The Tipping Point: How Little Things Can Make a Big Difference
Rs. 2,490.00
Malcolm Gladwel
‘Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better’ — George Stephanopoulos
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
“A fascinating book that makes you see the world in a different way.”―Fortune
“Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide.”―San Francisco Chronicle
“Undeniably compelling. . . terrifically rewarding.”―Claire Dederer, Seattle Times
“As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation.”―Aaron Gell, Time Out
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics.
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In this brilliant and original book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
About the Author
- Paperback : 288 pages
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