How The Brain Lost Its Mind: Sex, Hysteria and the Riddle of Mental Illness

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  Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

  Rs. 3,490.00
  

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  Brad Stone

   

  ‘Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise… Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers… a dense, at times juicy tour of the company Bezos built.’ (Ben Smith New York Times)

   

  ‘Fascinating and deeply researched… Stone is at his best describing Bezos’s demanding style of management… Masterful.’ (Marc Levinson Washington Post)

   

  ‘An excellent new book…Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming “perilously close to invincible”.’ (Farhad Manjoo New York Times)

   

  ‘In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos’s brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.’ (Ken Auletta, author of Googled )

   

  ‘Amazon’s reach is so extensive that it can seem easier to list the few areas of commerce that it doesn’t touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.’ (Curtis Sittenfeld, my favourite non-fiction books The Week)

   

  ‘There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice – Amazon and its founder Jeff Bezos – is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world’s most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.’ (Rana Foroohar, author of Makers and Takers and Don’t Be Evil )

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  Beyond Order: 12 More Rules For Life

  Rs. 2,990.00
  

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  Jordan B. Peterson

   

  “The Peterson way is a harsh way, but it is an idealistic way—and for millions of young men, it turns out to be the perfect antidote to the cocktail of coddling and accusation in which they are raised.” —DAVID BROOKS, New York Times

   

  “Jordan Peterson is universally revered—and feared—for his incredible intellect and emotional insight.” —DAVE RUBIN, host of The Rubin Report and author of Don’t Burn This Book

   

  “We live in a time when so many young (and not so young) people feel lost . . . Mr. Peterson talks about the attitudes that will help find the path. It is not a politically correct or officially approved path, but it is an intensely practical and yet heightened one: This life you’re living has meaning.” —PEGGY NOONAN, Wall Street Journal

   

  Most immediately interesting for its account of what happened to the author in the past year… All this is related with remarkable equanimity… The book contains the most lucid and touching prose Peterson has written. — James Marriott ― The Times

   

  Reliably thought-provoking, often engrossing … Peterson has a sharp eye for the vagaries of human nature, and he can be a compelling storyteller, especially when narrating his own experiences and those he has observed from life. There is a fair amount of wisdom in Beyond Order, of the kind that used to be called common sense. — Jenny McCartney ― UnHerd

   

  Part quest, part adventure, part lecture and part polemic… There’s masses of passion, masses of wisdom and a deep, deep yearning for us all to seek the beauty, truth and meaning Peterson has sometimes glimpsed and is desperate for us to find. He has had tens of thousands of letters from people who say he has helped them to find it. How many writers can say they have done that? — Christina Patterson ― Sunday Times

   

  Peterson is a deep thinker with tremendous powers of articulation and a captivating sense of wonder. A master storyteller, he draws on a multitude of sources, including his personal life, clinical practice and long marriage to enlighten readers about the fundamentals of human behavior and our civilization. Beyond Order is a call for action and self-improvement. It is a mind-blowing journey where the lessons learnt are lessons for life ― The Jerusalem Post

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  Zero to One: Notes on Start Ups, or How to Build the Future

  Rs. 2,990.00
  

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  Peter Thiel

   

  • #1 NEW YORK TIMES BESTSELLER
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

   

   

  ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

   

   

  ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

   

  “Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
  – The Economist

  “An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
  – The New Republic

  
  
  “Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
  – Derek Thompson, The Atlantic

   

  “ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
  – Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

   

  “Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
  – Jeff Immelt, Chairman and CEO, GE

   

  “Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
  –  Fortune

  
  
  “Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
  – Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

  “The first and last business book anyone needs to read; a one in a world of zeroes.”
  – Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

   

  “Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
  – Kirkus Reviews

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  Grit: The Power of Passion and Perseverance

  Rs. 2,990.00 Rs. 2,490.00
  

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  Angela Duckworth

   

  • JP MORGAN’S BEST SUMMER READ OF 2016
  • New York Times bestseller
  • Goodreads Choice Award Nominee for Nonfiction (2016)

   

  In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).

   

  “Grit delves into the personal ingredients of great success. It’s worth reading…the gist is that talent and skill are less valuable than effort.” —Andrew Ross Sorkin, The New York Times

   

  “It really isn’t talent but practice—along with passion—that makes perfect, explains psychologist Duckworth in this illuminating book. Inspiration for non-geniuses everywhere.” —People

   

  “[Have] no doubt: Grit is great. It’s a lucid, informative, and entertaining review of the research Angela has assiduously conducted over the past decade or so. The book also includes suggestions on how to develop grit, and how we can help support grit in others. There are few people who wouldn’t learn something from this book.” —Scientific American (blog)

   

  “Duckworth is the researcher most associated with the study and popularization of grit.  And yet what I like about her new book, Grit, is the way she is pulling away from the narrow, joyless intonations of that word, and pointing us beyond the way many schools are now teaching it…Most important, she notes that the quality of our longing matters.  Gritty people are resilient and hard working, sure.  But they also, she writes, know in a very, very deep way what it is they want.” —David Brooks, New York Times

   

  “Offers invaluable lessons to business leaders, parents, recruiters, and almost anyone who wishes to have a roadmap to achieve greater levels of success.” —Forbes

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  Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

  Rs. 3,890.00
  

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  James Clear

   

  Goodreads Choice Award Nominee for Nonfiction (2018)

   

  Atomic Habits is a step-by-step manual for changing routines . . . Inspiring real-life stories. — Books of the Month ― Financial Times

   

  You may have heard the key to habit formation is starting small. But you’ve likely never considered starting as small as James Clear suggests in his new book Atomic Habits. ― New York Times

   

  A supremely practical and useful book. James Clear distils the most fundamental information about habit formation, so you can accomplish more by focusing on less. — Mark Manson, author of The Subtle Art of Not Giving a F*ck

   

  James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones. — Adam Grant, author of Originals

   

  A special book that will change how you approach your day and live your life. — Ryan Holiday, author of The Obstacle is the Way

   

  If you are someone looking to gain some knowledge about creativity, happiness, health, productivity, picking this book is the right choice. [Clear’s] book is the proper blueprint that tells how to form some good habits, let go of your bad ones and what little changes one needs to bring to become better. And in case you thought it is all talk, let us tell you the book is packed with evidence-based strategies. Clear’s book actually has the potential to change a lot of things. ― Entrepreneur

   

  Illuminating . . . The attractive message . . . is that life doesn’t have to be a chore or a bore . . . The first move toward order might be a step as small as putting on your exercise clothes. ― Wall Street Journal

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  The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

  Rs. 3,790.00 Rs. 2,990.00
  

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  Ben Horowitz

   

  • NEW YORK TIMES BESTSELLER
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK

   

  “Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE

   

  “Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND

   

  “Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER

   

  “There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist

   

  “More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014

   

  “This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014

   

  “Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly” 

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  The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

  Rs. 3,390.00
  

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  Walter Isaacson

   

  “It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist

   

  “An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee

   

  “A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews

   

  “Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly

   

  “He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande

   

  “Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann

   

  “Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP

   

  “Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books

   

  “Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post

   

  “This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian

   

  “Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist

   

  “Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com

   

  “The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times

   

  “When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin

   

  “Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham

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  The Power of Habit: Why We Do What We Do in Life and Business

  Rs. 2,990.00
  

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  Charles Duhigg

   

  • NEW YORK TIMES BESTSELLER
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012)
  • Goodreads Choice Award Nominee for Nonfiction (2012)

   

  “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

   

  “Sharp, provocative, and useful.”—Jim Collins
  “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
  “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
  

   

  “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind

   

  I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

   

  If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won’t work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

   

  The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps’ coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

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  The Art of War

  Rs. 890.00
  

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  Sun Tzu

   

  “This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”

   

  “The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”

   

  “The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”

   

  “Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”

   

  “Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times” 

   

   

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  The God Delusion: 10th Anniversary Edition

  Rs. 2,990.00
  

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  Richard Dawkins

   

  • The International Bestseller
  • British Book Award for The Author of the Year (2007)
  • Deschner Prize 2007

   

  One of the best non-fiction writers alive today — Steven Pinker

   

  ‘Timely, impassioned and brilliantly argued’ — Rod Liddle, Sunday Times

   

  A spirited and exhilarating read… Dawkins comes roaring forth in the full vigour of his powerful arguments, laying into fallacies and false doctrines with the energy of the polemicist at his most fiery — Joan Bakewell, Guardian

   

  A resounding trumpet blast for truth… It feels like coming up for air — Matt Ridley

   

  This is my favourite book of all time… a heroic and life-changing work — Derren Brown

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