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Blue Ocean Strategy: How to Create uncontested Market Space and Make the Competition
Rs. 6,750.00
Renee A. Mauborgne and W. Chan Kim
“one of the bestselling business books of the century” — Financial Times
- OVER 4 MILLION COPIES SOLD
- WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
- RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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About the Author
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked No. 2 in The Thinkers50 listing of the World’s Top Management Gurus and are the recipients of numerous academic and management awards including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne is a member of President Barack Obama’s Board of Advisors on Education.
Book Specifications
Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: Renee A. Mauborgne and W. Chan Kim
Language: English
Binding: Hardcover
Pages: 256
Weight: 538g
Published Year: 2015
Publisher: Harvard Business Press
ISBN: 9781625274496
Dimensions: 16 x 3.3 x 23.37 cm
Print size: Please feel free to drop us a message.
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