Category
- Discounted Books
- English Book Bundles
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- Children Books
- English Books
- Current Affairs
- Military & Intelligence
- Short Stories
- Fiction
- Poetry
- Environment & Nature
- Science
- Medicine
- Linguistics
- Atheism & Agnosticism
- (Auto)Biography & Memoir
- Business & Management
- Creativity
- Economics
- Education & Research
- Health & Nutrition
- History
- Humor
- Love & Relationships
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Politics
- War
- Psychology
- Religion & Spirituality
- Society & Culture
- Sports
- Travel & Adventure
- Technology & the Future
- True Crime
- Women Empowerment
- தமிழ் Books
- Book Bundles ( தமிழ் )
- சட்டம்
- இயற்கை
- கட்டுரை
- கணிதம்
- பயணக்குறிப்புகள்
- விவசாயம்
- அரசியல்
- ஆரோக்கியம்
- உளவியல்
- புனைவு
- காதல் மற்றும் உறவு
- சமூகவியல்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பொருளாதாரம்
- போர்
- பணம்
- மதம் & ஆன்மீகம்
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- சினிமா
- கவிதைகள்
- குழந்தை வளர்ப்பு
- குற்றம்
- மருத்துவம்
- மொழி
Product categories
- Children Books
- Discounted Books
- English Book Bundles
- English Books
- (Auto)Biography & Memoir
- Atheism & Agnosticism
- Business & Management
- Creativity
- Current Affairs
- Economics
- Education & Research
- Environment & Nature
- Fiction
- Health & Nutrition
- History
- Humor
- Linguistics
- Love & Relationships
- Medicine
- Military & Intelligence
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Poetry
- Politics
- Psychology
- Religion & Spirituality
- Science
- Short Stories
- Society & Culture
- Sports
- Technology & the Future
- Travel & Adventure
- True Crime
- War
- Women Empowerment
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- தமிழ் Books
- Book Bundles ( தமிழ் )
- அரசியல்
- ஆரோக்கியம்
- இயற்கை
- உளவியல்
- கட்டுரை
- கணிதம்
- கவிதைகள்
- காதல் மற்றும் உறவு
- குற்றம்
- குழந்தை வளர்ப்பு
- சட்டம்
- சமூகவியல்
- சினிமா
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பணம்
- பயணக்குறிப்புகள்
- புனைவு
- பொருளாதாரம்
- போர்
- மதம் & ஆன்மீகம்
- மருத்துவம்
- மொழி
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- விவசாயம்
- You cannot add "Healed: How Cancer Gave Me a New Life" to the cart because the product is out of stock.
The Brain: The Story of You
Rs. 2,990.00
David Eagleman
This is the fascinating story of the intricate relationship between your brain and your life, as told by renowned neuroscientist David Eagleman. Join him on a thrilling journey through the inner cosmos, exploring extreme sports, criminal justice, brain surgery, robotics, and the search for immortality. Amidst the complexity of billions of brain cells and their connections, Eagleman uncovers the unexpected emergence of ‘you’. Prepare for a whistle-stop tour of the wonders of the brain and its impact on our lives.
Out of stock
Notify me when stock available
About the Author
Book Specifications
Title: The Brain: The Story of You
Author: David Eagleman
Language: English
Binding: Paperback
Pages: 304
Weight: 223g
Published Year: 2016
Publisher: Random House
ISBN: 9781782116615
Dimensions: 12.9 x 1.9 x 19.8 cm
Print size: Please feel free to drop us a message.
Related products
-
No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and our Culture
Rs. 3,190.00Rs. 2,390.00or 3 X Rs.796.67 withRead moreSarah Frier
- Winner of the FT & McKinsey Business Book of the Year Award 2020
- One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek
“Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works….The book manages to be clear-eyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now….we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back.” —New York Times
“No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness….Frier’s version of that story is rich with details, based on hundreds of interviews including sit-downs with the app’s co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences….The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg.” —NPR
“Deeply sourced….Frier delivers a compelling tale of jealousy…. The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of ‘creators.'” —Financial Times
“If Aaron Sorkin wants to make a sequel to the movie The Social Network, he has his source material right here. Frier, a tech journalist, was given enviable access to Instagram’s founders and other key players. The result is an inside-the-room chronicle of one of Silicon Valley’s most fascinating and fraught acquisitions. A tale of luck, smarts, and strategy, No Filter also reminds us how much business depends on personal chemistry or—in the case of Facebook’s Mark Zuckerberg and Instagram’s Kevin Systrom—the lack thereof. Just as intriguing is Frier’s clear-eyed commentary on what the rise of Instagram culture means.” —Inc, Top 10 New Business Books for 2020
“Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse.” —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter
“With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition, and intrigue—and part an anthropologist’s examination of modern life. Frier’s vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app’s success says about all of us.” —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
-
Breath: The New Science of a Lost Art
Rs. 2,990.00Rs. 2,490.00or 3 X Rs.830.00 withRead moreJames Nestor
- THE SUNDAY TIMES BESTSELLER
- SHORTLISTED FOR THE ROYAL SOCIETY BOOK PRIZE
- A New York Times Bestseller
- A Washington Post Notable Nonfiction Book of 2020
- An Amazon Best Science Book of 2020
- 2020 ASJA Award-Winner in the General Nonfiction Category
- A Goodreads Award Finalist for Best Science & Technology Book of the Year
- Named a Best Book of 2020 by NPR
‘Who would have thought something as simple as changing the way we breathe could be so revolutionary for our health, from snoring to allergies to immunity? A fascinating book, full of dazzling revelations’ –Dr. Rangan Chatterjee
‘In the past few years, there have been several potentially life-changing books, from Matthew Walker’s Why We Sleep and Shane O’Mara’s In Praise of Walking, to Norman Doidge’s The Brain’s Way of Healing. Breath deserves a place alongside such volumes. Read it, and I guarantee you will want to change the way you breathe’ — Evening Standard
A fascinating scientific, cultural, spiritual and evolutionary history of the way humans breathe – and how we’ve all been doing it wrong for a long, long time. I already feel calmer and healthier just in the last few days, from making a few simple changes in my breathing, based on what I’ve read. Our breath is a beautiful, healing, mysterious gift, and so is this book — Elizabeth Gilbert, author of Eat, Pray, Love
‘If you want to read a book about the power of the breath, this is it!’ — Patrick McKeown, author of The Oxygen Advantage
‘A transformative book that changes how you think about your body and mind’ — Joshua Foer, author of Moonwalking with Einstein
‘I don’t say this often, but when I do I mean it: this book changed my life. Breath is part scientific quest, part historical insight, part Hero’s Journey, full of groundbreaking ideas, and a rollicking good read. I had no idea that the simple and intuitive act of inhaling and exhaling has taken such an evolutionary hit. As a result, I figured out why I sleep so badly and why my breathing feels so often out-of-sync. With a few simple tweaks, I fixed my breathing and fixed myself. A transformational book’ — Caroline Paul, author of The Gutsy Girl
Buy Breath
-
Super Genes: The Hidden Key to Total Well-Being
Rs. 2,890.00Rs. 2,490.00or 3 X Rs.830.00 withRead moreDeepak Chopra and Rudolph E. Tanzi
“The concept that biology is destiny is one of the most pathological and toxic exaggerations to emerge during the entire scientific era. This hard-core materialistic view has been a kind of psychological enslavement that has pushed many people into nihilism and despair. In Super Genes, Drs. Deepak Chopra and Rudolph E. Tanzi discuss new evidence that our genes are not our masters, but they respond in large measure to our choices and behaviors. The resulting view honors not just the body but mind and spirit as well—a vision that is as bright and hopeful as the old view was morbid and depressing. Super Genes is an important book. It will empower anyone who reads it, because it expands our view of what it means to be human.”
–Larry Dossey, MD, author of One Mind: How Our Individual Mind Is Part of a Greater Consciousness and Why It Matters“In Super Genes, Drs. Deepak Chopra and Rudolph Tanzi illustrate the interplay of nature and nurture using cutting edge genetic science and argue persuasively that adapting one’s lifestyle can maximize the potential to transcend the inherited susceptibilities handed down to us from our parents.”
–James Gusella, Ph.D., Director, Center for Human Genetic Research Harvard Medical School“Once thought to be the domain of genes, the control of health and behavior is now dynamically linked to the environment, and more importantly, our perception of the environment. Super Genes, by Deepak Chopra and Rudy Tanzi, is a paradigm-shattering synthesis of epigenetic science that offers an easy-to-understand explanation of the mechanisms by which consciousness and environment control our genetic activity. Drs. Chopra and Tanzi’s contribution is a valuable resource that empowers us to become the masters of our fate rather than the ‘victims’ of our heredity.”
–Bruce H. Lipton, Ph.D., Epigenetic scientist and bestselling author of The Biology of Belief, Spontaneous Evolution and The Honeymoon Effect“The concept that biology is destiny is one of the most pathological and toxic exaggerations to emerge during the entire scientific era. This hard-core materialistic view has been a kind of psychological enslavement that has pushed many people into nihilism and despair. In Super Genes, Drs. Deepak Chopra and Rudolph E. Tanzi discuss new evidence that our genes are not our masters, but they respond in large measure to our choices and behaviors. The resulting view honors not just the body but mind and spirit as well—a vision that is as bright and hopeful as the old view was morbid and depressing. Super Genes is an important book. It will empower anyone who reads it, because it expands our view of what it means to be human.”
–Larry Dossey, MD, author of One Mind: How Our Individual Mind Is Part of a Greater Consciousness and Why It Matters“We used to think everything about us was either our genetics or our environment. But in Super Genes, Deepak Chopra and Rudi Tanzi adeptly teach us that it’s all about both—how tightly they are intertwined. And what we can do about it.”
–Eric Topol, MD, author The Patient Will See You Now, Professor of Genomics, The Scripps Research Institute“Flawlessly weaving together the complicated science of genetics with the touching stories of very real people, my friends Deepak and Rudolph have written a book that you won’t put down. You will find yourself scribbling furious notes, and sharing your new wisdom with the people you love. First they gave us all the ability to have Super Brains, and now they have done the same with our Super Genes.”
–Sanjay Gupta, MD, Neurosurgeon and author of Chasing Life, Cheating Death and Monday Mornings“Our genes are a predisposition, but they are not our fate. The biological mechanisms that affect our health and well-being are often extraordinarily dynamic—for better and for worse. When we eat well, move more, stress less, and love more, our bodies often have a remarkable ability to transform and heal. Super Genes is a superb contribution to our growing knowledge that mind, brain, genome, and microbiome can act as a single system. Drs. Chopra and Tanzi continue to make pioneering contributions that are bringing integrative medicine into the mainstream. Highly recommended!”
–Dean Ornish, M.D., Founder and President, Preventive Medicine Research Institute Clinical Professor of Medicine, University of California, San Francisco -
Heart: A History
Rs. 2,990.00Rs. 2,490.00or 3 X Rs.830.00 withRead moreSandeep Jauhar
- A PBS NEWSHOUR-NEW YORK TIMES BOOK CLUB PICK
- A Mail on Sunday Book of the Year
- A Science Friday Best Science Book of 2018
- A Los Angeles Public Library Best Nonfiction Book of 2018
- Shortlisted for the 2019 Wellcome Book Prize
“The cardiologist Sandeep Jauhar has become a Dante of modern medicine, with his earlier memoirs, “Intern” (2008) and “Doctored” (2014), casting the progress from training to career as a path studded with suffering, indignity and ethical hazard. His latest book, “Heart: A History,” is something of a “Paradiso,” pointing to the field’s brightest and noblest stars while recognizing just how much darkness is still left in the firmament . . . Poignant and chattily erudite.” ―Laura Kolbe, The Wall Street Journal
“Sandeep Jauhar, a New York cardiologist and the author of two medical memoirs, has written a book of unusual depth and richness about a subject that concerns us all . . . Heart: A History is elegantly conceived and still more elegantly executed, with a narrative that flits effortlessly between medieval Persia and contemporary America, medical scholarship and personal anecdote . . . Jauhar writes with a vital, pulsating energy.” ―Thomas Morris, The Times Literary Supplement
“[Sandeep Jauhar’s] gripping new book, Heart a History, had me nearly as enthralled with this pulsating body part as [Jauhar] seems to be. The tone―a physician excited about his specialty―takes a sharp turn from his first two memoirs . . . Jauhar hooks the reader of Heart from the first few pages.” ―Randi Hutter Epstein, The New York Times Book Review
“This is both a history of surgical interventions to heal the heart, and a personal meditation on illness, family, loss, and living. [Jauhar], who has lost several family members to heart disease, takes time to examine both the work of doctors trying to fix hearts and the lives of people living with heart disease, for a book that is touching and ultimately, hopeful.” ―Los Angeles Public Library, “Best of 2018”
-
The Silva Mind Control Method
Rs. 1,990.00or 3 X Rs.663.33 withRead moreJose Silva
The revolutionary program that teaches you how to use meditation and visualization to change your life.
First published in 1978, The Silva Mind Control Method has helped millions of people create better, happier, and more successful lives. Based on the extraordinary course pioneered by José Silva in the 1960s, this accessible guidebook uses meditation and visualization to help you alleviate stress, overcome bad habits and emotional insecurity, increase creativity, develop concentration, harness your dreams, and deepen your relationships. Featuring transformative advice and fascinating case studies, this revolutionary book teaches you to use your mind at a deeper and more effective level and reveals its extraordinary power.
Buy The Silva Mind Control Method
-
Brain Wash: Detox Your Mind for Clearer Thinking, Deeper Relationships and Lasting Happiness
Rs. 2,990.00or 3 X Rs.996.67 withRead moreDavid Perlmutter, Austin Perlmutter, Kristin Loberg
By showing us how to consciously rewire our brains for connection, compassion, and better decisions, Brain Wash provides a framework for reclaiming joy and health in the modern world. ― Deepak Chopra, author of Metahuman
‘Brain Wash reveals how our day-to-day decisions are deeply influenced and actively manipulated by the modern world. But more importantly, it is a powerful manual that allows each of us to reclaim control of our choices and make better decisions that will pave the way for health and happiness. While we generally know what’s best for ourselves, acting on this knowledge is a constant struggle. Brain Wash allows us to turn this knowledge into action. I highly recommend this innovative book.’ ― Daniel G. Amen, MD, founder, Amen Clinics and author of The End of Mental Illness
‘In a world where most of us are feeling rushed, tired, and burned out, Brain Wash reveals how even small changes in your lifestyle choices can dramatically improve your day, your mood, and even your life.’ ― Melissa Hartwig Urban, Whole30 Co-Founder and CEO
‘This book was a total surprise. A father and son representing entirely different generations arrive at the same conclusion: that wellness fosters connection and this creates a meaningful life. Beautifully scripted and a bit like an adventure story, I kept wanting to get to the ‘final message’ of how being well makes us more loving and lovable. This is the endpoint where well-being takes us, and this is especially critical in our disconnected digital age with its constant distractions. Do yourself a favor and get this book.’ ― ohn Ratey, MD, author of Spark
‘Inflammation, enhanced by so many influences of our modern world, dramatically reduces our ability to make good decisions and feel content. Brain Wash not only explores how this is happening, on a global scale, but also shows what we can do right now to take back control. From spending time in nature to choosing to consume one plant-based meal a day, Brain Wash provides the tools to reclaim and rebuild your brain’s ability to make better choices and allow health and happiness to flourish.’ ― Mark Hyman, MD, New York Times bestselling author of Food and director of the Cleveland Clinic Center for Functional Medicine
Brain Wash provides the tools for each of us to live a happier, more contented life. Drs. David and Austin Perlmutter engage our most current understanding of neuroscience to reveal how the brain can be functionally reconfigured to distance ourselves from pervasive negativity and welcome empathy and compassion back into our lives. The choices we make each day in terms of what we eat, how well we sleep, and even how we interact with our digital world all contribute to our worldview. And central to the Brain Wash mission is maximizing these and other choices towards seeing and creating a better world. ― Dr. Rudolph Tanzi, Professor of Neurology, Harvard Medical School, and author of The Healing Self
-
Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-Solving
Rs. 2,990.00or 3 X Rs.996.67 withRead morePavan Soni
‘Time has come that design thinking be applied beyond products, beyond customers and beyond specific functions. We at Bigbasket try that every single day, and I wish you do the same. This book would serve as a definitive guide in your journey to embrace design thinking in totality’ — Hari Menon, co-founder & CEO, Bigbasket.com
‘A fresh perspective on design thinking with important added elements, namely inspiration and scale. As new opportunities in a dramatically different world are explored, one will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort from Dr Pavan Soni!’ — Dr R.A. Mashelkar, FRS, National Research Professor
-
Rethink Ageing: Lessons in Ageing from the Older and Bolder Generation
Rs. 1,790.00or 3 X Rs.596.67 withRead moreNidhi Chawla and Reshmi Chakraborty
Getting older doesn’t have to mean your life stops! Rethink Ageing brilliantly explores finding new meaning, passion and excitement at an older age. ― Dr Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times Bestselling Author
Ageing is commonly associated with disease and episodes of medical care. However, Reshmi and Nidhi have offered helpful advice through Rethink Ageing to ease into active and healthy ageing. Interspersed with inspiring stories and pragmatic possibilities, the book is a handy guide peeking into the future of elderly care. ― Dr Devi Shetty, Founder and Chairman, Senior Cardiac Surgeon, Narayana Health
Veena Iyer, aged sixty-six, got a degree in dance movement therapy. She is training to upgrade her skill and now runs various workshops.
B.R. Janardan, aged eighty-seven, started running after sixty and has sixteen full marathons under his belt.These important stories illustrate the shifting narrative for ageing in India. They battle the ageism that is deep-rooted in Indian culture with fixed notions of ‘approved’ behaviour. Grandchildren? Yes. Pilgrimage? Yes. But companionship? Gasp! A second career? Why the need?
India will have over 300 million senior citizens by 2050. ‘Active ageing’ has become a popular topic of conversation in urban India and is the process of developing and maintaining functional activities as one gets older. Therefore, it is no longer uncommon to meet people like Janardan or Iyer in our fast-evolving society. We have an ageing society that is living longer and adapting to nuclear families, faraway kids and amorphous social support. Urban Indians are navigating health challenges, isolation and shifting social barometers to practise active ageing, the best form of preventive healthcare. This book takes a deep dive into understanding ageing, its impact on society, and how to overcome certain ‘hurdles’. Biological age no longer defines and limits us. After all, why should age prevent us from living the lives we want to?
-
The 5 AM Club: Own Your Morning, Elevate Your Life
Rs. 2,190.00or 3 X Rs.730.00 withRead moreRobin Sharma
The #1 international bestseller
“Robin Sharma’s books are helping people all over the world lead great lives.” —PAULO COELHO
For more than four decades, Robin Sharma has crossed the globe helping people lead lives that inspire the world. Now, in The 5 AM Club, he shares his original insights and the battle-tested tools he has developed by working with the most successful people on the planet. Based on the key insight that winning starts at the beginning of the day, Sharma shows how you can reduce stress, improve focus, unleash uncommon creativity, achieve exponential productivity and restore balance.
Just one hour a day can change your life.
-
Noise: A Flaw in Human Judgement
Rs. 3,490.00or 3 X Rs.1,163.33 withRead moreDaniel Kahneman, Olivier Sibony & Cass R. Sunstein
The Sunday Times bestseller
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.
“The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife
“Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect
“The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion
“Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners
“Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
―Annie Duke, author of Thinking in Bets“Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit
“In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting
“The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business
“Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics
“A tour de force of scholarship and clear writing.”―New York Times
“Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post
“Compelling…A humbling lesson in inaccuracy.”―Financial Times