Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

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  Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

  Rs. 2,890.00
  

  or 3 X Rs.963.33 with

  Eric Berger

   

  ‘Just read it.’ –Elon Musk

   

  “The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from prologue to epilogue, countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists

   

  “A colorful page-turner.” — WALTER ISAACSON, New York Times Book Review

   

  “Liftoff reads like something out of the golden age of Science Fiction but this isn’t a novel by Robert Heinlein or Arthur C. Clarke. This is the true, astounding story of the men and women who spun those sci-fi dreams into reality.” — Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys

   

  “Eric Berger has followed the exploits of SpaceX and its founder, Elon Musk, from its very early days. In Liftoff, Eric relates the many personal accounts collected in one-on-one interviews with Musk and many of his key leaders and associates. He chronicles the frenetic pace of Falcon 1 development and the toll it took on many of the early employees. This is a book that will hold your rapt attention from start to finish.” — Charles Bolden, Former NASA Administrator and Four-Time Astronaut

   

  “Eric Berger brings to life the passion and sacrifice of the early SpaceX team as they navigated through countless obstacles toward unlikely success. The skillfully described technical details, paired with a candid glimpse into individual personalities, makes Liftoff a must read for space enthusiasts and novices alike.” — KAREN NYBERG, NASA Astronaut

   

  “This might be the best space book I’ve ever read. Liftoff will prove to be a defining story not only for the commercial space industry, but for the Space Age writ large, and there’s no one better than Eric Berger to tell it.” — KELLIE GERARDI, author of Not Necessarily Rocket Science

   

  “Compelling. … Great reading. … An essential, unofficial reference test for what to do (and not do) as space flight goes commercial. … Fascinating.” — New Scientist

   

  “Does a fine job of telling the white-knuckle story of how SpaceX was created in 2002 and came close to collapse several times.” — Financial Times

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  The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company

  Rs. 3,890.00
  

  or 3 X Rs.1,296.67 with

  Robert Iger

   

  • #1 NEW YORK TIMES BESTSELLER
  • A SUNDAY TIMES BOOK OF THE YEAR 2019
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR

   

  One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates

   

  “Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg

   

  “People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code

   

  “I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead

   

  Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019

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  Digital Body Language: How to Build Trust and Connection, No Matter the Distance

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Erica Dhawan

   

  • An instant Wall Street Journal Bestseller

   

  ‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B

   

  ‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human

   

  “This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice

   

  “This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times

   

  “Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist

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  The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!

  Rs. 2,490.00
  

  or 3 X Rs.830.00 with

  MJ DeMarco

   

  INTERNATIONAL BEST-SELLER

  Translated and Published Worldwide In Over 25 Languages

   

  “In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…”
  ~ Amazon reader review

   

  “If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
  ~ Amazon reader review

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  The 80/20 Principle: The Secret to Achieving More with Less

  Rs. 2,490.00
  

  or 3 X Rs.830.00 with

  Richard Koch

   

  ‘Read this book and use it’ – Tim Ferris, author of The 4 Hour Work Week

   

  Congratulations! The 80/20 Principle is terrific. — Al Ries, author of The 22 Immutable Laws of Marketing

   

  Time management is not about organizing your daily tasks, it is about organizing your essential daily tasks, and dumping the rest. Koch has made millions from this – a bestseller based on just one idea – proving that it works. * GQ’s 25 Best Business Books *

   

  “Why You Should Read It: The principles in this book can literally add hours to your days and compound your happiness. It’s worth a look. What’s more important than having time?” — Scott Dinsmore

   

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  The Personal MBA: A World-Class Business Education in a Single Volume

  Rs. 3,490.00
  

  or 3 X Rs.1,163.33 with

  Josh Kaufman

   

  Audie Award Nominee, Business and Educational, 2013

   

  “File this book under NO EXCUSES. After you’ve read it, you won’t be open to people telling you that you’re not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business.”
  —Seth Godin, bestselling author, This Is Marketing

   

  This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better ― Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University

   

  A masterpiece. This is the ‘START HERE’ book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I’ve read in years ― Derek Sivers, founder of CDbaby.com and bestselling author of Anything You Want

   

  I graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn’t know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would’ve helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available. ― Roger Hui, Technical Account Manager, RedHat, Inc.

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  Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

  Rs. 2,690.00
  

  or 3 X Rs.896.67 with

  Chan Kim & Renee Mauborgne

   

  • The New York Times bestseller.
  • #1 Wall Street Journal bestseller.

   

  Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

   

  Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage

   

  An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes

   

  Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal

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  The Obstacle is the Way: The Ancient Art of Turning Adversity to Advantage

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Ryan Holiday

   

  • Goodreads Choice Award Nominee for Business Books (2014)

   

  ‘A book for the bedside of every leader in the world’ –Robert Greene, author of The 48 Laws of Power and Mastery

   

  “Ryan brings philosophy out from the classroom and thrusts it back where it belongs, in our daily lives, helping anyone approaching any problem address it with equanimity and poise. A kind of user’s manual for life, you will turn to it time and time again and learn to tear through any obstacle and resolve any conflict. An absolute must-read.” –JIMMY SONI, managing editor of The Huffington Post, author of Rome’s Last Citizen

   

  “First came Marcus Aurelius, then Frederick the Great…. and now there’s you. This surprising book shows you how to craft a life of wonder by embracing obstacles and challenge.” -CHRIS GUILLEBEAU, author of The $100 Startup

   

  “In this tight, engaging book, Ryan Holiday shines a bright, powerful light on the path to living and leading well. By showing us how to turn failure, obstacles, and plain old everyday frustration to our advantage, he offers up a host of easy-to-use tactics that each of us can put to work to follow our dreams. Read it, learn from it, and get cracking!” -NANCY F. KOEHN, historian and leadership expert, Harvard Business School

   

  “My life has been beset with obstacles. It takes practice (and pain) to surmount them and achieve success. Ryan’s book is a how-to guide for just that.” -JAMES ALTUCHER, investor and author of Choose Yourself

   

  “If there’s such a thing as a cargo-pocket handbook for Jedi knights, this is it. Ryan Holiday’s The Obstacle is the Way decants in concentrated form the timeless techniques for self-mastery as employed to world-conquering effect by philosophers and men of action from Alexander the Great to Marcus Aurelius to Steve Jobs. Follow these precepts and you will revolutionize your life. As Mr. Holiday writes, ‘It’s simple, it’s just not easy? Read this book!” -STEVEN PRESSFIELD, author of The War of Art and Gates of Fire

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  The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

  Rs. 3,790.00 Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Ben Horowitz

   

  • NEW YORK TIMES BESTSELLER
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK

   

  “Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE

   

  “Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND

   

  “Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER

   

  “There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist

   

  “More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014

   

  “This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014

   

  “Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly” 

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  The Snowball: Warren Buffett and the Business of Life

  Rs. 3,490.00
  

  or 3 X Rs.1,163.33 with

  Alice Schroeder

   

  • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2008)
  • Amazon.com’s best business and investing book of the year 2008
  • The Washington Post Best Book of 2008
  • Financial Times Best Book of 2008
  • BusinessWeek Best Book of 2008
  • Publishers Weekly Best Book of 2008
  •  Gerald Loeb Award for distinguished business journalism 2009

   

  “The mandatory book to read in these treacherous times of financial crisis. . . . A thoughtful and intimate biography of the globe’s wisest investor.”—Forbes
  

   

  
  “Will mesmerize anyone interested in who Mr. Buffett is or how he got that way. The Snowball tells a fascinating story.”—New York Times

   

  “If the replication of any great achievement first requires knowledge of how it was done, then The Snowball, the most detailed glimpse inside Warren Buffett and his world that we likely will ever get, should become a Bible for capitalists.”—Washington Post
  
  

   

  “Anyone who has been watching events unfold in recent months—which would be everyone—can now appreciate the wisdom of Buffett. . . . The most authoritative portrait of one of the most important American investors of our time.”—Los Angeles Times
  

   

  “Schroeder . . . has a meat-and-potatoes style that matches the homespun wisdom of her subject. . . . Now more than ever, Buffett’s emphasis on fundamentals seems like genius. It’s the perfect moment for a great book on an immensely inspiring capitalist.”—People, four stars

   

  “Schroeder . . . is well equipped to elucidate Buffett’s deals [and] Buffett’s life abounds with good stories.”—New Yorker

   

  “A penetrating and personal look at the Oracle of Omaha . . . An astute, and at times riveting, read—especially now.”—BusinessWeek
  

   

  “Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’ s massive authorized biography, The Snowball, provides some clues about how he’s done it.”—Financial Times

   

  “This massive—and highly readable—text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.”—Library Journal

   

  “An excellent and highly enjoyable look at the business titan . . . If you’ve looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder’s The Snowball: Warren Buffett and the Business of Life. At a time like this, it’s a real comfort: Buffet is living proof there’s at least one wholly rational person managing money.”—Houston Chronicle

   

  “Ms. Schroeder does a good job of pulling . . . volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.”—Washington Times

   

  “Top-notch biographies demand thorough research and crisp, finely honed writing. Schroeder exhibits both. . . . It’s hard to imagine a more complete account of Buffett’s life had he written it himself.”—Buffalo News 

   

  “Riveting and encyclopedic . . . The overall power of the story carries The Snowball forward. There is much to be learned from it.”—Wall Street Journal

   

  “A monumental biography . . . Schroeder got the best access yet of any Buffett biographer. . . . She deals out marvelously funny and poignant stories about Buffett and the conglomerate he runs, Berkshire Hathaway.”—Forbes

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