Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers

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  Money Master the Game: 7 Simple Steps to Financial Freedom

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  Tony Robbins

   

  Multimillion-copy bestselling author of Awaken the Giant Within and Unlimited Power has created a new 7-step blueprint for securing financial freedom. Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world – from Carl Icahn, to Warren Buffett, to Jack Bogle and Steve Forbes, Tony Robbins.

   

  Robbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts – making them simple and actionable. With expert advice on our most important financial decisions, Robbins is an advocate for the reader, dispelling the myths that often rob people of their financial dreams. Tony Robbins walks readers of every income level, through the steps to become financially free by creating a lifetime income plan. This book delivers invaluable information and essential practices for getting your financial house in order. It’s the book millions of people have been waiting for.

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  Home in the World: A Memoir

  Rs. 3,490.00
  

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  Amartya Sen

   

  it strikes me that Sen is more than an economist, a moral philosopher or even an academic. He is a life-long campaigner, through scholarship and activism, via friendships and the occasional enemy, for a more noble idea of home – and therefore of the world. — Edward Luce ― Financial Times

   

  hypnotic … Amartya Sen’s exemplary life is a lesson in engagement with the world in which he is so at home; he is a real advertisement for someone who is happy being “a citizen of nowhere”, or everywhere. — Ferdinand Mount ― Prospect

   

  Sen is so engaging, so full of charm and has such a clear gift for the graceful sentence. It’s a wonderful book, the portrait of a citizen of the world … full of its author’s beguiling personality, elegance and wit of presentation, and joyous in its celebration of the life of the mind. — Philip Hensher ― Spectator

   

  Sen’s sensibility still seems Tagorean. There is the same affinity for freedom and imagination, a similar commitment to the vulnerable and the downtrodden, but most of all a shared sense that we don’t yet know all there is to know about the world. — Abhrajyoti Chakraborty ― Guardian

   

  The clarity of Sen’s thought and the lucidity of his prose are delightful and entertaining but the lightness of his touch can often be deceptive because it sometimes conceals the depth and range of Sen’s erudition, the intensity and the passion of his commitment to certain values and ideas and his relentless quest to bring together the home and the world. — Rudrangshu Mukherjee ― The Wire India

   

  a charming, immensely readable, and very enjoyable voyage through the making of a great mind … we are just led with rare good humour and gentle wit through the formative years of his life … This is a very accessible book, “fun” to use one of Sen’s favourite words, written in beautifully constructed short sentences that explain the most profound observations with commendable brevity … It is Sen’s capacity to maintain a simple style while telling amusing stories or explaining complex issues (as he does occasionally) that is both unique and captivating … This memoir is an unforgettable story of the evolution of a thinking and enquiring and all too human a mind, as also a tribute to one who has harnessed his abundant academic talent to the needs of the humblest and poorest — Mani Shankar Aiyar ― Open the Magazine

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  Alibaba’s World: How One Remarkable Chinese Company Is Changing the Face of Global Business

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  Porter Erisman – Former Vice President, Alibaba

   

  • Selected as one of the Best Business Books of 2015 by the Wall Street Journal
  • THE INTERNATIONAL BESTSELLER

   

  ‘Fascinating . . . stories don’t get much better than Alibaba’s’ Financial Times

   

  ‘An absolute delight to read. Porter Erisman has crafted an insider’s loving portrayal of the world’s largest e-commerce site . . . If you like a well-written business yarn, read Alibaba’s World. It’s how the East was won’ New York Journal of Books

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  The Tipping Point: How Little Things Can Make a Big Difference

  Rs. 1,990.00
  

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  Malcolm Gladwel

   

  ‘Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better’ — George Stephanopoulos

   

  “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

   

  “A fascinating book that makes you see the world in a different way.”―Fortune

   

  “Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide.”―San Francisco Chronicle

   

  “Undeniably compelling. . . terrifically rewarding.”―Claire Dederer, Seattle Times

   

  “As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation.”―Aaron Gell, Time Out

   

  The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

   

  Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics.

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  Ten Lessons for a Post-Pandemic World

  Rs. 2,890.00 Original price was: Rs. 2,890.00.Rs. 2,490.00Current price is: Rs. 2,490.00.
  

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  Fareed Zakaria

   

  Since the end of the Cold War, the world has been shaken to its core three times. 11 September 2001, the financial collapse of 2008 and – most of all – Covid-19. Each was an asymmetric threat, set in motion by something seemingly small, and different from anything the world had experienced before. Lenin is supposed to have said, ‘There are decades when nothing happens and weeks when decades happen.’ This is one of those times when history has sped up.

   

  In this urgent and timely book, Fareed Zakaria, one of the ‘top ten global thinkers of the last decade’ (Foreign Policy), foresees the nature of a post-pandemic world: the political, social, technological and economic consequences that may take years to unfold. In ten surprising, hopeful ‘lessons’, he writes about the acceleration of natural and biological risks, the obsolescence of the old political categories of right and left, the rise of ‘digital life’, the future of globalization and an emerging world order split between the United States and China. He invites us to think about how we are truly social animals with community embedded in our nature, and, above all, the degree to which nothing is written – the future is truly in our own hands.

   

  Ten Lessons for a Post-Pandemic World speaks to past, present and future, and will become an enduring reflection on life in the early twenty-first century.

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  The New Tsar: The Rise and Reign of Vladimir Putin

  Rs. 2,690.00
  

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  Steven Lee Myers

   

  “Steven Lee Myers’s The New Tsar is not the first biography of Putin, but it is the strongest to date. Judicious and comprehensive, it pulls back the veil… from one of the world’s most secretive leaders. What is most striking, given the aura of steely consistency that Putin cultivates, is how he has changed over the years…. The great strength of Myers’s book is the way it shows how chance events and Putin’s own degeneration gradually cleared the path to the Ukraine crisis… Putin emerges as neither a KGB automaton, nor the embodiment of Russian historical traditions, nor an innocent victim of Western provocations and NATO’s hubris, but rather as a flawed individual who made his own choices at crucial moments and thereby shaped history.” —Daniel Treisman, The Washington Post 

   

  “What Steven Lee Myers gets so right in The New Tsar, his comprehensive new biography — the most informative and extensive so far in English — is that at bottom Putin simply feels that he’s the last one standing between order and chaos… What Myers offers is the portrait of a man swinging from crisis to crisis with one goal: projecting strength… A knowledgeable and thorough biography… Putin himself now represents the chaos he so abhors — the chaos that will surely come in his wake.” —Gal Beckerman, The New York Times Book Review

   

  “Combining skilled story telling, psychological examination and political investigation, Steven Lee Myers succeeds brilliantly in this biography of Vladimir Putin. Explaining the dangers that Putin’s Russia may and does pose, Myers effortlessly and expertly guides the reader through the complexities of the Russian Byzantine governing style and the country’s politics and identity. In the end, the book provides one of the most comprehensive answers to a puzzling question: Despite all the changes that Russia has gone through during communism and post-communism, why is it still an empire of the tsar?” —Nina Khrushcheva

   

  “Personalities determine history as much as geography, and there is no personality who has had such a pivotal effect on 21st century Europe as much as Vladimir Putin. The New Tsar is a riveting, immensely detailed biography of Putin that explains in full-bodied, almost Shakespearean fashion why he acts the way he does.” –Robert D. Kaplan

   

  “The reptilian, poker-faced former KGB agent, now Russian president seemingly for life, earns a fair, engaging treatment in the hands of New York Times journalist Myers… [who] clearly knows his material and primary subject… Putin used the perks of power to create a complex system of cronyism and nepotism. Myers shows how Putin convinced everyone that this way of operating was part of the Russian soul and how he perpetuated it through an archaic form of Russian corruption… Myers astutely notes how Putin’s speeches increasingly harkened back to the worst period of the Cold War era’s dictates by Soviet strongmen… A highly effective portrait of a frighteningly powerful autocrat.”  –Kirkus (starred review)

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  Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

  Rs. 2,990.00
  

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  Nassim Nicholas Taleb

   

  “[Taleb is] Wall Street’s principal dissident. . . . [Fooled By Randomness] is to conventional Wall Street wisdom approximately what Martin Luther’s ninety-nine theses were to the Catholic Church.” –Malcolm Gladwell, The New Yorker

   

  “Fascinating . . . Taleb will grab you.” –Peter L. Bernstein, author of Against the Gods: The Remarkable Story of Risk

   

  “Recalls the best of scientist/essayists like Richard Dawkins . . . and Stephen Jay Gould.” –Michael Schrage, author of Serious Play

   

  “We need a book like this . . . fun to read, refreshingly independent-minded.” –Robert J. Shiller, author of Irrational Exuberance

   

  ‘One of the smartest books of all time’ Fortune

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  Why the Rich are Getting Richer

  Rs. 1,990.00
  

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  Robert T. Kiyosaki

   

  It’s Robert Kiyosaki’s position that “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best-seller Rich Dad Poor Dad — the #1 Personal Finance book of all time — and in Why the Rich Are Getting Richer, he makes his case…

   

  In this book,

   

  • the reader will learn why the gap between the rich and everyone else grows wider.
  • the reader will get an explanation of why savers are losers.
  • the reader will find out why debt and taxes make the rich richer.
  • the reader will learn why traditional education actually causes many highly educated people, such as Robert’s poor dad, to live poorly.
  • the reader will find out why going to school, working hard, saving money, buying a house, getting out of debt, and investing for the long term in the stock market is the worst financial advice for most people.
  • the reader will learn the answers Robert found on his life-long search, after repeatedly asking the question, “When will we learn about money?”
  • the reader will find out why real financial education may never be taught in schools.
  • the reader will find out “What financially education is… really.”

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  Thinking, Fast and Slow

  Rs. 3,490.00
  

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  Daniel Kahneman

   

  • Major New York Times Bestseller
  • More than 2.6 million copies sold
  • One of The New York Times Book Review’s ten best books of the year
  • Selected by The Wall Street Journal as one of the best nonfiction books of the year
  • Presidential Medal of Freedom Recipient
  • Los Angeles Times Book Prize for Current Interest (2011)
  • Best Book of Ideas Prize Nominee (2012)
  • Andrew Carnegie Medal Nominee for Nonfiction (2012)
  • Samuel Johnson Prize for Non-Fiction Nominee for Longlist (2012)

   

  There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow. Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking. He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. My main problem in doing this review was preventing family members and friends from stealing my copy of the book to read it for themselves…this is one of the greatest and most engaging collections of insights into the human mind I have read — William Easterly ― Financial Times

   

  This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud — Nassim Nicholas Taleb, author of ‘The Black Swan’

   

  Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime’s worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind — Steven D. Levitt, co-author of ‘Freakonomics’

   

  This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life — Richard Thaler, co-author of ‘Nudge’

   

  Thinking, Fast and Slow is a masterpiece – a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize — Daniel Gilbert, Professor of Psychology, Harvard University, author of ‘Stumbling on Happiness’, host of the award-winning PBS television series ‘This Emotional Life’

   

  A terrific unpicking of human rationality and irrationality – could hardly have been published at a better moment. Kahnemann is the godfather of behavioural economics, and this distillation of a lifetime’s thinking about why we make bad decisions – about everything from money to love – is full of brilliant anecdote and wisdom. It is Kahnemann’s belief that anyone who thinks they know exactly what is going on hasn’t understood the question; as such it’s the perfect gift for opinionated family members everywhere. — Tim Adams ― Observer Books of the Year

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  Samsung Rising: Inside the Secretive Company Conquering Tech

  Rs. 3,490.00 Original price was: Rs. 3,490.00.Rs. 2,990.00Current price is: Rs. 2,990.00.
  

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  Geoffrey Cain

   

  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2020)

   

  ‘Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can’t imagine‘ — Brad Stone, author of Amazon Unbound

   

  “Samsung Rising reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution and other bad behavior. . . . Wonderfully informative.”—The Wall Street Journal

   

  “A brisk, balanced telling of the Samsung story.”—The New York Times Book Review

   

  “Cain captures the drama of Samsung. . . . He pulls no punches, touching raw nerves of rivalries and repression and clashing egos in an account that’s unavoidably murky at times, but riveting current history.”—Forbes

   

  “[A] riveting story . . . one of entrepreneurial derring-do and excruciating work habits mixed with scandals, vendettas and political intrigue.”—The Economist

   

  “An extraordinary work of narrative business reportage . . . With the flair of a novelist, Geoffrey Cain tells the story of Samsung’s meteoric rise.”—Robert S. Boynton, author of The New New Journalism and The Invitation-Only Zone

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