Category
- Discounted Books
- English Book Bundles
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- Children Books
- English Books
- Current Affairs
- Military & Intelligence
- Short Stories
- Fiction
- Poetry
- Environment & Nature
- Science
- Medicine
- Linguistics
- Atheism & Agnosticism
- (Auto)Biography & Memoir
- Business & Management
- Creativity
- Economics
- Education & Research
- Health & Nutrition
- History
- Humor
- Love & Relationships
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Politics
- War
- Psychology
- Religion & Spirituality
- Society & Culture
- Sports
- Travel & Adventure
- Technology & the Future
- True Crime
- Women Empowerment
- தமிழ் Books
- Book Bundles ( தமிழ் )
- சட்டம்
- இயற்கை
- கட்டுரை
- கணிதம்
- பயணக்குறிப்புகள்
- விவசாயம்
- அரசியல்
- ஆரோக்கியம்
- உளவியல்
- புனைவு
- காதல் மற்றும் உறவு
- சமூகவியல்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பொருளாதாரம்
- போர்
- பணம்
- மதம் & ஆன்மீகம்
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- சினிமா
- கவிதைகள்
- குழந்தை வளர்ப்பு
- குற்றம்
- மருத்துவம்
- மொழி
Product categories
- Children Books
- Discounted Books
- English Book Bundles
- English Books
- (Auto)Biography & Memoir
- Atheism & Agnosticism
- Business & Management
- Creativity
- Current Affairs
- Economics
- Education & Research
- Environment & Nature
- Fiction
- Health & Nutrition
- History
- Humor
- Linguistics
- Love & Relationships
- Medicine
- Military & Intelligence
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Poetry
- Politics
- Psychology
- Religion & Spirituality
- Science
- Short Stories
- Society & Culture
- Sports
- Technology & the Future
- Travel & Adventure
- True Crime
- War
- Women Empowerment
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- தமிழ் Books
- Book Bundles ( தமிழ் )
- அரசியல்
- ஆரோக்கியம்
- இயற்கை
- உளவியல்
- கட்டுரை
- கணிதம்
- கவிதைகள்
- காதல் மற்றும் உறவு
- குற்றம்
- குழந்தை வளர்ப்பு
- சட்டம்
- சமூகவியல்
- சினிமா
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பணம்
- பயணக்குறிப்புகள்
- புனைவு
- பொருளாதாரம்
- போர்
- மதம் & ஆன்மீகம்
- மருத்துவம்
- மொழி
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- விவசாயம்
- You cannot add "Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell" to the cart because the product is out of stock.
From Ideas to Iconic Brands
Rs. 1,990.00
Giles Lury
Inspiring stories of 101 amazing brands that changed the world
• Apple
• Coca-Cola
• Nike
• Starbucks
• Disney
• KFC
• Hallmark
• Mercedes
• Revlon
• Tupperware
• Banana Republic and many more
Inspiring stories to help you build a bigger, better, stronger brand
A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.
The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.
Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
Out of stock
Notify me when stock available
About the Author
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency. His specialist subjects are brand positioning, brand architecture, and innovation. He is a regular contributor to the marketing press, and he blogs for The Marketing Society.
- Paperback : 336 pages
Related products
-
Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell
Rs. 2,890.00Original price was: Rs. 2,890.00.Rs. 2,190.00Current price is: Rs. 2,190.00.or 3 X Rs.730.00 withRead moreEric Schmidt, Jonathan Rosenberg & Alan Eagle
- THE SUNDAY TIMES BESTSELLER
- THE NEW YORK TIMES BESTSELLER
- THE WALL STREET JOURNAL BESTSELLER
‘Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders’
-TIM COOK, CEO, Apple‘Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.’
-SHERYL SANDBERG, COO, Facebook‘Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it’s the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles – detailed in Trillion Dollar Coach – to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.’
-SUNDAR PICHAI, CEO, Google‘Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.’
-SUSAN WOJCICKI, CEO, YouTube -
The Personal MBA: A World-Class Business Education in a Single Volume
Rs. 3,490.00or 3 X Rs.1,163.33 withRead moreJosh Kaufman
Audie Award Nominee, Business and Educational, 2013
“File this book under NO EXCUSES. After you’ve read it, you won’t be open to people telling you that you’re not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business.”
—Seth Godin, bestselling author, This Is MarketingThis book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better ― Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University
A masterpiece. This is the ‘START HERE’ book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I’ve read in years ― Derek Sivers, founder of CDbaby.com and bestselling author of Anything You Want
I graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn’t know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would’ve helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available. ― Roger Hui, Technical Account Manager, RedHat, Inc.
-
Rethinking Competitive Advantage: New Rules for the Digital Age
Rs. 2,990.00or 3 X Rs.996.67 withRead moreRam Charan
From the million-copy-bestselling author of Execution
‘The most influential consultant alive.’ —Fortune
‘One of the world’s preeminent counselors to CEOs.’ ––Harvard Business Review
‘Winning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level.’ ― Forbes
‘I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients.’ ― Inc.
‘One of the world’s most renowned management consultants and authors.’ —Fast Company
-
Business Adventures: Twelve Classic Tales from the World of Wall Street
Rs. 3,490.00or 3 X Rs.1,163.33 withRead moreJohn Brooks
“More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal
“[Brooks] provides the early version of what we think of as Malcolm Gladwell–style or Freakonomics-style lessons. . . . But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” —National Review
“The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He’s also funny. . . . He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.” —Slate
-
The Third Door: The Wild Quest to Uncover How the World’s Most Successful People Launched Their Careers
Rs. 4,190.00or 3 X Rs.1,396.67 withAdd to cartAlex Banayan
THE #1 INTERNATIONAL BESTSELLER
FORBES #1 CAREER BOOK TO READ IN 2018
“Exhilarating and empowering . . . If you care about your success, you have to read The Third Door.”
—TONY ROBBINS, entrepreneur, New York Times bestselling author, philanthropist, and the nation’s #1 life and business strategist“From redefining success with Steve Wozniak to staring death in the eyes with Jessica Alba, this book is packed with adventure, drama, and remarkable lessons the whole way through. Whether you‘re an executive or a recent college graduate, you’ll find inspiration and wisdom in The Third Door.”
—ARIANNA HUFFINGTON, founder of The Huffington Post and New York Times bestselling author of Thrive“The Third Door is at once a spirited coming-of-age story and a hard-headed examination of what it takes to succeed at the highest levels. Alex Banayan has cracked the code of the world’s most successful people and shown he will soon join their ranks.”
—DANIEL H. PINK, New York Times bestselling author of When, Drive, and A Whole New Mind“An emotional roller coaster . . . I laughed. I cried. I was on the edge of my seat the whole time . . . Once every few decades a book comes along that defines a generation. The Third Door is it.”
—ELIANA MURILLO, head of multicultural marketing at Google“A treasure chest of wisdom . . . knowledge that can be used by anyone, anywhere, who wants to take their journey further . . . Banayan has become one of the most equipped guides to help you climb higher mountains in your life.”
—SHAWN ACHOR, New York Times bestselling author of The Happiness Advantage and Big Potential“Unlike any business book I’ve read. The Third Door is a thrill ride of hope, joy, ambition, and self-discovery. I cheered out loud, and at different points, tears trickled down my face . . . The Third Door motivated me turn up the volume in my life . . . A triumph.”
—MAYA WATSON BANKS, director of marketing at Netflix“A cinematic story full of drama, betrayal, and heartbreak. The Third Door takes you on a narrative adventure packed with life-changing lessons. Once you start reading, you can’t stop.”
—JONAH BERGER, New York Times bestselling author of Contagious: Why Things Catch On“Powerful . . . One of the best books of the year . . . After reading The Third Door, an uncontrollable shift happened in my life—I started to see the challenges in front of me as fun. This book not only gave me new tools to achieve my goals, but it also showed me how exciting it can be to tackle seemingly impossible obstacles. If you want to take your life to the next level, you have to read The Third Door.”
—MIKE POSNER, Grammy Award-nominated and multiplatinum musician“Banayan’s heart is poured into every page of this book. The Third Door is not only a guide to how the world’s most remarkable pioneers succeeded, but it’s also a magnificent story of one boy’s journey to achieve his dream. The Third Door drips with passion and emotion—and it’s a must-read for anyone wanting to turn their vision into a reality.”
—ADAM BRAUN, New York Times nestselling author of The Promise of a Pencil“A wild ride . . . Inspiring, hilarious, and insightful. Whenever you start to believe there’s no other way to solve your problem, let Alex Banayan inspire you to think bigger.”
—DAVID EAGLEMAN, New York Times bestselling author of Incognito, host of PBS’ The Brain, and adjunct professor at Stanford University“As a Jewish mother, I don’t want my teenage kids to read this book and get any ideas about dropping out of school. However, as someone who has served as a senior diplomat, tech executive, and social innovation entrepreneur, I want to put it at the top of their reading list! The Third Door is required reading for anyone in today’s dynamic society who wants to learn success from the best.”
—SUZI LEVINE, United States Ambassador to Switzerland and Liechtenstein (Ret.)“In just a few hours of reading this book, Alex Banayan taught how to meet billionaires, leapfrog my associates, and achieve my dreams in record time. I’ve never read anything quite like this! Whether you are an entrepreneur or trying to jumpstart your career, The Third Door will open up your world of possibilities.” —TIM SANDERS, New York Times bestselling author of Love is the Killer App
“My grandfather used to tell me: ‘If a problem has a solution, why worry?’ And it’s precisely that attitude of optimism and possibility that has so inspired me about Banayan’s The Third Door. He wasted little time worrying: ‘What if?’ He went for it. And that made all the difference.”
—JASON SILVA, Emmy-nominated host of National Geographic’s Brain Games -
The 10X Rule: The Only Difference Between Success and Failure
Rs. 2,190.00or 3 X Rs.730.00 withRead moreGrant Cardone
“Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!”―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books
“If you don’t think goal setting is important in life, don’t waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life.” ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA
“Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!”―Barry Poznick, Executive Producer of How’d You Get So Rich? and Are You Smarter Than A 5th Grader?
“In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a ‘domination mentality.’ It’s a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed.”―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor’s Business Daily
“Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn’t reach their goals: WORK!”―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor
-
The Art of War
Rs. 890.00or 3 X Rs.296.67 withRead moreSun Tzu
“This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”
“The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”
“The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”
“Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”
“Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times”
-
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Rs. 2,990.00or 3 X Rs.996.67 withRead moreColin Bryar & Bill Carr
Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon’s success. In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. You’ll want to have your highlighter ready and keep this book close at hand for quick reference. — Kim Scott, author of Radical Candor
Jeff Bezos once told me that unlike Google or Apple, ‘Amazon doesn’t have one big advantage, so we have to braid a rope out of many small advantages.’ Amazon has demonstrated again and again that success doesn’t result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. — Tim O’Reilly, owner of O’Reilly Media
For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world — Jason Kilar, CEO of WarnerMedia
Rather than offering a dull catalog of the company’s 14 leadership principles and three implementation mechanisms, Mr. Bryar and Mr. Carr provide concrete and accessible examples of how these are put into practice across a range of functions, from hiring and communications to organizational and product design. — New York Times
Colin and Bill very precisely captured the unique corporate culture of Amazon and described many of the essential parts of Amazon’s approach to innovation. They offer a unique, insiders’ view of the company with many valuable lessons for large companies that want to reinvent their business models as well as for startups that want to scale rapidly. This is the definitive innovation playbook. — Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton School
Working Backwards should be read by anyone interested in the real thing -the principles, processes and practices of 21st century management and leadership. — Forbes Magazine
Rather like a potted business school case study, this book gives us the story as it developed at the time ― and that is probably worth the cover price of the book in itself. — The Financial Times
This book reads like a how-to guide, which perhaps is by design ? Bryar and Carr both were long-time Amazonians and their vantage point is that of an enthusiast rather than a critic. To be sure, Amazon offers much to admire….It’s a safe bet Amazon’s core principles and practices will remain essentially intact, not because Bezos will be watching from the executive suite but because Bryar, Carr and legions of current managers at the company believe in the Amazon way. — Associated Press
Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. They both held important leadership roles at critical moments in the company’s history that they’ve translated into interesting stories and lessons for readers. — Jeff Wilke, CEO, Worldwide Consumer, Amazon
Working Backwards serves as a blueprint enabling leaders to implement guiding principles, operating rhythms and durable mechanisms that allow teams to scale effectively, even as your business expands at an accelerated clip. A must read for every entrepreneur or business leader focused on driving growth. — Mariana Garavaglia, Chief People & Business Operations Officer, Peloton
-
Zero to One: Notes on Start Ups, or How to Build the Future
Rs. 2,990.00Original price was: Rs. 2,990.00.Rs. 2,790.00Current price is: Rs. 2,790.00.or 3 X Rs.930.00 withRead morePeter Thiel
- #1 NEW YORK TIMES BESTSELLER
- Goodreads Choice Award Nominee for Business Books (2014)
‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla
‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook
‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan
“Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
– The Economist“An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
– The New Republic
“Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
– Derek Thompson, The Atlantic“ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
– Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz“Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
– Jeff Immelt, Chairman and CEO, GE“Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
– Fortune
“Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
– Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University“The first and last business book anyone needs to read; a one in a world of zeroes.”
– Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon“Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
– Kirkus Reviews -
The 48 Laws Of Power
Rs. 5,490.00Original price was: Rs. 5,490.00.Rs. 5,190.00Current price is: Rs. 5,190.00.or 3 X Rs.1,730.00 withRead moreRobert Greene
WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD 2019
“Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations–a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.” —The New York Times
“The Laws of Human Nature provides some first-rate comprehensive and in-depth information about how to deal with our fellow human beings effectively. Greene’s intense curiosity about the inner workings of humanity is contagious, as he invites us to join him as fellow sleuths on his investigation of why people, including ourselves, do what we do. He rightly (and frequently) reminds us that in order to understand others, we must first and foremost understand what makes ourselves tick.” — New York Journal of Books
“Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine
“The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides…. a hopeful book that advocates freedom and creativity.” — Quartz