The LEGO Story : How a Little Toy Sparked the World’s Imagination
Rs. 6,990.00
Jens Andersen
“This compelling cultural history of the Danish company that revolutionized toys for children and adults draws from the author’s unique access to Lego’s archives and interviews with its former president.” — New York Times Book Review
“The LEGO Story is absolutely essential reading for every LEGO fan. If you know nothing about the company and founding family’s history, then this is the perfect starting point. If you already know a lot of it, then this is packed with new information that you haven’t heard before. Whatever you do though, make sure you finish any urgent build projects before you start reading – this pacey, enjoyable book is really hard to put down.” — Blocks
“This book tells the story of how my family built the LEGO brand.” — Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner
“How did stackable plastic blocks made by a Danish toy company become as ubiquitous in America as Tylenol and Kleenex? The Lego Story starts with the Christiansen family’s Great Depression–era decision to switch from carpentry to toys in order to stay afloat and brings us to the present.” — Vulture, “6 Books You Should Read This Month”
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About the Author
Book Specifications
Title: The LEGO Story : How a Little Toy Sparked the World’s Imagination
Author: Jens Andersen
Language: English
Binding: Paperback
Pages: 432
Weight: 708g
Published Year: 2022
Publisher: Mariner Books
ISBN: 978-0063258020
Dimensions: 15.24 x 2.44 x 22.86 cm
Print size: Please feel free to drop us a message.
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