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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Rs. 2,190.00
  

  or 3 X Rs.730.00 with

  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution

  Rs. 2,790.00 Rs. 1,990.00
  

  or 3 X Rs.663.33 with

  Robert Chesnut

   

  • * An Inc. Magazine Top 10 Business Book for 2020 *

   

  “Stop talking about bringing your values to work and learn how to actually DO it!” ―Kim Scott, author of Radical Candor

   

  “The ethical expectation for companies is wonderfully changing from ‘do no evil’ to ‘do good.’ Companies and their leaders need to put ethics and integrity at the center of their mission and culture. Rob is an insider who’s combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” ―Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling

   

  “No one has wrestled with more difficult business integrity challenges over the last 20 years than Rob. His insights will instruct you how to drive integrity into your culture. Now, more than ever, we need someone to lead a constructive, direct conversation about integrity in business―Rob delivers.” ―Meg Whitman, CEO of Quibi, former CEO of HP and eBay Inc.

   

  “Rob and I were peers at Airbnb and together we helped build a culture and public-facing brand with integrity as a core value. Not only was the work strategically brilliant but under Rob’s leadership, it was embedded into the very heart of the company. Rob brings creativity, empathy, credibility and a great sense of humor to this important topic ― he makes ethics human and fun.” ―Jonathan Mildenhall, cofounder and CEO, TwentyFirstCenturyBrand

   

  “Drawing on considerable experience with the nuances and circumstances of integrity violations at Airbnb, Chesnut offers plentiful examples of common integrity issues… He is especially good on such matters as enforcing consequences and handling situations involving violators who are high-performing employees. Valuable reading for companies that want to get serious about workplace ethics.” ―Kirkus Reviews

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  Digital Body Language: How to Build Trust and Connection, No Matter the Distance

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Erica Dhawan

   

  • An instant Wall Street Journal Bestseller

   

  ‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

   

  ‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

   

  “This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

   

  “This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

   

  “Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist

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  No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and our Culture

  Rs. 3,190.00 Rs. 2,390.00
  

  or 3 X Rs.796.67 with

  Sarah Frier

   

  • Winner of the FT & McKinsey Business Book of the Year Award 2020
  • One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

   

  “Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works….The book manages to be clear-eyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now….we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back.” —New York Times

   

  “No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness….Frier’s version of that story is rich with details, based on hundreds of interviews including sit-downs with the app’s co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences….The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg.” —NPR

   

  “Deeply sourced….Frier delivers a compelling tale of jealousy…. The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of ‘creators.'” —Financial Times

   

  “If Aaron Sorkin wants to make a sequel to the movie The Social Network, he has his source material right here. Frier, a tech journalist, was given enviable access to Instagram’s founders and other key players. The result is an inside-the-room chronicle of one of Silicon Valley’s most fascinating and fraught acquisitions. A tale of luck, smarts, and strategy, No Filter also reminds us how much business depends on personal chemistry or—in the case of Facebook’s Mark Zuckerberg and Instagram’s Kevin Systrom—the lack thereof. Just as intriguing is Frier’s clear-eyed commentary on what the rise of Instagram culture means.” —Inc, Top 10 New Business Books for 2020

   

  “Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse.” —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter

   

  “With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition, and intrigue—and part an anthropologist’s examination of modern life. Frier’s vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app’s success says about all of us.” —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

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  The Art of War

  Rs. 890.00
  

  or 3 X Rs.296.67 with

  Sun Tzu

   

  “This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”

   

  “The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”

   

  “The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”

   

  “Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”

   

  “Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times” 

   

   

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  The 80/20 Principle: The Secret to Achieving More with Less

  Rs. 2,490.00
  

  or 3 X Rs.830.00 with

  Richard Koch

   

  ‘Read this book and use it’ – Tim Ferris, author of The 4 Hour Work Week

   

  Congratulations! The 80/20 Principle is terrific. — Al Ries, author of The 22 Immutable Laws of Marketing

   

  Time management is not about organizing your daily tasks, it is about organizing your essential daily tasks, and dumping the rest. Koch has made millions from this – a bestseller based on just one idea – proving that it works. * GQ’s 25 Best Business Books *

   

  “Why You Should Read It: The principles in this book can literally add hours to your days and compound your happiness. It’s worth a look. What’s more important than having time?” — Scott Dinsmore

   

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  Rethinking Competitive Advantage: New Rules for the Digital Age

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Ram Charan

   

  From the million-copy-bestselling author of Execution

   

  ‘The most influential consultant alive.’ —Fortune

   

  ‘One of the world’s preeminent counselors to CEOs.’ ––Harvard Business Review

   

  ‘Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.’ ― Forbes

   

  ‘I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.’ ― Inc.

   

  ‘One of the world’s most renowned management consultants and authors.’ —Fast Company

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  Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business

  Rs. 2,790.00
  

  or 3 X Rs.930.00 with

  Donald Miller

   

  ‘I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business.’ – Amy Burgess, Marketing Consultant

   

  ‘My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.’ – Ian Stewart, Owner/Creative Director of Root Source Digital

   

  ‘A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. – Wes Gay, CEO Wayfinder

   

  ‘Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website.’ – Amy Schutte, Owner of Hudson and Co LLC

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  Alien Thinking: How to Bring Your Breakthrough Ideas to Life

  Rs. 3,790.00 Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Cyril Bouquet, Jean-Louis Barsoux & Michael Wade

   

  “Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it.”―Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

   

  “ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas.”―Bernard Roth, academic director of the Stanford d.school and author of The Achievement Habit

   

  “Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process.”―Alex Osterwalder, author of the two-million copy bestseller Business Model Generation

   

  “In today’s fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs.”―Robert Rosenberg, retired CEO of Dunkin’ Donuts and author of Around the Corner to Around the World

   

  “I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation.”―Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa

   

  “ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations.”―Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS

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  Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

  Rs. 2,690.00
  

  or 3 X Rs.896.67 with

  Chan Kim & Renee Mauborgne

   

  • The New York Times bestseller.
  • #1 Wall Street Journal bestseller.

   

  Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

   

  Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage

   

  An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes

   

  Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal

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