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Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers
Rs. 2,990.00

Arvind Bhandari, Trupti Bhandari
“Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers” is a book by Arvind Bhandari and Trupti Bhandari that provides practical strategies for marketing success in the Indian consumer market. Published in [year], the book offers insights on understanding and engaging with Indian consumers, navigating cultural and economic dynamics, and implementing effective marketing strategies. It is recognized for its pragmatic approach and is a valuable resource for businesses and marketers targeting the Indian market.
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About the Author
Book Specifications
Title: Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers
Author: Arvind Bhandari, Trupti Bhandari
Language: English
Binding: Paperback
Pages: 320
Weight: 295g
Published Year: 2020
Publisher: HarperBusiness
ISBN: 978-9353577339
Dimensions: 20.3 x 25.4 x 4.7 cm
Print size: Please feel free to drop us a message.
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