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The Unusual Billionaires
Rs. 2,990.00
Saurabh Mukherjea
What makes a company truly outstanding? What is the secret sauce of delivering successful results year-on-year? What is common to Asian Paints, HDFC Bank, Marico, Axis Bank, Hindustan Unilever and Berger Paints? They are Unusual Companies, built by Unusual Billionaires.
The Unusual Billionaires tells the story of eight, truly outstanding companies which delivered 10 percent revenue growth over the last ten years and a 15 percent return on capital employed. In simple words, these companies defeated 5000 other publicly listed companies to deliver high growth while maintaining profitability year-on-year for the last decade. How did these companies do it? Why couldn’t this be reciprocated by other companies? What are they doing differently? Saurabh Mukherjea, the bestselling author of Gurus of Chaos, delivers an outstanding book with lessons to learn from these eight businesses. Mukherjea tells you why focusing on the core business could save a company’s life or how giving control to top management could be a boon. Packed with these learnings are riveting corporate stories of how Hindustan Unilever made aggressive bids to buy Mariwala’s business but had to sell it to the same company in a few years, or how Page Industries found an exciting way to stop unionization at their manufacturing units. It also includes the turnaround of Axis Bank and the boardroom coup that led to its chairman’s downfall and how Vijay Mallya lost control of Asian Paints to the Dhingra Brothers. These and many more make this book a mandatory read for all corporate leaders to simulate and implement.
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About the Author
Book Specifications
Title: The Unusual Billionaires
Language: English
Binding: Paperback
Pages:454
Weight: 370g
Published Year: 2016
Publisher: Penguin Random House India
ISBN: 978-0143426738
Dimensions: 20.3 x 25.4 x 4.7 cm
Print size: Please feel free to drop us a message.
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“Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.
“Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM
Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart
‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter
‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC
‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management
‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark