Buyology: Truth and Lies About Why We Buy
Rs. 3,290.00
Martin Lindstrom
- NEW YORK TIMES BESTSELLER
“A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time
“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post
“Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
“A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide
“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start
“Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:
• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced—or turned off—by marketers’ relentless attempts to win our loyalty, our money, and our minds.
About the Author
New York Times and Wall Street Journal bestselling author Martin Lindstrom is the CEO and Chairman of the Lindstrom company and the Chairman of Buyology Inc. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, PepsiCo, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in the Wall Street Journal, Newsweek, Time, The Economist, the New York Times, BusinessWeek, USA Today and the Sunday Times and his first book, Brand Sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. His latest book is Brandwashed (2011), a study of how branding affects us psychologically.
Book Specifications
Title: Buyology: How Everything We Believe About Why We Buy is Wrong
Author: Martin Lindstrom
Language: English
Binding: Paperback
Pages: 272
Published Year: 2008
Publisher: Currency
ISBN: 9780385523890
Dimensions: 5.2 x 0.7 x 8 inches
Print size: Please feel free to drop us a message.
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