Category
- Novel
- University Magazine
- சிறுவர் புத்தகம் ( Children Books )
- English Books
- Physics
- Poetry
- Environment & Nature
- Science
- Investment & Strategy
- Medicine
- Linguistics
- Astronomy
- Atheism & Agnosticism
- (Auto)Biography & Memoir
- Biological Sciences
- Business
- Career & Success
- Oil Politics
- Communication Skills
- Creativity
- Digital Marketing & E-commerce
- Economics
- Artificial Intelligence
- Education & Research
- Entrepreneurship
- Health & Nutrition
- History
- Love & Relationships
- Management & Leadership
- Marketing & Sales
- Mental Health
- Mathematics & Physics
- Mindfulness & Happiness
- Money & Investment
- Motivation & Inspiration
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Politics
- War
- Popular Science
- Productivity
- Psychology
- Religion & Spirituality
- Society & Culture
- Sports
- Travel & Adventure
- Technology & the Future
- True Crime
- Venture Capital
- Women Empowerment
- தமிழ் Books
- இயற்கை
- இயற்பியல்
- உயிரியல்
- கட்டுரை
- கணிதம்
- கதைகள்
- சிறுகதைகள்
- சிறுவர் புத்தகங்கள்
- நாவல்
- பயணக்குறிப்பு
- பொதுவுடைமை
- வானவியல்
- விவசாயம்
- வேதியியல்
- அரசியல்
- ஆரோக்கியம்
- உத்வேகம் & ஊக்கம்
- உற்பத்தித்திறன்
- உளவியல்
- புனைவு
- காதல் மற்றும் உறவு
- சமூகவியல்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தலைமைத்துவம்
- தொழில் மற்றும் வெற்றி
- தொழில்நுட்பம் & எதிர்காலம்
- பொருளாதாரம்
- பங்குச்சந்தை
- தொழில்முனைவு
- நெட்வொர்க் மார்க்கெட்டிங்
- போர்
- பணம்
- மதம் & ஆன்மீகம்
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- சினிமா
- கவிதைகள்
- மன ஆரோக்கியம்
- குழந்தை வளர்ப்பு
- குற்றம்
- மருத்துவம்
- மொழி
- கிளாசிக்ஸ்
Product categories
- English Books
- (Auto)Biography & Memoir
- Artificial Intelligence
- Astronomy
- Atheism & Agnosticism
- Biological Sciences
- Business
- Career & Success
- Communication Skills
- Creativity
- Digital Marketing & E-commerce
- Economics
- Education & Research
- Entrepreneurship
- Environment & Nature
- Health & Nutrition
- History
- Humor
- Investment & Strategy
- Linguistics
- Love & Relationships
- Management & Leadership
- Marketing & Sales
- Mathematics & Physics
- Medicine
- Mental Health
- Mindfulness & Happiness
- Money & Investment
- Motivation & Inspiration
- Oil Politics
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Physics
- Poetry
- Politics
- Popular Science
- Productivity
- Psychology
- Religion & Spirituality
- Science
- Society & Culture
- Sports
- Technology & the Future
- Travel & Adventure
- True Crime
- Venture Capital
- War
- Women Empowerment
- Novel
- University Magazine
- சிறுவர் புத்தகம் ( Children Books )
- தமிழ் Books
- அரசியல்
- ஆரோக்கியம்
- இயற்கை
- இயற்பியல்
- உத்வேகம் & ஊக்கம்
- உயிரியல்
- உற்பத்தித்திறன்
- உளவியல்
- கட்டுரை
- கணிதம்
- கதைகள்
- கவிதைகள்
- காதல் மற்றும் உறவு
- கிளாசிக்ஸ்
- குற்றம்
- குழந்தை வளர்ப்பு
- சமூகவியல்
- சினிமா
- சிறுகதைகள்
- சிறுவர் புத்தகங்கள்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தலைமைத்துவம்
- தொழில் மற்றும் வெற்றி
- தொழில்நுட்பம் & எதிர்காலம்
- தொழில்முனைவு
- நாவல்
- நெட்வொர்க் மார்க்கெட்டிங்
- பங்குச்சந்தை
- பணம்
- பயணக்குறிப்பு
- புனைவு
- பொதுவுடைமை
- பொருளாதாரம்
- போர்
- மதம் & ஆன்மீகம்
- மன ஆரோக்கியம்
- மருத்துவம்
- மொழி
- வணிகம் & மேலாண்மை
- வரலாறு
- வானவியல்
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- விவசாயம்
- வேதியியல்
Troll Proof Branding in the Age of Doppelgangers
Rs. 2,490.00

Gaurav Sood
‘A very insightful book on how to manage and counterbalance a new challenge to world-class brands: antibrand activists and negative influencers in the age of social media. Dr Sood offers very practical strategies to shield your brands from negative attacks and fake news.’ – Jagdish N. Sheth (Padma Bhushan), Charles H. Kellstadt Professor of Business, Goizueta Business School, Emory University, Atlanta, GA, USA
‘Branding has never been more fun to read! From fake news to brand hacktivism, the author cautions against these various weapons of brand destruction and provides strategies to counter your brand’s doppelganger.’ – Gagan Sood, CEO, GE Power Conversion Americas, GE, New York, USA
‘This book is full of fun stories and examples of brand doppelganger imagery. The author shows how fake news and brand hacktivists can destroy your brand and provides strategies needed to counter the doppelgangers. A must-read for all branding professionals, students and pop culture followers.’ – Atul Parvatiyar, Director, Center for Sales and Customer Relationship Excellence; Professor of Practice, Marketing and Supply Chain Management, Rawls College of Business, Texas Tech University, Lubbock, TX, USA
Out of stock
Notify me when stock available
About the Author
Professor (Dr) Gaurav Sood is an accomplished and respected academician with expertise in [field of expertise]. He has a [number of years] of experience in teaching, research, and consulting in [field]. Dr. Sood has earned [degrees/qualifications] from prestigious institutions and has a strong background in [field of study]. He is widely recognized for his contributions in the field of [field] and has received numerous accolades for his academic achievements. With his extensive knowledge and experience, Dr. Gaurav Sood is considered a leading authority in [field] and has made significant contributions to the academic and professional communities in his field of expertise.
Book Specifications
Title: Troll Proof Branding in the Age of Doppelgangers
Author: Gaurav Sood
Language: English
Binding: Paperback
Pages: 276
Weight: 350g
Published Year: 2022
Publisher: SAGE Publications
ISBN: 978-9354793530
Dimensions: 14.27 x 1.75 x 22.23 cm
Print size: Please feel free to drop us a message.
Related products
-
Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution
Rs. 2,790.00Rs. 1,990.00or 3 X Rs.663.33 withAdd to cartRobert Chesnut
- * An Inc. Magazine Top 10 Business Book for 2020 *
“Stop talking about bringing your values to work and learn how to actually DO it!” ―Kim Scott, author of Radical Candor
“The ethical expectation for companies is wonderfully changing from ‘do no evil’ to ‘do good.’ Companies and their leaders need to put ethics and integrity at the center of their mission and culture. Rob is an insider who’s combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” ―Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling
“No one has wrestled with more difficult business integrity challenges over the last 20 years than Rob. His insights will instruct you how to drive integrity into your culture. Now, more than ever, we need someone to lead a constructive, direct conversation about integrity in business―Rob delivers.” ―Meg Whitman, CEO of Quibi, former CEO of HP and eBay Inc.
“Rob and I were peers at Airbnb and together we helped build a culture and public-facing brand with integrity as a core value. Not only was the work strategically brilliant but under Rob’s leadership, it was embedded into the very heart of the company. Rob brings creativity, empathy, credibility and a great sense of humor to this important topic ― he makes ethics human and fun.” ―Jonathan Mildenhall, cofounder and CEO, TwentyFirstCenturyBrand
“Drawing on considerable experience with the nuances and circumstances of integrity violations at Airbnb, Chesnut offers plentiful examples of common integrity issues… He is especially good on such matters as enforcing consequences and handling situations involving violators who are high-performing employees. Valuable reading for companies that want to get serious about workplace ethics.” ―Kirkus Reviews
-
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Rs. 3,790.00Rs. 2,990.00or 3 X Rs.996.67 withRead moreBen Horowitz
- NEW YORK TIMES BESTSELLER
- Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)
- Goodreads Choice Award Nominee for Business Books (2014)
Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK
“Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE
“Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND
“Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER
“There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist
“More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014
“This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014
“Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly”
-
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
Rs. 3,490.00or 3 X Rs.1,163.33 withRead moreBrad Stone
‘Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise… Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers… a dense, at times juicy tour of the company Bezos built.’ (Ben Smith New York Times)
‘Fascinating and deeply researched… Stone is at his best describing Bezos’s demanding style of management… Masterful.’ (Marc Levinson Washington Post)
‘An excellent new book…Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming “perilously close to invincible”.’ (Farhad Manjoo New York Times)
‘In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos’s brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.’ (Ken Auletta, author of Googled )
‘Amazon’s reach is so extensive that it can seem easier to list the few areas of commerce that it doesn’t touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.’ (Curtis Sittenfeld, my favourite non-fiction books The Week)
‘There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice – Amazon and its founder Jeff Bezos – is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world’s most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.’ (Rana Foroohar, author of Makers and Takers and Don’t Be Evil )
-
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
Rs. 2,690.00Rs. 2,190.00or 3 X Rs.730.00 withRead moreRaja Rajamannar
WALL STREET JOURNAL BESTSELLER
“This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills
“Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever
“Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.
“Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft
“Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM
Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart
‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays
‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter
‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC
‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management
‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark
-
New Ideas from Dead Economists: The Introduction to Modern Economic Thought
Rs. 2,490.00or 3 X Rs.830.00 withRead moreTodd G. Buchholz
“If you read only one economics book this year, read this one.” —Larry Summers, secretary of the Treasury under President Clinton, director of the National Economic Council under President Obama
“Outstanding . . . fun to read.” —The Wall Street Journal
An entertaining and widely-praised introduction to great economic thinkers throughout history, now in its fourth edition, with updates and commentary on the 2020 “great cessation,” Trump and Obama economic policies, the dominance of Amazon, and many other timely topics.
-
Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business
Rs. 2,790.00or 3 X Rs.930.00 withAdd to cartDonald Miller
‘I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business.’ – Amy Burgess, Marketing Consultant
‘My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.’ – Ian Stewart, Owner/Creative Director of Root Source Digital
‘A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. – Wes Gay, CEO Wayfinder
‘Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website.’ – Amy Schutte, Owner of Hudson and Co LLC
-
The 48 Laws Of Power
Rs. 3,990.00or 3 X Rs.1,330.00 withRead moreRobert Greene
WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD 2019
“Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations–a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.” —The New York Times
“The Laws of Human Nature provides some first-rate comprehensive and in-depth information about how to deal with our fellow human beings effectively. Greene’s intense curiosity about the inner workings of humanity is contagious, as he invites us to join him as fellow sleuths on his investigation of why people, including ourselves, do what we do. He rightly (and frequently) reminds us that in order to understand others, we must first and foremost understand what makes ourselves tick.” — New York Journal of Books
“Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine
“The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides…. a hopeful book that advocates freedom and creativity.” — Quartz
-
Into the Minds of Warren Buffett and Charlie Munger
Rs. 2,490.00or 3 X Rs.830.00 withRead moreDaniel Pecaut with Corey Wrenn
A Remarkable retelling of the lessons, wisdom, and investment strategies handed down personally from Warren Buffett and Charlie Munger to shareholders.
“Seasoned investors, as well as Buffett fans, will find plenty of value in this storehouse of financial counsel. A rare view into the mind of Warren Buffett.” ―Kirkus Reviews
“For 25 years, I have religiously read Daniel and Corey’s annual commentaries about Berkshire Hathaway. I know of no keener observers on what has made Berkshire such a wonderful wealth-builder. I also know of no investment firm that cares more about their clients than their firm, Pecaut and Company. You can’t help but learn valuable lessons by reading this book.” ―Jonathan Brandt, Research Analyst, Ruane, Cunniff & Goldfarb
“Since Buffett and Munger always expressed themselves candidly and clearly, once you’ve read Daniel and Corey’s copious notes, you’ll understand Berkshire’s extraordinary approach to investing. This book is a true gem.” ―Jean-Marie Eveillard, Senior Adviser, First Eagle Investment Management
“Having attended nearly every Berkshire Hathaway annual meeting since 1985, I know first-hand that these notes cover every base Buffett and Munger have touched. University of Berkshire Hathaway is a unique gateway inside these legendary meetings. This book will be a resource for generations.” ―Daniel P. Boyle, President, Schwerin Boyle Capital Management
“I’m impressed. I’ve attended quite a few Berkshire Hathaway shareholder meetings but this book filled in the gaps for those I haven’t attended and better still, it underscored any number of valuable insights Buffett and Munger have provided more than once. What’s more, because it covers so many years, it shows how they’ve learned and changed and how they haven’t been afraid to fess up to mistakes. All in all, a fascinating look at two extraordinary investors who unselfishly share their many talents and who educate by putting on a very entertaining show in Omaha every spring.”―Randy Cepuch, Author of A Weekend with Warren Buffett
-
Alien Thinking: How to Bring Your Breakthrough Ideas to Life
Rs. 3,790.00Rs. 2,990.00or 3 X Rs.996.67 withAdd to cartCyril Bouquet, Jean-Louis Barsoux & Michael Wade
“Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it.”―Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly
“ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas.”―Bernard Roth, academic director of the Stanford d.school and author of The Achievement Habit
“Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process.”―Alex Osterwalder, author of the two-million copy bestseller Business Model Generation
“In today’s fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs.”―Robert Rosenberg, retired CEO of Dunkin’ Donuts and author of Around the Corner to Around the World
“I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation.”―Chris Johnson, executive vice president of Nestlé, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa
“ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations.”―Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS
-
Thinking, Fast and Slow
Rs. 3,490.00or 3 X Rs.1,163.33 withAdd to cartDaniel Kahneman
- Major New York Times Bestseller
- More than 2.6 million copies sold
- One of The New York Times Book Review’s ten best books of the year
- Selected by The Wall Street Journal as one of the best nonfiction books of the year
- Presidential Medal of Freedom Recipient
- Los Angeles Times Book Prize for Current Interest (2011)
- Best Book of Ideas Prize Nominee (2012)
- Andrew Carnegie Medal Nominee for Nonfiction (2012)
- Samuel Johnson Prize for Non-Fiction Nominee for Longlist (2012)
There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman’s Thinking, Fast and Slow. Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking. He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. My main problem in doing this review was preventing family members and friends from stealing my copy of the book to read it for themselves…this is one of the greatest and most engaging collections of insights into the human mind I have read — William Easterly ― Financial Times
This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud — Nassim Nicholas Taleb, author of ‘The Black Swan’
Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime’s worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind — Steven D. Levitt, co-author of ‘Freakonomics’
This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life — Richard Thaler, co-author of ‘Nudge’
Thinking, Fast and Slow is a masterpiece – a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize — Daniel Gilbert, Professor of Psychology, Harvard University, author of ‘Stumbling on Happiness’, host of the award-winning PBS television series ‘This Emotional Life’
A terrific unpicking of human rationality and irrationality – could hardly have been published at a better moment. Kahnemann is the godfather of behavioural economics, and this distillation of a lifetime’s thinking about why we make bad decisions – about everything from money to love – is full of brilliant anecdote and wisdom. It is Kahnemann’s belief that anyone who thinks they know exactly what is going on hasn’t understood the question; as such it’s the perfect gift for opinionated family members everywhere. — Tim Adams ― Observer Books of the Year