The 22 Immutable Laws of Marketing
Rs. 1,990.00
Al Ries, Jack Trout
Marketing gurus Al Ries and Jack Trout share over 40 years of expertise in this book, revealing the definitive rules that govern the world of marketing. With a historical overview and a focus on the future, they present 22 innovative techniques and tools for the international marketplace. Drawing on successful and failed marketing campaigns, the authors provide real-life examples, practical suggestions, and killer instincts to help companies thrive or fail. A must-read for anyone seeking marketing success.
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About the Author
Book Specifications
Title: THE 22 IMMUTABLE LAWS OF MARKETING
Author: Al Ries, Jack Trout
Language: English
Binding: Paperback
Pages: 160
Weight:140g
Published Year: 1994
Publisher: Profile Books Ltd
ISBN: 9781861976109
Dimensions: 12.8 x 1.2 x 19.6 cm
Print size: Please feel free to drop us a message.
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