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Blue Ocean Strategy: How to Create uncontested Market Space and Make the Competition

Rs. 6,750.00

or 3 installments of Rs.2,250.00 with



Over 4 million copies sold worldwide, ‘Blue Ocean Strategy’ by W. Chan Kim and Renee Mauborgne is a global phenomenon and a strategy classic. Embraced by organizations and industries across five continents, this iconic book challenges traditional thinking about strategy. Learn how to create uncontested market space and make the competition irrelevant with a systematic approach to strategic success. This updated and expanded edition includes new content, updated cases, and additional chapters addressing reader questions. Discover the power of ‘Blue Ocean Strategy’ with resources and tools for your own blue ocean journey.”

Only 3 left in stock

About the Author

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked No. 2 in The Thinkers50 listing of the World’s Top Management Gurus and are the recipients of numerous academic and management awards including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne is a member of President Barack Obama’s Board of Advisors on education.

Book Specifications

Title: Blue Ocean Strategy: How to Create uncontested Market Space and Make the Competition Irrelevant
Author: Kim
Language: English
Binding: Hardcover
Pages: 256
Weight: 538g
Published Year: 2015
Publisher: Harvard Business Press
ISBN: 9781625274496
Dimensions: 16 x 3.3 x 23.37 cm
Print size: Please feel free to drop us a message.