by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In The Innovator’s Solution, Christensen and Michael Raynor take the idea of disruption one step further explaining how companies can and should become disruptors themselves.

     

    Now with several new chapters and updated cases, this revised and expanded edition shows how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment. Christensen (author of the award-winning Harvard Business Review article, ”How Will You Measure Your Life?”), Raynor and new co-author Derek van Bever give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. Citing in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is an important addition to any innovation library and an essential read for entrepreneurs and business builders.

     

    Key Features:

    • An updated edition of a business classic, fresh examples keep this book relevant
    • Audience for the book is senior managers and business leaders responsible for innovation, as well as their teams
    • Includes classic cases – Apple, Cisco, Dell, GE, IBM, Microsoft as well as newer cases still being finalized. From these stories, readers learn
    • Inside info from some of the world’s most innovative companies
    • Practical advice on how to create successful and disruptive innovations
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    Noise: A Flaw in Human Judgement

    Rs. 3,490.00
    or 3 X Rs.1,163.33 with

    Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

     

    The Sunday Times bestseller

     

    From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

     

    The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

     

    “Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

     

    “The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

     

    “Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

     

    “Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
    Annie Duke, author of Thinking in Bets

     

    Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

     

    “In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

     

    “The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

     

    Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

     

    “A tour de force of scholarship and clear writing.”―New York Times

     

    “Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

     

    “Compelling…A humbling lesson in inaccuracy.”―Financial Times

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    Before the Big Bang: The Origin of Our Universe from the Multiverse

    Rs. 2,890.00
    or 3 X Rs.963.33 with

    Laura Mersini-Houghton

     

    Laura Mersini-Houghton’s Before the Big Bang provides a fascinating account of the background and underlying motives for her intriguing proposal for the physical principles that may have governed the explosive origin of our universe — Roger Penrose, University of Oxford, Nobel laureate, and author of Cycles of Time and The Road to Reality

     

    What if our universe, vast though it may be, is but an infinitesimal fragment of reality? What would this ‘multiverse’ be like? What would be the implications? And how could we possibly test the idea? There is no better guide to the bizarre, and sometimes paradoxical, cosmic super-realm than Laura Mersini-Houghton, who has devoted her research to seeking the tell-tale signs in the sky hinting that our universe is indeed not alone — Paul Davies, Arizona State University and author of What’s Eating the Universe? And other cosmic questions

     

    From one of the world’s most renowned cosmologists, Before the Big Bang offers insights into the Big Bang and, beyond it, into the majestic world of a quantum multiverse. The tale of Laura Mersini-Houghton’s journey of discovery, interlaced with her personal stories of growing up in communist Albania and breaking free of its confines, makes for a fascinating read — Stephon Alexander, Brown University, and author of Fear of a Black Universe and The Jazz of Physics

     

    A fascinating and unusual hybrid of pop science and memoir… The author’s explanation of such exotic ideas is vivid and good-humoured, and much enlivened by tableaux from her education in Albania — Stephen Poole ― Daily Telegraph, 5*

     

    A revolutionary new account of our universe’s creation—and a breathtaking exploration of the landscape from which we sprang—from one of the world’s most celebrated cosmologists

     

    What came before the Big Bang, and what exists outside of the universe it created? Until recently, scientists could only guess at what lay past the edge of space-time. However, as pioneering theoretical physicist Laura Mersini-Houghton explains, new scientific tools are now giving us the ability to peer beyond the limits of our universe and to test our theories about what is there. And what we are finding is upending everything we thought we knew about the cosmos and our place in it.

     

    Mersini-Houghton is no stranger to boundaries—or to pushing through them. As a child growing up in Communist Albania, she discovered a universe beyond her walled-off world through the study of math and science, and through music. As a female cosmologist in a male-dominated field, she transcended the limits that society and her profession tried to place on her. And as a trailblazing researcher, she helped to revolutionize the study of our universe by revealing that, far from living in a cosmic Albania, with a world that ends at its borders, we are part of a larger family of universes—a multiverse—that holds wonders we are only beginning to unlock. Mersini-Houghton’s groundbreaking research suggests that we sit in a quantum landscape whose peaks and valleys hide a multitude of other universes, and even hold the secret to the origins of existence itself. Recent evidence has revealed the signatures of such sibling universes in our own night sky, confirming Mersini-Houghton’s theoretical work and offering humbling evidence that our universe is just one member of an unending cosmic family.

     

    The incredible scientific saga of one woman’s mind-expanding journey through the multiverse, Before the Big Bang will reshape our understanding of humanity’s place in the unfathomable vastness of the cosmos.

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    The Black Swan: The Impact of the Highly Improbable

    Rs. 2,990.00
    or 3 X Rs.996.67 with

    Nassim Nicholas Taleb

     

    • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2007)

     

    The Black Swan changed my view of how the world works — Daniel Kahneman, author of Thinking, Fast and Slow

     

    Great fun… brash, stubborn, entertaining, opinionated, curious, cajoling — Stephen J. Dubner, co-author of Freakonomics

     

    A fascinating study of how we are regularly taken for suckers by the unexpected ― Guardian

     

    Like the conversation of a raconteur … hugely enjoyable – compelling ― Financial Times

     

    It has altered modern thinking ― The Times

     

    Confirms his status as a guru for every would-be Damien Hirst, George Soros and aspirant despot ― Sunday Times

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