Category
- Discounted Books
- English Book Bundles
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- Children Books
- English Books
- Current Affairs
- Military & Intelligence
- Short Stories
- Fiction
- Poetry
- Environment & Nature
- Science
- Medicine
- Linguistics
- Atheism & Agnosticism
- (Auto)Biography & Memoir
- Business & Management
- Creativity
- Economics
- Education & Research
- Health & Nutrition
- History
- Humor
- Love & Relationships
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Politics
- War
- Psychology
- Religion & Spirituality
- Society & Culture
- Sports
- Travel & Adventure
- Technology & the Future
- True Crime
- Women Empowerment
- தமிழ் Books
- Book Bundles ( தமிழ் )
- சட்டம்
- இயற்கை
- கட்டுரை
- கணிதம்
- பயணக்குறிப்புகள்
- விவசாயம்
- அரசியல்
- ஆரோக்கியம்
- உளவியல்
- புனைவு
- காதல் மற்றும் உறவு
- சமூகவியல்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பொருளாதாரம்
- போர்
- பணம்
- மதம் & ஆன்மீகம்
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- சினிமா
- கவிதைகள்
- குழந்தை வளர்ப்பு
- குற்றம்
- மருத்துவம்
- மொழி
Product categories
- Children Books
- Discounted Books
- English Book Bundles
- English Books
- (Auto)Biography & Memoir
- Atheism & Agnosticism
- Business & Management
- Creativity
- Current Affairs
- Economics
- Education & Research
- Environment & Nature
- Fiction
- Health & Nutrition
- History
- Humor
- Linguistics
- Love & Relationships
- Medicine
- Military & Intelligence
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Poetry
- Politics
- Psychology
- Religion & Spirituality
- Science
- Short Stories
- Society & Culture
- Sports
- Technology & the Future
- Travel & Adventure
- True Crime
- War
- Women Empowerment
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- தமிழ் Books
- Book Bundles ( தமிழ் )
- அரசியல்
- ஆரோக்கியம்
- இயற்கை
- உளவியல்
- கட்டுரை
- கணிதம்
- கவிதைகள்
- காதல் மற்றும் உறவு
- குற்றம்
- குழந்தை வளர்ப்பு
- சட்டம்
- சமூகவியல்
- சினிமா
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பணம்
- பயணக்குறிப்புகள்
- புனைவு
- பொருளாதாரம்
- போர்
- மதம் & ஆன்மீகம்
- மருத்துவம்
- மொழி
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- விவசாயம்
How To Think: Understanding the Way We Decide, Remember and Make Sense of the World
Rs. 4,290.00
John Paul Minda
Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction
This book will get you thinking about thinking.
We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.
In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.
Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.
Out of stock
Notify me when stock available
A comprehensive and accessible overview of how the brain works and how you think, learn, remember, make choices and experience the world. In the current era of big data, algorithms and AI, knowing about how humans think-how you think-is more important than ever before.
Humans are always thinking. We think about the past, the present and the future. But how do we really think? And can we learn to think better?
· Do you find yourself relying on stereotypes when you are making decisions?
· Do you sometimes make the same mistakes each time you try to solve a similar problem?
· Do you ever have trouble looking past someone’s appearance because they remind you of someone else?
· Do you have trouble remembering the same simple things each day?
· Do you remember useless things like an old advertising jingle and wonder why it’s still active?
To understand why you might have answered ‘yes’ to these questions about how humans typically behave, you need to understand how people think. And to do that, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience.
Through relatable case studies and fascinating research examples, John Paul Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking (and why that’s not always a bad thing).
About the Author
- Paperback : 368 pages
Related products
-
Man’s Search For Meaning: The classic tribute to hope from the Holocaust
Rs. 1,990.00or 3 X Rs.663.33 withRead moreViktor E. Frankl
A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.
“This is a book I reread a lot . . . it gives me hope . . . it gives me a sense of strength.”
—Anderson Cooper, Anderson Cooper 360/CNN“An enduring work of survival literature.” —The New York Times
One of the ten most influential books in America. —Library of Congress/Book-of-the-Month Club “Survey of Lifetime Readers”
“This is a book I try to read every couple of years. It’s one of the most inspirational books ever written. What is the meaning of life? What do you have when you think you have nothing? Amazing and heartbreaking stories. This is a book that should be in everyone’s library.”
—Jimmy Fallon“One of the outstanding contributions to psychological thought in the last fifty years.”
—Carl R. Rogers (1959)“An inspiring document of an amazing man who was able to garner some good from an experience so abysmally bad… Highly recommended.” —Library Journal
I have loved this book for so many years, and I think every human being should read it. — Simon Sinek
-
The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
Rs. 3,690.00or 3 X Rs.1,230.00 withRead moreRobert Iger
- #1 NEW YORK TIMES BESTSELLER
- A SUNDAY TIMES BOOK OF THE YEAR 2019
- NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR
One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates
“Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg
“People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code
“I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead
Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019
-
Buyology: Truth and Lies About Why We Buy
Rs. 3,290.00or 3 X Rs.1,096.67 withRead moreMartin Lindstrom
- NEW YORK TIMES BESTSELLER
“A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time
“Lindstrom … has an encyclopedic knowledge of advertising history and an abundance of real-world business experience” —The Washington Post
“Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom’s brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light.” —Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
“A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!”—Andrew Robertson, CEO & President, BBDO Worldwide
“Move over Tipping Point and Made to Stick because there’s a new book in town: Buyology. This book lights the way for smart marketers and entrepreneurs.”—Guy Kawasaki, Author of The Art of the Start
“Lindstrom’s research should be of interest to any company launching a new product or brand.”—USA Today
-
Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
Rs. 2,390.00or 3 X Rs.796.67 withRead moreKen Auletta
“Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times
“[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times
“Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson
“Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly
-
How to Be a Math Magician
Rs. 1,490.00or 3 X Rs.496.67 withRead moreAditi Singhal, Sudhir Singhal
Mathematics is an integral part of our life but many of us think of it only as a subject to be studied in school or college. In this book, Aditi and Sudhir Singhal, renowned maths educators, demystify mathematical principles and outline fascinating, fun and easy-to-learn techniques to excel in this field. Divided into two parts, How to Be a Mathemagician is a double-sided book that packs twice the punch, with one section containing tricks and delightful activities, and the other stimulating problem-solving steps to simplify calculations, quirky maths facts and much more. Meant for all age groups— students, teachers and parents alike — How to Be a Mathemagician will make you fall in love with the world of numbers.
-
Speeches that Shaped the World
Rs. 1,690.00or 3 X Rs.563.33 withRead moreAlan J. Whiticker
53 Speeches from great leaders M. K. GANDHI, NELSON MANDELA, STEVE JOBS, STEPHEN HAWKING, MALALA YOUSAFZAI, BARACK OBAMA and others. The passing of time allows many speeches to take on a deeper meaning and poignancy. Others have become an iconic part of our times.
Alan J. Whiticker’s Speeches that Shaped the World is a collection of the most potent and memorable speeches throughout history. These speeches highlight recurring themes such as politics and power, war and peace, civil rights and human rights. What they all have in common is the power to inspire—emotionally, politically and socially.In this brilliant collection, many of history’s greatest orators and pivotal moments are featured. These speeches shaped and changed the world. Different eras and many nations are represented, with several speeches from famous women—speeches of clarity and hope. Along with famous names like John F. Kennedy, Martin Luther King, Franklin D. Roosevelt, Winston Churchill, Mahatma Gandhi, Nelson Mandela, Margaret Thatcher and Hillary Clinton there are also lesser known orators who are remembered for making their mark on history.
-
Several Short Sentences About Writing
Rs. 2,690.00or 3 X Rs.896.67 withRead moreVerlyn Klinkenborg
“Powerful . . . each sentence miraculously contains an idea or insight that lesser writers would have milked for several pages.” —Pittsburgh Post-Gazette
“This is a very interesting little book about writing. Modest. Learned. Good-natured. Direct and sympathetic to its readers. You don’t even have to read it front to back (probably you couldn’t, anyway). You can just open it anywhere—as I did—and take away something useful.” —Richard Ford
An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg.
Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.
-
HDFC Bank 2.0: From Dawn to Digital
Rs. 2,990.00Original price was: Rs. 2,990.00.Rs. 2,690.00Current price is: Rs. 2,690.00.or 3 X Rs.896.67 withRead moreTamal Bandyopadhyay
“Tamal combines his financial knowledge, eye for detail, and an excellent storytelling style to create a vivid portrait of India’s most valued bank and its path to the future.” –NANDAN NILEKANI, Co-founder and Chairman of Infosys and Founding Chairman of UIDAI
“Tamal has enthusiastically documented the epiphany that HDFC Bank’s leadership had in starting out on their digital journey. India is set for seismic changes to day-to-day banking over the next few years and banks who don’t commit to fully re-engineering their practice around becoming a technology company that delivers real-time, contextual banking experiences will wither on the vine. HDFC Bank has made a solid start on this journey, but the final chapter has not yet been written.” –BRETT KING, Founder, Moven and bestselling author of Bank 4.0
The seeds of change were sown in September 2014, when HDFC Bank MD Aditya Puri went to Silicon Valley to meet the brightest tech minds in the world. By the time he got back, he knew exactly what needed to be done.
It was time for a revolution. Instead of waiting to be disrupted by fintech companies, HDFC Bank went all out to disrupt itself, recasting its role and scope on a scale that has never been attempted before. In one of the biggest transformations ever undertaken in any business, HDFC Bank wants to become a platform facilitating a financial experience.
Tamal Bandyopadhyay chronicles HDFC Bank’s own digital disruption exercise through the very people who drove it, narrating a story that’s as compelling as unique in India’s financial system. With his keen eye for detail, deep knowledge of banking and unparalleled storytelling ability, Bandyopadhyay recounts the journey of India’s most valued lender from a life cycle bank to a lifestyle bank.
-
My Inventions, Autobiography of Nikola Tesla
Rs. 1,190.00or 3 X Rs.396.67 withRead moreNikola Tesla
One of the world’s most famous inventors and greatest minds, Nikola Tesla findings are the foundation of much of our modern-day technology and are indispensable to our understanding of electricity. Here is his story, in his own words. My Inventions, Tesla’s Autobiography was first published as a six-part series in the Electrical Examiner. Compiled and Edited by Ben Johnston, it is a record of his fascinating life, from his humble beginnings in Croatia, his collaboration with Thomas Edison, to his revolutionary breakthroughs and Discoveries that changed the world.
-
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Rs. 3,290.00or 3 X Rs.1,096.67 withRead moreKen Kocienda
- WALL STREET JOURNAL BESTSELLER
“Kocienda reveals the real secret of Steve Jobs’s leadership and Apple’s magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity.” ―Kim Scott, New York Times bestselling author of Radical Candor
“Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems―and biggest risks―of the first iPhone was the development of a multi-touch keyboard. I placed this formidable responsibility squarely in Ken’s hands, and the success of the keyboard emerged from his insights, collaboration, and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches.” ―Scott Forstall, Original iPhone Software Team Leader and SVP iOS, Apple
“I’d be interested in the behind-the-scenes story of any Apple product. But if there is one I’m most interested in, it’s the iPhone. Kocienda delivers just that, and it truly is extraordinary. This book is a must-read for anyone interested in how Apple actually creates its products.” ―John Gruber, Daring Fireball
“I’ve literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn’t put it down.” ―Adam Lashinsky, New York Times bestselling author of Inside Apple
“If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process―from generating ideas to doing a demo for Steve Jobs.” ―Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B (with Sheryl Sandberg)