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  The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

  Rs. 3,390.00
  

  or 3 X Rs.1,130.00 with

  Walter Isaacson

   

  “It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist

   

  “An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee

   

  “A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews

   

  “Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly

   

  “He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande

   

  “Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann

   

  “Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP

   

  “Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books

   

  “Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post

   

  “This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian

   

  “Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist

   

  “Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com

   

  “The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times

   

  “When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin

   

  “Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham

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  The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

  Rs. 3,390.00 Rs. 3,190.00
  

  or 3 X Rs.1,063.33 with

  Mark Manson

   

  “Resilience, happiness and freedom come from knowing what to care about–and most importantly, what not to care about. This is a masterful, philosophical and practical book that will give readers the wisdom to be able to do just that.” — Ryan Holiday, New York Times bestselling author of The Obstacle is the Way and Ego is the Enemy

   

  “Mark’s ability to dig deep and offer amazing, yet counter-intuitive, insight into the challenges of life makes him one of my favorite writers, and this book is his best work yet.” — Matt Kepnes, New York Times bestselling author of Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter

   

  “This book hits you like a much-needed slap in the face from your best friend: hilarious, vulgar, and immensely thought-provoking. Only read if you’re willing to set aside all excuses and take an active role in living a f***ing better life.” — Steve Kamb, bestselling author of Level Up Your Life and founder of NerdFitness.com

   

  “The opposite of every other book. Don’t try. Give up. Be wrong. Lower your standards. Stop believing in yourself. Follow the pain. Each point is profoundly true, useful, and more powerful than the usual positivity. Succinct but surprisingly deep, I read it in one night.” — Derek Sivers, Founder of CD Baby and author of Anything You Want: 40 Lessons for a New Kind of Entrepreneur

   

  “An in-your-face guide to living with integrity and finding happiness in sometimes-painful places… This book, full of counterintuitive suggestions that often make great sense, is a pleasure to read and worthy of rereading. A good yardstick by which self-improvement books should be measured.” — Kirkus Reviews

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  Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell

  Rs. 2,890.00 Rs. 2,190.00
  

  or 3 X Rs.730.00 with

  Eric Schmidt, Jonathan Rosenberg  & Alan Eagle

   

  • THE SUNDAY TIMES BESTSELLER
  • THE NEW YORK TIMES BESTSELLER
  • THE WALL STREET JOURNAL BESTSELLER

   

  ‘Bill’s passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry’s greatest leaders’
  -TIM COOK, CEO, Apple

   

  ‘Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.’
  -SHERYL SANDBERG, COO, Facebook

   

  ‘Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it’s the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles – detailed in Trillion Dollar Coach – to form the foundation of Google’s leadership training, so all of our leaders can continue to learn from Bill.’
  -SUNDAR PICHAI, CEO, Google

   

  ‘Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.’
  -SUSAN WOJCICKI, CEO, YouTube

   

   

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  Think and Grow Rich

  Rs. 1,090.00
  

  or 3 X Rs.363.33 with

  Napoleon Hill

   

  • By 2015 over 100 million copies had been sold worldwide
  • Listed in John C. Maxwell’s A Lifetime “Must Read” Books List.
  • BusinessWeek magazine’s Best-Seller List ranked it the sixth best-selling paperback business book 70 years after it was published.

   

  “During the past twenty-five years I have been blessed with more good fortune than any individual deserves but I shudder to think where I’d be today, or what I’d be doing if I had not been exposed to Napoleon Hill’s philosophy. It changed my life.” –Og Mandino, The Greatest Salesman in the World

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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Rs. 2,190.00
  

  or 3 X Rs.730.00 with

  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  Beyond Order: 12 More Rules For Life

  Rs. 3,090.00
  

  or 3 X Rs.1,030.00 with

  Jordan B. Peterson

   

  “The Peterson way is a harsh way, but it is an idealistic way—and for millions of young men, it turns out to be the perfect antidote to the cocktail of coddling and accusation in which they are raised.” —DAVID BROOKS, New York Times

   

  “Jordan Peterson is universally revered—and feared—for his incredible intellect and emotional insight.” —DAVE RUBIN, host of The Rubin Report and author of Don’t Burn This Book

   

  “We live in a time when so many young (and not so young) people feel lost . . . Mr. Peterson talks about the attitudes that will help find the path. It is not a politically correct or officially approved path, but it is an intensely practical and yet heightened one: This life you’re living has meaning.” —PEGGY NOONAN, Wall Street Journal

   

  Most immediately interesting for its account of what happened to the author in the past year… All this is related with remarkable equanimity… The book contains the most lucid and touching prose Peterson has written. — James Marriott ― The Times

   

  Reliably thought-provoking, often engrossing … Peterson has a sharp eye for the vagaries of human nature, and he can be a compelling storyteller, especially when narrating his own experiences and those he has observed from life. There is a fair amount of wisdom in Beyond Order, of the kind that used to be called common sense. — Jenny McCartney ― UnHerd

   

  Part quest, part adventure, part lecture and part polemic… There’s masses of passion, masses of wisdom and a deep, deep yearning for us all to seek the beauty, truth and meaning Peterson has sometimes glimpsed and is desperate for us to find. He has had tens of thousands of letters from people who say he has helped them to find it. How many writers can say they have done that? — Christina Patterson ― Sunday Times

   

  Peterson is a deep thinker with tremendous powers of articulation and a captivating sense of wonder. A master storyteller, he draws on a multitude of sources, including his personal life, clinical practice and long marriage to enlighten readers about the fundamentals of human behavior and our civilization. Beyond Order is a call for action and self-improvement. It is a mind-blowing journey where the lessons learnt are lessons for life ― The Jerusalem Post

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  The Art of War

  Rs. 990.00
  

  or 3 X Rs.330.00 with

  Sun Tzu

   

  “This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”

   

  “The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”

   

  “The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”

   

  “Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”

   

  “Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times” 

   

   

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  The Power of Habit: Why We Do What We Do in Life and Business

  Rs. 3,090.00
  

  or 3 X Rs.1,030.00 with

  Charles Duhigg

   

  • NEW YORK TIMES BESTSELLER
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012)
  • Goodreads Choice Award Nominee for Nonfiction (2012)

   

  “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

   

  “Sharp, provocative, and useful.”—Jim Collins
  “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
  “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
  

   

  “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind

   

  I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

   

  If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won’t work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

   

  The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps’ coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

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  Zero to One: Notes on Start Ups, or How to Build the Future

  Rs. 3,090.00
  

  or 3 X Rs.1,030.00 with

  Peter Thiel

   

  • #1 NEW YORK TIMES BESTSELLER
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

   

   

  ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

   

   

  ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

   

  “Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
  – The Economist

  “An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
  – The New Republic

  
  
  “Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
  – Derek Thompson, The Atlantic

   

  “ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
  – Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

   

  “Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
  – Jeff Immelt, Chairman and CEO, GE

   

  “Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
  –  Fortune

  
  
  “Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
  – Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

  “The first and last business book anyone needs to read; a one in a world of zeroes.”
  – Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

   

  “Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
  – Kirkus Reviews

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  Grit: The Power of Passion and Perseverance

  Rs. 2,990.00 Rs. 2,490.00
  

  or 3 X Rs.830.00 with

  Angela Duckworth

   

  • JP MORGAN’S BEST SUMMER READ OF 2016
  • New York Times bestseller
  • Goodreads Choice Award Nominee for Nonfiction (2016)

   

  In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).

   

  “Grit delves into the personal ingredients of great success. It’s worth reading…the gist is that talent and skill are less valuable than effort.” —Andrew Ross Sorkin, The New York Times

   

  “It really isn’t talent but practice—along with passion—that makes perfect, explains psychologist Duckworth in this illuminating book. Inspiration for non-geniuses everywhere.” —People

   

  “[Have] no doubt: Grit is great. It’s a lucid, informative, and entertaining review of the research Angela has assiduously conducted over the past decade or so. The book also includes suggestions on how to develop grit, and how we can help support grit in others. There are few people who wouldn’t learn something from this book.” —Scientific American (blog)

   

  “Duckworth is the researcher most associated with the study and popularization of grit.  And yet what I like about her new book, Grit, is the way she is pulling away from the narrow, joyless intonations of that word, and pointing us beyond the way many schools are now teaching it…Most important, she notes that the quality of our longing matters.  Gritty people are resilient and hard working, sure.  But they also, she writes, know in a very, very deep way what it is they want.” —David Brooks, New York Times

   

  “Offers invaluable lessons to business leaders, parents, recruiters, and almost anyone who wishes to have a roadmap to achieve greater levels of success.” —Forbes

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