Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

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  The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

  Rs. 2,290.00 Original price was: Rs. 2,290.00.Rs. 1,990.00Current price is: Rs. 1,990.00.
  

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  Brian Tracy

   

  In The Art of Closing the Sale, you will learn:

  • The two major “motivating” factors in closing a sale
  • The three “hot buttons” to push when selling to businesses
  • How to avoid the five simple errors that spell the difference between success and near-success

  No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can’t close the sale, your efforts yield nothing.

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  Rethinking Competitive Advantage: New Rules for the Digital Age

  Rs. 2,990.00
  

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  Ram Charan

   

  From the million-copy-bestselling author of Execution

   

  ‘The most influential consultant alive.’ —Fortune

   

  ‘One of the world’s preeminent counselors to CEOs.’ ––Harvard Business Review

   

  ‘Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.’ ― Forbes

   

  ‘I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.’ ― Inc.

   

  ‘One of the world’s most renowned management consultants and authors.’ —Fast Company

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  ReWork: Change the Way You Work Forever

  Rs. 3,890.00
  

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  Jason Fried & David Heinemeier Hansson

   

  Goodreads Choice Award Nominee for Nonfiction (2010)

   

  This book will make you uncomfortable. Depending on what you do all day, it might make you extremely uncomfortable. That’s a very good thing, because you deserve it. We all do. Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect. This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now. Stop reading the review. Buy the book.—Seth Godin

   

  37signals…doesn’t just have customers, it has raving fans, and its leaders are web celebrities ― Guardian

   

  “House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist — this is ‘the book for you,’ a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that’s what!”
  —Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE, THRIVING ON CHAOS and LEADERSHIP

   

  “If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time.  This is a must read for every entrepreneur.”
  —Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks

   

  “The brilliance of REWORK is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed.”
  –-William C. Taylor, Founding Editor of Fast Company and coauthor of MAVERICKS AT WORK 

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  Never Split the Difference: Negotiating as if Your Life Depended on It

  Rs. 3,290.00
  

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  Chris Voss

   

  THE HUGE INTERNATIONAL BESTSELLER

   

  ‘A business book you won’t be able to put down.’ —Fortune

   

  ‘Who better to learn [negotiation] from than Chris Voss, whose skills have saved lives and averted disaster?’ —Daily Mail

   

  ‘My pick for book of the year.’ —Forbes

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  Working Backwards: Insights, Stories, and Secrets from Inside Amazon

  Rs. 2,990.00
  

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  Colin Bryar & Bill Carr

   

  Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon’s success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You’ll want to have your highlighter ready and keep this book close at hand for quick reference. — Kim Scott, author of Radical Candor

   

  Jeff Bezos once told me that unlike Google or Apple, ‘Amazon doesn’t have one big advantage, so we have to braid a rope out of many small advantages.’ Amazon has demonstrated again and again that success doesn’t result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. — Tim O’Reilly, owner of O’Reilly Media

   

  For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world — Jason Kilar, CEO of WarnerMedia

   

  Rather than offering a dull catalog of the company’s 14 leadership principles and three implementation mechanisms, Mr. Bryar and Mr. Carr provide concrete and accessible examples of how these are put into practice across a range of functions, from hiring and communications to organizational and product design. — New York Times

   

  Colin and Bill very precisely captured the unique corporate culture of Amazon and described many of the essential parts of Amazon’s approach to innovation. They offer a unique, insiders’ view of the company with many valuable lessons for large companies that want to reinvent their business models as well as for startups that want to scale rapidly. This is the definitive innovation playbook. — Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School

   

  Working Backwards should be read by anyone interested in the real thing -the principles, processes and practices of 21st century management and leadership. — Forbes Magazine

   

  Rather like a potted business school case study, this book gives us the story as it developed at the time ― and that is probably worth the cover price of the book in itself. — The Financial Times

   

  This book reads like a how-to guide, which perhaps is by design ? Bryar and Carr both were long-time Amazonians and their vantage point is that of an enthusiast rather than a critic. To be sure, Amazon offers much to admire….It’s a safe bet Amazon’s core principles and practices will remain essentially intact, not because Bezos will be watching from the executive suite but because Bryar, Carr and legions of current managers at the company believe in the Amazon way. — Associated Press

   

  Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers. — Jeff Wilke, CEO, Worldwide Consumer, Amazon

   

  Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth. — Mariana Garavaglia, Chief People & Business Operations Officer, Peloton

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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Original price was: Rs. 2,690.00.Rs. 2,190.00Current price is: Rs. 2,190.00.
  

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  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

  Rs. 1,390.00
  

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  Al Ries & Laura Ries

   

  The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense ― Independent

   

  “Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.”  –Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

   

  “If you want to…lasso consumers and burn brand identity into their minds, read this book.”  –Advertising Annual 1999

   

  “Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” –Patrick M. Sullivan, CEO, SalesLogix

   

  “Indispensable to anyone seeking to build a business into a recognized brand.”  –Philip J. Romano, CEO, Romano Enterprises

   

  “Provides a worthwhile addition to the branding library. This book’s worth buying.” –Atlanta Business Chronicle

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  Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

  Rs. 2,890.00
  

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  Eric Berger

   

  ‘Just read it.’ –Elon Musk

   

  “The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from prologue to epilogue, countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists

   

  “A colorful page-turner.” — WALTER ISAACSON, New York Times Book Review

   

  “Liftoff reads like something out of the golden age of Science Fiction but this isn’t a novel by Robert Heinlein or Arthur C. Clarke. This is the true, astounding story of the men and women who spun those sci-fi dreams into reality.” — Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys

   

  “Eric Berger has followed the exploits of SpaceX and its founder, Elon Musk, from its very early days. In Liftoff, Eric relates the many personal accounts collected in one-on-one interviews with Musk and many of his key leaders and associates. He chronicles the frenetic pace of Falcon 1 development and the toll it took on many of the early employees. This is a book that will hold your rapt attention from start to finish.” — Charles Bolden, Former NASA Administrator and Four-Time Astronaut

   

  “Eric Berger brings to life the passion and sacrifice of the early SpaceX team as they navigated through countless obstacles toward unlikely success. The skillfully described technical details, paired with a candid glimpse into individual personalities, makes Liftoff a must read for space enthusiasts and novices alike.” — KAREN NYBERG, NASA Astronaut

   

  “This might be the best space book I’ve ever read. Liftoff will prove to be a defining story not only for the commercial space industry, but for the Space Age writ large, and there’s no one better than Eric Berger to tell it.” — KELLIE GERARDI, author of Not Necessarily Rocket Science

   

  “Compelling. … Great reading. … An essential, unofficial reference test for what to do (and not do) as space flight goes commercial. … Fascinating.” — New Scientist

   

  “Does a fine job of telling the white-knuckle story of how SpaceX was created in 2002 and came close to collapse several times.” — Financial Times

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  No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and our Culture

  Rs. 3,190.00 Original price was: Rs. 3,190.00.Rs. 2,390.00Current price is: Rs. 2,390.00.
  

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  Sarah Frier

   

  • Winner of the FT & McKinsey Business Book of the Year Award 2020
  • One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek

   

  “Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works….The book manages to be clear-eyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now….we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back.” —New York Times

   

  “No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness….Frier’s version of that story is rich with details, based on hundreds of interviews including sit-downs with the app’s co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences….The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg.” —NPR

   

  “Deeply sourced….Frier delivers a compelling tale of jealousy…. The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of ‘creators.'” —Financial Times

   

  “If Aaron Sorkin wants to make a sequel to the movie The Social Network, he has his source material right here. Frier, a tech journalist, was given enviable access to Instagram’s founders and other key players. The result is an inside-the-room chronicle of one of Silicon Valley’s most fascinating and fraught acquisitions. A tale of luck, smarts, and strategy, No Filter also reminds us how much business depends on personal chemistry or—in the case of Facebook’s Mark Zuckerberg and Instagram’s Kevin Systrom—the lack thereof. Just as intriguing is Frier’s clear-eyed commentary on what the rise of Instagram culture means.” —Inc, Top 10 New Business Books for 2020

   

  “Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse.” —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter

   

  “With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition, and intrigue—and part an anthropologist’s examination of modern life. Frier’s vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app’s success says about all of us.” —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

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  Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell

  Rs. 2,890.00 Original price was: Rs. 2,890.00.Rs. 2,190.00Current price is: Rs. 2,190.00.
  

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  Eric Schmidt, Jonathan Rosenberg  & Alan Eagle

   

  • THE SUNDAY TIMES BESTSELLER
  • THE NEW YORK TIMES BESTSELLER
  • THE WALL STREET JOURNAL BESTSELLER

   

  ‘Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders’
  -TIM COOK, CEO, Apple

   

  ‘Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.’
  -SHERYL SANDBERG, COO, Facebook

   

  ‘Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it’s the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles – detailed in Trillion Dollar Coach – to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.’
  -SUNDAR PICHAI, CEO, Google

   

  ‘Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.’
  -SUSAN WOJCICKI, CEO, YouTube

   

   

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