Category
- Discounted Books
- English Book Bundles
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- Children Books
- English Books
- Current Affairs
- Military & Intelligence
- Short Stories
- Fiction
- Poetry
- Environment & Nature
- Science
- Medicine
- Linguistics
- Atheism & Agnosticism
- (Auto)Biography & Memoir
- Business & Management
- Creativity
- Economics
- Education & Research
- Health & Nutrition
- History
- Humor
- Love & Relationships
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Politics
- War
- Psychology
- Religion & Spirituality
- Society & Culture
- Sports
- Travel & Adventure
- Technology & the Future
- True Crime
- Women Empowerment
- தமிழ் Books
- Book Bundles ( தமிழ் )
- சட்டம்
- இயற்கை
- கட்டுரை
- கணிதம்
- பயணக்குறிப்புகள்
- விவசாயம்
- அரசியல்
- ஆரோக்கியம்
- உளவியல்
- புனைவு
- காதல் மற்றும் உறவு
- சமூகவியல்
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பொருளாதாரம்
- போர்
- பணம்
- மதம் & ஆன்மீகம்
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- சினிமா
- கவிதைகள்
- குழந்தை வளர்ப்பு
- குற்றம்
- மருத்துவம்
- மொழி
Product categories
- Children Books
- Discounted Books
- English Book Bundles
- English Books
- (Auto)Biography & Memoir
- Atheism & Agnosticism
- Business & Management
- Creativity
- Current Affairs
- Economics
- Education & Research
- Environment & Nature
- Fiction
- Health & Nutrition
- History
- Humor
- Linguistics
- Love & Relationships
- Medicine
- Military & Intelligence
- Parenting
- Personal Development
- Personal Finance
- Philosophy
- Poetry
- Politics
- Psychology
- Religion & Spirituality
- Science
- Short Stories
- Society & Culture
- Sports
- Technology & the Future
- Travel & Adventure
- True Crime
- War
- Women Empowerment
- University Magazines
- சிறுவர்களுக்கான புத்தகங்கள்
- தமிழ் Books
- Book Bundles ( தமிழ் )
- அரசியல்
- ஆரோக்கியம்
- இயற்கை
- உளவியல்
- கட்டுரை
- கணிதம்
- கவிதைகள்
- காதல் மற்றும் உறவு
- குற்றம்
- குழந்தை வளர்ப்பு
- சட்டம்
- சமூகவியல்
- சினிமா
- சுயசரிதைகள் மற்றும் நினைவுகள்
- சுயமுன்னேற்றம்
- தத்துவஞானம்
- தொழில்நுட்பம் & எதிர்காலம்
- பணம்
- பயணக்குறிப்புகள்
- புனைவு
- பொருளாதாரம்
- போர்
- மதம் & ஆன்மீகம்
- மருத்துவம்
- மொழி
- வணிகம் & மேலாண்மை
- வரலாறு
- விஞ்ஞானம் & பிரபல அறிவியல்
- விளையாட்டு
- விவசாயம்
Made to Stick: Why some ideas take hold and others come unstuck
Rs. 3,490.00 Original price was: Rs. 3,490.00.Rs. 3,190.00Current price is: Rs. 3,190.00.
Chip Heath, Dan Heath
Fake news often sticks while the truth goes missing due to emotional appeal, cognitive biases, and narrative structures. Fake news is often designed to be sensational and emotionally charged, triggering cognitive biases such as confirmation bias and emotional reasoning, which make it more likely to be believed and remembered. Additionally, fake news may have compelling narratives that create memorable and vivid mental images, making it stick in people’s minds even when it’s been debunked.
Disproved urban legends persist because they tap into deeply held beliefs, fears, or desires, and are often transmitted through social networks or repeated by trusted sources. These urban legends may have narrative structures that make them memorable and engaging, and they may also play on emotions and trigger cognitive biases, making them difficult to shake off even when proven false. As a result, fake news and urban legends can spread widely and persist in people’s minds, while the truth may struggle to gain the same level of attention and retention.
Only 3 left in stock
About the Author
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.
Book Specifications
Title: Made to Stick: Why some ideas take hold and others come unstuck
Author: Chip Heath, Dan Heath
Language: English
Binding: Paperback
Pages: 336
Weight: 234g
Published Year: 2008
Publisher: RHUK
ISBN: 9780099505693
Dimensions: 12.9 x 2 x 19.8 cm
Print size: Please feel free to drop us a message.
Related products
-
Ego is the Enemy: The Fight to Master Our Greatest Opponent
Rs. 2,490.00or 3 X Rs.830.00 withAdd to cartRyan Holiday
The instant Wall Street Journal, USA Today, and international bestseller
“Ryan Holiday is one of his generation’s finest thinkers, and this book is his best yet.” —Steven Pressfield, author of the New York Times bestseller The War of Art
“Whether you’re starting out or starting over, you’ll find something to steal here.” —Austin Kleon, author of the New York Times bestseller Steal Like An Artist
“In his new book Ryan Holiday attacks the greatest obstacle to mastery and true success in life—our insatiable ego. In an inspiring yet practical way, he teaches us how to manage and tame this beast within us so that we can focus on what really matters—producing the best work possible.” —Robert Greene, author of the #1 New York Times bestseller Mastery
“We’re often told that to achieve success, we need confidence. With refreshing candor, Ryan Holiday challenges that assumption, highlighting how we can earn confidence by pursuing something bigger than our own success.”
—Adam Grant, author of the New York Times bestsellers Originals and Give and Take -
Deep Work: Rules for Focused Success in a Distracted World
Rs. 2,390.00or 3 X Rs.796.67 withRead moreCal Newport
Goodreads Choice Award Nominee for Nonfiction (2016)
Unlock the power of intense focus and productivity with Cal Newport’s “Deep Work.” In an age of constant distractions, this transformative book offers a roadmap to reclaiming your time and achieving profound levels of concentration.
Newport reveals strategies for cultivating deep work habits, enabling you to accomplish more in less time while maximizing your cognitive abilities. Whether you’re a student, a professional, or an entrepreneur, “Deep Work” provides actionable insights to help you excel in your endeavors and make a meaningful impact. Elevate your performance, sharpen your focus, and thrive in a distracted world. Order your copy of “Deep Work” today and unleash your full potential!
“Stop worrying about what you feel like doing (and what the world owes you) and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one.”―Seth Godin, author, Linchpin
“Entrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality–not meaningless platitudes– on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career.”―Reid Hoffman, co-founder & chairman of LinkedIn and co-author of the bestselling The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Do what you love and the money will follow’ sounds like great advice — until it’s time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for ‘passion’ can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further — offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter.”―Daniel H. Pink, bestselling author of Drive and A Whole New Mind
“This book changed my mind. It has moved me from ‘find your passion, so that you can be useful’ to ‘be useful so that you can find your passion.’ That is a big flip, but it’s more honest, and that is why I am giving each of my three young adult children a copy of this unorthodox guide.”―Kevin Kelly, Senior Maverick, WIRED magazine
“First book in years I read twice, to make sure I got it. Brilliant counter-intuitive career insights. Powerful new ideas that have already changed the way I think of my own career, and the advice I give others.”―Derek Sivers, founder, CD Baby
“Written in an optimistic and accessible tone, with clear logic and no-nonsense advice, this work is useful reading for anyone new to the job market and striving to find a path or for those who have been struggling to find meaning in their current careers.”―Publishers Weekly
-
Limitless: Upgrade Your Brain, Learn Anything Faster and Unlock Your Exceptional Life
Rs. 2,890.00or 3 X Rs.963.33 withRead moreJim Kwik
An instant New York Time bestseller and #1 Wall Street Journal bestseller.
“Jim Kwik knows how to get the maximum out of me as a human being.” — Will Smith
“ Jim Kwik makes us smarter! I know, because Jim taught me techniques to reframe how I understand my
own limits and learn how to tap unused capacity in my brain.” — Simon Sinek, New York Times best-selling author of Infinite Game“Our program with Jim on Mindvalley became the number one program of the year and in a study of almost 1,000 students, the average increase in reading speed was an astonishing 170 percent in just seven days of ten-minute-a-day lessons.” — Vishen Lakhiani, CEO of Mindvalley, New York Times best-selling author
“There is no one I trust more than Jim Kwik and his programs to optimize brain functioning.” — Dr. Daniel Amen, world’s leading brain doctor, clinical neuroscientist, New York Times best-selling author
“I’ve worked with onscreen superheroes throughout my career, and Jim’s ability to level up your learning and life is one of the world’s great superpowers. . . . Limitless is for any person or organization looking to unlock exceptional mental productivity and performance.” — Jim Gianopulos, Chairman and CEO, Paramount Pictures Corporation
“As founder of the Women’s Alzheimer’s Movement, I’m keenly aware of how important it is to keep your mind and memory sharp. Jim Kwik’s tools and techniques . . . are your brain’s best friends.” — Maria Shriver, Emmy award-winning journalist, founder of the Women’s Alzheimer’s Movement, New York Times best-selling author
“As a person who has quested for knowledge his entire life, I fully embrace what Jim Kwik has to teach . . . . When you learn how to learn, anything is possible, and Jim is the best in the world at showing you how.” — Quincy Jones, music producer, recipient of Grammy Living Legend
“There’s no genius pill, but Jim gives you the process for unlocking your best brain and brightest future.”
— Mark Hyman, M.D., Head of Strategy and Innovation, Cleveland Clinic Center for Functional Medicine, 12-time New York Times best-selling author -
Man’s Search For Meaning: The classic tribute to hope from the Holocaust
Rs. 1,990.00or 3 X Rs.663.33 withRead moreViktor E. Frankl
A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.
“This is a book I reread a lot . . . it gives me hope . . . it gives me a sense of strength.”
—Anderson Cooper, Anderson Cooper 360/CNN“An enduring work of survival literature.” —The New York Times
One of the ten most influential books in America. —Library of Congress/Book-of-the-Month Club “Survey of Lifetime Readers”
“This is a book I try to read every couple of years. It’s one of the most inspirational books ever written. What is the meaning of life? What do you have when you think you have nothing? Amazing and heartbreaking stories. This is a book that should be in everyone’s library.”
—Jimmy Fallon“One of the outstanding contributions to psychological thought in the last fifty years.”
—Carl R. Rogers (1959)“An inspiring document of an amazing man who was able to garner some good from an experience so abysmally bad… Highly recommended.” —Library Journal
I have loved this book for so many years, and I think every human being should read it. — Simon Sinek
-
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Rs. 3,290.00or 3 X Rs.1,096.67 withAdd to cartMark Manson
“Resilience, happiness and freedom come from knowing what to care about–and most importantly, what not to care about. This is a masterful, philosophical and practical book that will give readers the wisdom to be able to do just that.” — Ryan Holiday, New York Times bestselling author of The Obstacle is the Way and Ego is the Enemy
“Mark’s ability to dig deep and offer amazing, yet counter-intuitive, insight into the challenges of life makes him one of my favorite writers, and this book is his best work yet.” — Matt Kepnes, New York Times bestselling author of Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter
“This book hits you like a much-needed slap in the face from your best friend: hilarious, vulgar, and immensely thought-provoking. Only read if you’re willing to set aside all excuses and take an active role in living a f***ing better life.” — Steve Kamb, bestselling author of Level Up Your Life and founder of NerdFitness.com
“The opposite of every other book. Don’t try. Give up. Be wrong. Lower your standards. Stop believing in yourself. Follow the pain. Each point is profoundly true, useful, and more powerful than the usual positivity. Succinct but surprisingly deep, I read it in one night.” — Derek Sivers, Founder of CD Baby and author of Anything You Want: 40 Lessons for a New Kind of Entrepreneur
“An in-your-face guide to living with integrity and finding happiness in sometimes-painful places… This book, full of counterintuitive suggestions that often make great sense, is a pleasure to read and worthy of rereading. A good yardstick by which self-improvement books should be measured.” — Kirkus Reviews
-
The Power Of Now: A Guide To Spiritual Enlightenment
Rs. 3,190.00or 3 X Rs.1,063.33 withRead moreEckhart Tolle
“I read this book just after it first came out. Having re-read it several times now, referring to it whenever my life situations were difficult, I can say it is of extraordinary value. It has helped me become more Present and Conscious to this moment, and virtually all of my previous difficulties have faded into nothingness. Challenges do occur, of course, but the way I see them and approach them is vastly different to my former state. “ –Jaime Tanna
“This book will be remembered for hundreds of years as “Spiritual Gift” to mankind.” — Aby Vohra
-
Stillness is the Key: An Ancient Strategy for Modern Life
Rs. 4,290.00or 3 X Rs.1,430.00 withAdd to cartRyan Holiday
Instant #1 New York Times Bestseller
Instant #1 Wall Street Journal Bestseller
“In this age of manufactured outrage and constant distraction, the ability to choose a focused inner stillness is arguably more important than ever before. Ryan Holiday’s book revives ancient wisdom that calls for a quiet life in a noisy and restless world.” —Mark Manson, #1 bestselling author of The Subtle Art of Not Giving a F*ck
“Whether you are an athlete, an investor, a writer or an entrepreneur, this little but wise and soulful book will open the door to a healthier, less anxious and more productive life and career.” —Arianna Huffington
“Some authors give advice. Ryan Holiday distills wisdom. This book is a must read for anyone feeling overwhelmed by the frenetic demands of modern life.” —Cal Newport, New York Times bestselling author of Digital Minimalism
“Ryan Holiday is among the most psychologically wise writers I know. I’m a fan of all of his work, including this new gem, Stillness is the Key. If you struggle—as I do—to find your center in the increasingly noisy and frenetic world we live in, then this book is for you.” —Angela Duckworth, bestselling author of Grit
“In the world today the dangers are many—most notably, the endless distractions and petty battles that make us act without purpose or direction. In this book, through his masterful synthesis of Eastern and Western philosophy, Ryan Holiday teaches us all how to maintain our focus and presence of mind amid the sometimes overwhelming conflicts and troubles of 21st-century life.” —Robert Greene, bestselling author of The 48 Laws of Power
“Ryan Holiday is a national treasure and a master in the field of self-mastery. In his most compelling book yet, he has mined both the classical literature of the ancient world and cultural touchstones from Mister Rogers to Tiger Woods, and brought his learnings to us in terms that the frantic, distracted, over-caffeinated modern mind can understand and put to use. Highly recommended.”
—Steven Pressfield, bestselling author of The War of Art -
Becoming Supernatural: How Common People are Doing the Uncommon
Rs. 4,190.00or 3 X Rs.1,396.67 withRead moreDr. Joe Dispenza
WALL STREET JOURNAL BESTSELLER
“From a gifted scientist and passionate teacher, this unique and practical guide shows us—step by step—how to move beyond the limits of the known and into an extraordinary new life.”
— Tony Robbins, #1 New York Times best-selling author of Unshakeable“I have long been a fan of Dr. Joe Dispenza’s work. In Becoming Supernatural, you will learn exactly how you can transcend the limitations of your past—including health challenges—and, quite literally, create a new body, a new mind, and a new life. This information is thrilling, life changing, and incredibly practical.”
— Christiane Northrup, M.D., New York Times best-selling author of Goddesses Never Age
“Dr. Joe Dispenza is a doctor, a scientist, and a modern-day mystic. . . In a style that is simple, straightforward, and easy to understand, [he] has woven into a single volume the paradigm-altering discoveries of quantum science and the deep teachings that adepts of the past dedicated their entire lifetimes to master.”
— from the foreword by Gregg Braden, New York Times best-selling author of Human by Design and The Divine Matrix“Becoming Supernatural takes the idea of realizing your full potential to a crazy new level. Joe Dispenza has done an outstanding job of creating a 21st-century operator’s manual for the human body and brain by combining his vast experiential wisdom with compelling case studies, exciting scientific research, and the exercises his students have used to do everything from healing their bodies to dramatically altering the course of their lives. He’s a man on a mission, and while the idea of Becoming Supernatural is a BIG promise, this book delivers hands down!”
— Cheryl Richardson, New York Times best-selling author of Take Time for Your Life“In this provocative, fascinating book, Dr. Joe Dispenza shows that we are so much more than just our linear minds. As our savvy guide, Dr. Dispenza takes readers further than ordinary awareness to understand the infinite quantum field of consciousness which goes beyond the senses and beyond space and time. I recommend this book to everyone who wants to explore the extraordinary nature of consciousness and healing.”
— Judith Orloff, M.D., author of The Empath’s Survival Guide“Dr. Joe Dispenza has a single-minded mission: to help all of us to shed the limitations of the present and reclaim the multidimensional life that we were born to lead. By underpinning deceptively simple practices with hard brain science, Dr. Joe proves that the supernatural is in fact our natural state of being—and also within our ready grasp. Fasten your seatbelts. Read this book, sample his paradigm-busting techniques, and be prepared for a wild ride into your limitless potential.”
— Lynne McTaggart, international best-selling author of The Field, The Intention Experiment, and The Power of Eight -
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Rs. 4,690.00Original price was: Rs. 4,690.00.Rs. 4,390.00Current price is: Rs. 4,390.00.or 3 X Rs.1,463.33 withAdd to cartJames Clear
Goodreads Choice Award Nominee for Nonfiction (2018)\
Transform your life with James Clear’s “Atomic Habits,” a revolutionary guide to building better habits and breaking bad ones. Discover the power of small changes and incremental progress in achieving your goals, whether it’s in health, productivity, or personal development.
Clear’s proven framework offers actionable strategies and practical tips for creating lasting habits that stick. Learn how to optimize your environment, master the art of habit stacking, and leverage the science of behavioral psychology to create positive change. With “Atomic Habits,” you’ll unlock the secrets to lasting transformation and unlock your full potential. Take the first step towards a better you – order your copy now and start building habits that lead to remarkable results.
Atomic Habits is a step-by-step manual for changing routines . . . Inspiring real-life stories. — Books of the Month ― Financial Times
You may have heard the key to habit formation is starting small. But you’ve likely never considered starting as small as James Clear suggests in his new book Atomic Habits. ― New York Times
A supremely practical and useful book. James Clear distils the most fundamental information about habit formation, so you can accomplish more by focusing on less. — Mark Manson, author of The Subtle Art of Not Giving a F*ck
James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones. — Adam Grant, author of Originals
A special book that will change how you approach your day and live your life. — Ryan Holiday, author of The Obstacle is the Way
If you are someone looking to gain some knowledge about creativity, happiness, health, productivity, picking this book is the right choice. [Clear’s] book is the proper blueprint that tells how to form some good habits, let go of your bad ones and what little changes one needs to bring to become better. And in case you thought it is all talk, let us tell you the book is packed with evidence-based strategies. Clear’s book actually has the potential to change a lot of things. ― Entrepreneur
Illuminating . . . The attractive message . . . is that life doesn’t have to be a chore or a bore . . . The first move toward order might be a step as small as putting on your exercise clothes. ― Wall Street Journal
-
Think and Grow Rich
Rs. 1,490.00or 3 X Rs.496.67 withRead moreNapoleon Hill
- By 2015 over 100 million copies had been sold worldwide
- Listed in John C. Maxwell’s A Lifetime “Must Read” Books List.
- BusinessWeek magazine’s Best-Seller List ranked it the sixth best-selling paperback business book 70 years after it was published.
“During the past twenty-five years I have been blessed with more good fortune than any individual deserves but I shudder to think where I’d be today, or what I’d be doing if I had not been exposed to Napoleon Hill’s philosophy. It changed my life.” –Og Mandino, The Greatest Salesman in the World