Category: Business & Management

Showing 1–60 of 309 results

To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others
Rs. 3,490.00
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Daniel H. Pink

We’re all in Sales now. From convincing our kids to go to bed, to persuading our partners to mow the lawn, to selling ourselves on social media platforms like Facebook, Twitter, and online dating profiles. But sales has evolved, and in his trademark clear and analytical style, Daniel Pink shows us how. Drawing on science and research, he reveals six new ways to pitch ideas, three ways to understand different perspectives, five frames to make messages clearer, and more. With practical tools, tips, and exercises, Pink equips us to succeed in the ever-changing landscape of sales.

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Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job
Rs. 3,490.00
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Chris Guillebeau

Chris Guillebeau is back with another book that will teach you not just how to earn more, but ultimately how to live better … You can establish your own side hustle in just 5 weeks ― with a minimal amount of money and with skills you already have. Which raises a question: What’s stopping you? — Daniel H. Pink, bestselling author of Drive and To Sell is Human

Straightforward, and packs in lots of tips . . . An ideal guide ― Financial Times

The essential guide for anyone who wants to create more freedom, opportunity, and security … Packed with practical tips and strategies ― illustrated by compelling stories of real-life hustles ― that will inspire readers to start their side hustles now — Gretchen Rubin, New York Times bestselling author of The Happiness Project

There’s a great temptation to assume that side hustles are just for “special people,” like artists, dreamers, and 17-year-old computer geniuses. But Guillebeau deftly proves everyone can (and should) have a side hustle — Jon Acuff, New York Times bestselling author of Do Over

A Side Hustle isn’t about making a few extra bucks selling lemonade to your neighbors. Chris Guillebeau has created a step-by-step methodology for imagining, building, and launching side projects that can earn real, serious cash. In my years investing on Shark Tank, I’ve seen firsthand how side hustles can take off and grow into some major profits. Whether you want to supplement your pay check, or jumpstart a full-fledged business, Guillebeau will show you how to get your hustle going in just 27 days flat. — Daymond John, star of ABC’s Emmy Award winning business show Shark Tank

Hobbies cost you money, legit side businesses make money. If you want to get on the road to financial freedom and enjoy more passion and choice in your life, Side Hustle can help you take the first critical steps — Jessica Herrin, CEO and Founder, Stella and Dot

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Essentialism: The Disciplined Pursuit of Less
Rs. 4,290.00
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Greg McKeown

The life-changing international bestseller, Essentialism, by Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley, shows how to achieve more by doing less. With the updated 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS, McKeown provides practical strategies to overcome information overload, be more productive, and regain control of our choices. By applying a disciplined approach to what is truly essential, readers will learn how to make the highest possible contribution toward their goals and activities that matter, based on McKeown’s experience with innovative companies and organizations worldwide.”

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Blue Ocean Strategy: How to Create uncontested Market Space and Make the Competition
Rs. 7,890.00
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Renee A. Mauborgne and W. Chan Kim

“one of the bestselling business books of the century” — Financial Times

OVER 4 MILLION COPIES SOLD

WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER

RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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The 80/20 Principle: The Secret to Achieving More with Less
Rs. 3,290.00
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Richard Koch

‘Read this book and use it’ – Tim Ferris, author of The 4 Hour Work Week

Congratulations! The 80/20 Principle is terrific. — Al Ries, author of The 22 Immutable Laws of Marketing

Time management is not about organizing your daily tasks, it is about organizing your essential daily tasks, and dumping the rest. Koch has made millions from this – a bestseller based on just one idea – proving that it works. * GQ’s 25 Best Business Books *

“Why You Should Read It: The principles in this book can literally add hours to your days and compound your happiness. It’s worth a look. What’s more important than having time?” — Scott Dinsmore

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Business Adventures: Twelve Classic Tales from the World of Wall Street
Rs. 4,290.00
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John Brooks

“More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal

“[Brooks] provides the early version of what we think of as Malcolm Gladwell–style or Freakonomics-style lessons. . . . But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. Brooks is truly willing to give up his own views to get inside the mind of all his subjects.” —National Review

“The prose is superb. Reading Brooks is a supreme pleasure. His writing turns potentially eye-glazing topics (e.g., price-fixing scandals in the industrial electronics market) into rollicking narratives. He’s also funny. . . . He tells entertaining stories replete with richly drawn characters, setting them during heightened moments within the world of commerce.” —Slate

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How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
Rs. 2,390.00
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Leil Lowndes

“You’ll not only break the ice, you’ll melt it away with your new skills.” —Larry King

“The lost art of verbal communication may be revitalized by Leil Lowndes.” —Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”

What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their “Midas touch?”

What it boils down to is a more skillful way of dealing with people.

The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure fire success techniques she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information packed book you’ll find:

9 ways to make a dynamite first impression

14 ways to master small talk, “big talk,” and body language

14 ways to walk and talk like a VIP or celebrity

6 ways to sound like an insider in any crowd

7 ways to establish deep subliminal rapport with anyone

9 ways to feed someone’s ego (and know when NOT to!)

11 ways to make your phone a powerful communications tool

15 ways to work a party like a politician works a room

7 ways to talk with tigers and not get eaten alive
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Trailblazer: The Power of Business as the Greatest Platform for Change
Original price was: Rs. 3,490.00.Current price is: Rs. 3,090.00.
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Marc Benioff

NEW YORK TIMES BESTSELLER

• The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business.

“The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day?

According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies.

He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives.

Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces.

In the future, profits and progress will no longer be sustainable unless they serve the greater good.

Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Praise for Trailblazer

“A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase

“In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

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Aiming High: Masayoshi Son, SoftBank Group, and Disrupting Silicon Valley
Original price was: Rs. 3,890.00.Current price is: Rs. 3,590.00.
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Atsuo Inoue

‘I have no intention of making small bets’ – Masayoshi Son

In order to understand what’s happening in Silicon Valley, you just need to look at Masayoshi Son.
__________

There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa’s combination of ambition, imagination, and nerve.

Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank, ‘Masa’ has invested in some of the most exciting and influential tech companies in recent memory – Uber, WeWork, ByteDance, Slack, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo!

He has an audacious vision for the future and one that is unmatched in the tech industry. Aiming High provides insight into this charismatic and visionary leader.

Originally published in Japan, this book charts Son’s rise from a Korean immigrant who dropped out of high school to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank and it’s visionary and charismatic CEO is shaping the future of tech.

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Twelve and a Half : Leveraging the Emotional Ingredients Necessary for Business Success
Rs. 2,590.00
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Gary Vaynerchuk

USA Today Bestseller

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions.

We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.

Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation.

But how do we know when to balance patience with ambition? Humility with conviction?

Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

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Musk’s Liftoff Explorer Set
Original price was: Rs. 10,580.00.Current price is: Rs. 9,520.00.

Eric Berger, Walter Isaacson

Liftoff

“The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from the prologue to epilogue, the countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists

“A colourful page-turner.” — WALTER ISAACSON, New York Times Book Review

Elon Musk by Walter Isaacson

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era – a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.

At the beginning of 2022 – after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth – Musk spoke ruefully about his compulsion to stir up dramas. ‘I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,’ he said.

It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground.

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Revolutionary Visions Bundle: Zero to One and Elon Musk
Original price was: Rs. 11,180.00.Current price is: Rs. 10,130.00.

Peter Thiel, Walter Isaacson

Zero to One: Notes on Start-Ups, or How to Build the Future

‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

“Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
– Derek Thompson, The Atlantic

Elon Musk by Walter Isaacson

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era – a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.

At the beginning of 2022 – after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth – Musk spoke ruefully about his compulsion to stir up dramas. ‘I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,’ he said.

It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground.

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50 Economic Classics: Your shortcut to the Most Important ideas on Capitalism, Finance, and the Global Economy
Rs. 5,290.00
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Tom Butler-Bowdon

WINNER – SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018

Explore the ideas of some of the greatest thinkers in economics. Gain the insights and research of contemporary economists and commentators.

Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject. 50 Economics Classics is the smart person’s guide to two centuries of discussion of finance, capitalism and the global economy. From Adam Smith’s Wealth of Nations to Thomas Piketty’s bestseller Capital in the Twenty-First Century, here are the great reads, seminal ideas and famous texts clarified and illuminated for all.
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!
Rs. 3,490.00
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MJ DeMarco

INTERNATIONAL BEST-SELLER

Translated and Published Worldwide In Over 25 Languages

“In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…”
~ Amazon reader review

“If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
~ Amazon reader review

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Big Billion Bundle
Original price was: Rs. 10,980.00.Current price is: Rs. 9,880.00.

Duncan Clark, Walter Isaacson

Alibaba: The House that Jack Ma Built

In just 15 years, Jack Ma, a former English teacher, founded Alibaba and turned it into the world’s second-largest Internet company. With a groundbreaking $25 billion IPO in 2014, Alibaba has transformed China’s e-commerce landscape and made Jack Ma an icon of the country’s private sector. Author Duncan Clark, with unprecedented access and insider knowledge, presents a compelling narrative of Alibaba’s rise, Jack Ma’s drive, and the company’s impact on China’s economy. He also explores Alibaba’s international expansion, political and social context, and its role in shaping China’s economic landscape

Elon Musk by Walter Isaacson

From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era – a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.

At the beginning of 2022 – after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth – Musk spoke ruefully about his compulsion to stir up dramas. ‘I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,’ he said.

It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground.

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Influence: The Psychology of Persuasion (Expanded Edition)
Rs. 4,290.00
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Robert B. Cialdini

New York Times bestseller

“This is the book that I give most often as a present and is my top recommendation” – Charlie Munger

“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise

“If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab

“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini’s book Influence. Your knowledge base is simply incomplete without it.” — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

“Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab

“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

“In this update of his classic book, the world’s most practical social psychologist shares his wisdom and reveals his charm. There’s dynamite here. Please use what you learn with care!” — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving

“If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change

“A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientifically tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable

“Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)

“Prepare to be dazzled. Robert Cialdini is the godfather of infuence, and the original version of this book is already a classic. Whether you’re trying to infuence or understand how others infuence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

“A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t

“Influence is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

“The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network

“Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.” — Barry Ritholtz, chairman and chief investment officer of Ritholtz Wealth Management

“Cialdini has made a classic even better. This updated edition of Influence affirms its place as one of the most important books on business and behavior of the last fifty years. The new additions are terrific.”
— Daniel H. Pink, author of When, Drive, and To Sell Is Human

“Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-five years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read.” — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss

“Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

“Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so.” — Annie Duke, author of Thinking in Bets and How to Decide
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Advertising at the Crossroads
Rs. 3,290.00
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John Philip Jones & Mary Baungartner Jones

The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.

In short: advertising is at a crossroads. The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow. Are advertising agencies and marketers prepared for the change? Is a mere tweak of existing operating methods sufficient? How is advertising to become digitally native?

Renowned marketing and advertising experts John Philip Jones and Mary Baumgartner Jones compare the US and Indian experiences to investigate what this shift has meant for the industry as well as for business in general. Advertising at the Crossroads is both a lucid guide to decision-making as well as a deeply researched and original look at this challenging and exciting new terrain

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The Third Door: The Wild Quest to Uncover How the World’s Most Successful People Launched Their Careers
Rs. 4,190.00
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Alex Banayan

THE #1 INTERNATIONAL BESTSELLER

FORBES #1 CAREER BOOK TO READ IN 2018

“Exhilarating and empowering . . . If you care about your success, you have to read The Third Door.”
—TONY ROBBINS, entrepreneur, New York Times bestselling author, philanthropist, and the nation’s #1 life and business strategist

“From redefining success with Steve Wozniak to staring death in the eyes with Jessica Alba, this book is packed with adventure, drama, and remarkable lessons the whole way through. Whether you‘re an executive or a recent college graduate, you’ll find inspiration and wisdom in The Third Door.”
—ARIANNA HUFFINGTON, founder of The Huffington Post and New York Times bestselling author of Thrive

“The Third Door is at once a spirited coming-of-age story and a hard-headed examination of what it takes to succeed at the highest levels. Alex Banayan has cracked the code of the world’s most successful people and shown he will soon join their ranks.”
—DANIEL H. PINK, New York Times bestselling author of When, Drive, and A Whole New Mind

“An emotional roller coaster . . . I laughed. I cried. I was on the edge of my seat the whole time . . . Once every few decades a book comes along that defines a generation. The Third Door is it.”
—ELIANA MURILLO, head of multicultural marketing at Google

“A treasure chest of wisdom . . . knowledge that can be used by anyone, anywhere, who wants to take their journey further . . . Banayan has become one of the most equipped guides to help you climb higher mountains in your life.”
—SHAWN ACHOR, New York Times bestselling author of The Happiness Advantage and Big Potential

“Unlike any business book I’ve read. The Third Door is a thrill ride of hope, joy, ambition, and self-discovery. I cheered out loud, and at different points, tears trickled down my face . . . The Third Door motivated me turn up the volume in my life . . . A triumph.”
—MAYA WATSON BANKS, director of marketing at Netflix

“A cinematic story full of drama, betrayal, and heartbreak. The Third Door takes you on a narrative adventure packed with life-changing lessons. Once you start reading, you can’t stop.”
—JONAH BERGER, New York Times bestselling author of Contagious: Why Things Catch On

“Powerful . . . One of the best books of the year . . . After reading The Third Door, an uncontrollable shift happened in my life—I started to see the challenges in front of me as fun. This book not only gave me new tools to achieve my goals, but it also showed me how exciting it can be to tackle seemingly impossible obstacles. If you want to take your life to the next level, you have to read The Third Door.”
—MIKE POSNER, Grammy Award-nominated and multiplatinum musician

“Banayan’s heart is poured into every page of this book. The Third Door is not only a guide to how the world’s most remarkable pioneers succeeded, but it’s also a magnificent story of one boy’s journey to achieve his dream. The Third Door drips with passion and emotion—and it’s a must-read for anyone wanting to turn their vision into a reality.”
—ADAM BRAUN, New York Times nestselling author of The Promise of a Pencil

“A wild ride . . . Inspiring, hilarious, and insightful. Whenever you start to believe there’s no other way to solve your problem, let Alex Banayan inspire you to think bigger.”
—DAVID EAGLEMAN, New York Times bestselling author of Incognito, host of PBS’ The Brain, and adjunct professor at Stanford University

“As a Jewish mother, I don’t want my teenage kids to read this book and get any ideas about dropping out of school. However, as someone who has served as a senior diplomat, tech executive, and social innovation entrepreneur, I want to put it at the top of their reading list! The Third Door is required reading for anyone in today’s dynamic society who wants to learn success from the best.”
—SUZI LEVINE, United States Ambassador to Switzerland and Liechtenstein (Ret.)

“In just a few hours of reading this book, Alex Banayan taught how to meet billionaires, leapfrog my associates, and achieve my dreams in record time. I’ve never read anything quite like this! Whether you are an entrepreneur or trying to jumpstart your career, The Third Door will open up your world of possibilities.” —TIM SANDERS, New York Times bestselling author of Love is the Killer App

“My grandfather used to tell me: ‘If a problem has a solution, why worry?’ And it’s precisely that attitude of optimism and possibility that has so inspired me about Banayan’s The Third Door. He wasted little time worrying: ‘What if?’ He went for it. And that made all the difference.”
—JASON SILVA, Emmy-nominated host of National Geographic’s Brain Games

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The Catalyst: How to Change Anyone’s Mind
Rs. 2,990.00
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Jonah Berger

From the author of New York Times bestsellers Contagious and Invisible Influence, comes a revolutionary approach to changing anyone’s mind

“I am grateful to be one of the many who have learned from this master teacher.”
––Jim Collins, author of Good to Great, coauthor of Built to Last

“An essential read for anyone in the business of change.”
—Daniel Pink, author of To Sell Is Human

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counsellors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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Purple Cow: Transform Your Business by Being Remarkable
Original price was: Rs. 2,790.00.Current price is: Rs. 2,590.00.
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Seth Godin

“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power

“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common?

How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?

The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore.

The golden age of advertising is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Switch: How to Change Things When Change is Hard
Original price was: Rs. 2,990.00.Current price is: Rs. 2,790.00.
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Dan Heath & Chip Heath

New York Times No. 1 Bestseller

“Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than ‘willpower,’ ‘leadership’ and other easier-said-than-done solutions. . . . For any effort at the change to succeed, the Heaths argue, you have to ‘shape the path.’ With Switch they have shaped a path that leads in a most promising direction.”—The Wall Street Journal

“Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”—Fort Worth Star-Telegram

“Whether you’re a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath—authors of the bestselling Made to Stick—survey efforts to shape human behavior in search of what works. . . . Even when change isn’t easy, it’s often worth making.”—Time

“Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”—Business Week

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus
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Crux Coffee Prosperity Duo: Coffee Can Investing And The Crux Bundle
Original price was: Rs. 5,980.00.Current price is: Rs. 5,690.00.

Saurabh Mukherjea, Rakshit Ranjan and Pranab Uniyal & Richard P. Rumelt

Coffee Can Investing

A must-read for India’s emerging huge numbers of middle and upper-middle income earners. — Avinash K. Dixit, Princeton University

Coffee Can Investingcuts through the clutter of the investment landscape in India to show that you don’t have to be a genius to consistently make money in the Indian market. — Latha Venkatesh, executive editor, CNBC-TV18

Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It’s always the same four or five instruments.

All they end up making is a measly 8 to 12 percent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and end up losing a lot of money.

What if there was another way? What if you could make not 10 not 15 but 20 percent compound annual growth rate (CAGR) on your investments? What if there was a way to grow your money four to five times whilst taking half the risk compared to the overall market?

Bestselling author of Gurus of Chaos and The Unusual Billionaires, Saurabh Mukherjea puts his money where his mouth is. Saurabh follows the Coffee Can approach to high-quality, low-risk investing.

His firm, Ambit Capital, is one the largest wealth managers in India which invests with this approach and delivers stupendous returns.

In Coffee Can Investing, Saurabh will show you how to go about low-risk investments that generate great returns.

The Crux

Financial Times, Best Business Books of 2022

“A bracingly direct guide about the pitfalls of strategy, based around a climbing metaphor.”―Financial Times

A revolutionary framework to turn any leader into a strategist – by the bestselling author of Good Strategy/Bad Strategy

The most important part of a leader’s job is to set in motion the actions today that will build a better future tomorrow – in other words, strategy. But how do leaders become strategists?

In this ground-breaking book, Richard Rumelt, the world’s leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist’s skill.

The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling – from Elon Musk’s decision-making to Netflix’s journey – Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

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The Curse of Bigness: How Corporate Giants Came to Rule the World
Rs. 2,890.00
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Tim Wu

Mr. Wu writes with elegance, conviction, knowledge – and certitude. ― Wall Street Journal

Short and sharp… an excellent primer for anyone who wants to understand why corporate wealth and power have grown so concentrated… and why that might be a problem for democracy. ― Financial Times

As Tim Wu argues in The Curse of Bigness, global economic concentration is now at levels unseen in more than a century – since the early days of industrial capitalism… Wu manages to make this brisk and impressively readable overview of the subject vivid and compelling. ― Washington Post

Tim Wu has pulled off an incredible feat – he’s written a short, compelling book on antitrust… Persuasive and brilliantly written, the book is especially timely given the rise of trillion-dollar tech companies. ― Publishers Weekly

Sweeping in scope, The Curse of Bigness is probably the best popular account of the history of American antitrust law and policy. It captures the stakes in the battle for antitrust – and it cuts to the heart of one of the central questions of our time: can democracy survive? ― New Republic

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ReWork: Change the Way You Work Forever
Rs. 3,890.00
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Jason Fried & David Heinemeier Hansson

Goodreads Choice Award Nominee for Nonfiction (2010)

This book will make you uncomfortable. Depending on what you do all day, it might make you extremely uncomfortable. That’s a very good thing, because you deserve it. We all do. Jason and David have broken all the rules and won. Again and again they’ve demonstrated that the regular way isn’t necessarily the right way. They just don’t say it, they do it. And they do it better than just about anyone has any right to expect. This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time. I can’t imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now. Stop reading the review. Buy the book.—Seth Godin

37signals…doesn’t just have customers, it has raving fans, and its leaders are web celebrities ― Guardian

“House-husband, housewife, Fortune 500 CEO, cab driver, restaurateur, venture capitalist — this is ‘the book for you,’ a book of true wisdom, business wisdom, life wisdom. The clarity, even genius, of this book actually brought me to near-tears on several occasions. Just bloody brilliant, that’s what!”
—Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE, THRIVING ON CHAOS and LEADERSHIP

“If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time. This is a must read for every entrepreneur.”
—Mark Cuban, co-founder of HDNet and Broadcast.com and owner of the Dallas Mavericks

“The brilliance of REWORK is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed.”
–-William C. Taylor, Founding Editor of Fast Company and coauthor of MAVERICKS AT WORK

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Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
Rs. 2,890.00
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Donald Miller

‘Business Made Simple helped me grow my private practice into a thriving group practice in 3 months.’ –Carole Cullen, My Therapist, Inc.

‘Donald Miller’s Business Made Simple videos have ensured that I get a quick dose of smart, creative business advice every morning–no searching, no effort, just there and ready for me to consume!’ –Chrissy Wozniak, The Uncommon Ground Inc.

‘Business Made Simple starts my day with an idea that makes me money, saves me money, or helps me make better business decisions.’ –Grant Karst, BlueSky Financial Planning

‘The best part of waking up is not Folgers in my cup, it’s the simple tip from Donald Miller that grows my small business.’ –Lee Baker, uScore Soccer

‘Starting my day with Business Made Simple motivates me to be the best co-worker, leader, and performer I can be.’ –Deb Vigotsky, Hanover Insurance GroupInstagram and Twitter

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How To Grow Your Small Business : A 6-Step Plan To Help Your Business Take Off
Rs. 2,890.00
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Donald Miller

NEW YORK TIMES BESTSELLING AUTHOR

Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

Donald Miller, the author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy-to-implement communication framework outlined in these pages.

Based on proven principles individuals and entire companies are using right now to bring awareness to their missions and brands, in this book Donald teaches you how to:

Build a communication campaign that flows across key customer touchpoints to effectively develop, strengthen, and communicate your mission to the marketplace.

Cultivate long-lasting awareness for your mission that can lead to a socially relevant movement around your message.

Utilize the same practical, straightforward advice and actionable principles to create subsequent campaigns that leave a direct impact on the people they are meant to reach.

Simple and easy to understand, turn your vision into an amazing campaign that people not only pay attention to but also rally around as they become advocates of your brand and mission.
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Tata’s Wealth Odyssey Bundle
Original price was: Rs. 4,980.00.Current price is: Rs. 4,500.00.

R. M. Lala, S. Ramadorai

Embark on a captivating journey through the remarkable history of the Tata Group, one of India’s most iconic conglomerates.

With ‘The Creation of Wealth: The Tatas from the 19th to the 21st Century,’ you’ll delve into the group’s profound legacy, dating back to the 19th century, and witness its evolution into a global powerhouse. ‘The TCS Story and Beyond’ shines a spotlight on Tata Consultancy Services, a crown jewel of the Tata empire, showcasing its extraordinary growth and influence in the IT world.

The Creation of Wealth

Appearing for the first time in this edition is the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. The Creation of Wealth is R.M. Lala’s best-selling account of how the Tatas have been at the forefront in the making of the Indian nation “not just by their phenomenal achievements as industrialists and entrepreneurs but also by their signal contributions in areas like factory reforms, labor and social welfare, medical research, higher education, culture and arts, and rural development.

The TCS Story and Beyond

In 2003, Tata Consultancy Services set itself a mission, ‘Top Ten by 2010’. In 2009, a year ahead of schedule, TCS made good on that promise. In fourteen years, the company had transformed itself from the 155 million dollar operation that S. Ramadorai inherited as CEO in 1996.

Today it is one of the world’s largest IT software and services companies with more than 240,000 people working in forty-two countries and annual revenues of over 10 billion dollars. The TCS story is one of modern India’s great success stories. In this fascinating book, S. Ramadorai, one of the country’s most respected business leaders, recounts the steps to that extraordinary success and outlines a vision for the future where the quality initiatives he undertook can be applied to a larger national framework.

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Building A Second Brain: A Proven Method To Organize Your Digital Life And Unlock Your Creative Potential
Rs. 2,190.00
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Tiago Forte

Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain.

‘Forte’s ideas … really work’ Seth Godin

‘Building a Second Brain completely changed my life’ Ali Abdaal

‘Much more than just another productivity method – it’s a survival guide’ Chris Guillebeau

‘This is a well-written, cogent, and useful manual for staying clear in the knowledge-worker world.’ David Allen

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we’re often overwhelmed, paralysed by believing we’ll never know or remember enough.

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Think Like a Rocket Scientist: Simple Strategies for Giant Leaps in Work and Life
Rs. 3,390.00
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Ozan Varol

One of Inc.com’s “6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)”

Adam Grant’s # 1 pick of his top 20 books of 2020

One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant).

“When the stakes are high, the unknowns are threatening, and the problems seem insurmountable, you need a superhero — which means you need Ozan Varol. He’ll show you how to master the cognitive skills of a rocket scientist. And by the time you finish reading his endlessly fascinating book, your thinking will be bigger, better, and bolder.”―Daniel H. Pink, New York Times-bestselling author of When, Drive, and A Whole New Mind

“This is not just an engrossing read–it’s bursting with practical insights. Ozan Varol’s dazzling debut might change how you approach problems. Houston, this book has solutions.”―Adam Grant, New York Times-bestselling author of Originals and Give and Take, and host of the TED podcast WorkLife

“You’re smarter than you think. Ozan Varol makes a compelling case for each of us to level up and to contribute at a level we’ve talked ourselves out of.”―Seth Godin, New York Times-bestselling author of This Is Marketing

“In this new book, Ozan Varol provides a toolkit for making better decisions (and ‘giant leaps’!) even in the midst of a turbulent environment. After reading it, you might be inspired to take your own moonshot.”―Chris Guillebeau, New York Times-bestselling author of The $100 Startup

“A wonderful book–a sort of vade mecum of critical thinking.”―Barbara Oakley, co-creator of Learning How to Learn, the world’s most popular online course

“Thinking like a rocket scientist is not rocket science! Packed with witty writing, insightful advice, and invigorating stories, this must-read book will change the way you see the world–and empower you to change the world itself.”―Susan Cain, New York Times-bestselling author of Quiet

“Varol’s polymathic background–rocket scientist, law professor, public speaker–makes him an engaging guide for this book, which cannily blends memoir, pop science, and self-help manual…A charming and insightful airplane read on innovation.”―Kirkus Reviews

“Smart and witty, Varol’s masterful analysis explains complicated scientific principles and connects them to ordinary life for a mainstream audience.”―Publishers Weekly
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Strategy Safari: A Guided Tour Through the Wilds of Strategic Management
Original price was: Rs. 3,490.00.Current price is: Rs. 2,990.00.
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Henry Mintzberg, Joseph Lampel and Bruce Ahlstrand

International Bestseller

“Read the book. Let Henry Mintzberg, Bruce Ahlstrand, and Joseph Lampel guide you on an enlightening and entertaining excursion through the field of strategy making.”
— Lawrence Bennigson, Senior Fellow of the Executive Development Center of the Harvard Business School

“Strategy Safari makes a convincing case for juggling several approaches at once. This book furnishes the complete tool set for every manager involved in strategy formation.”
— Report on Business

Strategy Safari, the international bestseller on business strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph Lampel, is widely considered a classic work in the field.

No other book synthesizes the entire history and evolution of strategic management in so lively and entertaining a fashion. Since the initial publication of Strategy Safari, managers, consultants, and academics all over the world have found this book an indispensable and delightful tool—it has been translated into more than ten languages, including Chinese, Russian, and French, and has been used in top MBA programs worldwide.

Strategy Safari makes sense of a field that often seems to make no sense. Mintzberg, Ahlstrand, and Lampel pair their sweeping vision of strategy making with an authoritative catalog in which they identify ten schools of strategy that have emerged over the past four decades.

Why struggle through the vast, confusing terrain of strategy formation? With clarity and depth, Strategy Safari maps the strategic landscape and facilitates intelligent, informed strategy formation.
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The Power Law
Original price was: Rs. 3,390.00.Current price is: Rs. 3,190.00.
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Sebastian Mallaby

[An] absorbing new history of startup investing — Liam Proud ― Reuters

From an award-winning financial historian comes the gripping, character-driven story of venture capital and the world it made

Innovations rarely come from “experts.” Jeff Bezos was not a bookseller; Elon Musk was not in the auto industry. When it comes to innovation, a legendary venture capitalist told Sebastian Mallaby, the future cannot be predicted, it can only be discovered. Most attempts at discovery fail, but a few succeed at such a scale that they more than makeup for everything else. That extreme ratio of success and failure is the power law that drives venture capital, Silicon Valley, the tech sector, and, by extension, the world.

Drawing on unprecedented access to the most celebrated venture capitalists of all time, award-winning financial historian Sebastian Mallaby tells the story of this strange tribe of financiers who have funded the world’s most successful companies, from Google to SpaceX to Alibaba.

With a riveting blend of storytelling and analysis, The Power Law makes sense of the seeming randomness of success in venture capital, an industry that relies, for good and ill, on gut instinct and personality rather than spreadsheets and data. We learn the unvarnished truth about some of the most iconic triumphs and infamous disasters in the history of tech, from the comedy of errors that was the birth of Apple to the venture funding that fostered hubris at WeWork and Uber to the industry’s notorious lack of women and ethnic minorities.

Now the power law echoes around the world: it has transformed China’s digital economy beyond recognition, and London is one of the top cities for venture capital investment. By taking us so deeply into the VCs’ game, The Power Law helps us think about our own future through their eyes.

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Principles: Life And Work
Rs. 7,890.00
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Ray Dalio

Ray Dalio, a highly successful investor and entrepreneur, shares his unconventional principles for achieving unique results in life and business in his book “Principles”. Founder of Bridgewater Associates, the world’s most successful hedge fund, Dalio shares the principles that have led to Bridgewater’s exceptional culture of “radical transparency” and “idea meritocracy”. Drawing from his forty years of experience, Dalio provides practical lessons on decision-making, team-building, and approaching challenges. He also discusses innovative tools such as computerized decision-making systems and employee “baseball cards”. Whether you’re in business or seeking personal success, “Principles” offers a clear and straightforward approach to achieving your goals, backed by Dalio’s proven advice as a renowned figure in the financial world.

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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Rs. 4,790.00
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Eric Ries

THE INTERNATIONAL BESTSELLING SENSATION

The Lean Startup changes everything ― Harvard Business Review

You should think like a lean startup even if you’re not a lean startup ― Forbes

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company ― Financial Times, Philip Delves Broughton

Mandatory reading for entrepreneurs… loaded with fascinating stories and practical principles ― Dan Heath, coauthor of Switch and Made to Stick

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book ― Randy Komisar, founding director of TiVo

The Lean Startup will change the way we think about entrepreneurship ― Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur – and every manager interested in innovation ― Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape

I know of no better guide to improve the odds of a startup’s success ― Mitchell Kapor, Founder, Lotus Development Corp

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business ― Scott Cook, Founder and Chairman, Intuit

“I make all our managers read The Lean Startup.” —Jeffery Immelt, CEO, General Electric

“At Asana, we’ve been lucky to benefit from Eric’s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business.” —Dustin Moskovitz, co-founder of Facebook and Asana

“The Lean Startup isn’t just about how to create a more successful entrepreneurial business, it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world’s great problems. It’s ultimately an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t?'” — Tim O’Reilly, CEO O’Reilly Media

“In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” —Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur

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The Laws of Human Nature
Rs. 5,790.00
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Robert Greene

From the #1 New York Times-bestselling author of The 48 Laws of Power comes the definitive new book on decoding the behavior of the people around you

“The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides…. a hopeful book that advocates freedom and creativity.” — Quartz

Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all – understanding people’s drives and motivations, even when they are unconscious of them themselves.

We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr., and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people’s masks, and how to resist conformity to develop your singular sense of purpose.

Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Rs. 3,490.00
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Chet Holmes

“Chet Holmes is one of the greatest teachers of marketing, sales, and business success in the world.”–Brian Tracy, author of The Way to Wealth

“Far more than just another sales book”–Entrepreneur

“The Ultimate Sales Machine is an amazing book that will powerfully change the way you do business. Chet Holmes is a one-of-a-kind talent and this incredibly practical book is the embodiment of his highly successful approach.”–Stephen M. R. Covey, author of The Speed of Trust

“The Ultimate Sales Machine is a book that puts it all together to help you dramatically increase your sales if you are wise enough to follow its advice.”–Michael Gerber, author of The E-Myth and E-Myth Revisited

“Chet has the best material I’ve seen for how to attract an army of top producers and how to get the most out of them once you get them.”–T. Harv Eker, author of Secrets of the Millionaire Mind

“No hype or theory here. Chet offers sound, yet simple, business advice to grow your business stronger than ever!” –Tom Hopkins, author of How to Master the Art of Selling

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Unscripted: The Epic Battle for a Hollywood Media Empire
Original price was: Rs. 4,990.00.Current price is: Rs. 4,390.00.
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James B. Stewart, Rachel Abrams

‘Addicted to Succession? Well, here’s the real thing.’ Hollywood Reporter

The shocking inside story of how dysfunction, misconduct and scandal almost brought down one of Hollywood’s greatest companies.

Unscripted is the inside story of the struggle to control one of the world’s great entertainment empires.

It is the story of the last great Hollywood mogul, Sumner Redstone: the ninety-something founder of Paramount Global who, well into his dotage and facing a scandalous lawsuit, proves increasingly unable to run the sprawling company he has built.
A racy tale of big money, bigger egos and #MeToo disgrace . . . Like a real-life blueprint for the TV show Succession ― The Times

Jaw-dropping . . . an epic tale of toxic wealth and greed populated by connivers and manipulators. — Editor’s Choice ― New York Times

A real-life Succession . . . A deeply reported account of one of the trashiest episodes in recent business history . . . Masterful. ― Financial Times

Has a business book ever made you blush? . . . With soap-operatic twists and turns, Unscripted makes the amped-up historical fiction of Babylon feel downright chaste by comparison ― Washington Post

The sordid family saga that makes Succession look tame ― Esquire

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Zero to One: Notes on Start Ups, or How to Build the Future
Rs. 3,490.00
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Peter Thiel

#1 NEW YORK TIMES BESTSELLER

Goodreads Choice Award Nominee for Business Books (2014)

‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

“Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
– The Economist

“An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
– The New Republic

“Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
– Derek Thompson, The Atlantic

“ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
– Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

“Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
– Jeff Immelt, Chairman and CEO, GE

“Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
– Fortune

“Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
– Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

“The first and last business book anyone needs to read; a one in a world of zeroes.”
– Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

“Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
– Kirkus Reviews
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The 8th Habit: From Effectiveness to Greatness
Original price was: Rs. 2,990.00.Current price is: Rs. 2,790.00.
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Stephen R. Covey

Over half a million copies sold.

“Getting results in large companies is a very rare skill and this book captures how to do it.” — Kevin Rollins, President and CEO, Dell, Inc.

“The 8th Habit is a true masterpiece, a must-read. These principles of personal and organizational leadership, when lived, unleash human genius and inspire deep commitment and magnificent levels of service and satisfaction. This book will be my gift to all my associates as required reading for all of my future endeavors.” — Horst Schulze, former President and COO of The Ritz-Carlton Hotel Company

“Stephen Covey continues to wow us with his new The 8th Habit. As the world’s most respected leadership expert, he builds on the foundation of his bestselling 7 Habits and gives a pattern for life that is passionate, makes a difference and leaves a legacy of greatness.” — Larry King

From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a guide to accessing and encouraging the human potential for greatness.

In the more than twenty-five years since its publication, The 7 Habits of Highly Effective People has become an international phenomenon with more than twenty-five million copies sold. Tens of millions of people in business, government, and schools have dramatically improved their lives and organizations by applying the principles of Stephen R. Covey’s classic book.

The world, however, is a vastly changed place. Being effective as individuals and organizations is no longer merely an option—it’s a requirement for survival. But in order to thrive, innovate, excel, and lead in what Covey calls the “New Knowledge Worker Age,” we must build on and move beyond effectiveness. In this era of human history, our call is for greatness—holistic fulfillment, passionate execution, and significant contribution.

Accessing the higher levels of human genius in today’s new reality requires a change in thinking: a new mindset and a new skill-set—in short, a new habit. The crucial challenge of our world today is this: to find our voice and inspire others to find theirs. It is what Covey calls the 8th Habit. The 8th Habit is the answer to the soul’s yearning for greatness, the organization’s imperative for significance and superior results, and humanity’s search for its “voice.”

Covey’s books have transformed the way we think about ourselves, our purpose in life, our organizations, and about humankind. Just as The 7 Habits of Highly Effective People helped us focus on effectiveness, The 8th Habit shows us the way to greatness.
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The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
Rs. 4,690.00
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Tomothy Ferris

New York Times bestseller

It’s about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge ― Jack Canfield, co-creator Chicken Soup for the Soul

The book that has caught the imagination of overworked America ― Sunday Telegraph

This is a whole new ball game. Highly recommended. — Dr. Stewart D. Friedman, Adviser to Jack Welch and Former Vice President Al Gore on Work/Family Issues, Director of the Work/Life Integration Project, The Wharton School, University of Pennsylvania

Stunning and amazing. From mini-retirements to outsourcing your life, it’s all here. Whether you’re a wage slave or a Fortune 500 CEO, this book will change your life! — Phil Town, #1 New York Times Bestselling Author of “Rule #1

The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it! — Michael E. Gerber, Founder & Chairman of E-Myth Worldwide and the World’s #1 Small Business Guru

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In the Plex: How Google Thinks, Works, and Shapes Our Lives
Original price was: Rs. 3,490.00.Current price is: Rs. 3,190.00.
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Steven Levy

“Levy is America’s premier technology journalist. . . . He has produced the most interesting book ever written about Google. He makes the biggest intellectual challenges of computer science seem endlessly fun and fascinating. . . . We can expect many more books about Google. But few will deliver the lively, idea-based journalism of In the Plex.” —Siva Vaidhyanathan, The Washington Post

“Almost nothing can stop a remarkable idea executed well at the right time, as Steven Levy’s brisk-but-detailed history of Google, In the Plex, convincingly proves. . . . makes obsolete previous books on the company.” —Jack Shafer, The San Francisco Chronicle

“An instructive primer on how the minds behind the world’s most influential internet company function.” —Richard Waters, The Wall Street Journal

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.

While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.

But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?

No other book has ever turned Google inside out as Levy does with In the Plex.

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Outliers: The Story of Success
Rs. 3,490.00
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Malcolm Gladwell

‘Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain‘ Guardian

‘Malcolm Gladwell is a global phenomenon … he has a genius for making everything he writes seem like an impossible adventure‘ Observer

‘He is the best kind of writer – the kind who makes you feel like you’re a genius, rather than he’s a genius‘ The Times

From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell’s Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever.

Why do some people achieve so much more than others? Can they lie so far out of the ordinary?

In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined.

He reveals that it’s as much about where we’re from and what we do, as who we are – and that no one, not even a genius, ever makes it alone.

Outliers will change the way you think about your own life story, and about what makes us all unique.

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Do It Today
Rs. 1,290.00
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Darius Foroux

The International Bestseller: DO IT TODAY Stop Procrastinating and Achieve Your Dreams Now!

Tired of Delaying Your Dreams? Take Action Today!

In 2015, I stopped procrastinating and published my first book after a decade of excuses. Now, I’ve handpicked 30 of my best articles on overcoming procrastination, improving productivity, and achieving your goals in this “best of” collection. With an extensive introduction about my life and work philosophy, plus improvements and edits to the articles, this book offers fresh insights not found on my site.

In Do It Today, You’ll Discover:

How to overcome procrastination

Tips for increasing productivity without stress

Strategies for achieving meaningful goals and enjoying life more
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The Intelligent Investor (Revised Edition)
Rs. 4,490.00
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Benjamin Graham

Unlock the secrets to building wealth and achieving financial security with Benjamin Graham’s “The Intelligent Investor.” Regarded as the definitive guide to value investing, this classic book provides essential principles and strategies for navigating the unpredictable world of the stock market.

Whether you’re a novice investor or a seasoned professional, Graham’s timeless wisdom on risk management, valuation, and market psychology will help you make informed decisions and avoid common pitfalls. Discover how to develop a rational approach to investing, build a diversified portfolio, and achieve long-term financial success. Don’t miss out on this invaluable resource for becoming a smarter, more confident investor. Order your copy of “The Intelligent Investor” today and take control of your financial future.

“By far the best book on investing ever written.” — Warren Buffett

“If you read just one book on investing during your lifetime, make it this one” — Fortune

“The wider Mr. Graham’s gospel spreads, the more fairly the market will deal with its public.” — Barron’s

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Supply Chain: The Insights You Need From Harvard Business Review
Rs. 3,490.00
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Harvard Business Review & Willy C. Shih & Christian Shuh & Wolfgang Schnellbacher & Daniel Weise

Disruptions in the global supply chain put companies at a standstill.

Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from considering domestic suppliers to exploring new technologies. In Supply Chain: The Insights You Need from Harvard Business Review, articles by experts and researchers will help you understand the risks and identify solutions to these disruptions so that you can ensure a more resilient supply chain―without sacrificing competitive advantage.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company’s future with the Insights You Need from Harvard Business Review series. Featuring HBR’s smartest thinking on fast-moving issues―blockchain, cybersecurity, AI, and more―each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can’t afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas―and prepare you and your company for the future.

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12 Rules for Life: An Antidote to Chaos
Rs. 3,490.00
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Jordan B. Peterson

The #1 Sunday Times bestseller

Goodreads Choice Award Nominee for Nonfiction (2018)

Genuinely extraordinary… Unmatched by any other modern thinker ... A prophet for our times — Dominic Sandbrook ― Daily Mail

A wonderful psychologist — Malcolm Gladwell

Peterson has become a kind of secular prophet who, in an era of lobotomised conformism, thinks out of the box … His message is overwhelmingly vital –– Melanie Philips ― The Times

The most influential public intellectual in the Western world right now ― New York Times

In a different intellectual league… Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star ― Observer

Charismatic and exceptionally articulate…. Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin — Amol Rajan ― New Statesman
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Wisdom For Start-Ups From Grown-Ups: Discovering Corporate Ayurveda
Rs. 3,690.00
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R Narayanan & R Gopalakrishnan

What makes some companies survive the test of time while others struggle and perish?

Corporations do not exist in isolation; they are always part of something else, something bigger ecosystem. Inspired by the secrets of shinise (Japanese companies dating back to the time of samurai),

R. Gopalakrishnan and R. Narayanan take a deep dive into the art of growing and sustaining a business. Over the forty-eight years of his close association with Unilever and Tata, Gopalakrishnan has gathered experiences and know-how about what makes companies tick, while Narayanan, having worked with Coca-Cola, Nestlé and then two start-ups of his own, has developed keen insights about angel investing and mentoring.

Wisdom for Start-ups from Grown-ups is the culmination of their collaborative effort to bring the best of what grown-ups have to offer to start-ups, presented in the form of all-important lessons.

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Influence Empire: The Story Of Tencent And China’s Tech Ambition
Original price was: Rs. 3,890.00.Current price is: Rs. 3,690.00.
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Lulu Chen

‘Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It’s also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.’ — Brad Stone, author of Amazon Unbound and The Everything Store

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The E-Myth Revisited : Why Most Small Businesses Don’t Work And What To Do About It
Rs. 2,990.00
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Michael E. Gerber

In this new and totally revised edition of the over one million copy bestseller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

Next, he walks you through the steps in the life of a business – from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective, the guiding light of all businesses that succeed – and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

Finally, Gerber draws the vial, often overlooked distinction between working on your business and working in your business. This book will truly enable readers to grow their businesses in a predictable and productive way.

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DO EPIC SHIT
Rs. 2,590.00
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Ankur Warikoo

Ankur Warikoo is a prominent entrepreneur and content creator, known for his deep, witty, and brutally honest thoughts on various aspects of life. In his first book, Ankur compiles the key ideas that have shaped his journey, from his initial aspirations of becoming a space engineer to his current status as one of India’s top personal brands. With topics ranging from creating long-term success habits to understanding money management, embracing failure, and learning empathy, Ankur’s insights are sure to captivate readers and inspire them to reflect on their own lives.

Ankur’s writing is both thought-provoking and relatable, offering readers a unique perspective on navigating life’s challenges and pursuing personal growth. This book is not only meant to be read, but also cherished, with its lines underlined and its wisdom revisited time and again. Ankur envisions this book becoming a popular gift among readers, as its profound insights and honest reflections resonate with people from all walks of life.

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Rich Mind, Wealthy Life Bundle : Rich Dad Poor Dad & The Psychology of Money Bundle
Original price was: Rs. 5,580.00.Current price is: Rs. 5,300.00.

Robert T. Kiyosaki, Morgan Housel

Rich Dad Poor Dad

Audie Award for Business Information (2001)

“Rich Dad Poor Dad is a starting point for anyone looking to gain control of their financial future.” – USA TODAY

“RICH DAD, POOR DAD is a starting point for anyone looking to gain control of their financial future USA TODAY Robert Kiyosaki’s work in education is powerful, profound, and life changing. I salute his efforts and recommend him highly” –Anthony Robbins

The Psychology of Money

“The Psychology of Money is bursting with interesting ideas and practical takeaways. Quite simply, it is essential reading for anyone interested in being better with money. Everyone should own a copy.” ―James Clear, Author, millioncopy bestseller Atomic Habits

“Few people write about finance with the graceful clarity of Morgan Housel. The Psychology of Money is an essential read for anyone who wants to make wiser decisions or live a richer life.” ―Daniel H. Pink, #1 New York Times Bestselling Author of WHEN, TO SELL IS HUMAN, and DRIVE

“Morgan Housel is that rare writer who can translate complex concepts into gripping, easy-to-digest narrative. The Psychology of Money is a fast-paced, engaging read that will leave you with both the knowledge to understand why we make bad financial decisions and the tools to make better ones.” ―Annie Duke, Author, Thinking in Bets

“Morgan Housel is one of the brightest new lights among financial writers. He is accessible to everyone wanting to learn more about the psychology of money. I highly recommend this book.” ―James P. O’Shaughnessy, Author, What Works on Wall Street

“Housel’s observations often hit the daily double: they say things that haven’t been said before, and they make sense.” ―Howard Marks, Director and CoChairman, Oaktree Capital & Author, The Most Important Thing and Mastering the Market Cycle

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The 48 Laws Of Power
Rs. 5,790.00
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Robert Greene

WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD 2019

“Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations–a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives.” —The New York Times

“The Laws of Human Nature provides some first-rate comprehensive and in-depth information about how to deal with our fellow human beings effectively. Greene’s intense curiosity about the inner workings of humanity is contagious, as he invites us to join him as fellow sleuths on his investigation of why people, including ourselves, do what we do. He rightly (and frequently) reminds us that in order to understand others, we must first and foremost understand what makes ourselves tick.” — New York Journal of Books

“Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine

“The writing is engaging and the ideas are fascinating… we could all use the insights Greene provides…. a hopeful book that advocates freedom and creativity.” — Quartz

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Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too
Rs. 2,690.00
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Gary Vaynerchuk

“Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson

“The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat

“Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer

Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA

“If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”

In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Rs. 3,250.00
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Chris Gillebeau

The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry — Seth Godin, New York Times bestselling author

Thoughtful, funny and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms — Gretchen Rubin, New York Times bestselling author of The Happiness Project

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The 7 Habits of Highly Effective People
Rs. 3,490.00
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Stephen R. Covey

The New York Times bestseller, “The 7 Habits of Highly Effective People,” has sold over 25 million copies and is hailed as the most influential business book of the twentieth century. Written by Dr. Stephen R. Covey, this timeless classic has transformed the lives of millions of people from all walks of life, including presidents, CEOs, teachers, and parents. Now, in its 30th anniversary edition with modern additions from Sean Covey, the book continues to captivate readers with its principle-centered approach to solving personal and professional problems.

In today’s fast-paced world where burnout and environmental concerns are prevalent, Dr. Covey’s emphasis on self-renewal and tapping into our physical, mental, and spiritual resources is more relevant than ever, as noted by Arianna Huffington. With Sean Covey’s updated insights on how the habits can be applied in our modern age, this beloved classic will resonate with a new generation of leaders. The 7 habits have become famous for their effectiveness, providing practical guidance on living with fairness, integrity, honesty, and human dignity, and empowering individuals to adapt to change and seize opportunities.

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The Personal MBA: A World-Class Business Education in a Single Volume
Rs. 4,390.00
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Josh Kaufman

Audie Award Nominee, Business and Educational, 2013

“File this book under NO EXCUSES. After you’ve read it, you won’t be open to people telling you that you’re not smart enough, not insightful enough, or not learned enough to do work that matters. Josh takes you on a worthwhile tour of the key ideas in business.”
—Seth Godin, bestselling author, This Is Marketing

This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better ― Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University

A masterpiece. This is the ‘START HERE’ book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzz-words and fluff. One of the most inspiring things I’ve read in years ― Derek Sivers, founder of CDbaby.com and bestselling author of Anything You Want

I graduated with an MBA in 2005 before I encountered The Personal MBA, but I still felt like I didn’t know anything about business. In retrospect, I wish I had read this book before enrolling in an MBA program-it would’ve helped me be more mindful while completing my degree. Who knows . . . I might have skipped the MBA completely. This is easily the best foundational business book available. ― Roger Hui, Technical Account Manager, RedHat, Inc.

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The Diary of a CEO: The 33 Laws of Business and Life
Rs. 4,590.00
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Steven Bartlett

Runaway No.1 Bestseller by STEVEN BARTLETT: entrepreneur, podcaster and Dragon’s Den star

Weaving the latest research, his own experiences, and captivating stories, Steven guides readers to redefine success and achieve their potential. This is a must-read for anyone dreaming of doing something audacious. ― Jay Shetty, author of Think Like a Monk

This is not a book about business strategy. Strategy changes like the seasons.
This is a book about something much more permanent.

At the very heart of all the success and failure I’ve been exposed to – both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my podcast – are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.

These are the fundamental laws that will ensure excellence.

They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I’ve surveyed across every continent and age group, and of course, are drawn from the conversations I’ve had on my chart-topping podcast with the world’s most successful people.

These laws will work now or in 100 years from now.

Are you ready to get started?

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Great by Choice: Uncertainty, Chaos and Luck – Why Some Thrive Despite Them All
Original price was: Rs. 6,490.00.Current price is: Rs. 5,990.00.
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Jim Collins , Morten T. Hansen

For this guru, no question is too big ― New York Times

A sensible, well-timed, and precisely targeted message for companies shaken by macroeconomic crises ― Financial Times

The New Question

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not?

Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The New Study

Great by Choice distinguishes itself from Collins’s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.

With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness–beating their industry indexes by a minimum of ten times over fifteen years–in environments characterized by big forces and rapid shifts that leaders could not predict or control.

The research team then contrasted these “10X companies” to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

The New Findings

The study results were full of provocative surprises. Such as:

The best leaders were not more risk-taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.

Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.

Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.

The great companies changed less in reaction to a radically changing world than the comparison companies.

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.

Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.

This book is classic Collins: contrarian, data-driven, and uplifting.

He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.
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Passion Economy and the Side Hustle Revolution
Original price was: Rs. 2,690.00.Current price is: Rs. 2,390.00.
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Utkarsh Amitabh

Utkarsh captures the essence of the passion economy with fascinating stories from across the world. He deftly engages with the ‘impossible triangle’ of policy, platform and passion, which influences our professional endeavours and defines our place and purpose in these exciting times. Utkarsh’s book mirrors his own experiments with all aspects of life. — Samir Saran ― President, Observer Research Foundation

The last few years permanently changed our relationship with work. Things aren’t likely to go back to the way they were. Perhaps that is a good thing. This way we get to redefine the norms, reduce the biases and co-create a new normal for work that is equitable and impactful. By writing a book on the passion economy, Utkarsh has initiated an important conversation not only about work but also our guiding philosophy of the society of tomorrow. — Shashi Tharoor ― Member of Parliament and Award-winning Author

Jobs in 2030 will require us to reinvent ourselves. Utkarsh’s book demystifies the future of work. He explains how we can prepare ourselves and offers concrete ideas for people and organizations hungry to build what he calls a ‘category of one’. — Tarun Khanna ― Professor, Harvard Business School

Work’ is getting unbundled from ‘employment’ and the ‘The Great Resignation’ has become the new normal. As the passion economy becomes mainstreamed, people will look to build a portfolio of professions that create multiple income streams.

They are likely to monetize their passions and build a career on their terms, seeking autonomy, mastery and purpose along the way. Today it is possible to do what you love, teach what you love and make a living. This book will tell you HOW.

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Broken Code: Inside Facebook and the fight to expose its toxic secrets
Rs. 4,590.00
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Jeff Horwitz

‘A penetrating portrait of one of the most significant companies in the world’ Ronan Farrow, author of Catch and Kill

‘With the skill of an award-winning journalist, Horwitz details the inner workings of the tech giant and their outcomes…A must-read.’ Scott Galloway, bestselling author of The Four

Facebook had a problem. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world, extolling its products to connect people. But as a succession of scandals rocked Facebook in 2016, some began to question whether the company could control, or even understand, its own platforms.

As Facebook employees searched for answers, what they uncovered was worse than they could’ve imagined. The problems ran far deeper than politics. Facebook was peddling and amplifying anger, looking the other way at human trafficking, enabling drug cartels and authoritarians and allowing VIP users to break the platform’s supposedly inviolable rules.

It turned out to be eminently possible to isolate many of Facebook’s worst problems, but whenever employees offered solutions their work was consistently delayed, watered down or stifled by a company that valued user engagement above all else. The only option left was to blow the whistle.

In Broken Code, award-winning Wall Street Journal reporter Jeff Horwitz tells the riveting inside story of these employees and their explosive discoveries, uncovering the shocking cost of Facebook’s blind ambition in the process.

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Start-Up Sutra
Rs. 1,990.00
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Rohit Prasad

“Start-Up Sutra” is a book by Rohit Prasad, offering practical guidance for aspiring entrepreneurs. Prasad shares valuable lessons, tips, and examples to help readers navigate the challenges of starting and growing a business. The book covers various aspects of entrepreneurship, including idea generation, business planning, funding, marketing, and team-building. With actionable advice and inspiration, “Start-Up Sutra” is a valuable resource for those looking to launch their own venture.

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