Category: Entrepreneurship

Showing 1–60 of 119 results

Traction: How Any Startup can Achieve Explosive Customer Growth
Rs. 3,890.00
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Gabriel Weinberg, Justin Mares

Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book — Eric Ries, author of The Lean Startup

Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup ― Adam Kearney, Founder & CEO, Saunter

In Traction, Gabriel Weinberg and Justin Mares, serial entrepreneurs, provide startups with tools for explosive customer growth. Learn the 19 channels to build your customer base and a three-step framework to determine the best strategies for your business. From the red-hot center of the internet marketing universe, Seth Godin calls it the latest, most specific tactics for success

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This is Marketing
Rs. 4,190.00
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Seth Godin

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller.

Discover a game-changing approach to marketing, sales, and advertising in Seth Godin’s ‘This is Marketing’. In this compact and accessible book, Godin shares his core marketing wisdom to help you do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation. Learn how to build trust and permission with your target market, master the art of positioning, and understand the surprising role of tension in decision-making. With insightful examples and jargon-free prose, this book is a must-read for anyone interested in understanding how and why people buy things or change their habits. If you enjoyed ‘This is Marketing’, check out Seth Godin’s business classic, ‘Purple Cow’

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Trailblazer: The Power of Business as the Greatest Platform for Change
Rs. 3,090.00
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Marc Benioff

NEW YORK TIMES BESTSELLER

• The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business.

“The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day?

According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies.

He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives.

Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces.

In the future, profits and progress will no longer be sustainable unless they serve the greater good.

Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Praise for Trailblazer

“A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase

“In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Rs. 2,990.00
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Reid Hoffman

Foreword by Bill Gates

“The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book” – From the Foreword by Bill Gates

LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb?

Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones that grow to become global giants?

The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.

When growing at a breakneck pace, getting to the next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

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Into the Minds of Warren Buffett and Charlie Munger
Rs. 2,490.00
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Daniel Pecaut with Corey Wrenn

A Remarkable retelling of the lessons, wisdom, and investment strategies handed down personally from Warren Buffett and Charlie Munger to shareholders.

“Seasoned investors, as well as Buffett fans, will find plenty of value in this storehouse of financial counsel. A rare view into the mind of Warren Buffett.” ―Kirkus Reviews

“For 25 years, I have religiously read Daniel and Corey’s annual commentaries about Berkshire Hathaway. I know of no keener observers on what has made Berkshire such a wonderful wealth-builder. I also know of no investment firm that cares more about their clients than their firm, Pecaut and Company. You can’t help but learn valuable lessons by reading this book.” ―Jonathan Brandt, Research Analyst, Ruane, Cunniff & Goldfarb

“Since Buffett and Munger always expressed themselves candidly and clearly, once you’ve read Daniel and Corey’s copious notes, you’ll understand Berkshire’s extraordinary approach to investing. This book is a true gem.” ―Jean-Marie Eveillard, Senior Adviser, First Eagle Investment Management

“Having attended nearly every Berkshire Hathaway annual meeting since 1985, I know first-hand that these notes cover every base Buffett and Munger have touched. University of Berkshire Hathaway is a unique gateway inside these legendary meetings. This book will be a resource for generations.” ―Daniel P. Boyle, President, Schwerin Boyle Capital Management

“I’m impressed. I’ve attended quite a few Berkshire Hathaway shareholder meetings but this book filled in the gaps for those I haven’t attended and better still, it underscored any number of valuable insights Buffett and Munger have provided more than once. What’s more, because it covers so many years, it shows how they’ve learned and changed and how they haven’t been afraid to fess up to mistakes. All in all, a fascinating look at two extraordinary investors who unselfishly share their many talents and who educate by putting on a very entertaining show in Omaha every spring.”―Randy Cepuch, Author of A Weekend with Warren Buffett

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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Rs. 2,990.00
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Ben Horowitz

NEW YORK TIMES BESTSELLER

Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2014)

Goodreads Choice Award Nominee for Business Books (2014)

Ben’s experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing, or leading a great company, this book is an incredibly valuable resource and a funny and insightful read.” -MARK ZUCKERBERG, COFOUNDER AND CEO OF FACEBOOK

“Ben’s book is a great read-with uncomfortable truths about entrepreneurship and how to lead to a company. It’s also an inspiring story of a business rebirth through sheer willpower.” -LARRY PAGE, COFOUNDER AND CEO OF GOOGLE

“Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied. Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.” -PETER THIEL, COFOUNDER OF PAYPAL AND FOUNDER AND PARTNER AT FOUNDERS FUND

“Ben’s advice has been invaluable to me over the past few years. He is forthright and direct, acknowledging, for example, that the job of leading can be impossibly lonely, while eloquently providing no-nonsense guidance for managing teams through good times and bad times. Stripping away the veneer of management-speak, Ben’s writing carries the authority of somebody who has been through all of this. The results are simple, thorough, and compelling.” -DICK COSTOLO, CEO OF TWITTER

“There is more than enough substance in Mr. Horowitz’s impressive tome to turn it into a leadership classic.” — The Economist

“More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.” — –Business Insider’s Best Business Books of 2014

“This is easily one of the essential books every business leader should read if they’re looking for proven and honest management advice.” — –Entrepreneur’s 25 Amazing Business Books from 2014

“Horowitz, a tech entrepreneur turned venture capitalist, offers hard-earned business advice and a compendium of the best posts from his popular blog. For the budding tech mogul, this is heady stuff, and politic to heed, as his firm, Andreesen Horowitz, is a nearly $3 billion powerhouse that has invested in winners, including Skype, Facebook, Groupon, Twitter, and Zynga.” — “Publishers Weekly”
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Switch: How to Change Things When Change is Hard
Rs. 2,790.00
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Dan Heath & Chip Heath

New York Times No. 1 Bestseller

“Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than ‘willpower,’ ‘leadership’ and other easier-said-than-done solutions. . . . For any effort at the change to succeed, the Heaths argue, you have to ‘shape the path.’ With Switch they have shaped a path that leads in a most promising direction.”—The Wall Street Journal

“Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”—Fort Worth Star-Telegram

“Whether you’re a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath—authors of the bestselling Made to Stick—survey efforts to shape human behavior in search of what works. . . . Even when change isn’t easy, it’s often worth making.”—Time

“Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”—Business Week

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus
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Good To Great: Why Some Companies Make the Leap…And Others Don’t
Rs. 5,990.00
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Jim Collins

Audie Award for Business/Educational (2006)

‘in this category (management books) there is nothing to touch Jim Collins… It is essential reading.’ ― Sunday Times Business Books of the Year

…a must-read… ― Management Today

…the biggest selling and most influential management book of the new millennium. ― Financial Times

Can a good company become a great one? If so, how?

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.
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The Prize: The Epic Quest for Oil, Money & Power
Rs. 5,990.00
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Daniel Yergin

Winner of the Pulitzer Prize and hailed as “the best history of oil ever written” by Business Week, Daniel Yergin’s “spellbinding…irresistible” (The New York Times) account of the global pursuit of oil, money, and power addresses the ongoing energy crisis.

“Splendid and epic history of oil…. The story is brilliantly told…with its remarkable cast of characters.” — The Wall Street Journal

“Impassioned and riveting…only in the great epics of Homer will readers regularly run into a comparable string of larger-than-life swashbucklers and statesmen, heroes and villains.” — San Francisco Examiner

“A masterly narrative…The Prize portrays the interweaving of national and corporate interests, the conflicts and stratagems, the miscalculations, the follies, and the ironies.” — James Schlesinger, former U.S. Secretary of Defense and U.S. Secretary of Energy

“Spellbinding…irresistible…monumental…must be read to understand the first thing about the role of oil in modern history.” — The New York Times

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Built To Last: Successful Habits of Visionary Companies
Rs. 5,990.00
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James Collins, Jerry Porras, Jim Collins

This book is not about charismatic leaders or visionary products. It’s about something more important – visionary companies. Based on a six-year research project at Stanford University Graduate School of Business, Collins and Porras studied eighteen exceptional and enduring companies, comparing them to their top competitors. From start-ups to large corporations, they asked: ‘What makes truly exceptional companies stand out?’ Filled with practical concepts and real-life examples, Built to Last offers a blueprint for building organizations that will thrive in the 21st century and beyond

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Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX
Rs. 2,890.00
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Eric Berger

‘Just read it.’ –Elon Musk

“The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth—or at sea—right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk—and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from prologue to epilogue, countdown to splashdown.” — Simon Winchester, New York Times Bestselling Author of The Perfectionists

“A colorful page-turner.” — WALTER ISAACSON, New York Times Book Review

“Liftoff reads like something out of the golden age of Science Fiction but this isn’t a novel by Robert Heinlein or Arthur C. Clarke. This is the true, astounding story of the men and women who spun those sci-fi dreams into reality.” — Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys

“Eric Berger has followed the exploits of SpaceX and its founder, Elon Musk, from its very early days. In Liftoff, Eric relates the many personal accounts collected in one-on-one interviews with Musk and many of his key leaders and associates. He chronicles the frenetic pace of Falcon 1 development and the toll it took on many of the early employees. This is a book that will hold your rapt attention from start to finish.” — Charles Bolden, Former NASA Administrator and Four-Time Astronaut

“Eric Berger brings to life the passion and sacrifice of the early SpaceX team as they navigated through countless obstacles toward unlikely success. The skillfully described technical details, paired with a candid glimpse into individual personalities, makes Liftoff a must read for space enthusiasts and novices alike.” — KAREN NYBERG, NASA Astronaut

“This might be the best space book I’ve ever read. Liftoff will prove to be a defining story not only for the commercial space industry, but for the Space Age writ large, and there’s no one better than Eric Berger to tell it.” — KELLIE GERARDI, author of Not Necessarily Rocket Science

“Compelling. … Great reading. … An essential, unofficial reference test for what to do (and not do) as space flight goes commercial. … Fascinating.” — New Scientist

“Does a fine job of telling the white-knuckle story of how SpaceX was created in 2002 and came close to collapse several times.” — Financial Times

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Beating the Street
Rs. 2,790.00
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Peter Lynch

Legendary money manager Peter Lynch explains his own strategies for investing and offers advice for how to pick stocks and mutual funds to assemble a successful investment portfolio.

Develop a Winning Investment Strategy—with Expert Advice from “The Nation’s #1 Money Manager.” Peter Lynch’s “invest in what you know” strategy has made him a household name with investors both big and small.

An important key to investing, Lynch says, is to remember that stocks are not lottery tickets. There’s a company behind every stock and a reason companies—and their stocks—perform the way they do. In this book, Peter Lynch shows you how you can become an expert in a company and how you can build a profitable investment portfolio, based on your own experience and insights and on straightforward do-it-yourself research.

In Beating the Street, Lynch for the first time explains how to devise a mutual fund strategy, shows his step-by-step strategies for picking stock, and describes how the individual investor can improve his or her investment performance to rival that of the experts.

There’s no reason the individual investor can’t match wits with the experts, and this book will show you how.

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Ecommerce In A Week
Rs. 1,590.00
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Nick Smith

In today’s rapidly changing working environment, e-commerce is more than just a buzzword – it’s a vital skill for career success. Digital marketing consultant Nick Smith shares his hard-earned wisdom and practical advice in this concise and accessible book. With a day-by-day approach, he covers topics such as setting up your online store, social media marketing, pay-per-click (PPC) marketing, search engine optimization (SEO), customer service, and creating an effective e-commerce marketing system. Whether you’re new to e-commerce or looking to enhance your skills, this book provides valuable insights for surviving and thriving in the digital world.

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Delivering Happiness: A Path to Profits, Passion and Purpose
Rs. 1,890.00
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Tony Hsieh

#1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER

“In this fascinating (and often hilarious) account, Tony explains how he turns his beliefs into actions that really do deliver happiness.”―Gretchen Rubin, author of The Happiness Project

“An uplifting tale of entrepreneurial success, personal growth, and redemption.”―Publishers Weekly

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy?

It’s all standard operating procedure at Zappos.com, the online retailer that’s doing over $1 billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine’s top 25 companies to work for and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.
(edited by author)

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When The Heavens Went On Sale: The Misfits and Geniuses Racing to Put Space Within Reach
Rs. 3,690.00
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Ashlee Vance

*An instant New York Times Bestseller*

‘One of the most exciting tales of our time… It’s the next tech frontier, and Vance turns it into a thriller’ Walter Isaacson, author of Steve Jobs

‘Eloquent, expertly reported’ Brad Stone, author of The Everything Store
_______________

A momentous look at the private companies driving the revolutionary new space race, from the 3-million copy, New York Times bestselling author of Elon Musk

In 2008, Elon Musk’s SpaceX became the first private company to build a low-cost rocket that could reach orbit. Suddenly Silicon Valley, not NASA, was the epicentre of the new Space Age.

Ashlee Vance follows four pioneering companies – Astra, Firefly, Planet Labs, and Rocket Lab – as they race to control access to outer space. While the space tourism ambitions of billionaires such as Bezos and Branson make headlines, these under-the-radar companies are striving to monetize Earth’s lower orbit; to connect, analyze and monitor everything on Earth.

With unprecedented access to private company headquarters, labs, and top-secret launch locations – from the US to New Zealand, Ukraine to India – Vance presents a gripping account of private jets, communes, gun-toting bodyguards, drugs, espionage investigations and multimillionaires guzzling booze as their fortunes disappear.

This is the most pressing and controversial technology story of our time.

Welcome to the new Wild West above the clouds.

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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Rs. 3,890.00
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Eric Ries

THE INTERNATIONAL BESTSELLING SENSATION

The Lean Startup changes everything ― Harvard Business Review

You should think like a lean startup even if you’re not a lean startup ― Forbes

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company ― Financial Times, Philip Delves Broughton

Mandatory reading for entrepreneurs… loaded with fascinating stories and practical principles ― Dan Heath, coauthor of Switch and Made to Stick

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book ― Randy Komisar, founding director of TiVo

The Lean Startup will change the way we think about entrepreneurship ― Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur – and every manager interested in innovation ― Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape

I know of no better guide to improve the odds of a startup’s success ― Mitchell Kapor, Founder, Lotus Development Corp

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business ― Scott Cook, Founder and Chairman, Intuit

“I make all our managers read The Lean Startup.” —Jeffery Immelt, CEO, General Electric

“At Asana, we’ve been lucky to benefit from Eric’s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business.” —Dustin Moskovitz, co-founder of Facebook and Asana

“The Lean Startup isn’t just about how to create a more successful entrepreneurial business, it’s about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world’s great problems. It’s ultimately an answer to the question ‘How can we learn more quickly what works, and discard what doesn’t?'” — Tim O’Reilly, CEO O’Reilly Media

“In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” —Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur

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Start With Why: How Great Leaders Inspire Everyone To Take Action
Rs. 2,990.00
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Simon Sinek

Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group

This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes

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Four: The Hidden DNA of Amazon, Apple, Facebook and Google
Rs. 2,790.00
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Scott Galloway

‘A fantastic, provocative book about where we are now and where we are going’ Phil Simon Huffington Post

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:

– How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)?
– Why does the stock market forgive them for sins that would destroy other firms?
– And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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Zero to One: Notes on Start Ups, or How to Build the Future
Rs. 2,790.00
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Peter Thiel

#1 NEW YORK TIMES BESTSELLER

Goodreads Choice Award Nominee for Business Books (2014)

‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

“Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
– The Economist

“An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
– The New Republic

“Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
– Derek Thompson, The Atlantic

“ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
– Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

“Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
– Jeff Immelt, Chairman and CEO, GE

“Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
– Fortune

“Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
– Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

“The first and last business book anyone needs to read; a one in a world of zeroes.”
– Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

“Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
– Kirkus Reviews
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High Output Management
Rs. 3,690.00
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Andrew S. Grove

In this legendary business book and Silicon Valley staple, the former chairman and CEO of Intel shares his perspective on how to build and run a company.

A practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. Born of Grove’s experiences at one of America’s leading technology companies (as CEO and employee number three at Intel),

High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance.

“Generous enough with advice and observations to be required reading.” —The Wall Street Journal

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Mastering Uncertainty: How great founders, entrepreneurs and business leaders thrive in an unpredictable world
Rs. 3,590.00
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Matt Watkinson and Csaba Konkoly

‘Mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world.’ Keith Ferrazzi, New York Times No. 1 bestselling author and Founder of Ferrazzi Greenlight

Mastering Uncertainty is a comprehensive instruction manual for how to succeed in a world beyond our control. A fantastic, empowering read. — Howard Lindzon, General Partner at Social Leverage, Co-founder of StockTwits

What separates the world’s most successful entrepreneurs and business tycoons from the rest? It’s not their superhuman intelligence. It’s something more fundamental: they understand how to turn uncertainty to their advantage.

We all know that the future is inherently unknowable, and yet we behave and plan as though it is. Once we truly understand the nature of uncertainty, though, we can take practical steps to make the most of the opportunities that come our way. In Mastering Uncertainty award-winning author Matt Watkinson and investor and entrepreneur Csaba Konkoly offer a masterclass on the workings of luck and probability. They show how to calculate when to make big bets and when to pull back. And they offer supremely practical advice on how we can improve our odds, whether through maximising our networks, learning how to read warning signs, or assessing where best to place our energies.

The unforeseen always occurs. Mastering Uncertainty shows you how to prepare for it and make the best use of it.

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Unreasonable Success and How to Achieve It: Unlocking the Nine Secrets of People Who Changed the World
Rs. 3,190.00
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Richard Koch

Koch is good at knitting these tales with his nine characteristics of unreasonable success alongside some practical tips ― Financial Times

How do people of seemingly ordinary talent go on to achieve unexpected results? What can we learn from them? What are the ingredients for unreasonable success and how is it achieved?

In this ground-breaking book, bestselling author Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment.

The pattern of success is fractal. It is endlessly varied but endlessly similar. Success does not require genius, consistency, all-round ability, a safe pair of hands or even basic competence. If it did, most of the people in this book would not have impacted the world as they did.

Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted disaster in South Africa, reconciling people of different heritages to each other and establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Kraków, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world’s greatest painters, known universally by his first name, Leonardo?

Successful people typically don’t plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.

With this book, you can embark on a journey towards a new, unreasonably successful future.

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Invent and Wander: The Collected Writings of Jeff Bezos [HARDCOVER]
Rs. 6,490.00
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Jeff Bezos, Walter Isaacson

“Invent and Wander” is a compilation of Jeff Bezos’s writings, including his annual shareholder letters, speeches, and interviews, providing insight into his principles and philosophy in creating and leading Amazon and Blue Origin. From business values to strategy, Bezos shares his thoughts on topics such as customer obsession, innovation, culture, and long-term thinking. Written in a direct and down-to-earth style, this book offers a master class in leadership and provides new ways of thinking about challenges and the future. Recommended for CEOs, entrepreneurs, and anyone interested in the principles that have driven the success of one of the most important innovators of our time. Co-published by PublicAffairs and Harvard Business Review Press.

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Masters of Scale: Surprising Truths from the World’s most Successful Entrepreneurs
Rs. 3,590.00
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Reid Hoffman

“Whether you’re at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity, and realism.”—Satya Nadella, CEO, Microsoft Corporation

“Reid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Bob Iger, executive chairman, The Walt Disney Company

“What if, instead of learning from one entrepreneur at a time, you could distill the lessons of many of the greatest founders of our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

“To lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey.”—Angela Ahrendts, former CEO, Burberry, and former head, Apple Retail

“A book to take with you into battle as you build a company or a career. It’s full of enjoyable stories, but the killer feature is the sharp insights that Hoffman draws out—specific, memorable, and actionable mindsets.”—Reed Hastings, co-founder and co-CEO, Netflix

“[Hoffman] seizes on traits that might otherwise be missed . . . [and] earnestly contends that, through careful attention to leadership and culture, the propulsive drive to grow can be disentangled from the toxic behavior so often associated with explosive expansion. It feels like the triumph of hope over experience.”—The Wall Street Journal

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Build: An Unorthodox Guide to Making Things Worth Making
Rs. 3,490.00
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Tony Fadell

New York Times

Wall Street Journal

USAToday Bestseller

“Tony Fadell is one of the world’s great experts in starting companies and creating insanely great products. He’s distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories.” — Walter Isaacson, author and biographer of Steve Jobs, Albert Einstein, and Leonardo da Vinci

“Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun—and the most fascinating—memoir of curiosity and invention I’ve ever read.” — Malcolm Gladwell, host of the podcast Revisionist History and author of Outliers and Talking to Strangers

“Based on hard-won, real-life lessons as an entrepreneur, Tony Fadell’s Build delivers priceless advice for any young person who wants to build something great or change the world for the better. I wish I had this book when I was twenty-one.” — Ben Horowitz, founding partner of Andreessen Horowitz

“Insightful. Funny. Instructive. Unvarnished. In a book brimming with energy and enthusiasm, Tony Fadell, builder of epoch-defining products, draws on his experience with failure and accomplishment to coach you through every stage of your career.” — Joanna Hoffman, former vice president of marketing at General Magic and member of the original Macintosh team

“Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you’re looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony’s guidance will get you thinking and rethinking.” — Adam Grant, author of Think Again and host of the TED podcast WorkLife
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Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It
Rs. 3,290.00
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Tien Tzuo

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR

INNOVATION AND ENTREPRENEURSHIP AWARD

Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous — Nir Eyal ― author of Hooked: How to Build Habit-Forming Products

Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation–and the real opportunity–is just beginning

Today’s consumers prefer the advantages of access over the hassles of ownership. It’s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You’ll have to reinvent your company from the inside out — from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we’ll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world’s largest subscription finance platform, Subscribed is the book that explains how this shift really works — and how business leaders can prepare and prosper.
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The Diary of a CEO: The 33 Laws of Business and Life
Rs. 4,290.00
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Steven Bartlett

Runaway No.1 Bestseller by STEVEN BARTLETT: entrepreneur, podcaster and Dragon’s Den star

Weaving the latest research, his own experiences, and captivating stories, Steven guides readers to redefine success and achieve their potential. This is a must-read for anyone dreaming of doing something audacious. ― Jay Shetty, author of Think Like a Monk

This is not a book about business strategy. Strategy changes like the seasons.
This is a book about something much more permanent.

At the very heart of all the success and failure I’ve been exposed to – both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my podcast – are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.

These are the fundamental laws that will ensure excellence.

They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I’ve surveyed across every continent and age group, and of course, are drawn from the conversations I’ve had on my chart-topping podcast with the world’s most successful people.

These laws will work now or in 100 years from now.

Are you ready to get started?

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Great by Choice: Uncertainty, Chaos and Luck – Why Some Thrive Despite Them All
Rs. 5,990.00
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Jim Collins , Morten T. Hansen

For this guru, no question is too big ― New York Times

A sensible, well-timed, and precisely targeted message for companies shaken by macroeconomic crises ― Financial Times

The New Question

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not?

Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The New Study

Great by Choice distinguishes itself from Collins’s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.

With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness–beating their industry indexes by a minimum of ten times over fifteen years–in environments characterized by big forces and rapid shifts that leaders could not predict or control.

The research team then contrasted these “10X companies” to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

The New Findings

The study results were full of provocative surprises. Such as:

The best leaders were not more risk-taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.

Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.

Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.

The great companies changed less in reaction to a radically changing world than the comparison companies.

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.

Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.

This book is classic Collins: contrarian, data-driven, and uplifting.

He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.
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The Everything Store: Jeff Bezos and the Age of Amazon
Rs. 2,990.00
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Brad Stone

**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award**

Winner of the Financial Times and Goldman Sachs Business Book of the Year Award, Brad Stone’s definitive book on Amazon and its visionary founder, Jeff Bezos, is a masterclass in deeply researched investigative financial journalism. The story of Amazon, the largest and most influential company in the world, and Bezos’ relentless pursuit of new markets, has changed business forever. From its humble beginnings as a mail-order bookseller, Bezos’ ambition to make Amazon ‘the everything store’ led to disruptive innovations such as the Kindle and cloud computing, transforming retail and the way we do business. Stone’s compelling narrative sheds light on Amazon’s corporate culture of ambition, secrecy, and relentless drive, making this book a must-read for anyone interested in the history and impact of one of the world’s most iconic companies.

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Passion Economy and the Side Hustle Revolution
Rs. 2,390.00
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Utkarsh Amitabh

Utkarsh captures the essence of the passion economy with fascinating stories from across the world. He deftly engages with the ‘impossible triangle’ of policy, platform and passion, which influences our professional endeavours and defines our place and purpose in these exciting times. Utkarsh’s book mirrors his own experiments with all aspects of life. — Samir Saran ― President, Observer Research Foundation

The last few years permanently changed our relationship with work. Things aren’t likely to go back to the way they were. Perhaps that is a good thing. This way we get to redefine the norms, reduce the biases and co-create a new normal for work that is equitable and impactful. By writing a book on the passion economy, Utkarsh has initiated an important conversation not only about work but also our guiding philosophy of the society of tomorrow. — Shashi Tharoor ― Member of Parliament and Award-winning Author

Jobs in 2030 will require us to reinvent ourselves. Utkarsh’s book demystifies the future of work. He explains how we can prepare ourselves and offers concrete ideas for people and organizations hungry to build what he calls a ‘category of one’. — Tarun Khanna ― Professor, Harvard Business School

Work’ is getting unbundled from ‘employment’ and the ‘The Great Resignation’ has become the new normal. As the passion economy becomes mainstreamed, people will look to build a portfolio of professions that create multiple income streams.

They are likely to monetize their passions and build a career on their terms, seeking autonomy, mastery and purpose along the way. Today it is possible to do what you love, teach what you love and make a living. This book will tell you HOW.

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Start-Up Sutra
Rs. 1,990.00
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Rohit Prasad

“Start-Up Sutra” is a book by Rohit Prasad, offering practical guidance for aspiring entrepreneurs. Prasad shares valuable lessons, tips, and examples to help readers navigate the challenges of starting and growing a business. The book covers various aspects of entrepreneurship, including idea generation, business planning, funding, marketing, and team-building. With actionable advice and inspiration, “Start-Up Sutra” is a valuable resource for those looking to launch their own venture.

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Finding My Virginity: The New Autobiography
Rs. 1,790.00
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Sir Richard Branson

A fantastic book … offers valuable guidance and inspiration to anyone looking to become a leader, chase a dream or try something new … and reminds us to embrace original thinking and innovation. ― Sheryl Sandberg

This is a fascinating book … a real page turner ― Chris Evans, BBC Radio 2 Breakfast Show

Where others would struggle to fill five pages, Richard’s incredible wealth of experience from living boldly every minute of every day speaks volumes … his book will inspire you to push the envelope, break the mould and be the best version of yourself. I highly recommend it. ― Tony Fernandes, CEO of AirAsia

Shares the candid details of a lifetime of triumphs and failures, and provides an intimate look at [Branson’s] never-ending quest to push boundaries, break rules, and seek new frontiers. ― Tim Ferriss

A terrific read ― Bill Gates

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Before You Start Up: How to Prepare to Make Your Startup Dream a Reality
Rs. 1,290.00
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Pankaj Goyal

“Before You Start Up” is a book by Pankaj Goyal, providing practical guidance for aspiring entrepreneurs on how to prepare themselves to turn their startup dream into a reality. With insights on idea validation, market research, business planning, financial management, and team-building, the book offers actionable tips and strategies. Drawing on his own experience, Goyal’s “Before You Start Up” is a comprehensive guide for those looking to embark on the journey of entrepreneurship.

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Startup Compass : How Iconic Entrepreneurs Got It Right
Rs. 2,490.00
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Ujwal Kalra, Shobhit Shubhankar

“Startup Compass” is a book by Ujwal Kalra and Shobhit Shubhankar, delving into the journeys of successful entrepreneurs and the lessons they learned. Through interviews, case studies, and analysis, the book offers valuable insights and guidance for aspiring entrepreneurs. “Startup Compass” serves as a compass, providing direction for those looking to embark on the path of entrepreneurship.

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Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job
Rs. 2,690.00
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Chris Guillebeau

Chris Guillebeau is back with another book that will teach you not just how to earn more, but ultimately how to live better … You can establish your own side hustle in just 5 weeks ― with a minimal amount of money and with skills you already have. Which raises a question: What’s stopping you? — Daniel H. Pink, bestselling author of Drive and To Sell is Human

Straightforward, and packs in lots of tips . . . An ideal guide ― Financial Times

The essential guide for anyone who wants to create more freedom, opportunity, and security … Packed with practical tips and strategies ― illustrated by compelling stories of real-life hustles ― that will inspire readers to start their side hustles now — Gretchen Rubin, New York Times bestselling author of The Happiness Project

There’s a great temptation to assume that side hustles are just for “special people,” like artists, dreamers, and 17-year-old computer geniuses. But Guillebeau deftly proves everyone can (and should) have a side hustle — Jon Acuff, New York Times bestselling author of Do Over

A Side Hustle isn’t about making a few extra bucks selling lemonade to your neighbors. Chris Guillebeau has created a step-by-step methodology for imagining, building, and launching side projects that can earn real, serious cash. In my years investing on Shark Tank, I’ve seen firsthand how side hustles can take off and grow into some major profits. Whether you want to supplement your pay check, or jumpstart a full-fledged business, Guillebeau will show you how to get your hustle going in just 27 days flat. — Daymond John, star of ABC’s Emmy Award winning business show Shark Tank

Hobbies cost you money, legit side businesses make money. If you want to get on the road to financial freedom and enjoy more passion and choice in your life, Side Hustle can help you take the first critical steps — Jessica Herrin, CEO and Founder, Stella and Dot

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Essentialism: The Disciplined Pursuit of Less
Rs. 2,990.00
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Greg McKeown

The life-changing international bestseller, Essentialism, by Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley, shows how to achieve more by doing less. With the updated 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS, McKeown provides practical strategies to overcome information overload, be more productive, and regain control of our choices. By applying a disciplined approach to what is truly essential, readers will learn how to make the highest possible contribution toward their goals and activities that matter, based on McKeown’s experience with innovative companies and organizations worldwide.”

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10 Must Reads on Innovation
Rs. 3,990.00
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HBR

“10 Must Reads on Innovation” is a book by Harvard Business Review (HBR), featuring a curated collection of articles on the topic of innovation. It covers various perspectives and strategies related to innovation in organizations. The book serves as a comprehensive resource for business professionals and leaders interested in fostering innovation.

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Stuck-Up To Start-Up: A Practical Guide: A Practical Guide to Starting Your Own Venture
Rs. 1,290.00
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Neeraj Kapoor

“Stuck-Up To Start-Up: A Practical Guide” is a book written by Neeraj Kapoor, offering practical guidance on starting one’s own venture. The book provides insights and advice on overcoming challenges, navigating the complexities of entrepreneurship, and transforming from being “stuck-up” to starting up a successful venture. Drawing from the author’s own experiences and expertise, “Stuck-Up To Start-Up” serves as a practical guide for aspiring entrepreneurs, providing actionable tips and strategies to kickstart their entrepreneurial journey with confidence.

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Go Start Up: Your Best Guide to Unlocking the Values and Culture of Success
Rs. 1,290.00
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Karan Kashyap

Great businesses stem from a strong culture and shared values. I hope entrepreneurs use this book as a framework for defining their own.’

— Ashish Hemrajani, Founder & CEO, BookMyShow

‘Entrepreneurship is like a life-long apprenticeship, you unlearn more than you learn and begin each day as if it’s your first. While it is a fascinating journey, it can be a lonely one, where I wish for all young entrepreneurs to find a friend in this book.’

— Abhay Hanjura, Co-founder, Licious

‘Brutal honesty, humility, and positive candid communication create a strong team; the author empowers you to develop these facets . . . it is bound to inspire young entrepreneurs to set up values-driven companies around the world.’

— Rohan Mirchandani, Co-founder, Epigamia

‘Much like the story of Emeritus, which was born and built upon the profound impact of high-quality education in our lives, Go Start Up too rallies entrepreneurs to explore ventures based upon personal experiences that deeply affect their existence and shape their foundational life values.’

— Ashwin Damera and Chaitanya Kalipatnapu, Co-founders, Emeritus

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Startup Myths And Models: What You Won’t Learn in Business School
Rs. 2,490.00
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Rizwan Virk

“Startup Myths And Models: What You Won’t Learn in Business School” by Rizwan Virk is a book that challenges common misconceptions about startups and provides alternative models for building successful businesses. It offers practical insights and advice on various aspects of startup development, drawing from the author’s own experiences as an entrepreneur and investor. The book sheds light on the realities of entrepreneurship beyond what is typically taught in business schools, making it a valuable resource for aspiring and current startup founders.

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100 Business Tools For Success: All The Management Models That Matter in 500 Words or Less
Rs. 2,290.00
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Jeremy Kourdi

The world is full of business ideas.But how do you know which the best ones are?

And how do you find time to read them?

100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.

A must for all business professionals…

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Do Better with Less: Frugal Innovation
Rs. 2,990.00
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Inbal Arieli

“Do Better with Less: Frugal Innovation” is a book by Navi Radjou and Jaideep Prabhu that explores the concept of frugal innovation, which involves creating innovative solutions with limited resources. Through case studies and practical insights, the book highlights the importance of being resourceful and finding creative solutions to complex problems. It offers a fresh perspective on innovation and entrepreneurship, emphasizing the power of frugal thinking to drive sustainable and inclusive growth.

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The Art Of Innovation
Rs. 2,490.00
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Tom Kelly

“The Art of Innovation” is a bestselling book written by Tom Kelly, a renowned innovation expert and the general manager of IDEO, a global design and innovation consultancy. In this insightful and practical book, Kelly shares IDEO’s approach to fostering innovation and creativity, drawing on real-world examples and case studies. With engaging anecdotes and practical tips, Kelly explores how organizations and individuals can cultivate a culture of innovation, spark creativity, and drive breakthrough ideas. Whether you’re a business leader, an entrepreneur, or simply interested in unleashing your own creative potential, “The Art of Innovation” offers valuable insights and practical strategies to inspire and guide you on your innovation journey.

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How to Become CEO: The Rules for Rising to the Top of Any Organization
Rs. 1,790.00
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Jeffrey J. Fox

“Even MBAs from the best graduate business schools will find essential insights and practical lessons in HOW TO BECOME CEO.” ―John Quelch, former Sebasitan Kresge Professor of marketing at Harvard Business Schoo, now Dean of London Business School

In recent years, the CEO’s position within the typical high-profile company has been receiving more media attention than ever before. The job and paycheque of a CEO can quickly turn a relatively unknown top-level manager into a powerful international business leader with celebrity status But how do those people get so lucky? What’s their secret? Employees and recent graduates everywhere are asking. How can I get ahead?

How can I become CEO? This book has the answers.

In How to Become CEO, consultant Jeffrey Fox has written an insightful handbook of traits to develop for anyone who wants to be CEO-or for anyone who just wants to get ahead in today’s business world. Open it to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five ‘rules’ focuses on a specific action that should be taken, a trait that needs to be developed, or things to avoid. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top.

This book of hard-headed idealism will empower you to develop the qualities that are required of leaders: vision, persistence, integrity, and respect for superiors, subordinates, peers, and self.

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Welcome To The World Of The Tatas Box Set: ( 3 Books in 1 ) The Creation of Wealth + The TCS Story and Beyond + Tatalog
Rs. 5,390.00
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R M Lala, Ramadorai S. and Harish Bhat

The Creation of Wealth is R. M. Lala’s bestselling account of how the Tatas have been at the forefront in the making of the Indian nation-not just by their phenomenal achievements as industrialists and entrepreneurs but also by their singular contributions in areas like factory reforms, social welfare, medical research, higher education, arts and rural development.

In The TCS Story and Beyond, S. Ramadorai, one of the country’s most respected business leaders, recounts the steps to the extraordinary success of Tata Consultancy Services, one of the world’s largest IT software and services companies, and outlines a vision for the future where the quality initiatives he undertook can be applied to a larger national framework.

Tatalog: Eight Modern Stories from a Timeless Institution provides readers with an insider’s glimpse of the challenges faced by the Tata companies and how they rose above it all and carved a name for themselves.

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The Ultimate Sales Accelerator: One Surprisingly Powerful Strategy to Create EPIC Sales in Business and in Life
Rs. 1,390.00
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Amit Agarwal

ONE SALES STRATEGY TO WIN IN BOTH BUSINESS AND LIFE

There are 7.7 billion sales owners in the world. Everyone is selling either a product, a service or an idea. The fact that everyone is selling brings its own unique challenges and possibilities.

How can high-growth companies and start-ups win clients amid unprecedented competition?

How can one close large deals virtually?

How does one become a great storyteller and influence others?

How can one communicate effectively in life scenarios such as parenting, hiring or asking for a raise?

What is the higher purpose of sales?

Sharing forty-two practical business, consumer and real-life experiences, this book reveals one simple and powerful sales strategy that is the perfect answer to all the above questions. In an engaging manner, Amit provides you with a clear and easy-to-implement blueprint for this strategy.

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Demystifying Venture Capital: How it Works and How to Get it
Rs. 5,290.00
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Mohammad Mustafa

A very well written book with proper data analysis to prove the point. Not many books which are written in Indian context. Easy to read book gives insight on VC for even those readers who are not into investment market and equally must read for those who are into investment. — Hardeep Singh

Venture Capital is a marriage between ‘people with money and no ideas’ and ‘people with ideas and no money’. It is a high-risk investment vehicle with the potential for manifold returns and the possibility of a complete investment written-off.

Although it is essentially private money and smaller in size than traditional financing pillars, its impact has been phenomenal, even to the extent of transforming the way we live in the modern world. Yet the fact remains that the business of venture capital is not fully understood by startup founders and fund managers are also not familiar with the inner workings of other venture funds. And, as more public or tax-players’ money flows into this asset class, it begs a shift from the existing esoteric styles to more transparent and predictable operations.

It would also be beneficial if the craft of venture capital is well understood by the business community and most importantly, policymakers as Demystifying Venture Capital: How it works and How to get primarily written to address these concerns, and to explain the subject in a nontechnical manner, as far as possible. A handbook for fund managers, startups, academicians interested in the subject, policy makers, and aspiring entrepreneurs, this book is unique as it has been written along with the top 25 venture funds in India as co-authors.

The first part builds the concepts and theoretical framework of venture investing throughout the venture capital life cycle, giving readers a robust academic backdrop while the second part offer 25 first-hand accounts of how VCs invest, where they invest, what they look for while investing, providing invaluable insights into the minds and methods of VCs. All in all, this prototype is a first-of-its-kind endeavour to deliver a 360-degree + view of the Venture Capital universe.

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The CEO Factory : Management Lessons from Hindustan Unilever
Rs. 2,490.00
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Sudhir Sitapati

For six decades Hindustan Unilever has remained among India’s top five most valuable companies. No other Corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal street and it is famously a factory for CEOs.

For the first time comes a book that decodes how this great business works – from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-unilever people? What is the company’s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, the CEO factory is an MBA course in a single book.

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Learn To Earn: A Beginner’s Guide to the Basics of Investing and Business
Rs. 2,790.00
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Lynch

Learn to Earn” by Peter Lynch is a book that offers valuable insights on investing and navigating the stock market. Written by a legendary investor, this book simplifies complex financial concepts and provides practical advice for beginners and experienced investors alike. It is a comprehensive guide to understanding the fundamentals of investing and building a successful investment portfolio.

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Sell Like Crazy: How To Get As Many Clients, Customers and Sales As You Can Possibly Handle
Rs. 3,990.00
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Sabri Suby

$1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And will work for you.

How do I know? Well, five short years ago I was dead broke. I’d just started my business from a rented bedroom. With no more than $50 and an old computer that my girlfriend bought me. I was desperately searching for clients and practically “begging” people just to speak with me.

Fast-forward to today, I have 100,000+ customers in 83 countries and have generated $1.33 billion in sales using the ‘selling system’ contained in this book.

This is unlike any business book you’ve read. There is no fluff. Just hard-hitting strategies you can use RIGHT AWAY to dramatically grow sales for your business.

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Rs. 2,490.00
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Allan Dib

“Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life.” –Al Ries, author, Positioning: The Battle For Your Mind

“Going through the The 1-Page Marketing Plan process was one of the most valuable exercises for my business. I now have clarity and a plan for generating new business.” – Wadea Katrib, Commercial Partnership Consulting

“The 1-Page Marketing Plan is a game changer. It gives the small and medium sized business the ability to dominate their market. It’s full of insight, very well structured and easy to follow.” – Dimitri Temkin

“It’s often the simple things that are the most powerful. By using Allan’s simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing.” – Dr Ben Carvosso, The On Button

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Unshakeable: Your Financial Freedom Playbook
Rs. 2,990.00
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Anthony Robbins

Goodreads Choice Award Nominee for Nonfiction (2017)

‘The high priest of human potential. The world can’t get enough of Anthony Robbins.’ The New York Times

‘Tony Robbins needs no introduction. He is committed to helping make life better for every investor.’ — Carl Icahn

‘He has a great gift. He has the gift to inspire.’ — Bill Clinton

‘Tony’s power is super-human — Oprah Winfrey
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The Start-up Way: How Entrepreneurial Management Transforms Culture and Drives Growth
Rs. 3,390.00
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Eric Ries

“Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.” —–Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, co-author of Scaling Up Excellence, author of The Asshole Survival Guide.

“Startups are experiments — some are successful, some aren’t, but they’re the best way to bring new ideas to market. So how can a big company become more startup-like… or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries’ book shows you how.” ––Marc Andreessen, co-founder and partner at Andreessen Horowitz

“Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading.” —Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You

“Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.” ––Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg

“In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you.” ––Arianna Huffington, founder of The Huffington Post and founder and CEO of Thrive Global

“A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention.” ––Seth Godin, author of Linchpin

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From Ideas to Iconic Brands
Rs. 1,990.00
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Giles Lury

Inspiring stories of 101 amazing brands that changed the world

• Apple
• Coca-Cola
• Nike
• Starbucks
• Disney
• KFC
• Hallmark
• Mercedes
• Revlon
• Tupperware
• Banana Republic and many more

Inspiring stories to help you build a bigger, better, stronger brand

A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!

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Leadership Wisdom from the Monk Who Sold His Ferrari
Rs. 1,390.00
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Robin Sharma

This work reveals a step-by-step system that aims to restore trust, commitment, and spirit within your organization while transforming the way you think, feel and live in the process. It distills its wisdom for both professional and personal leadership into eight practical lessons.

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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!
Rs. 2,990.00
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MJ DeMarco

INTERNATIONAL BEST-SELLER

Translated and Published Worldwide In Over 25 Languages

“In life, there are people who get it, and people who don’t get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building ‘gurus’…”
~ Amazon reader review

“If you want to get “rich” while you’re young enough to enjoy it, read this book …it short-circuits you though a lot of the BS.”
~ Amazon reader review

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Hooked: How to Build Habit-Forming Products
Rs. 3,490.00
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Nir Eyal

Goodreads Choice Award Nominee for Business Books (2014)

A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup

The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress

Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review

Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist
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Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution
Rs. 1,990.00
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Robert Chesnut

* An Inc. Magazine Top 10 Business Book for 2020 *

“Stop talking about bringing your values to work and learn how to actually DO it!” ―Kim Scott, author of Radical Candor

“The ethical expectation for companies is wonderfully changing from ‘do no evil’ to ‘do good.’ Companies and their leaders need to put ethics and integrity at the center of their mission and culture. Rob is an insider who’s combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” ―Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling

“No one has wrestled with more difficult business integrity challenges over the last 20 years than Rob. His insights will instruct you how to drive integrity into your culture. Now, more than ever, we need someone to lead a constructive, direct conversation about integrity in business―Rob delivers.” ―Meg Whitman, CEO of Quibi, former CEO of HP and eBay Inc.

“Rob and I were peers at Airbnb and together we helped build a culture and public-facing brand with integrity as a core value. Not only was the work strategically brilliant but under Rob’s leadership, it was embedded into the very heart of the company. Rob brings creativity, empathy, credibility and a great sense of humor to this important topic ― he makes ethics human and fun.” ―Jonathan Mildenhall, cofounder and CEO, TwentyFirstCenturyBrand

“Drawing on considerable experience with the nuances and circumstances of integrity violations at Airbnb, Chesnut offers plentiful examples of common integrity issues… He is especially good on such matters as enforcing consequences and handling situations involving violators who are high-performing employees. Valuable reading for companies that want to get serious about workplace ethics.” ―Kirkus Reviews
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The Go-Giver: A Little Story About a Powerful Business Idea
Rs. 1,890.00
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Bob Burg

This terrific book wonderfully illuminates the principles of contribution, abundance, service and success ― Stephen Covey, bestselling author of The 7 Habits of Highly Effective People

Most people don’t have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I’m certain that you’ll be glad you did ― Seth Godin, author of The Dip

These five simple principles will help you achieve your goals and fulfil your dreams! ― Brian Tracy, author of Eat That Frog!

The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager ― Pat Williams, author of Souls of Steel, and senior vice president, Orlando Magic

Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you ― David Bach, author of The Automatic Millionaire

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Big Billion Startup: The Untold Flipkart Story
Rs. 2,790.00
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Mihir Dalal

Winner of Gaja Capital Business Book Prize 2020

The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live.

IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the
virtues of technology.

Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.

Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.
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