Abundance: The Inner Path To Wealth

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  My Inventions, Autobiography of Nikola Tesla

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  Nikola Tesla

   

   

  One of the world’s most famous inventors and greatest minds, Nikola Tesla findings are the foundation of much of our modern-day technology and are indispensable to our understanding of electricity. Here is his story, in his own words. My Inventions, Tesla’s Autobiography was first published as a six-part series in the Electrical Examiner. Compiled and Edited by Ben Johnston, it is a record of his fascinating life, from his humble beginnings in Croatia, his collaboration with Thomas Edison, to his revolutionary breakthroughs and Discoveries that changed the world.

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  Speeches that Shaped the World

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  Alan J. Whiticker

   

  53 Speeches from great leaders M. K. GANDHI, NELSON MANDELA, STEVE JOBS, STEPHEN HAWKING, MALALA YOUSAFZAI, BARACK OBAMA and others. The passing of time allows many speeches to take on a deeper meaning and poignancy. Others have become an iconic part of our times.

   

  Alan J. Whiticker’s Speeches that Shaped the World is a collection of the most potent and memorable speeches throughout history. These speeches highlight recurring themes such as politics and power, war and peace, civil rights and human rights. What they all have in common is the power to inspire—emotionally, politically and socially.In this brilliant collection, many of history’s greatest orators and pivotal moments are featured. These speeches shaped and changed the world. Different eras and many nations are represented, with several speeches from famous women—speeches of clarity and hope. Along with famous names like John F. Kennedy, Martin Luther King, Franklin D. Roosevelt, Winston Churchill, Mahatma Gandhi, Nelson Mandela, Margaret Thatcher and Hillary Clinton there are also lesser known orators who are remembered for making their mark on history.

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  Now You’re Talking: Human Conversation from the Neanderthals to Artificial Intelligence

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  Trevor Cox

   

  “The spectrum of sounds humans emit are not only the lifeblood of conversation—they are central to our sense of who we are and where we come from. In his book Now You’re Talking, acoustic engineer and BBC radio presenter Trevor Cox zooms in on the basic mechanics of our vocal abilities, broadly surveys the ways our speaking voices define and reflect identity, and asks what it means when this most human quality can be replicated by computers.” —Psychology Today

   

  “A lucid look at the science behind human communication . . . The greatest takeaway from the book is the welcome thought that our best moments as human communicators are in ordinary conversations, ‘quotidian activity that allows knowledge about how to survive and thrive to be passed between us.’ There’s lots to ponder in Cox’s geekily entertaining exploration of how we acquire our voices and understand those of others.” —Kirkus Reviews

   

  “A lively, intelligent and persuasive history of speech.” —Laura Freeman, The Times

   

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  “Cox proves an affable guide, and his sharp history will give casual science buffs a lot to talk about.” —Publishers Weekly

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  The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

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  Mark Manson

   

  “Resilience, happiness and freedom come from knowing what to care about–and most importantly, what not to care about. This is a masterful, philosophical and practical book that will give readers the wisdom to be able to do just that.” — Ryan Holiday, New York Times bestselling author of The Obstacle is the Way and Ego is the Enemy

   

  “Mark’s ability to dig deep and offer amazing, yet counter-intuitive, insight into the challenges of life makes him one of my favorite writers, and this book is his best work yet.” — Matt Kepnes, New York Times bestselling author of Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter

   

  “This book hits you like a much-needed slap in the face from your best friend: hilarious, vulgar, and immensely thought-provoking. Only read if you’re willing to set aside all excuses and take an active role in living a f***ing better life.” — Steve Kamb, bestselling author of Level Up Your Life and founder of NerdFitness.com

   

  “The opposite of every other book. Don’t try. Give up. Be wrong. Lower your standards. Stop believing in yourself. Follow the pain. Each point is profoundly true, useful, and more powerful than the usual positivity. Succinct but surprisingly deep, I read it in one night.” — Derek Sivers, Founder of CD Baby and author of Anything You Want: 40 Lessons for a New Kind of Entrepreneur

   

  “An in-your-face guide to living with integrity and finding happiness in sometimes-painful places… This book, full of counterintuitive suggestions that often make great sense, is a pleasure to read and worthy of rereading. A good yardstick by which self-improvement books should be measured.” — Kirkus Reviews

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  Buyology: Truth and Lies About Why We Buy

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  Martin Lindstrom

   

  • NEW YORK TIMES BESTSELLER

   

  “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time

   

  “Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post

   

  “Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our  decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

   

  “A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide

   

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  “Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today

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  This is Marketing: You Can’t Be Seen Until You Learn to See

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  Seth Godin

   

  #1 Wall Street Journal Bestseller & Instant New York Times Bestseller.

   

  Discover a game-changing approach to marketing, sales, and advertising in Seth Godin’s ‘This is Marketing’. In this compact and accessible book, Godin shares his core marketing wisdom to help you do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Learn how to build trust and permission with your target market, master the art of positioning, and understand the surprising role of tension in decision-making. With insightful examples and jargon-free prose, this book is a must-read for anyone interested in understanding how and why people buy things or change their habits. If you enjoyed ‘This is Marketing’, check out Seth Godin’s business classic, ‘Purple Cow’

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  Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too

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  Gary Vaynerchuk

   

  “Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson

   

  “The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat

   

  “Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer

   

  Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA

   

  “If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”

   

  In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.

   

  Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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  Ed Catmull

   

  • NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal

   

  “Achieving enormous success while holding fast to the highest artistic standards is a nice trick—and Pixar, with its creative leadership and persistent commitment to innovation, has pulled it off. This book should be required reading for any manager.”—Charles Duhigg, author of The Power of Habit

   

  “It’s one thing to be creative; it’s entirely another—and much more rare—to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.”—Jim Collins, co-author of Built to Last and author of Good to Great

   

  “Pixar uses technology only as a means to an end; its films are rooted in human concerns, not computer wizardry. The same can be said of Creativity Inc., Ed Catmull’s endearingly thoughtful explanation of how the studio he co-founded generated hits such as the Toy Story trilogy, Up and Wall-E. . . . [Catmull] uses Pixar’s triumphs and near-disasters to outline a system for managing people in creative businesses—one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture.”—Financial Times

   

  Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

   

  For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

   

  As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

   

  • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
  • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
  • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
  • The cost of preventing errors is often far greater than the cost of fixing them.
  • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

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  Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

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  Ken Auletta

   

  “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

   

  “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

   

  “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

   

  “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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  MASTERY

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  Robert Greene

   

  The year’s surprise bestseller will doubtless appeal to all armchair megalomaniacs (Daily Mail)

   

   

  Beguiling … literate … fascinating … a wry primer for people who desperately want to be on top (People)

   

   

  Machiavelli has a new rival, and Sun-tzu had better watch his back (New York Times)

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