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Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
Rs. 3,190.00
Chan Kim & Renee Mauborgne
- The New York Times bestseller.
- #1 Wall Street Journal bestseller.
Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage
An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes
Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal
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Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
About the Author
Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.
W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.
Book Specifications
Title: Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
Author: Chan Kim & Renee Mauborgne
Language: English
Binding: Paperback
Pages: 336
Weight: 430g
Published Year: 2017
Publisher: Macmillan
ISBN: 978-1509832194
Dimensions: 15.2 x 2.7 x 23.4 cm
Print size: Please feel free to drop us a message.
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‘In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos’s brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.’ (Ken Auletta, author of Googled )
‘Amazon’s reach is so extensive that it can seem easier to list the few areas of commerce that it doesn’t touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.’ (Curtis Sittenfeld, my favourite non-fiction books The Week)
‘There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice – Amazon and its founder Jeff Bezos – is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world’s most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.’ (Rana Foroohar, author of Makers and Takers and Don’t Be Evil )
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Just Work: Get Sh*t Done, Fast & Fair
Rs. 2,290.00or 3 X Rs.763.33 withRead moreKim Malone Scott
‘Powerful and perceptive . . . belongs on the shelves – and in the hearts and minds – of leaders everywhere.’ —Daniel H. Pink, bestselling author of To Sell is Human
“In debates over workplace inequality, we don’t talk enough about the ‘how’ ― how to respond to a boss or coworker who acts unfairly, how exactly that person should change their behavior. Just Work helps answer the how. Kim Scott provides actionable, effective ways for fighting discrimination and harassment with engagement, collaboration, and respect.” —Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org
“Packed with stories from Scott’s career, Just Work offers a solutions-focused perspective on #MeToo, acknowledging that gender injustice doesn’t exist in a vacuum and broadening the frame to consider diversity and inclusion writ large. Each of us has an important role in creating a fair and reasonable workplace. When we play that role and create the conditions for others to do the same, we can create real change today in the place where most of us spend most of our time–at work.” —Darren Walker, President of the Ford Foundation
“It’s about time someone tackled this thorny subject. Bravo! Many workplaces get tangled up or ignore the issues when dealing with bias and difference. Thank goodness for Kim Scott and her dose of candor, offering us not just the words, but the courage and compassion required to deal with conflicting points of view. Just Work holds our hands, kicks our butts and shows us how.” –Beth Comstock, author, Imagine It Forward, and former Vice Chair, GE
“Just Work [is] presented with thoughtful clarity and sensitivity. … Scott’s advice is rooted firmly in common sense, with a nod to the realities of human nature.” — Booklist
“Many books describe how to create a better workplace. What makes Just Work exceptionally interesting and valuable is that Kim Scott vividly describes specific situations: experiences she went through herself or saw happen to people around her; actions she did―or didn’t―take, both as an employee and as a boss; and conversations she regrets having or not having. From lessons she learned the hard way, Kim Scott presents a practical framework for how to make work more just.” —Gretchen Rubin, New York Times bestselling author of The Happiness Project
“Urgent and actionable, this passionate manifesto will be a welcome addition to any leader’s desk.” —Publishers Weekly