Do Better with Less: Frugal Innovation

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  From Ideas to Iconic Brands

  Rs. 1,990.00
  

  or 3 X Rs.663.33 with

  Giles Lury

   

  Inspiring stories of 101 amazing brands that changed the world

  • Apple
  • Coca-Cola
  • Nike
  • Starbucks
  • Disney
  • KFC
  • Hallmark
  • Mercedes
  • Revlon
  • Tupperware
  • Banana Republic and many more

   

  Inspiring stories to help you build a bigger, better, stronger brand

   

  A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

   

  The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

   

  Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!

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  Never Split the Difference: Negotiating as if Your Life Depended on It

  Rs. 3,290.00
  

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  Chris Voss

   

  THE HUGE INTERNATIONAL BESTSELLER

   

  ‘A business book you won’t be able to put down.’ —Fortune

   

  ‘Who better to learn [negotiation] from than Chris Voss, whose skills have saved lives and averted disaster?’ —Daily Mail

   

  ‘My pick for book of the year.’ —Forbes

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  Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

  Rs. 2,390.00
  

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  Ken Auletta

   

  “Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times

   

  “[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times

   

  “Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson

   

  “Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly

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  The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

  Rs. 2,890.00
  

  or 3 X Rs.963.33 with

  Allan Dib

   

  “Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life.” –Al Ries, author, Positioning: The Battle For Your Mind

  “Going through the The 1-Page Marketing Plan process was one of the most valuable exercises for my business. I now have clarity and a plan for generating new business.” – Wadea Katrib, Commercial Partnership Consulting

  “The 1-Page Marketing Plan is a game changer. It gives the small and medium sized business the ability to dominate their market. It’s full of insight, very well structured and easy to follow.” – Dimitri Temkin

   

  “It’s often the simple things that are the most powerful. By using Allan’s simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing.” – Dr Ben Carvosso, The On Button

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  Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

  Rs. 3,190.00
  

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  Chan Kim & Renee Mauborgne

   

  • The New York Times bestseller.
  • #1 Wall Street Journal bestseller.

   

  Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether — Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

   

  Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. — Ram Charan, CEO and board advisor, New York Times bestselling author of Rethinking Competitive Advantage

   

  An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. — Forbes

   

  Provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended. — Library Journal

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  The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

  Rs. 2,990.00
  

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  Ben Horowitz

   

  • NEW YORK TIMES BESTSELLER
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK

   

  “Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE

   

  “Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND

   

  “Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER

   

  “There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist

   

  “More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014

   

  “This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014

   

  “Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly” 

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  Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution

  Rs. 2,790.00 Original price was: Rs. 2,790.00.Rs. 1,990.00Current price is: Rs. 1,990.00.
  

  or 3 X Rs.663.33 with

  Robert Chesnut

   

  • * An Inc. Magazine Top 10 Business Book for 2020 *

   

  “Stop talking about bringing your values to work and learn how to actually DO it!” ―Kim Scott, author of Radical Candor

   

  “The ethical expectation for companies is wonderfully changing from ‘do no evil’ to ‘do good.’ Companies and their leaders need to put ethics and integrity at the center of their mission and culture. Rob is an insider who’s combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” ―Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling

   

  “No one has wrestled with more difficult business integrity challenges over the last 20 years than Rob. His insights will instruct you how to drive integrity into your culture. Now, more than ever, we need someone to lead a constructive, direct conversation about integrity in business―Rob delivers.” ―Meg Whitman, CEO of Quibi, former CEO of HP and eBay Inc.

   

  “Rob and I were peers at Airbnb and together we helped build a culture and public-facing brand with integrity as a core value. Not only was the work strategically brilliant but under Rob’s leadership, it was embedded into the very heart of the company. Rob brings creativity, empathy, credibility and a great sense of humor to this important topic ― he makes ethics human and fun.” ―Jonathan Mildenhall, cofounder and CEO, TwentyFirstCenturyBrand

   

  “Drawing on considerable experience with the nuances and circumstances of integrity violations at Airbnb, Chesnut offers plentiful examples of common integrity issues… He is especially good on such matters as enforcing consequences and handling situations involving violators who are high-performing employees. Valuable reading for companies that want to get serious about workplace ethics.” ―Kirkus Reviews

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  How Will You Measure your Life?: Finding Fulfilment Using Lessons From Some of the World’s Greatest Businesses

  Rs. 2,690.00 Original price was: Rs. 2,690.00.Rs. 2,290.00Current price is: Rs. 2,290.00.
  

  or 3 X Rs.763.33 with

  Clayton Christensen, James Allworth & Karen Dillon

   

  • NEW YORK TIMES BESTSELLER
  • Goodreads Choice Award Nominee for Nonfiction (2012)

   

  “If you’re ready to get deep, real quick, you need to read Clay Christensen’s new book, How Will You Measure Your Life?, co-written with James Allworth, a consultant and Harvard MBA, and Karen Dillon, former editor of the Harvard Business Review. It mixes tested business theories and a heap of common sense. It’s one of the more surprisingly powerful books of personal philosophy of the 21st century.” — Forbes

   

  “How Will You Measure Your Life? is an intriguing paradox. A self-help book that is not a self-help book, based on rigorous research but enlivened by anecdotes about the experiences of a man who is hailed as a model by his students. It neatly reverses the technique of those business bestsellers that use the lives and careers of great leaders – from Attila the Hun to General George Patton – to lay down timeless rules for corporate executives.” — Financial Times

   

  “[A] highly engaging and intensely revealing work….Spiritual without being preachy, this work is especially relevant for young people embarking on their career, but also useful for anyone who wants to live a more meaningful life in accordance with their values.” –Publishers Weekly

   

  “The book encapsulates Christensen’s best advice to keep high achievers from being disrupted in their own lives….[P]rovocative but reassuring: Peter Drucker meets Mitch Albom.”  — Bloomberg Businessweek

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  Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want

  Rs. 2,490.00 Original price was: Rs. 2,490.00.Rs. 2,190.00Current price is: Rs. 2,190.00.
  

  or 3 X Rs.730.00 with

  Daniel DiPiazza

   

  “Rich20Something reminded me that my goals aren’t too far off, and that, regardless of my age, I can create a business that gives me freedom and great income!”–Arne Giske, founder, The Millennial Entrepreneur podcast

   

  “Daniel DiPiazza gives you all the tools to build the foundation for your dreams to become a reality.”–Bruce Rodrigues de Jesus, entrepreneur

   

  “I always knew I wanted to do something big but it wasn’t until I became part of Daniel’s community and started learning from him that I actually took action. Thanks to him and Rich20Something.com for inspiring and motivating me every day!”–Jordan Nicole Gill, founder, Jordan and Janes

   

  “Daniel is a truly down-to-earth person who doesn’t mind getting in the trenches with you….I have seen my life–and business–grow tremendously due to the valuable knowledge I’ve obtained as part of the Rich20Something community.”–Andre Hill, CEO and award-winning producer

   

  “Daniel’s support with the Rich20Something community and his insights are probably the #1 reason I’ve had the success I’ve experience in business so far.”–Robert James Collier, founder, Entrepreneurs Dinner

  or 3 X Rs. 730.00 with

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  Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business

  Rs. 2,790.00
  

  or 3 X Rs.930.00 with

  Donald Miller

   

  ‘I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business.’ – Amy Burgess, Marketing Consultant

   

  ‘My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.’ – Ian Stewart, Owner/Creative Director of Root Source Digital

   

  ‘A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. – Wes Gay, CEO Wayfinder

   

  ‘Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website.’ – Amy Schutte, Owner of Hudson and Co LLC

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