Unstoppable Us, Volume 1 (How Humans Took Over the World)

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  Homo Deus: A Brief History of Tomorrow

  Rs. 2,990.00
  

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  Yuval Noah Harari

   

  **THE MILLION COPY BESTSELLER**

  NEW YORK TIMES BESTSELLER

  Wellcome Book Prize Nominee for Longlist (2017)

   

  “Homo Deus will shock you. It will entertain you. Above all, it will make you think in ways you had not thought before.” — Daniel Kahneman, author of Thinking Fast, and Slow

   

  “Thrilling to watch such a talented author trample so freely across so many disciplines… Harari’s skill lies in the way he tilts the prism in all these fields and looks at the world in different ways, providing fresh angles on what we thought we knew… scintillating.” — Financial Times

   

  “Spellbinding… This is a very intelligent book, full of sharp insights and mordant wit… It is a quirky and cool book, with a sliver of ice at its heart… It is hard to imagine anyone could read this book without getting an occasional, vertiginous thrill.” — Guardian

   

  “Harari is an intellectual magpie who has plucked theories and data from many disciplines – including philosophy, theology, computer science and biology – to produce a brilliantly original, thought-provoking and important study of where mankind is heading.” — Evening Standard (London)

   

  “I enjoyed reading about these topics not from another futurist but from a historian, contextualizing our current ways of thinking amid humanity’s long march–especially…with Harari’s ability to capsulize big ideas memorably and mingle them with a light, dry humor…Harari offers not just history lessons but a meta-history lesson.” — Washington Post

   

  “What elevates Harari above many chroniclers of our age is his exceptional clarity and focus.” — London Sunday Times

   

  “A remarkable book, full of insights and thoughtful reinterpretations of what we thought we knew about ourselves and our history.” — The Guardian

   

  “Provocative…the handiwork of a gifted thinker.” — Jennifer Senior, New York Times

   

  “[A] great book…not only alters the way you see the world after you’ve read it, it also casts the past in a different light. In Homo Deus, Yuval Noah Harari shows us where mankind is headed in an absolutely clear-sighted & accessible manner.” — Mail on Sunday

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  Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

  Rs. 3,490.00
  

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  Brad Stone

   

  ‘Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise… Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers… a dense, at times juicy tour of the company Bezos built.’ (Ben Smith New York Times)

   

  ‘Fascinating and deeply researched… Stone is at his best describing Bezos’s demanding style of management… Masterful.’ (Marc Levinson Washington Post)

   

  ‘An excellent new book…Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming “perilously close to invincible”.’ (Farhad Manjoo New York Times)

   

  ‘In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos’s brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.’ (Ken Auletta, author of Googled )

   

  ‘Amazon’s reach is so extensive that it can seem easier to list the few areas of commerce that it doesn’t touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.’ (Curtis Sittenfeld, my favourite non-fiction books The Week)

   

  ‘There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice – Amazon and its founder Jeff Bezos – is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world’s most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.’ (Rana Foroohar, author of Makers and Takers and Don’t Be Evil )

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  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

  Rs. 2,690.00 Rs. 2,190.00
  

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  Raja Rajamannar

   

  WALL STREET JOURNAL BESTSELLER

   

  “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.” —Ivan Pollard, CMO, General Mills

   

  “Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” —Conny Braams, Chief Digital and Marketing Officer, Unilever

   

  “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”—Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

   

  “Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” —Chris Capossela, CMO, Microsoft

   

  “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

   

  Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

   

  ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

   

  ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

   

  ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

   

  ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

   

  ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  Grit: The Power of Passion and Perseverance

  Rs. 2,990.00 Rs. 2,490.00
  

  or 3 X Rs.830.00 with

  Angela Duckworth

   

  • JP MORGAN’S BEST SUMMER READ OF 2016
  • New York Times bestseller
  • Goodreads Choice Award Nominee for Nonfiction (2016)

   

  In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).

   

  “Grit delves into the personal ingredients of great success. It’s worth reading…the gist is that talent and skill are less valuable than effort.” —Andrew Ross Sorkin, The New York Times

   

  “It really isn’t talent but practice—along with passion—that makes perfect, explains psychologist Duckworth in this illuminating book. Inspiration for non-geniuses everywhere.” —People

   

  “[Have] no doubt: Grit is great. It’s a lucid, informative, and entertaining review of the research Angela has assiduously conducted over the past decade or so. The book also includes suggestions on how to develop grit, and how we can help support grit in others. There are few people who wouldn’t learn something from this book.” —Scientific American (blog)

   

  “Duckworth is the researcher most associated with the study and popularization of grit.  And yet what I like about her new book, Grit, is the way she is pulling away from the narrow, joyless intonations of that word, and pointing us beyond the way many schools are now teaching it…Most important, she notes that the quality of our longing matters.  Gritty people are resilient and hard working, sure.  But they also, she writes, know in a very, very deep way what it is they want.” —David Brooks, New York Times

   

  “Offers invaluable lessons to business leaders, parents, recruiters, and almost anyone who wishes to have a roadmap to achieve greater levels of success.” —Forbes

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  The Power of Habit: Why We Do What We Do in Life and Business

  Rs. 2,990.00
  

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  Charles Duhigg

   

  • NEW YORK TIMES BESTSELLER
  • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
  • Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012)
  • Goodreads Choice Award Nominee for Nonfiction (2012)

   

  “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

   

  “Sharp, provocative, and useful.”—Jim Collins
  “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
  “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
  

   

  “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind

   

  I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive-and happy. ― The Washington Post

   

  If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits won’t work. Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e. business and personal success. ― Forbes

   

  The Power of Habit is chock-full of fascinating anecdotes . . . how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter & Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps’ coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowl-winning team. ― Los Angeles Times

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  The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

  Rs. 3,390.00
  

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  Walter Isaacson

   

  “It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist

   

  “An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee

   

  “A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews

   

  “Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly

   

  “He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande

   

  “Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann

   

  “Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP

   

  “Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books

   

  “Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post

   

  “This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian

   

  “Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist

   

  “Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com

   

  “The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times

   

  “When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin

   

  “Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham

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  Life 3.0: Being Human in the Age of Artificial Intelligence

  Rs. 2,990.00
  

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  Max Tegmark

   

  • THE INTERNATIONAL BESTSELLER.
  •  DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR.
  • SELECTED AS ONE OF BARACK OBAMA’S FAVOURITE BOOKS OF 2018

   

  All of us – not only scientists, industrialists and generals-should ask ourselves what can we do now to improve the chances of reaping the benefits of future AI and avoiding the risks. This is the most important conversation of our time, and Tegmark’s thought-provoking book will help you join it — Prof. Stephen Hawking

   

  This is a compelling guide to the challenges and choices in our quest for a great future of life, intelligence and consciousness – on Earth and beyond. — Elon Musk, CEO of SpaceX and Tesla Motors

   

  Max seeks to facilitate a much wider conversation about what kind of future we, as a species, would want to create. Though the topics he covers – AI, cosmology, values, even the nature of conscious experience – can be fairly challenging, he presents them in an unintimidating manner that invites the reader to form her own opinions. — Prof. Nick Bostrom, Founder of Oxford’s Future of Humanity Institute, author of Superintelligence

   

  Max’s new book is a deeply thoughtful guide to the most important conversation of our time, about how to create a benevolent future civilization as we merge our biological thinking with an even greater intelligence of our own creation. — Ray Kurzweil, Inventor, Author and Futurist, author of The Singularity is Near and How to Create a Mind

   

  Lucid and engaging […] Tegmark’s explanation of how electronic circuitry – or a human brain – could produce something as evanescent and immaterial as thought is both elegant and enlightening. — Frank Rose ― Wall Street Journal

   

  It should be among the most important items on our political agenda. Unfortunately, AI has so far hardly registered on our political radar … Max Tegmark’s Life 3.0 tries to rectify the situation. Written in an accessible and engaging style, and aimed at the general public, the book offers a political and philosophical map of the promises and perils of the AI revolution. Instead of pushing any one agenda or prediction, Tegmark seeks to cover as much ground as possible, reviewing a wide variety of scenarios concerning the impact of AI on the job market, warfare and political systems. Life 3.0 does a good job of clarifying basic terms and key debates, and in dispelling common myths. — Yuval Noah Harari ― The Guardian

   

  I was riveted by this book. The transformational consequences of AI may soon be upon us­-but will they be utopian or catastrophic? The jury is out, but this enlightening, lively and accessible book by a distinguished scientist helps us to assess the odds. — Prof. Martin Rees, Astronomer Royal, cosmology pioneer, author of Our Final Hour

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  Noise: A Flaw in Human Judgement

  Rs. 3,490.00
  

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  Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

   

  The Sunday Times bestseller

   

  From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

   

  “The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

   

  “Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

   

  “The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

   

  “Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

   

  “Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
  ―Annie Duke, author of Thinking in Bets

   

  “Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

   

  “In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

   

  “The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

   

  “Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

   

  “A tour de force of scholarship and clear writing.”―New York Times

   

  “Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

   

  “Compelling…A humbling lesson in inaccuracy.”―Financial Times

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  Sapiens: A Brief History of Humankind

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Yuval Noah Harari

   

  • Royal Society of Biology General Book Prize Nominee (2015)
  • **ONE OF THE GUARDIAN‘S 100 BEST BOOKS OF THE 21st CENTURY**
  • **THE MULTI-MILLION COPY BESTSELLER**
  • #1 New York Times Bestseller
  •  J. A. Hollon palkinto (2017)
  • The Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg.

   

  “I would recommend this book to anyone interested in a fun, engaging look at early human history… You’ll have a hard time putting it down” –Bill Gates

   

  Interesting and provocative… It gives you a sense of how briefly we’ve been on this Earth ― Barack Obama

   

  Jaw-dropping from the first word to the last… It may be the best book I’ve ever read ― Chris Evans

   

  Tackles the biggest questions of history and the modern world… Written in unforgettably vivid language ― Jared Diamond

   

  Startling… It changes the way you look at the world ― Simon Mayo

   

  One of the best books I’ve read recently… Gives an excellent overview of how our species has developed ― Lily Cole

   

  Sweeps the cobwebs out of your brain… Radiates power and clarity, making the world strange and new ― Sunday Times

   

  Sapiens is packed with heretical thinking and surprising facts. This riveting, myth-busting book cannot be summarised in any detail; you will simply have to read it — John Gray ― Financial Times

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  How to Win Friends and Influence People

  Rs. 990.00
  

  or 3 X Rs.330.00 with

  Dale Carnegie

   

  “It changed my life” —Warren Buffet

   

  “The most successful self-help book of all time… Carnegie has never seemed more relevant” —The Times 

   

  “It’s helped me immeasurably in life. I think everyone should read it” —Jenny Colgan, Independent on Sunday

   

  “a no-nonsense guide to being a better person…an easy-to-read, practical guide” —Spirit and Destiny

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