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  The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

  Rs. 2,690.00
  

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  Walter Isaacson

   

  “It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist

   

  “An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee

   

  “A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews

   

  “Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly

   

  “He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande

   

  “Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann

   

  “Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP

   

  “Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books

   

  “Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post

   

  “This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian

   

  “Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist

   

  “Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com

   

  “The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times

   

  “When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin

   

  “Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham

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  Man’s Search For Meaning: The classic tribute to hope from the Holocaust

  Rs. 1,990.00
  

  or 3 X Rs.663.33 with

  Viktor E. Frankl

   

  A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.

   

  “This is a book I reread a lot . . . it gives me hope . . . it gives me a sense of strength.”
  —Anderson Cooper, Anderson Cooper 360/CNN

   

  “An enduring work of survival literature.” —The New York Times

   

  One of the ten most influential books in America. —Library of Congress/Book-of-the-Month Club “Survey of Lifetime Readers”

   

  “This is a book I try to read every couple of years. It’s one of the most inspirational books ever written. What is the meaning of life? What do you have when you think you have nothing? Amazing and heartbreaking stories. This is a book that should be in everyone’s library.”
  —Jimmy Fallon

   

  “One of the outstanding contributions to psychological thought in the last fifty years.”
  —Carl R. Rogers (1959)

   

  “An inspiring document of an amazing man who was able to garner some good from an experience so abysmally bad… Highly recommended.” —Library Journal

   

  I have loved this book for so many years, and I think every human being should read it. — Simon Sinek

   

   

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  The God Delusion: 10th Anniversary Edition

  Rs. 2,690.00
  

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  Richard Dawkins

   

  • The International Bestseller
  • British Book Award for The Author of the Year (2007)
  • Deschner Prize 2007

   

  One of the best non-fiction writers alive today — Steven Pinker

   

  ‘Timely, impassioned and brilliantly argued’ — Rod Liddle, Sunday Times

   

  A spirited and exhilarating read… Dawkins comes roaring forth in the full vigour of his powerful arguments, laying into fallacies and false doctrines with the energy of the polemicist at his most fiery — Joan Bakewell, Guardian

   

  A resounding trumpet blast for truth… It feels like coming up for air — Matt Ridley

   

  This is my favourite book of all time… a heroic and life-changing work — Derren Brown

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  The Power of Habit: Why We Do What We Do in Life and Business

  Rs. 2,990.00
  

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  Charles Duhigg

   

  • NEW YORK TIMES BESTSELLER
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012)
  • Goodreads Choice Award Nominee for Nonfiction (2012)

   

  “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

   

  “Sharp, provocative, and useful.”—Jim Collins
  “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
  “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
  

   

  “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind

   

  I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

   

  If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won’t work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

   

  The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps’ coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

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  The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

  Rs. 2,990.00
  

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  Ben Horowitz

   

  • NEW YORK TIMES BESTSELLER
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK

   

  “Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE

   

  “Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND

   

  “Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER

   

  “There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist

   

  “More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014

   

  “This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014

   

  “Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly” 

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  The Snowball: Warren Buffett and the Business of Life

  Rs. 3,490.00
  

  or 3 X Rs.1,163.33 with

  Alice Schroeder

   

  • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2008)
  • Amazon.com’s best business and investing book of the year 2008
  • The Washington Post Best Book of 2008
  • Financial Times Best Book of 2008
  • BusinessWeek Best Book of 2008
  • Publishers Weekly Best Book of 2008
  •  Gerald Loeb Award for distinguished business journalism 2009

   

  “The mandatory book to read in these treacherous times of financial crisis. . . . A thoughtful and intimate biography of the globe’s wisest investor.”—Forbes
  

   

  
  “Will mesmerize anyone interested in who Mr. Buffett is or how he got that way. The Snowball tells a fascinating story.”—New York Times

   

  “If the replication of any great achievement first requires knowledge of how it was done, then The Snowball, the most detailed glimpse inside Warren Buffett and his world that we likely will ever get, should become a Bible for capitalists.”—Washington Post
  
  

   

  “Anyone who has been watching events unfold in recent months—which would be everyone—can now appreciate the wisdom of Buffett. . . . The most authoritative portrait of one of the most important American investors of our time.”—Los Angeles Times
  

   

  “Schroeder . . . has a meat-and-potatoes style that matches the homespun wisdom of her subject. . . . Now more than ever, Buffett’s emphasis on fundamentals seems like genius. It’s the perfect moment for a great book on an immensely inspiring capitalist.”—People, four stars

   

  “Schroeder . . . is well equipped to elucidate Buffett’s deals [and] Buffett’s life abounds with good stories.”—New Yorker

   

  “A penetrating and personal look at the Oracle of Omaha . . . An astute, and at times riveting, read—especially now.”—BusinessWeek
  

   

  “Everyone knows that in a deep and liquid capital market like that of the US, it is just about impossible to beat the stock market averages over anything more than the short term. But Buffett has been ahead of the curve for most of the past 50 years, making him one of the world’s richest people. Alice Schroeder’ s massive authorized biography, The Snowball, provides some clues about how he’s done it.”—Financial Times

   

  “This massive—and highly readable—text (produced with Buffett’s full cooperation) is an unvarnished and well-paced biography that is essential for all public and academic business collections.”—Library Journal

   

  “An excellent and highly enjoyable look at the business titan . . . If you’ve looked at your 401(k) statement and started to fear that everyone in financial markets is either greedy, predatory or incompetent, do yourself a favor. Take $35 out of the mattress and buy a copy of Alice Schroeder’s The Snowball: Warren Buffett and the Business of Life. At a time like this, it’s a real comfort: Buffet is living proof there’s at least one wholly rational person managing money.”—Houston Chronicle

   

  “Ms. Schroeder does a good job of pulling . . . volunteered disclosures out of Mr. Buffett but her real contribution is her own investment expertise which enables her to make the convoluted financing schemes over the last 50 years understandable to lay readers and truly instructive to the business information junkie.”—Washington Times

   

  “Top-notch biographies demand thorough research and crisp, finely honed writing. Schroeder exhibits both. . . . It’s hard to imagine a more complete account of Buffett’s life had he written it himself.”—Buffalo News 

   

  “Riveting and encyclopedic . . . The overall power of the story carries The Snowball forward. There is much to be learned from it.”—Wall Street Journal

   

  “A monumental biography . . . Schroeder got the best access yet of any Buffett biographer. . . . She deals out marvelously funny and poignant stories about Buffett and the conglomerate he runs, Berkshire Hathaway.”—Forbes

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  The 10X Rule: The Only Difference Between Success and Failure

  Rs. 2,190.00
  

  or 3 X Rs.730.00 with

  Grant Cardone

   

  “Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!”―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books

   

  “If you don’t think goal setting is important in life, don’t waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life.” ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA

   

  “Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!”―Barry Poznick, Executive Producer of How’d You Get So Rich? and Are You Smarter Than A 5th Grader?

   

  “In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a ‘domination mentality.’ It’s a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed.”―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor’s Business Daily

   

  “Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn’t reach their goals: WORK!”―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

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  Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell

  Rs. 2,890.00 Rs. 2,190.00
  

  or 3 X Rs.730.00 with

  Eric Schmidt, Jonathan Rosenberg  & Alan Eagle

   

  • THE SUNDAY TIMES BESTSELLER
  • THE NEW YORK TIMES BESTSELLER
  • THE WALL STREET JOURNAL BESTSELLER

   

  ‘Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders’
  -TIM COOK, CEO, Apple

   

  ‘Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.’
  -SHERYL SANDBERG, COO, Facebook

   

  ‘Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it’s the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles – detailed in Trillion Dollar Coach – to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.’
  -SUNDAR PICHAI, CEO, Google

   

  ‘Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.’
  -SUSAN WOJCICKI, CEO, YouTube

   

   

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  Superintelligence: Paths, Dangers, Strategies

  Rs. 2,690.00
  

  or 3 X Rs.896.67 with

  Nick Bostrom

   

  “I highly recommend this book” —Bill Gates

   

  “Terribly important. Groundbreaking, extraordinary sagacity and clarity, enabling him to combine his wide-ranging knowledge over an impressively broad spectrum of disciplines – engineering, natural sciences, medicine, social sciences and philosophy – into a comprehensible whole. If this book gets the reception that it deserves, it may turn out the most important alarm bell since Rachel Carson’s Silent Spring from 1962, or ever.” —Olle Haggstrom, Professor of Mathematical Statistics

   

  “Nick Bostrom’s excellent book “Superintelligence” is the best thing I’ve seen on this topic.  It is well worth a read.” —Sam Altman, President of Y Combinator and Co-Chairman of OpenAI

   

  “Worth reading. We need to be super careful with AI. Potentially more dangerous than nukes” —Elon Musk, Founder of SpaceX and Tesla

   

  “Nick Bostrom makes a persuasive case that the future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. Superintelligence charts the submerged rocks of the future with unprecedented detail. It marks the beginning of a new era.” ––Stuart Russell, Professor of Computer Science, University of California, Berkley
  

   

  
  “This superb analysis by one of the world’s clearest thinkers tackles one of humanity’s greatest challenges: if future superhuman artificial intelligence becomes the biggest event in human history, then how can we ensure that it doesn’t become the last?” —Professor Max Tegmark, MIT
  

   

  
  “Valuable. The implications of introducing a second intelligent species onto Earth are far-reaching enough to deserve hard thinking” —The Economist

   

  “There is no doubting the force of [Bostrom’s] arguments. The problem is a research challenge worthy of the next generation’s best mathematical talent. Human civilisation is at stake.” —Clive Cookson, Financial Times

   

  “Those disposed to dismiss an ‘AI takeover’ as science fiction may think again after reading this original and well-argued book.” —Martin Rees, Past President, Royal Society

   

  “Every intelligent person should read it.” —Nils Nilsson, Artificial Intelligence Pioneer, Stanford University

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  Think like a Monk: Train Your Mind for Peace and Purpose Every Day

  Rs. 2,790.00
  

  or 3 X Rs.930.00 with

  Jay Shetty

   

  “Who better to help you find meaning in your life than a monk? Jay’s experience and wisdom are invaluable to anyone looking to improve their life and reach their full potential.”―ELLEN DeGeneres, television host, actress, writer, and producer

   

  “Jay Shetty shows you step by step how to build your power, shifting your focus from self-image to self-esteem. This book frees you from the hypnosis of social conditioning and helps you become the architect of your own life.”―DEEPAK CHOPRA, MD, professor of medicine, University of California, San Diego, and New York Times bestselling author

   

  “Grab this book, find a comfortable chair, and let Jay Shetty take you on a life-changing journey. Jay guides us with warmth and clarity on a path to greater joy and purpose, offering wisdom that can be put into practice right now. You will want to share it with everyone you love.”―ROBERT WALDINGER, MD, professor of psychiatry, Harvard Medical School, and director, Harvard Study of Adult Development

   

  “Combining ancient wisdom with the practicalities of today, Think Like a Monk provides essential guidance for traveling a balanced path to success.”―RAY DALIO, founder, co-chairman, and co-chief investment officer of Bridgewater Associates and New York Times bestselling author

   

  “Jay Shetty has a rare gift for tapping into the world’s timeless wisdom and making it timely by infusing everyday moments with meaning and grace. He’s already shared glimmers of that wisdom with millions on social media, but here he gathers it all into one life-changing volume. Read this book to open your mind, lift your heart, redefine success, and connect with your deeper purpose.”―ARIANNA HUFFINGTON, founder of The Huffington Post, founder and CEO of Thrive Global, and New York Times bestselling author

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