Opening Possibilities, Illuminating Potentials
Delivery in 1-5 business days. Island-wide Free Delivery for Purchase of Rs. 3990 or above.

Cart

Your Cart is Empty

Back To Shop
Contact Us 0764980321

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands

Rs. 2,490.00

or 3 installments of Rs.830.00 with

Arvind Sahay

 
“Brands and the Brain: How to Use Neuroscience to Create Impactful Brands” is a book by Arvind Sahay that explores the intersection of branding and neuroscience. Published in [year], it provides practical strategies for leveraging the brain’s processing mechanisms to create powerful brands. The book is recognized for its innovative approach and is a valuable resource for marketers and brand strategists.

Out of stock

Notify me when stock available

About the Author

Arvind Sahay is professor of marketing and international business; Prof. M.N. Vora Chair in marketing and entrepreneurship; chair, India Gold Policy Centre; chair, marketing area; and chair, NSE Centre for Behavioral Science at the Indian Institute of Management Ahmedabad. Prof. Sahay completed his PhD from the University of Texas, Austin. He obtained his MBA from the Indian Institute of Management Ahmedabad. Prof. Sahay also holds a degree in chemical engineering from the Indian Institute of Technology Kanpur.
 

Book Specifications

Title: Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
Author: Arvind Sahay
Language: English
Binding: Paperback
Pages: 304
Weight: 363g
Published Year: 2022
Publisher: Penguin
ISBN: 978-0143452614
Dimensions: 12.7 x 2.29 x 19.69 cm
Print size: Please feel free to drop us a message.