The Humans

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  The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

  Rs. 3,250.00
  

  or 3 X Rs.1,083.33 with

  Chris Gillebeau

   

  The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry — Seth Godin, New York Times bestselling author

   

  Thoughtful, funny and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms — Gretchen Rubin, New York Times bestselling author of The Happiness Project

   

   

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  Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

  Rs. 2,890.00
  

  or 3 X Rs.963.33 with

  Eric Berger

   

  ‘Just read it.’ –Elon Musk

   

  “The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from prologue to epilogue, countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists

   

  “A colorful page-turner.” — WALTER ISAACSON, New York Times Book Review

   

  “Liftoff reads like something out of the golden age of Science Fiction but this isn’t a novel by Robert Heinlein or Arthur C. Clarke. This is the true, astounding story of the men and women who spun those sci-fi dreams into reality.” — Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys

   

  “Eric Berger has followed the exploits of SpaceX and its founder, Elon Musk, from its very early days. In Liftoff, Eric relates the many personal accounts collected in one-on-one interviews with Musk and many of his key leaders and associates. He chronicles the frenetic pace of Falcon 1 development and the toll it took on many of the early employees. This is a book that will hold your rapt attention from start to finish.” — Charles Bolden, Former NASA Administrator and Four-Time Astronaut

   

  “Eric Berger brings to life the passion and sacrifice of the early SpaceX team as they navigated through countless obstacles toward unlikely success. The skillfully described technical details, paired with a candid glimpse into individual personalities, makes Liftoff a must read for space enthusiasts and novices alike.” — KAREN NYBERG, NASA Astronaut

   

  “This might be the best space book I’ve ever read. Liftoff will prove to be a defining story not only for the commercial space industry, but for the Space Age writ large, and there’s no one better than Eric Berger to tell it.” — KELLIE GERARDI, author of Not Necessarily Rocket Science

   

  “Compelling. … Great reading. … An essential, unofficial reference test for what to do (and not do) as space flight goes commercial. … Fascinating.” — New Scientist

   

  “Does a fine job of telling the white-knuckle story of how SpaceX was created in 2002 and came close to collapse several times.” — Financial Times

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  The Art of War

  Rs. 890.00
  

  or 3 X Rs.296.67 with

  Sun Tzu

   

  “This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”

   

  “The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”

   

  “The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”

   

  “Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”

   

  “Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times” 

   

   

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  Man’s Search For Meaning: The classic tribute to hope from the Holocaust

  Rs. 1,590.00
  

  or 3 X Rs.530.00 with

  Viktor E. Frankl

   

  A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.

   

  “This is a book I reread a lot . . . it gives me hope . . . it gives me a sense of strength.”
  —Anderson Cooper, Anderson Cooper 360/CNN

   

  “An enduring work of survival literature.” —The New York Times

   

  One of the ten most influential books in America. —Library of Congress/Book-of-the-Month Club “Survey of Lifetime Readers”

   

  “This is a book I try to read every couple of years. It’s one of the most inspirational books ever written. What is the meaning of life? What do you have when you think you have nothing? Amazing and heartbreaking stories. This is a book that should be in everyone’s library.”
  —Jimmy Fallon

   

  “One of the outstanding contributions to psychological thought in the last fifty years.”
  —Carl R. Rogers (1959)

   

  “An inspiring document of an amazing man who was able to garner some good from an experience so abysmally bad… Highly recommended.” —Library Journal

   

  I have loved this book for so many years, and I think every human being should read it. — Simon Sinek

   

   

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  Noise: A Flaw in Human Judgement

  Rs. 3,490.00
  

  or 3 X Rs.1,163.33 with

  Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

   

  The Sunday Times bestseller

   

  From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

   

  “The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

   

  “Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

   

  “The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

   

  “Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

   

  “Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
  ―Annie Duke, author of Thinking in Bets

   

  “Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

   

  “In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

   

  “The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

   

  “Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

   

  “A tour de force of scholarship and clear writing.”―New York Times

   

  “Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

   

  “Compelling…A humbling lesson in inaccuracy.”―Financial Times

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  The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!

  Rs. 2,490.00
  

  or 3 X Rs.830.00 with

  MJ DeMarco

   

  INTERNATIONAL BEST-SELLER

  Translated and Published Worldwide In Over 25 Languages

   

  “In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…”
  ~ Amazon reader review

   

  “If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
  ~ Amazon reader review

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  The Power of Habit: Why We Do What We Do in Life and Business

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Charles Duhigg

   

  • NEW YORK TIMES BESTSELLER
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012)
  • Goodreads Choice Award Nominee for Nonfiction (2012)

   

  “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

   

  “Sharp, provocative, and useful.”—Jim Collins
  “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
  “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
  

   

  “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind

   

  I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

   

  If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won’t work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

   

  The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps’ coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Rs. 2,190.00
  

  or 3 X Rs.730.00 with

  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  Sapiens: A Brief History of Humankind

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Yuval Noah Harari

   

  • Royal Society of Biology General Book Prize Nominee (2015)
  • **ONE OF THE GUARDIAN‘S 100 BEST BOOKS OF THE 21st CENTURY**
  • **THE MULTI-MILLION COPY BESTSELLER**
  • #1 New York Times Bestseller
  •  J. A. Hollon palkinto (2017)
  • The Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg.

   

  “I would recommend this book to anyone interested in a fun, engaging look at early human history… You’ll have a hard time putting it down” –Bill Gates

   

  Interesting and provocative… It gives you a sense of how briefly we’ve been on this Earth ― Barack Obama

   

  Jaw-dropping from the first word to the last… It may be the best book I’ve ever read ― Chris Evans

   

  Tackles the biggest questions of history and the modern world… Written in unforgettably vivid language ― Jared Diamond

   

  Startling… It changes the way you look at the world ― Simon Mayo

   

  One of the best books I’ve read recently… Gives an excellent overview of how our species has developed ― Lily Cole

   

  Sweeps the cobwebs out of your brain… Radiates power and clarity, making the world strange and new ― Sunday Times

   

  Sapiens is packed with heretical thinking and surprising facts. This riveting, myth-busting book cannot be summarised in any detail; you will simply have to read it — John Gray ― Financial Times

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  Start With Why: How Great Leaders Inspire Everyone To Take Action

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Simon Sinek

   

  Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group

   

  This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within

   

  A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

   

  One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes

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