Category
- Novel
- University Magazine
- சிறுவர் புத்தகம் ( Children Books )
- English Books
- Physics
- Poetry
- Environment & Nature
- Science
- Investment & Strategy
- Medicine
- Linguistics
- Astronomy
- Atheism & Agnosticism
- (Auto)Biography & Memoir
- Biological Sciences
- Business
- Career & Success
- Oil Politics
- Communication Skills
- Creativity
- Digital Marketing & E-commerce
- Economics
- Artificial Intelligence
- Education & Research
- Entrepreneurship
- Health & Nutrition
- History
- Love & Relationships
- Management & Leadership
- Marketing & Sales
- Mental Health
- Mathematics & Physics
- Mindfulness & Happiness
- Money & Investment
- Motivation & Inspiration
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Politics
- War
- Popular Science
- Productivity
- Psychology
- Religion & Spirituality
- Society & Culture
- Sports
- Travel & Adventure
- Technology & the Future
- True Crime
- Venture Capital
- Women Empowerment
- தமிழ் Books
- இயற்கை
- இயற்பியல்
- உயிரியல்
- கட்டுரை
- கணிதம்
- கதைகள்
- சிறுகதைகள்
- சிறுவர் புத்தகங்கள்
- நாவல்
- பயணக்குறிப்பு
- பொதுவுடைமை
- வானவியல்
- விவசாயம்
- வேதியியல்
- அரசியல்
- ஆரோக்கியம்
- உத்வேகம் & ஊக்கம்
- உற்பத்தித்திறன்
- உளவியல்
- புனைவு
- காதல் மற்றும் உறவு
- சமூகவியல்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தலைமைத்துவம்
- தொழில் மற்றும் வெற்றி
- தொழில்நுட்பம் & எதிர்காலம்
- பொருளாதாரம்
- பங்குச்சந்தை
- தொழில்முனைவு
- நெட்வொர்க் மார்க்கெட்டிங்
- போர்
- பணம்
- மதம் & ஆன்மீகம்
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- சினிமா
- கவிதைகள்
- மன ஆரோக்கியம்
- குழந்தை வளர்ப்பு
- குற்றம்
- மருத்துவம்
- மொழி
- கிளாசிக்ஸ்
Product categories
- English Books
- (Auto)Biography & Memoir
- Artificial Intelligence
- Astronomy
- Atheism & Agnosticism
- Biological Sciences
- Business
- Career & Success
- Communication Skills
- Creativity
- Digital Marketing & E-commerce
- Economics
- Education & Research
- Entrepreneurship
- Environment & Nature
- Health & Nutrition
- History
- Humor
- Investment & Strategy
- Linguistics
- Love & Relationships
- Management & Leadership
- Marketing & Sales
- Mathematics & Physics
- Medicine
- Mental Health
- Mindfulness & Happiness
- Money & Investment
- Motivation & Inspiration
- Oil Politics
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Physics
- Poetry
- Politics
- Popular Science
- Productivity
- Psychology
- Religion & Spirituality
- Science
- Society & Culture
- Sports
- Technology & the Future
- Travel & Adventure
- True Crime
- Venture Capital
- War
- Women Empowerment
- Novel
- University Magazine
- சிறுவர் புத்தகம் ( Children Books )
- தமிழ் Books
- அரசியல்
- ஆரோக்கியம்
- இயற்கை
- இயற்பியல்
- உத்வேகம் & ஊக்கம்
- உயிரியல்
- உற்பத்தித்திறன்
- உளவியல்
- கட்டுரை
- கணிதம்
- கதைகள்
- கவிதைகள்
- காதல் மற்றும் உறவு
- கிளாசிக்ஸ்
- குற்றம்
- குழந்தை வளர்ப்பு
- சமூகவியல்
- சினிமா
- சிறுகதைகள்
- சிறுவர் புத்தகங்கள்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தலைமைத்துவம்
- தொழில் மற்றும் வெற்றி
- தொழில்நுட்பம் & எதிர்காலம்
- தொழில்முனைவு
- நாவல்
- நெட்வொர்க் மார்க்கெட்டிங்
- பங்குச்சந்தை
- பணம்
- பயணக்குறிப்பு
- புனைவு
- பொதுவுடைமை
- பொருளாதாரம்
- போர்
- மதம் & ஆன்மீகம்
- மன ஆரோக்கியம்
- மருத்துவம்
- மொழி
- வணிகம் & மேலாண்மை
- வரலாறு
- வானவியல்
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- விவசாயம்
- வேதியியல்
The Little Book Of Big Explorations: Adventures Into The Unknown That Changed
Rs. 2,490.00

Jheni Osman
“The Little Book of Big Explorations” by Jheni Osman is a collection of inspiring stories about remarkable explorers and their journeys that have shaped the world we live in today. It celebrates their accomplishments and inspires readers to embrace their own spirit of adventure and exploration.
Out of stock
Notify me when stock available
About the Author
Book Specifications
Title: The Little Book Of Big Explorations: Adventures Into The Unknown That Changed
Author: Jheni Osman
Language: English
Binding: Paperback
Pages: 272
Weight: 299g
Published Year: 2019
Publisher: Michael O’Mara
ISBN: 978-1789290790
Dimensions: 12.7 x 2.29 x 17.78 cm
Print size: Please feel free to drop us a message.
Related products
-
Life 3.0: Being Human in the Age of Artificial Intelligence
Rs. 2,990.00or 3 X Rs.996.67 withAdd to cartMax Tegmark
- THE INTERNATIONAL BESTSELLER.
- DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR.
- SELECTED AS ONE OF BARACK OBAMA’S FAVOURITE BOOKS OF 2018
All of us – not only scientists, industrialists and generals-should ask ourselves what can we do now to improve the chances of reaping the benefits of future AI and avoiding the risks. This is the most important conversation of our time, and Tegmark’s thought-provoking book will help you join it — Prof. Stephen Hawking
This is a compelling guide to the challenges and choices in our quest for a great future of life, intelligence and consciousness – on Earth and beyond. — Elon Musk, CEO of SpaceX and Tesla Motors
Max seeks to facilitate a much wider conversation about what kind of future we, as a species, would want to create. Though the topics he covers – AI, cosmology, values, even the nature of conscious experience – can be fairly challenging, he presents them in an unintimidating manner that invites the reader to form her own opinions. — Prof. Nick Bostrom, Founder of Oxford’s Future of Humanity Institute, author of Superintelligence
Max’s new book is a deeply thoughtful guide to the most important conversation of our time, about how to create a benevolent future civilization as we merge our biological thinking with an even greater intelligence of our own creation. — Ray Kurzweil, Inventor, Author and Futurist, author of The Singularity is Near and How to Create a Mind
Lucid and engaging […] Tegmark’s explanation of how electronic circuitry – or a human brain – could produce something as evanescent and immaterial as thought is both elegant and enlightening. — Frank Rose ― Wall Street Journal
It should be among the most important items on our political agenda. Unfortunately, AI has so far hardly registered on our political radar … Max Tegmark’s Life 3.0 tries to rectify the situation. Written in an accessible and engaging style, and aimed at the general public, the book offers a political and philosophical map of the promises and perils of the AI revolution. Instead of pushing any one agenda or prediction, Tegmark seeks to cover as much ground as possible, reviewing a wide variety of scenarios concerning the impact of AI on the job market, warfare and political systems. Life 3.0 does a good job of clarifying basic terms and key debates, and in dispelling common myths. — Yuval Noah Harari ― The Guardian
I was riveted by this book. The transformational consequences of AI may soon be upon us-but will they be utopian or catastrophic? The jury is out, but this enlightening, lively and accessible book by a distinguished scientist helps us to assess the odds. — Prof. Martin Rees, Astronomer Royal, cosmology pioneer, author of Our Final Hour
-
Homo Deus: A Brief History of Tomorrow
Rs. 2,990.00or 3 X Rs.996.67 withAdd to cartYuval Noah Harari
**THE MILLION COPY BESTSELLER**
NEW YORK TIMES BESTSELLER
Wellcome Book Prize Nominee for Longlist (2017)
“Homo Deus will shock you. It will entertain you. Above all, it will make you think in ways you had not thought before.” — Daniel Kahneman, author of Thinking Fast, and Slow
“Thrilling to watch such a talented author trample so freely across so many disciplines… Harari’s skill lies in the way he tilts the prism in all these fields and looks at the world in different ways, providing fresh angles on what we thought we knew… scintillating.” — Financial Times
“Spellbinding… This is a very intelligent book, full of sharp insights and mordant wit… It is a quirky and cool book, with a sliver of ice at its heart… It is hard to imagine anyone could read this book without getting an occasional, vertiginous thrill.” — Guardian
“Harari is an intellectual magpie who has plucked theories and data from many disciplines – including philosophy, theology, computer science and biology – to produce a brilliantly original, thought-provoking and important study of where mankind is heading.” — Evening Standard (London)
“I enjoyed reading about these topics not from another futurist but from a historian, contextualizing our current ways of thinking amid humanity’s long march–especially…with Harari’s ability to capsulize big ideas memorably and mingle them with a light, dry humor…Harari offers not just history lessons but a meta-history lesson.” — Washington Post
“What elevates Harari above many chroniclers of our age is his exceptional clarity and focus.” — London Sunday Times
“A remarkable book, full of insights and thoughtful reinterpretations of what we thought we knew about ourselves and our history.” — The Guardian
“Provocative…the handiwork of a gifted thinker.” — Jennifer Senior, New York Times
“[A] great book…not only alters the way you see the world after you’ve read it, it also casts the past in a different light. In Homo Deus, Yuval Noah Harari shows us where mankind is headed in an absolutely clear-sighted & accessible manner.” — Mail on Sunday
-
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Rs. 3,790.00Rs. 2,990.00or 3 X Rs.996.67 withRead moreBen Horowitz
- NEW YORK TIMES BESTSELLER
- Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)
- Goodreads Choice Award Nominee for Business Books (2014)
Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK
“Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE
“Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND
“Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER
“There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist
“More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014
“This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014
“Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly”
-
Beyond Order: 12 More Rules For Life
Rs. 2,990.00or 3 X Rs.996.67 withAdd to cartJordan B. Peterson
“The Peterson way is a harsh way, but it is an idealistic way—and for millions of young men, it turns out to be the perfect antidote to the cocktail of coddling and accusation in which they are raised.” —DAVID BROOKS, New York Times
“Jordan Peterson is universally revered—and feared—for his incredible intellect and emotional insight.” —DAVE RUBIN, host of The Rubin Report and author of Don’t Burn This Book
“We live in a time when so many young (and not so young) people feel lost . . . Mr. Peterson talks about the attitudes that will help find the path. It is not a politically correct or officially approved path, but it is an intensely practical and yet heightened one: This life you’re living has meaning.” —PEGGY NOONAN, Wall Street Journal
Most immediately interesting for its account of what happened to the author in the past year… All this is related with remarkable equanimity… The book contains the most lucid and touching prose Peterson has written. — James Marriott ― The Times
Reliably thought-provoking, often engrossing … Peterson has a sharp eye for the vagaries of human nature, and he can be a compelling storyteller, especially when narrating his own experiences and those he has observed from life. There is a fair amount of wisdom in Beyond Order, of the kind that used to be called common sense. — Jenny McCartney ― UnHerd
Part quest, part adventure, part lecture and part polemic… There’s masses of passion, masses of wisdom and a deep, deep yearning for us all to seek the beauty, truth and meaning Peterson has sometimes glimpsed and is desperate for us to find. He has had tens of thousands of letters from people who say he has helped them to find it. How many writers can say they have done that? — Christina Patterson ― Sunday Times
Peterson is a deep thinker with tremendous powers of articulation and a captivating sense of wonder. A master storyteller, he draws on a multitude of sources, including his personal life, clinical practice and long marriage to enlighten readers about the fundamentals of human behavior and our civilization. Beyond Order is a call for action and self-improvement. It is a mind-blowing journey where the lessons learnt are lessons for life ― The Jerusalem Post
-
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
Rs. 2,690.00Rs. 2,190.00or 3 X Rs.730.00 withRead moreRaja Rajamannar
WALL STREET JOURNAL BESTSELLER
“This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills
“Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever
“Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.
“Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM
Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart
‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter
‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC
‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management
‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark
-
Think and Grow Rich
Rs. 1,090.00or 3 X Rs.363.33 withAdd to cartNapoleon Hill
- By 2015 over 100 million copies had been sold worldwide
- Listed in John C. Maxwell’s A Lifetime “Must Read” Books List.
- BusinessWeek magazine’s Best-Seller List ranked it the sixth best-selling paperback business book 70 years after it was published.
“During the past twenty-five years I have been blessed with more good fortune than any individual deserves but I shudder to think where I’d be today, or what I’d be doing if I had not been exposed to Napoleon Hill’s philosophy. It changed my life.” –Og Mandino, The Greatest Salesman in the World
-
Man’s Search For Meaning: The classic tribute to hope from the Holocaust
Rs. 1,590.00or 3 X Rs.530.00 withAdd to cartViktor E. Frankl
A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.
“This is a book I reread a lot . . . it gives me hope . . . it gives me a sense of strength.”
—Anderson Cooper, Anderson Cooper 360/CNN“An enduring work of survival literature.” —The New York Times
One of the ten most influential books in America. —Library of Congress/Book-of-the-Month Club “Survey of Lifetime Readers”
“This is a book I try to read every couple of years. It’s one of the most inspirational books ever written. What is the meaning of life? What do you have when you think you have nothing? Amazing and heartbreaking stories. This is a book that should be in everyone’s library.”
—Jimmy Fallon“One of the outstanding contributions to psychological thought in the last fifty years.”
—Carl R. Rogers (1959)“An inspiring document of an amazing man who was able to garner some good from an experience so abysmally bad… Highly recommended.” —Library Journal
I have loved this book for so many years, and I think every human being should read it. — Simon Sinek
-
Sapiens: A Brief History of Humankind
Rs. 2,990.00or 3 X Rs.996.67 withAdd to cartYuval Noah Harari
- Royal Society of Biology General Book Prize Nominee (2015)
- **ONE OF THE GUARDIAN‘S 100 BEST BOOKS OF THE 21st CENTURY**
- **THE MULTI-MILLION COPY BESTSELLER**
- #1 New York Times Bestseller
- J. A. Hollon palkinto (2017)
- The Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg.
“I would recommend this book to anyone interested in a fun, engaging look at early human history… You’ll have a hard time putting it down” –Bill Gates
Interesting and provocative… It gives you a sense of how briefly we’ve been on this Earth ― Barack Obama
Jaw-dropping from the first word to the last… It may be the best book I’ve ever read ― Chris Evans
Tackles the biggest questions of history and the modern world… Written in unforgettably vivid language ― Jared Diamond
Startling… It changes the way you look at the world ― Simon Mayo
One of the best books I’ve read recently… Gives an excellent overview of how our species has developed ― Lily Cole
Sweeps the cobwebs out of your brain… Radiates power and clarity, making the world strange and new ― Sunday Times
Sapiens is packed with heretical thinking and surprising facts. This riveting, myth-busting book cannot be summarised in any detail; you will simply have to read it — John Gray ― Financial Times
-
Noise: A Flaw in Human Judgement
Rs. 3,490.00or 3 X Rs.1,163.33 withAdd to cartDaniel Kahneman, Olivier Sibony & Cass R. Sunstein
The Sunday Times bestseller
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.
“The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife
“Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect
“The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion
“Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners
“Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
―Annie Duke, author of Thinking in Bets“Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit
“In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting
“The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business
“Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics
“A tour de force of scholarship and clear writing.”―New York Times
“Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post
“Compelling…A humbling lesson in inaccuracy.”―Financial Times
-
Start With Why: How Great Leaders Inspire Everyone To Take Action
Rs. 2,990.00or 3 X Rs.996.67 withAdd to cartSimon Sinek
Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group
This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes