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Irrationally Rational: Ten Nobel Laureates Script The Story Of  Behavioural Economics

Rs. 2,990.00

or 3 installments of Rs.996.67 with

V. Raghunathan


‘The choices we make are driven not by cold, rational calculation but by our emotions such as for example love, compassion, anger, ego and altruism. Raghunathan tells the fascinating story of how this profound understanding is reshaping economics’ Duvvuri Subbarao, Former Governor, Reserve Bank of India


‘Raghu has long known and taught that finance and economics is not the solving of a sum but the painting of a picture. This book is a wonderful manual for anybody struggling with the recent struggles of economics’ — Manish Sabharwal, Vice Chair and co-founder, TeamLease Services Ltd and Managing Trustee, New India Foundation


‘Irrationally Rational makes for an excellent read, including for policy professionals, who can use the principles of behavioural economics-say in designing “nudging” policies. Presenting the works of ten different Nobel laureates and their vast body of work in a mid-sized book is a difficult challenge, accomplished competently by the author’  Rajiv Kumar, Vice Chairman, NITI Aayog

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“Irrationally Rational: Ten Nobel Laureates Script the Story of Behavioural Economics” is a captivating exploration of the field of behavioral economics through the eyes of ten esteemed Nobel Laureates. This book delves into the personal stories and insights of these distinguished scholars, shedding light on their groundbreaking contributions to the field.

From challenging the traditional assumptions of classical economics to pioneering new understandings of human decision-making, these Nobel Laureates offer a compelling narrative of how behavioral economics has evolved and its real-world applications in policy-making and business strategies. Join us on this intellectual journey as we uncover the stories behind the minds that have shaped the field of behavioral economics and revolutionized our understanding of human behavior in economic contexts.


About the Author

V. RAGHUNATHAN (popularly, Raghu) is an academic, author, corporate executive, columnist and a hobbyist. He is currently an adjunct professor at the Schulich School of Business, York University, Toronto, Canada. He was a professor of finance at Indian Institute of Management Ahmedabad for nearly two decades. He was also the president of a large private bank, first Vysya Bank and then ING Vysya Bank, Bangalore. For the next fourteen years, he headed GMR Varalakshmi Foundation-a large corporate foundation-as their CEO, and also served as the director of the India campus of Schulich School of Business for five years. He has served on many boards of corporates, banks, educational institutions, hospitals, regulators and stock exchanges.


Book Specifications

Title: Irrationally Rational: Ten Nobel Laureates Script The Story Of  Behavioural Economics
Author: V. Raghunathan
Language: English
Binding: Hardcover
Pages: 328
Weight: 340g
Published Year: 2022
Publisher: Penguin Viking
ISBN: 978-0670095995
Dimensions: 21.6 x 13.5 x 2.12 cm
Print size: Please feel free to drop us a message.