The Influential Mind
Rs. 2,490.00
Tali Sharot
Better facts tend to be counterproductive on hot-button issues like gun control. As Tali Sharot notes in her book The Influential Mind . . . The smarter a person is, the greater his or her ability to rationalize and reinterpret discordant information, and the greater the polarizing boomerang effect is likely to be — David Brooks ― New York Times
In the age of big data, it’s easy to assume that cold, hard facts can drive change. Not so fast, argues cognitive scientist Tali Sharot, whose new book, The Influential Mind, explores how emotion tends to overpower reason when it comes to human decision-making ― Time
The Influential Mind will make you gasp with surprise – and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic — Cass R. Sunstein, Harvard University; former Administrator for the White House Office of Information and Regulatory Affairs and bestselling coauthor of Nudge
Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it’s so difficult to shift the attitudes and actions of others – and what we can do about it — Adam Grant, New York Times bestselling author of Originals and Give and Take
This brilliant and timely book is essential reading for anyone who wants an intelligent, principled guide to getting their ideas heard and their hopes fulfilled. If you follow Tali Sharot’s scientifically-backed guidance, you’ll become one of those great communicators and changemakers that everyone raves about – persuasive and inspirational in equal measure — Caroline Webb, author of How to Have a Good Day
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About the author
Tali Sharot is a Professor of Cognitive Neuroscience with degrees in economics and psychology. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision-making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time magazine, The Washington Post, CNN, the BBC and more. Before becoming a neuroscientist Sharot worked in the financial industry for a few years and completed her national mandatory service in the Israeli air force. She is the author of The Optimism Bias and of The Influential Mind. She lives in Boston and London with her husband and children.
Book Specifications
Title: The Influential Mind
Author: Tali Sharot
Language: English
Binding: Paperback
Pages: 256
Weight: 222g
Published Year: 2018
Publisher: Abacus
ISBN: 978-0349140636
Dimensions: 13.4 x 1.9 x 20 cm
Print size: Please feel free to drop us a message.
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