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Jugaad Innovation

Rs. 2,990.00

or 3 installments of Rs.996.67 with

Navi Radjou, Jaideep Prabhu, Simone Ahuja


“Jugaad Innovation” is a book by Navi Radjou, Jaideep Prabhu, and Simone Ahuja that explores frugal and improvisational innovation, known as “jugaad,” and its application in emerging markets and beyond. The book highlights examples of innovative solutions created under constraints and offers practical insights for leaders and innovators.

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About the Author

Navi Radjou 
Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a World Economic Forum faculty member. He advises C-level executives worldwide on breakthrough growth strategies. Navi is also writing a book on new models of leadership.
Jaideep Prabhu 
Jaideep Prabhu is the Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He has taught executives from ABN Amro, Bertelsmann, BP, BT, IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone, and Xerox.
Simone Ahuja 
Simone Ahuja is the founder and principal of Blood Orange, a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors, and contributes to a Harvard Business Review blog.

Book Specifications

Title: Jugaad Innovation
Author: Navi Radjou, Jaideep Prabhu, Simone Ahuja
Language: English
Binding: Paperback
Pages: 336
Weight: 350g
Published Year: 2012
Publisher: Random House
ISBN: 978-8184002058
Dimensions: 22.3 x 3.1 x 15.6 cm
Print size: Please feel free to drop us a message.