Made to Stick: Why some ideas take hold and others come unstuck
Rs. 3,490.00
Chip Heath, Dan Heath
Fake news often sticks while the truth goes missing due to emotional appeal, cognitive biases, and narrative structures. Fake news is often designed to be sensational and emotionally charged, triggering cognitive biases such as confirmation bias and emotional reasoning, which make it more likely to be believed and remembered. Additionally, fake news may have compelling narratives that create memorable and vivid mental images, making it stick in people’s minds even when it’s been debunked.
Disproved urban legends persist because they tap into deeply held beliefs, fears, or desires, and are often transmitted through social networks or repeated by trusted sources. These urban legends may have narrative structures that make them memorable and engaging, and they may also play on emotions and trigger cognitive biases, making them difficult to shake off even when proven false. As a result, fake news and urban legends can spread widely and persist in people’s minds, while the truth may struggle to gain the same level of attention and retention.
Only 3 left in stock
About the Author
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.
Book Specifications
Title: Made to Stick: Why some ideas take hold and others come unstuck
Author: Chip Heath, Dan Heath
Language: English
Binding: Paperback
Pages: 336
Weight: 234g
Published Year: 2008
Publisher: RHUK
ISBN: 9780099505693
Dimensions: 12.9 x 2 x 19.8 cm
Print size: Please feel free to drop us a message.
Related products
-
The Everyday Hero Manifesto
Rs. 2,490.00or 3 X Rs.830.00 withRead moreRobin Sharma
“His knowledge in topics of productivity and elevation of one’s life is out of this world. A lot of great quotes you can use to fuel your journey.” — Mikołaj Romańczyk
” A Life Coach Book from a Life Coach Robin Sharma. No matter what or how the circumstances are book will guide you to overcome and handle fears. Book will activate your think tank.” — Vashist
-
Zen: The Art of Simple Living
Rs. 2,190.00or 3 X Rs.730.00 withRead moreShunmyo Masuno
Subtle Shifts in Your Habits and Perspectives, All You Need to Live Simple
Does for mental clutter what Marie Kondo has done for household clutter: pare down and simplify . . . A bestseller in Japan, this will certainly resonate with fans of Zen practice, or those simply looking to declutter a busy mind ― Publishers Weekly
Full of the simplest yet richest rituals to adopt in order to live a long and happy life, this book of wisdom is a soothing balm of peace for anyone living in the busy modern world ― Psychologies
You don’t have to be into Japanese Zen Buddhism to appreciate this very prettily illustrated book of concise and nonjudgmental life lessons. It doesn’t require long reading times – the bitesize paragraphs are perfect as quick bedtime reading or as an anti-anxiety boost first thing in the morning. ― Real Homes
Brings the spirit of Zen Buddhism to everyday life . . . 100 snack-size Zen activities you can do daily to add more calm to your life ― Daily Telegraph
-
The Richest Man in Babylon
Rs. 1,090.00or 3 X Rs.363.33 withAdd to cartGeorge S. Clason
MORE THAN TWO MILLION BOOKS SOLD
If you have a lean purse and are looking for financial wisdom, you’ve picked the perfect book!
“A PART OF ALL YOU EARN IS YOURS TO KEEP.”“Nobody gets rich without working and we know that we should work hard. But what does hard work mean? This book answers it well.” –Madeline Friedman
“This book was absolutely fantastic! It really opened my eyes to finances and has changed the way I view them. One of the biggest things this book teaches is that no matter what size your income is, 10% of it is yours to keep. Another is that debt is an enemy to conquer, not a necessary evil. ” –Tamsyn
“The central aim of the story is to save 10% of your saving for investments. Do not invest without prior knowledge, seek advice from those who are in those fields. This book does not just show the way to clear all your debts, but also how you manage your finances, so you don’t need any further loans.” –Aakanksha Jain
-
Unlimited Power: The New Science of Personal Achievement
Rs. 2,490.00or 3 X Rs.830.00 withAdd to cartAnthony Robbins
- The International Bestseller
NEW YORK TIMES BESTSELLING AUTHOR AND COACH TO MILLIONS BRINGS A TRANSFORMATIVE GUIDE TO HELP YOU ACHIEVE YOUR DREAMS.
‘Tony’s power is superhuman . . . He is a catalyst for getting people to change‘ — Oprah Winfrey
‘He has a great gift. He has the gift to inspire‘ — Bill Clinton, former President of the United States
‘Tony Robbins’ coaching has made a remarkable difference in my life both on and off the court. He’s helped me to discover what I’m really made of, and I’ve taken my tennis game – and my life – to a whole new level!’ — Serena Williams, 22-time Grand Slam tennis champion and Olympic gold medalist
‘No matter who you are, no matter how successful, no matter how happy, Tony has something to offer you‘ — Hugh Jackman, Emmy- and Tony Award-winning actor and producer -
Think like a Monk: Train Your Mind for Peace and Purpose Every Day
Rs. 2,390.00or 3 X Rs.796.67 withAdd to cartJay Shetty
“Who better to help you find meaning in your life than a monk? Jay’s experience and wisdom are invaluable to anyone looking to improve their life and reach their full potential.”―ELLEN DeGeneres, television host, actress, writer, and producer
“Jay Shetty shows you step by step how to build your power, shifting your focus from self-image to self-esteem. This book frees you from the hypnosis of social conditioning and helps you become the architect of your own life.”―DEEPAK CHOPRA, MD, professor of medicine, University of California, San Diego, and New York Times bestselling author
“Grab this book, find a comfortable chair, and let Jay Shetty take you on a life-changing journey. Jay guides us with warmth and clarity on a path to greater joy and purpose, offering wisdom that can be put into practice right now. You will want to share it with everyone you love.”―ROBERT WALDINGER, MD, professor of psychiatry, Harvard Medical School, and director, Harvard Study of Adult Development
“Combining ancient wisdom with the practicalities of today, Think Like a Monk provides essential guidance for traveling a balanced path to success.”―RAY DALIO, founder, co-chairman, and co-chief investment officer of Bridgewater Associates and New York Times bestselling author
“Jay Shetty has a rare gift for tapping into the world’s timeless wisdom and making it timely by infusing everyday moments with meaning and grace. He’s already shared glimmers of that wisdom with millions on social media, but here he gathers it all into one life-changing volume. Read this book to open your mind, lift your heart, redefine success, and connect with your deeper purpose.”―ARIANNA HUFFINGTON, founder of The Huffington Post, founder and CEO of Thrive Global, and New York Times bestselling author
-
Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One
Rs. 2,490.00or 3 X Rs.830.00 withAdd to cartDr. Joe Dispenza
This is an excellent read. Joe Dispenza explains concepts in layman terms, allowing the reader to implement its teachings right away. – Fabrizio Poli
-
Becoming Supernatural: How Common People are Doing the Uncommon
Rs. 2,990.00or 3 X Rs.996.67 withRead moreDr. Joe Dispenza
WALL STREET JOURNAL BESTSELLER
“From a gifted scientist and passionate teacher, this unique and practical guide shows us—step by step—how to move beyond the limits of the known and into an extraordinary new life.”
— Tony Robbins, #1 New York Times best-selling author of Unshakeable“I have long been a fan of Dr. Joe Dispenza’s work. In Becoming Supernatural, you will learn exactly how you can transcend the limitations of your past—including health challenges—and, quite literally, create a new body, a new mind, and a new life. This information is thrilling, life changing, and incredibly practical.”
— Christiane Northrup, M.D., New York Times best-selling author of Goddesses Never Age
“Dr. Joe Dispenza is a doctor, a scientist, and a modern-day mystic. . . In a style that is simple, straightforward, and easy to understand, [he] has woven into a single volume the paradigm-altering discoveries of quantum science and the deep teachings that adepts of the past dedicated their entire lifetimes to master.”
— from the foreword by Gregg Braden, New York Times best-selling author of Human by Design and The Divine Matrix“Becoming Supernatural takes the idea of realizing your full potential to a crazy new level. Joe Dispenza has done an outstanding job of creating a 21st-century operator’s manual for the human body and brain by combining his vast experiential wisdom with compelling case studies, exciting scientific research, and the exercises his students have used to do everything from healing their bodies to dramatically altering the course of their lives. He’s a man on a mission, and while the idea of Becoming Supernatural is a BIG promise, this book delivers hands down!”
— Cheryl Richardson, New York Times best-selling author of Take Time for Your Life“In this provocative, fascinating book, Dr. Joe Dispenza shows that we are so much more than just our linear minds. As our savvy guide, Dr. Dispenza takes readers further than ordinary awareness to understand the infinite quantum field of consciousness which goes beyond the senses and beyond space and time. I recommend this book to everyone who wants to explore the extraordinary nature of consciousness and healing.”
— Judith Orloff, M.D., author of The Empath’s Survival Guide“Dr. Joe Dispenza has a single-minded mission: to help all of us to shed the limitations of the present and reclaim the multidimensional life that we were born to lead. By underpinning deceptively simple practices with hard brain science, Dr. Joe proves that the supernatural is in fact our natural state of being—and also within our ready grasp. Fasten your seatbelts. Read this book, sample his paradigm-busting techniques, and be prepared for a wild ride into your limitless potential.”
— Lynne McTaggart, international best-selling author of The Field, The Intention Experiment, and The Power of Eight -
How to Win Friends and Influence People
Rs. 990.00or 3 X Rs.330.00 withAdd to cartDale Carnegie
“It changed my life” —Warren Buffet
“The most successful self-help book of all time… Carnegie has never seemed more relevant” —The Times
“It’s helped me immeasurably in life. I think everyone should read it” —Jenny Colgan, Independent on Sunday
“a no-nonsense guide to being a better person…an easy-to-read, practical guide” —Spirit and Destiny
-
The Things You Can See only when you Slow Down: How to be Calm in a Busy World
Rs. 2,990.00or 3 X Rs.996.67 withAdd to cartHaemin Sunim
THE INTERNATIONAL BESTSELLER, WITH OVER THREE MILLION COPIES SOLD AROUND THE WORLD
Everyone who wants to thrive more in their life should have it on their nightstand — Arianna Huffington
Ingeniously simple tips from a zen monk that’ll boost your mood, career – and relationships ― Daily Mail
Taking time is Sunim’s thing. He’s a Buddhist monk who has become internationally famous for it. Written in response to requests for advice on social media, [The Things You Can See] directly addresses problems facing people around the world — John-Paul Flintoff ― Guardian
A remarkable guide to how to live a life of unpretentious authenticity and compassionate engagement. In Haemin Sunim’s brief essays and aphorisms, the insights of Buddhism have fully become the stuff of life itself — Robert Buswell, Director of Buddhist Studies, UCLA
Perfect for readers looking for a respite from busy lives and tumultuous times . . . Sunim evokes a calm assuredness in his philosophy, reminiscent of Lebanese-American poet Kahlil Gibran ― Publishers Weekly
-
Make Your Bed: Small things that can change your life
Rs. 1,290.00or 3 X Rs.430.00 withRead moreWilliam H. McRaven
#1 New York Times bestseller
“Should be read by every leader in America… [MAKE YOUR BED] is a book to inspire your children and grandchildren to become everything that they can. It is a book to discuss with your executive leadership team as a spur to meeting shared goals. Most of all, it is a book that will leave you with tears in your eyes.” ―Wall Street Journal“Full of captivating personal anecdotes from inside the national security vault…McRaven’s lessons, like his commencement speech, extend far beyond his bed-making. He devotes the 10-chapter book to lessons about moving beyond failure, standing up to bullies and giving others hope.”―Washington Post
“McRaven…has taken the genesis of what he learned during SEAL training and his nearly four decades in Navy Special Operations into a thin, powerful book.”―USA Today
This is ideal for anyone – learn from his basic lessons and change yourself – and the world, for the better― Northern Life Magazine
