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Switch: How to Change Things When Change is Hard

Rs. 2,690.00

Dan Heath & Chip Heath

 

  • New York Times No. 1 Bestseller

 

“Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than ‘willpower,’ ‘leadership’ and other easier-said-than-done solutions. . . . For any effort at the change to succeed, the Heaths argue, you have to ‘shape the path.’ With Switch they have shaped a path that leads in a most promising direction.”—The Wall Street Journal

 

“Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”—Fort Worth Star-Telegram

 

“Whether you’re a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath—authors of the bestselling Made to Stick—survey efforts to shape human behavior in search of what works. . . . Even when change isn’t easy, it’s often worth making.”—Time

 

“Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”Business Week

 

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus

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Change is hard. It doesn’t have to be.

We all know that change is hard. It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances – the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

 

About the Authors

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to StickSwitchDecisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to StickSwitchDecisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

 

  • Paperback ‏ : ‎ 320 pages

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