The Start-up Way: How Entrepreneurial Management Transforms Culture and Drives Growth
Rs. 3,690.00
Eric Ries
“Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.” —–Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, co-author of Scaling Up Excellence, author of The Asshole Survival Guide.
“Startups are experiments — some are successful, some aren’t, but they’re the best way to bring new ideas to market. So how can a big company become more startup-like… or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries’ book shows you how.” ––Marc Andreessen, co-founder and partner at Andreessen Horowitz
“Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading.” —Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You
“Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.” ––Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg
“In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you.” ––Arianna Huffington, founder of The Huffington Post and founder and CEO of Thrive Global
“A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention.” ––Seth Godin, author of Linchpin
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Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.
In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
About the Author
Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has sold over one million copies and has been translated into more than thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world.
He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered to create the FastWorks program. Ries has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal, and he is the founder and CEO of the Long-Term Stock Exchange.
Book Specifications
Title: The Start-up Way
Author: Eric Ries
Language: English
Binding: Paperback
Pages: 384
Weight: 481g
Published Year: 2017
Publisher: Penguin UK
ISBN: 978-0241197264
Dimensions: 15.3 x 2.9 x 23.4 cm
Print size: Please feel free to drop us a message.
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