Category: Technology & the Future
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The Future of the Mind: The Scientific Quest to Understand, Enhance, and Empower the Mind
Rs. 2,690.00or 3 X Rs.896.67 with
Michio Kaku
- #1 New York Times Bestseller
“Compelling…Kaku thinks with great breadth, and the vistas he presents us are worth the trip” —The New York Times Book Review
“Kaku turns his attention to the human mind with equally satisfying results…Telepathy is no longer a fantasy since scanners can already detect, if crudely, what a subject is thinking, and genetics and biochemistry now allow researchers to alter memories and increase intelligence in animals. Direct electrical stimulation of distinct brain regions has changed behavior, awakened comatose patients, relieved depression, and produced out-of-body and religious experiences… Kaku is not shy about quoting science-fiction movies and TV (he has seen them all)… he delivers ingenious predictions extrapolated from good research already in progress.” –Kirkus Reviews
Recording memories, mind reading, videotaping our dreams, mind control, avatars, and telekinesis – no longer are these feats of the mind solely the province of overheated science fiction. The author takes us on a tour of the top laboratories around the world to meet the scientists who are already revolutionising the way we think about the brain.
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Build: An Unorthodox Guide to Making Things Worth Making
Rs. 3,490.00or 3 X Rs.1,163.33 withTony Fadell
- New York Times
- Wall Street Journal
- USAToday Bestseller
“Tony Fadell is one of the world’s great experts in starting companies and creating insanely great products. He’s distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories.” — Walter Isaacson, author and biographer of Steve Jobs, Albert Einstein, and Leonardo da Vinci
“Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun—and the most fascinating—memoir of curiosity and invention I’ve ever read.” — Malcolm Gladwell, host of the podcast Revisionist History and author of Outliers and Talking to Strangers
“Based on hard-won, real-life lessons as an entrepreneur, Tony Fadell’s Build delivers priceless advice for any young person who wants to build something great or change the world for the better. I wish I had this book when I was twenty-one.” — Ben Horowitz, founding partner of Andreessen Horowitz
“Insightful. Funny. Instructive. Unvarnished. In a book brimming with energy and enthusiasm, Tony Fadell, builder of epoch-defining products, draws on his experience with failure and accomplishment to coach you through every stage of your career.” — Joanna Hoffman, former vice president of marketing at General Magic and member of the original Macintosh team
“Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you’re looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony’s guidance will get you thinking and rethinking.” — Adam Grant, author of Think Again and host of the TED podcast WorkLife
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Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It
Rs. 3,290.00or 3 X Rs.1,096.67 withTien Tzuo
- SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR
- INNOVATION AND ENTREPRENEURSHIP AWARD
Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous — Nir Eyal ― author of Hooked: How to Build Habit-Forming Products
Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation–and the real opportunity–is just beginning
Today’s consumers prefer the advantages of access over the hassles of ownership. It’s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You’ll have to reinvent your company from the inside out — from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we’ll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world’s largest subscription finance platform, Subscribed is the book that explains how this shift really works — and how business leaders can prepare and prosper.
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Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too
Rs. 2,690.00or 3 X Rs.896.67 withGary Vaynerchuk
“Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson
“The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat
“Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer
Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA
“If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”
In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.
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Elon Musk by Walter Isaacson
Rs. 7,690.00or 3 X Rs.2,563.33 with- SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR AWARD
- New York Times non-fiction bestseller
- Sunday Times non-fiction bestseller
Epic feats. Epic failures. An epic story.
Walter Isaacson charts Elon Musk’s journey from humble beginnings to one of the wealthiest people on the planet – but is Musk a genius or a jerk?
From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era – a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.
At the beginning of 2022 – after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth – Musk spoke ruefully about his compulsion to stir up dramas. ‘I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,’ he said.
It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground.
For two years, Walter Isaacson had unprecedented access. He shadowed Musk, attended his meetings, walked his factories with him, and spent hours interviewing him, his family, friends, coworkers, and adversaries.
The result is the revealing inside story, filled with amazing tales of triumphs and turmoil, that addresses the question: are the demons that drive Musk also what it takes to drive innovation and progress?
The book includes over 100 integrated black-and-white images.
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Oppenheimer: The Official Screenplay
Rs. 4,190.00or 3 X Rs.1,396.67 withThe complete screenplay of Christopher Nolan’s Oppenheimer.
Oppenheimer centers on the life of the “father of the atomic bomb.” Based on the Pulitzer Prize-winning book American Prometheus by Kai Bird and Martin J. Sherwin, the film stars Cillian Murphy as the man who led the effort, in the midst of a world war, to unleash the power of the atom.
Christopher Nolan has fashioned a story of discovery bathed in the light of a thousand suns – but one that is darkened by government surveillance and the travesty of a trial to which Oppenheimer was subjected.
In his introduction to the screenplay, Kai Bird, co-author of American Prometheus, praises Nolan’s skill in taking an extremely complex life story and miraculously turning it into “visual art that is faithful both to the history and the man.”
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Framers: Human Advantage in an Age of Technology and Turmoil
Rs. 2,990.00or 3 X Rs.996.67 withKenneth Cukier, Viktor Mayer-Schoenberger, Francis de Vericourt
A tightly written prescription for smart thinking… A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinct ― Financial Times — 2021 Summer Books List
Whether you want to anticipate threats before they appear, reimagine old problems to find new solutions or just relax with a wonderfully stimulating and readable book, Framers has you covered. A simply wonderful reimagining of human ingenuity. It will teach you to see around corners ― Tim Harford, bestselling author of How To Make The World Add Up
Reveals how you can recognize the lenses that you’re applying … an important read — a steady hand for our turbulent times ― Adam Grant, #1 New York Times bestselling author of THINK AGAIN
Packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think-and might just change the world too ― Annie Duke, best-selling author of THINKING IN BETS and former poker champion
Brilliantly shows that mental models are at the heart of creativity, critical thinking and innovation, and how we can get better at it to solve our toughest business and social challenges ― Aaron Levie, CEO of Box
Provides insight into how we can all nurture more of a beginner’s mind and manifest breakthrough ideas for building a better future ― Marc Benioff, chairman and CEO, Salesforce
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Big Ideas: 100 Modern Inventions That Have Transformed Our World
Rs. 2,790.00or 3 X Rs.930.00 with -
The AI Does Not Hate You
Rs. 2,990.00or 3 X Rs.996.67 with -
Jugaad Innovation
Rs. 2,990.00or 3 X Rs.996.67 withNavi Radjou, Jaideep Prabhu, Simone Ahuja
“Jugaad Innovation” is a book by Navi Radjou, Jaideep Prabhu, and Simone Ahuja that explores frugal and improvisational innovation, known as “jugaad,” and its application in emerging markets and beyond. The book highlights examples of innovative solutions created under constraints and offers practical insights for leaders and innovators.
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ISRO: A Personal History
Rs. 3,490.00or 3 X Rs.1,163.33 withR. Aravamudan, Gita Aravamudan
“ISRO: A Personal History” is a book by R. Aravamudan and Gita Aravamudan that provides a firsthand account of the Indian Space Research Organisation (ISRO). It delves into the history, achievements, challenges, and people behind India’s space program, as narrated by R. Aravamudan, former Director of the ISRO Satellite Centre. The book offers a unique perspective on ISRO’s journey and is a compelling read for space enthusiasts, history buffs, and those interested in science and technology.
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A Humans Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Rs. 1,990.00or 3 X Rs.663.33 withKartik Hosanagar
A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, from what products we buy, to where we decide to eat, to how we consume our news, to whom we date, and how we find a job. We’ve even delegated life-and-death decisions to algorithms–decisions once made by doctors, pilots, and judges.
In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking. And he gives us a route in, pointing out that algorithms often think a lot like their creators–that is, like you and me.
Hosanagar draws on his experiences designing algorithms professionally–as well as on history, computer science, and psychology–to explore how algorithms work and why they occasionally go rogue, what drives our trust in them, and the many ramifications of algorithmic decision-making. He examines episodes like Microsoft’s chatbot Tay, which was designed to converse on social media like a teenage girl, but instead turned sexist and racist; the fatal accidents of self-driving cars; and even our own common, and often frustrating, experiences on services like Netflix and Amazon.
A Human’s Guide to Machine Intelligence is an entertaining and provocative look at one of the most important developments of our time and a practical user’s guide to this first wave of practical artificial intelligence.
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Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship
Rs. 3,490.00or 3 X Rs.1,163.33 withInbal Arieli
Inbal Arieli is a prominent entrepreneur and leader in the Israeli hi-tech sector, with a background in military intelligence. She is the author of “Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship,” a book that explores the unique culture and ecosystem of innovation in Israel, known as Start-Up Nation. With over 20 years of experience in the field, Inbal has been recognized for her contributions to the Israeli hi-tech industry and is a sought-after speaker on the topic of Israeli innovation and entrepreneurship. She holds a law degree, economics degree, and MBA in Entrepreneurship and Strategy.
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The Basics of Bitcoins and Blockchains
Rs. 3,490.00or 3 X Rs.1,163.33 withAntony Lewis
“A delightful read that cuts the hype, finds the signal in the noise, and fires on all cylinders from front to back.” —John Collins, fintech advisor
“A great resource for anyone who wants to understand what blockchain and cryptocurrency is really all about.” —Paul Griffin, Associate Professor, School of Information Systems, Singapore Management University
“A useful, usable and enjoyable read. Antony helps us all clearly understand the mechanics of bitcoin and blockchain.” –-Rob Findlay, Founder, Next Money
“An engaging, clear, and authoritative guide to the applications and implications of blockchains.” –-Greg Wolfson, Head of Business Development at Element Group
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Hooked: How to Build Habit-Forming Products
Rs. 3,490.00or 3 X Rs.1,163.33 withNir Eyal
- Goodreads Choice Award Nominee for Business Books (2014)
A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress
Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review
Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist
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Alibaba’s World: How One Remarkable Chinese Company Is Changing the Face of Global Business
Rs. 2,690.00or 3 X Rs.896.67 withPorter Erisman – Former Vice President, Alibaba
- Selected as one of the Best Business Books of 2015 by the Wall Street Journal
- THE INTERNATIONAL BESTSELLER
‘Fascinating . . . stories don’t get much better than Alibaba’s’ Financial Times
‘An absolute delight to read. Porter Erisman has crafted an insider’s loving portrayal of the world’s largest e-commerce site . . . If you like a well-written business yarn, read Alibaba’s World. It’s how the East was won’ New York Journal of Books
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Too Small to Fail: Why Some Small Nations Outperform Larger Ones and How They Are Reshaping the World
Rs. 3,490.00or 3 X Rs.1,163.33 withR. James Breiding
An idea whose time has come. – STEVEN PINKER, JOHNSTONE FAMILY PROFESSOR OF PSYCHOLOGY, HARVARD UNIVERSITY
With global governance being challenged, this book offers provoking thoughts and ideas from the smaller nations as to what redefining success looks like. – PAUL POLMAN, CO-FOUNDER & CHAIR, IMAGINE, FORMER CEO, UNILEVER
An excellent portrayal of how lack of entitlement drives small nations’ success: they expect to have to adapt to outside forces, so they do. –JANAN GANESH , ~ COLUMNIST, THE FINANCIAL TIMES
If you are happy with your country and its development, don’t read this book. But if you think your country could do Significantly better, this book will show you how. LARS KOLIND . CHAIRMAN, THE WORLD SCOUT FOUNDATIONor 3 X Rs. 1,163.33 withRead more
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Now You’re Talking: Human Conversation from the Neanderthals to Artificial Intelligence
Rs. 2,690.00or 3 X Rs.896.67 withTrevor Cox
“The spectrum of sounds humans emit are not only the lifeblood of conversation—they are central to our sense of who we are and where we come from. In his book Now You’re Talking, acoustic engineer and BBC radio presenter Trevor Cox zooms in on the basic mechanics of our vocal abilities, broadly surveys the ways our speaking voices define and reflect identity, and asks what it means when this most human quality can be replicated by computers.” —Psychology Today
“A lucid look at the science behind human communication . . . The greatest takeaway from the book is the welcome thought that our best moments as human communicators are in ordinary conversations, ‘quotidian activity that allows knowledge about how to survive and thrive to be passed between us.’ There’s lots to ponder in Cox’s geekily entertaining exploration of how we acquire our voices and understand those of others.” —Kirkus Reviews
“A lively, intelligent and persuasive history of speech.” —Laura Freeman, The Times
“Illuminating . . . Cox knows how to make his subject sing.” —Sebastian Shakespeare, Daily Mail
“Cox proves an affable guide, and his sharp history will give casual science buffs a lot to talk about.” —Publishers Weekly
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The Big Nine: How The Tech Titans And Their Thinking Machines Could Warp Humanity
Rs. 2,990.00or 3 X Rs.996.67 withAmy Webb
In The Big Nine, Amy Webb exposes how the current state of artificial intelligence (AI) is largely controlled by a handful of corporations, and how our data is being used without our control or oversight. She reveals the broken foundations of AI and the potential risks of unpredictable behavior. This book offers a strategy for changing course and liberating ourselves from powerful corporations and algorithmic decision-makers, providing a human-centered approach to shaping the future of AI.
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Farmageddon: The True Cost Of Cheap Meat
Rs. 2,190.00or 3 X Rs.730.00 withPhilip Lymbery
Lymbery brings to this essential subject the perspective of a seasoned campaigner – he is informed enough to be appalled, and moderate enough to persuade us to take responsibility for the system that feeds us ― Guardian Book of the Week
This eye-opening book, urging a massive rethink of how we raise livestock and how we feed the world, deserves global recognition ― Hugh Fearnley-Whittingstall
A devastating indictment of cheap meat and factory farming. Don’t turn away: it demands reading and deserves the widest possible audience ― Joanna Lumley
This incredibly important book should be read by anyone who cares about people, the planet, and particularly, animals ― Jilly Cooper
There’s no end to techno-idiocy in pursuit of profit. But far more concerning is Lymbery’s contention that the wastefulness of feeding human-edible plants and fish to animals is not just absurd but catastrophic. The main reason for hacking down the remaining South American forest is to grow soy to feed the pigs and chickens of China ― Evening Standard
This meaty account makes a distinctive and important contribution, eschewing the narrowly domestic focus of many of its predecessors in favour of a global investigation … An engaging read – and it also gives a full enough picture of the situation in the UK to preclude any smugness on the part of the British reader. Anyone after a realistic account of our global food chain, and the changes necessary for a sustainable future, will find much to get their teeth into here ― Felicity Cloake, New Statesman
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Superintelligence: Paths, Dangers, Strategies
Rs. 2,690.00or 3 X Rs.896.67 withNick Bostrom
“I highly recommend this book” —Bill Gates
“Terribly important. Groundbreaking, extraordinary sagacity and clarity, enabling him to combine his wide-ranging knowledge over an impressively broad spectrum of disciplines – engineering, natural sciences, medicine, social sciences and philosophy – into a comprehensible whole. If this book gets the reception that it deserves, it may turn out the most important alarm bell since Rachel Carson’s Silent Spring from 1962, or ever.” —Olle Haggstrom, Professor of Mathematical Statistics
“Nick Bostrom’s excellent book “Superintelligence” is the best thing I’ve seen on this topic. It is well worth a read.” —Sam Altman, President of Y Combinator and Co-Chairman of OpenAI
“Worth reading. We need to be super careful with AI. Potentially more dangerous than nukes” —Elon Musk, Founder of SpaceX and Tesla
“Nick Bostrom makes a persuasive case that the future impact of AI is perhaps the most important issue the human race has ever faced. Instead of passively drifting, we need to steer a course. Superintelligence charts the submerged rocks of the future with unprecedented detail. It marks the beginning of a new era.” ––Stuart Russell, Professor of Computer Science, University of California, Berkley
“This superb analysis by one of the world’s clearest thinkers tackles one of humanity’s greatest challenges: if future superhuman artificial intelligence becomes the biggest event in human history, then how can we ensure that it doesn’t become the last?” —Professor Max Tegmark, MIT
“Valuable. The implications of introducing a second intelligent species onto Earth are far-reaching enough to deserve hard thinking” —The Economist“There is no doubting the force of [Bostrom’s] arguments. The problem is a research challenge worthy of the next generation’s best mathematical talent. Human civilisation is at stake.” —Clive Cookson, Financial Times
“Those disposed to dismiss an ‘AI takeover’ as science fiction may think again after reading this original and well-argued book.” —Martin Rees, Past President, Royal Society
“Every intelligent person should read it.” —Nils Nilsson, Artificial Intelligence Pioneer, Stanford University
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Samsung Rising: Inside the Secretive Company Conquering Tech
Rs. 2,990.00or 3 X Rs.996.67 withGeoffrey Cain
- Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2020)
‘Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can’t imagine‘ — Brad Stone, author of Amazon Unbound
“Samsung Rising reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution and other bad behavior. . . . Wonderfully informative.”—The Wall Street Journal
“A brisk, balanced telling of the Samsung story.”—The New York Times Book Review
“Cain captures the drama of Samsung. . . . He pulls no punches, touching raw nerves of rivalries and repression and clashing egos in an account that’s unavoidably murky at times, but riveting current history.”—Forbes
“[A] riveting story . . . one of entrepreneurial derring-do and excruciating work habits mixed with scandals, vendettas and political intrigue.”—The Economist
“An extraordinary work of narrative business reportage . . . With the flair of a novelist, Geoffrey Cain tells the story of Samsung’s meteoric rise.”—Robert S. Boynton, author of The New New Journalism and The Invitation-Only Zone
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Edison
Rs. 4,790.00or 3 X Rs.1,596.67 withEdmund Morris
NEW YORK TIMES BESTSELLER – Pulitzer Prize-winning author Edmund Morris presents a revelatory biography of Thomas Alva Edison, the prolific genius in American history. Known for his invention of the practical incandescent lamp, Edison’s life and achievements go far beyond that. With over 1,093 patented inventions, including advancements in recording technology and movies, Edison’s story is brought to life through extensive research and access to original documents. Morris debunks myths and presents a complex portrait of Edison as a creative yet often neglectful husband and father. A must-read biography that sheds new light on the legendary inventor.
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The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race
Rs. 2,690.00or 3 X Rs.896.67 withWalter Isaacson
“It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist
“An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee
“A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews
“Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly
“He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande
“Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann
“Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP
“Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books
“Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post
“This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian
“Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist
“Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com
“The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times
“When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin
“Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham
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Genome: The Autobiography of a Species in 23 Chapters
Rs. 2,790.00or 3 X Rs.930.00 withMatt Ridley
“Genome: The Autobiography of a Species in 23 Chapters” is a fascinating book written by science writer Matt Ridley, exploring the human genome and the story of how it was sequenced. Through 23 chapters, each dedicated to a different chromosome, Ridley delves into the mysteries and complexities of human genetics, from the origins of life to the potential applications of genetic engineering. With his engaging style and deep knowledge of the subject, Ridley provides a captivating journey through the science of genetics and its impact on our understanding of ourselves and our world.
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Talking To Robots: How Ai Will Shape Our Future
Rs. 2,990.00or 3 X Rs.996.67 withDavid Ewing Duncan
In Talking to Robots, author David Ewing Duncan explores the present and future of robots and AI, as well as what our fascination with them says about being human. The book features discussions with prominent thinkers, engineers, and scientists, and covers a range of topics, from present-day Facebook and Amazon bots to near-future intimacy and job-replacing bots. Duncan also examines the societal and ethical implications of robots, as well as their potential to usher in a new era of human existence or to destroy us. Ultimately, the book provides an entertaining and insightful guide to possible future scenarios for robots, both real and imagined.
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The Emerging Mind: The Bbc Reith Lectures 2003
Rs. 2,990.00or 3 X Rs.996.67 withVilayanur Ramachandran
“The Emerging Mind: The BBC Reith Lectures 2003” is a book authored by Vilayanur Ramachandran, a renowned neuroscientist, based on a series of lectures he delivered in 2003. The book explores some of the most intriguing questions in neuroscience, including how the brain processes information, how consciousness arises, and how the mind and body are connected. It has been widely praised for its clarity and accessibility.
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Quantum Supremacy: How Quantum Computers will Unlock the Mysteries of Science – and Address Humanity’s Biggest Challenges
Rs. 6,290.00or 3 X Rs.2,096.67 withMichio Kaku
An international treasure and a man of infectious enthusiasm. ― The Times
An exhilarating guide to the astonishing future of quantum computing, from the international bestselling physicist
The runaway success of the microchip processor may be nearing its end, with profound implications for our economy, society, and way of life, even leaving Silicon Valley as a new Rust Belt, its technology obsolete. Step forward to the quantum computer, which harnesses the power and complexity of the atomic realm, and may be useful in solving humanity’s greatest challenges from climate change, to global starvation, to incurable diseases. Humanity’s next great technological achievement already promises to be every bit as revolutionary as the transistor and microchip once were.
Its unprecedented gains in computing power and unique ability to simulate the physical universe herald advances that could change every aspect of our lives.
Corporations and whole nations are betting on quantum computing, hoping to exploit its power to design more efficient vehicles, create life-saving new drugs, and streamline industries to revolutionize the economy. But this is only the beginning.
Quantum computers could allow us to finally create nuclear fusion reactors that produce clean, renewable energy without radioactive waste or threats of meltdown. They could help us crack the biological processes that generate natural, cheap fertilizer and enable us to feed the world’s growing populations.
And they could unravel the fiendishly difficult protein folding that lies at the heart of previously incurable diseases such as Alzheimer’s, motor neuron disease, and Parkinson’s, helping us to live longer, healthier lives. Told with Kaku’s signature clarity and enthusiasm, Quantum Supremacy is the story of this exciting frontier and the race to claim humanity’s future.
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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
Rs. 2,390.00or 3 X Rs.796.67 withKen Auletta
“Auletta works hard to get us to care about the fate of ad folks, despite our diminished interest in them or our distaste for what they do, because of their essential role as suppliers of the dollars that fuel the media ecosystem. If you “follow the money,” he writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” –New York Times
“[A] timely dive into an industry in tumult … Auletta, a veteran New York writer who has covered both Wall Street and the media for decades, does a remarkable job of digging into the personalities and the covert deals.” –Financial Times
“Now more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations, and judicious insights. This riveting book shows again why Auletta is the premier reporter of our era on the fascinating and ever-changing worlds of communications and media.” –Walter Isaacson
“Intelligent and well researched, Auletta’s lively survey serves as an excellent primer to a brave new world.” –Publishers Weekly
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Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption
Rs. 3,090.00or 3 X Rs.1,030.00 withBen Mezrich
From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires–the fascinating story of brothers Tyler and Cameron Winklevoss’s big bet on crypto-currency and its dazzling pay-off.
Ben Mezrich’s 2009 bestseller The Accidental Billionaires is the definitive account of Facebook’s founding and the basis for the Academy Award–winning film The Social Network. Two of the story’s iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook.
Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money after their fight with Zuckerberg. While nursing their wounds in Ibiza, they accidentally run into an eccentric character who tells them about a brand-new idea: cryptocurrency. Immersing themselves in what is then an obscure and sometimes sinister world, they begin to realize “crypto” is, in their own words, “either the next big thing or total bulls–t.” There’s nothing left to do but make a bet.
From the Silk Road to the halls of the Securities and Exchange Commission, Bitcoin Billionaires will take us on a wild and surprising ride while illuminating a tantalizing economic future. On November 26, 2017, the Winklevoss brothers became the first Bitcoin billionaires. Here’s the story of how they got there―as only Ben Mezrich could tell it.
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The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company
Rs. 3,690.00or 3 X Rs.1,230.00 withRobert Iger
- #1 NEW YORK TIMES BESTSELLER
- A SUNDAY TIMES BOOK OF THE YEAR 2019
- NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR
One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ― Bill Gates
“Nurturing creativity is less a skill than an art—especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened.”—Steven Spielberg
“People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it’s a personal, all-access session with the wisest CEO you’ve ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It’s a rippingly good, revelatory read.”—Daniel Coyle, New York Times bestselling author of The Culture Code
“I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold—you won’t forget the stories or the lessons.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead
Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ― TIME – Businessperson of the Year 2019
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The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos
Rs. 2,990.00or 3 X Rs.996.67 withChristian Davenport
“The Space Barons by Christian Davenport, a Washington Post reporter, is an exciting narrative filled with colorful reporting and sharp insights. The book sparkles because of Davenport’s access to the main players and his talent for crisp storytelling.”―Walter Isaacson, New York Times Book Review
“The Space Barons is a pacy, smartly reported book on the new generation of entrepreneurs who are transforming the business of space… [The] book fizzes with some wonderful human stories of imagination and endeavor but also provides a broad sweep of the current state of the space industry.”―Financial Times
“Davenport displays his reporting and storytelling skills. His writing is tight and, suitably for the subject matter, propulsive. He fleshes out the main protagonists with fine character vignettes.”―The Washington Post
“Highly accessible… Davenport’s access to key players, from the companies’ founders to its employees, lends authority to his account.”―Scientific Inquirer
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Against All Odds: The IT Story Of India
Rs. 3,890.00or 3 X Rs.1,296.67 withS. Kris Gopalakrishnan, N. Dayasindhu, Krishnan Narayanan
‘Our IT industry has placed India on the global centre stage. This book captures the spirit of a confident India and is an inspiration for all of us. ANAND MAHINDRA Chairman, Mahindra Group
The historic ascent of India’s IT sector can now be better understood thanks to Kris Gopalakrishnan’s research and compelling narrative. SATYA NADELLA Chairman and Chief Executive Officer, Microsoft
This book is the first written-down history of IT in India. It is a seminal contribution to advancement of the research of technology historians and the success of entrepreneurs. NARAYANA MURTHY Founder, Infosys-
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Nikola Tesla
Rs. 2,990.00or 3 X Rs.996.67 withJohn F. Wasik
“Nikola Tesla” by John F. Wasik is a fascinating biography of one of the most brilliant and innovative inventors in history. Tesla was a Serbian-American inventor, electrical engineer, mechanical engineer, and futurist who is best known for his contributions to the development of the alternating current (AC) electrical system. Wasik’s book offers a detailed look at Tesla’s life, from his early years as a student in Croatia to his later work as an inventor and entrepreneur in the United States. Through a combination of engaging writing and extensive research, Wasik paints a vivid picture of Tesla’s achievements and the challenges he faced throughout his life. The book is a must-read for anyone interested in the history of science and technology, as well as those who admire the remarkable achievements of one of the most brilliant minds of the 20th century.
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Time Travel
Rs. 2,490.00or 3 X Rs.830.00 withJames Gleick
“Time Travel” by James Gleick is a fascinating exploration of the concept of time travel in science, literature, and popular culture. Gleick, a celebrated science writer and historian, traces the history of time travel from its earliest roots in ancient mythology to its modern incarnations in films and TV shows. Along the way, he explores the philosophical and scientific implications of time travel, delving into questions about causality, free will, and the nature of time itself. Through a combination of engaging storytelling and rigorous research, Gleick offers a thought-provoking and entertaining examination of one of the most enduring and tantalizing ideas in human history. Whether you’re a fan of science fiction or simply interested in the mysteries of time and space, “Time Travel” is a must-read.
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Life 3.0: Being Human in the Age of Artificial Intelligence
Rs. 2,990.00or 3 X Rs.996.67 withMax Tegmark
- THE INTERNATIONAL BESTSELLER.
- DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR.
- SELECTED AS ONE OF BARACK OBAMA’S FAVOURITE BOOKS OF 2018
All of us – not only scientists, industrialists and generals-should ask ourselves what can we do now to improve the chances of reaping the benefits of future AI and avoiding the risks. This is the most important conversation of our time, and Tegmark’s thought-provoking book will help you join it — Prof. Stephen Hawking
This is a compelling guide to the challenges and choices in our quest for a great future of life, intelligence and consciousness – on Earth and beyond. — Elon Musk, CEO of SpaceX and Tesla Motors
Max seeks to facilitate a much wider conversation about what kind of future we, as a species, would want to create. Though the topics he covers – AI, cosmology, values, even the nature of conscious experience – can be fairly challenging, he presents them in an unintimidating manner that invites the reader to form her own opinions. — Prof. Nick Bostrom, Founder of Oxford’s Future of Humanity Institute, author of Superintelligence
Max’s new book is a deeply thoughtful guide to the most important conversation of our time, about how to create a benevolent future civilization as we merge our biological thinking with an even greater intelligence of our own creation. — Ray Kurzweil, Inventor, Author and Futurist, author of The Singularity is Near and How to Create a Mind
Lucid and engaging […] Tegmark’s explanation of how electronic circuitry – or a human brain – could produce something as evanescent and immaterial as thought is both elegant and enlightening. — Frank Rose ― Wall Street Journal
It should be among the most important items on our political agenda. Unfortunately, AI has so far hardly registered on our political radar … Max Tegmark’s Life 3.0 tries to rectify the situation. Written in an accessible and engaging style, and aimed at the general public, the book offers a political and philosophical map of the promises and perils of the AI revolution. Instead of pushing any one agenda or prediction, Tegmark seeks to cover as much ground as possible, reviewing a wide variety of scenarios concerning the impact of AI on the job market, warfare and political systems. Life 3.0 does a good job of clarifying basic terms and key debates, and in dispelling common myths. — Yuval Noah Harari ― The Guardian
I was riveted by this book. The transformational consequences of AI may soon be upon us-but will they be utopian or catastrophic? The jury is out, but this enlightening, lively and accessible book by a distinguished scientist helps us to assess the odds. — Prof. Martin Rees, Astronomer Royal, cosmology pioneer, author of Our Final Hour
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A Life on Our Planet: My Witness Statement and a Vision for the Future
Rs. 2,690.00or 3 X Rs.896.67 withDavid Attenborough
- Goodreads Choice Award for Science & Technology (2020)
‘Read this book to learn, but also to honour the man. We shall never see his like again.’ – Sunday Times
“The eminent traveler and naturalist delivers a combination of memoir and manifesto, the first leisurely, the second earnest….Recognizing that we are at a tipping point, Attenborough is refreshingly optimistic, noting that one thing humans do well is solve problems. Anyone concerned with the planet’s ecological future will want to spend time with this excellent book.“―Kirkus Reviews, starred review
In this scientifically informed account of the changes occurring in the world over the last century, award-winning broadcaster and natural historian shares a lifetime of wisdom and a hopeful vision for the future.
See the world. Then make it better.
I am 93. I’ve had an extraordinary life. It’s only now that I appreciate how extraordinary.As a young man, I felt I was out there in the wild, experiencing the untouched natural world – but it was an illusion. The tragedy of our time has been happening all around us, barely noticeable from day to day — the loss of our planet’s wild places, its biodiversity.
I have been witness to this decline. A Life on Our Planet is my witness statement, and my vision for the future. It is the story of how we came to make this, our greatest mistake — and how, if we act now, we can yet put it right.
We have one final chance to create the perfect home for ourselves and restore the wonderful world we inherited.
All we need is the will to do so.
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Artificial Intelligence: A Guide for Thinking Humans
Rs. 2,690.00or 3 X Rs.896.67 withMelanie Mitchell
‘If you think you understand AI and all of the related issues, you don’t. By the time you finish this exceptionally lucid and riveting book you will breathe more easily and wisely’ – Michael Gazzaniga, author of The Consciousness Instinct
Computers are capable of feats of astonishing intelligence, while at the same time lacking any semblance of common sense. Melanie Mitchell takes us through an enlightening tour of how artificial intelligence currently works, and how it falls short of true human understanding — Sean Carroll, author of The Big Picture
Melanie Mitchell writes about AI with a warm, friendly voice and an unpretentious brilliance that no machine could hope to match… for now — Steven Strogatz, author of The Joy of X
A leading computer scientist brings human sense to the AI bubble
No recent scientific enterprise has been so alluring, terrifying and filled with extravagant promise and frustrating setbacks as artificial intelligence. Writing with clarity and passion, leading AI researcher Melanie Mitchell offers a captivating account of modern-day artificial intelligence.
Flavoured with personal stories and a twist of humour, Artificial Intelligence illuminates the workings of machines that mimic human learning, perception, language, creativity and common sense. Weaving together advances in AI with cognitive science and philosophy, Mitchell probes the extent to which today’s ‘smart’ machines can actually think or understand, and whether AI even requires such elusive human qualities at all.
Artificial Intelligence: A Guide for Thinking Humans provides readers with an accessible and clear-eyed view of the AI landscape, what the field has actually accomplished, how much further it has to go and what it means for all of our futures.
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No Filter: The Inside Story of how Instagram Transformed Business, Celebrity and our Culture
Rs. 2,390.00or 3 X Rs.796.67 withSarah Frier
- Winner of the FT & McKinsey Business Book of the Year Award 2020
- One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek
“Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works….The book manages to be clear-eyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now….we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back.” —New York Times
“No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness….Frier’s version of that story is rich with details, based on hundreds of interviews including sit-downs with the app’s co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences….The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg.” —NPR
“Deeply sourced….Frier delivers a compelling tale of jealousy…. The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of ‘creators.'” —Financial Times
“If Aaron Sorkin wants to make a sequel to the movie The Social Network, he has his source material right here. Frier, a tech journalist, was given enviable access to Instagram’s founders and other key players. The result is an inside-the-room chronicle of one of Silicon Valley’s most fascinating and fraught acquisitions. A tale of luck, smarts, and strategy, No Filter also reminds us how much business depends on personal chemistry or—in the case of Facebook’s Mark Zuckerberg and Instagram’s Kevin Systrom—the lack thereof. Just as intriguing is Frier’s clear-eyed commentary on what the rise of Instagram culture means.” —Inc, Top 10 New Business Books for 2020
“Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse.” —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter
“With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition, and intrigue—and part an anthropologist’s examination of modern life. Frier’s vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app’s success says about all of us.” —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
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AI for You: The New Game Changer
Rs. 3,190.00or 3 X Rs.1,063.33 withArtificial Intelligence is all around us. It is set to transform the way we run businesses. Yet people fear it and businesses struggle to derive maximum value from it. Learning from the best practices of industry leaders, AI For You brings together frameworks and tools for infusing AI in business processes. The book demystifies AI, simplifies the complexities around AI technologies and describes how to take AI from lab to field while satisfying the concerns of different stakeholders.
A must-read for builders, consumers, sponsors and sellers of AI, AI For You lays down the building blocks for the AI revolution while attempting to close the gap between the promise of AI and its actual impact.
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My Inventions, Autobiography of Nikola Tesla
Rs. 1,190.00or 3 X Rs.396.67 withNikola Tesla
One of the world’s most famous inventors and greatest minds, Nikola Tesla findings are the foundation of much of our modern-day technology and are indispensable to our understanding of electricity. Here is his story, in his own words. My Inventions, Tesla’s Autobiography was first published as a six-part series in the Electrical Examiner. Compiled and Edited by Ben Johnston, it is a record of his fascinating life, from his humble beginnings in Croatia, his collaboration with Thomas Edison, to his revolutionary breakthroughs and Discoveries that changed the world.
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Einstein For Everyone : Real Science For Real People
Rs. 1,990.00or 3 X Rs.663.33 withRobert L. Piccioni
“Einstein For Everyone: Real Science For Real People” by Robert L. Piccioni is a book that presents the concepts of Albert Einstein’s groundbreaking theories in a simple and accessible manner for readers of all backgrounds. It offers an introduction to Einstein’s ideas without requiring prior knowledge of complex physics or math, making it an engaging read for those interested in understanding the mysteries of the universe.
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How To Think: Understanding the Way We Decide, Remember and Make Sense of the World
Rs. 4,290.00or 3 X Rs.1,430.00 withJohn Paul Minda
Thought-provoking . . . [Minda] knows the mind like the back of his hand . . . [How to Think] is a comprehensive account of thinking and behaviour that showcases the sheer brilliance of the human brain ― Reaction
This book will get you thinking about thinking.
We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that’s not always a bad thing.
In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way.
Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.
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Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs
Rs. 3,290.00or 3 X Rs.1,096.67 withKen Kocienda
- WALL STREET JOURNAL BESTSELLER
“Kocienda reveals the real secret of Steve Jobs’s leadership and Apple’s magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity.” ―Kim Scott, New York Times bestselling author of Radical Candor
“Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems―and biggest risks―of the first iPhone was the development of a multi-touch keyboard. I placed this formidable responsibility squarely in Ken’s hands, and the success of the keyboard emerged from his insights, collaboration, and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches.” ―Scott Forstall, Original iPhone Software Team Leader and SVP iOS, Apple
“I’d be interested in the behind-the-scenes story of any Apple product. But if there is one I’m most interested in, it’s the iPhone. Kocienda delivers just that, and it truly is extraordinary. This book is a must-read for anyone interested in how Apple actually creates its products.” ―John Gruber, Daring Fireball
“I’ve literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn’t put it down.” ―Adam Lashinsky, New York Times bestselling author of Inside Apple
“If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process―from generating ideas to doing a demo for Steve Jobs.” ―Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B (with Sheryl Sandberg)
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Homo Deus: A Brief History of Tomorrow
Rs. 2,990.00or 3 X Rs.996.67 withYuval Noah Harari
**THE MILLION COPY BESTSELLER**
NEW YORK TIMES BESTSELLER
Wellcome Book Prize Nominee for Longlist (2017)
“Homo Deus will shock you. It will entertain you. Above all, it will make you think in ways you had not thought before.” — Daniel Kahneman, author of Thinking Fast, and Slow
“Thrilling to watch such a talented author trample so freely across so many disciplines… Harari’s skill lies in the way he tilts the prism in all these fields and looks at the world in different ways, providing fresh angles on what we thought we knew… scintillating.” — Financial Times
“Spellbinding… This is a very intelligent book, full of sharp insights and mordant wit… It is a quirky and cool book, with a sliver of ice at its heart… It is hard to imagine anyone could read this book without getting an occasional, vertiginous thrill.” — Guardian
“Harari is an intellectual magpie who has plucked theories and data from many disciplines – including philosophy, theology, computer science and biology – to produce a brilliantly original, thought-provoking and important study of where mankind is heading.” — Evening Standard (London)
“I enjoyed reading about these topics not from another futurist but from a historian, contextualizing our current ways of thinking amid humanity’s long march–especially…with Harari’s ability to capsulize big ideas memorably and mingle them with a light, dry humor…Harari offers not just history lessons but a meta-history lesson.” — Washington Post
“What elevates Harari above many chroniclers of our age is his exceptional clarity and focus.” — London Sunday Times
“A remarkable book, full of insights and thoughtful reinterpretations of what we thought we knew about ourselves and our history.” — The Guardian
“Provocative…the handiwork of a gifted thinker.” — Jennifer Senior, New York Times
“[A] great book…not only alters the way you see the world after you’ve read it, it also casts the past in a different light. In Homo Deus, Yuval Noah Harari shows us where mankind is headed in an absolutely clear-sighted & accessible manner.” — Mail on Sunday
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Microsoft Secrets
Rs. 1,790.00or 3 X Rs.596.67 withDave Jaworski
“Microsoft Secrets” is a book by Dave Jaworski that provides an insider’s perspective on the rise of Microsoft. Published in 1998, it offers insights into the company’s history, culture, and business practices. Jaworski, who worked at Microsoft, shares his observations and experiences, making it a valuable resource for those interested in the technology industry and Microsoft’s success story.
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Quantum Computing from Colossus to Qubits: The History, Theory, and Application of a Revolutionary Science
Rs. 2,790.00or 3 X Rs.930.00 withThe quantum computer is no longer the stuff of science fiction. Pioneering physicists are on the brink of unlocking a new quantum universe which provides a better representation of reality than our everyday experiences and common sense ever could.
The birth of quantum computers – which, like Schrödinger’s famous “dead and alive” cat, rely on entities like electrons, photons, or atoms existing in two states at the same time – is set to turn the computing world on its head. In his fascinating study of this cutting-edge technology, and featuring a new introduction, John Gribbin explores the nature of quantum reality, arguing for a universe of many parallel worlds where “everything is real.”
Looking back to Alan Turing’s work on the Enigma machine and the first electronic computer, Gribbin explains how quantum theory developed to make quantum computers work in practice as well as in principle. He takes us beyond the arena of theoretical physics to explore their practical applications – from machines which learn through “intuition” and trial and error to unhackable laptops and smartphones.
And he investigates the potential for this extraordinary science to create a world where communication occurs faster than light and teleportation is possible. This is an exciting insider’s look at the new frontier of computer science and its revolutionary implications.
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Digital Body Language: How to Build Trust and Connection, No Matter the Distance
Rs. 2,990.00or 3 X Rs.996.67 withErica Dhawan
- An instant Wall Street Journal Bestseller
‘Non-verbal cues are vital to understanding each other. Now that so much communication happens online–and with the massive shift to distance learning and remote workplaces–we need Erica Dhawan’s book more than ever. In Digital Body Language, Erica shares tips and strategies for communicating effectively on chats, emails, and video calls, so everyone can successfully share and connect in the digital age.’ ―Sheryl Sandberg, COO of Facebook and founder of Lean In and Option B
‘Digital Body Language is an indispensable guide to a business world turned upside down by video calls, group texts, and remote work. With Dhawan’s expert guidance, you’ll learn how to read and send the subtle cues that signal trust, competence, and authenticity. You’ll discover practical tips for using everything from exclamation points to emojis. Most of all, you’ll understand that that effective communication and collaboration begin with valuing others.’ ―Daniel H. Pink, author of When, Drive, and To Sell Is Human
“This book is a breakthrough that will be read for years to come”―Seth Godin, author of The Practice
“This book is a welcome and practical guide to the ways in which we need to rethink how we interpret on-screen and inbox behaviour. Developing a common digital body language will help everyone ― while also opening a path to better ways for all of us to relate to one another and create a sense of inclusion and belonging.” – Financial Times
“Fascinating, helpful, and engaging … Dhawan offers this timely book on digital body language and creative ways to foster inclusion and belonging in digital communications in the workplace.” –Booklist
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Machines That Think: Everything You Need To Know About The Coming Age Of Artificial Intelligence
Rs. 2,990.00or 3 X Rs.996.67 withNew Scientist
“Machines That Think: Everything You Need to Know About the Coming Age of Artificial Intelligence” is a book written by New Scientist, a weekly science and technology magazine. The book provides a comprehensive overview of the latest advancements in the field of artificial intelligence (AI), including machine learning, deep learning, and natural language processing. It also delves into the potential impact of AI on various industries and society as a whole, and addresses ethical and moral concerns associated with the development of intelligent machines. The book is aimed at both general readers and those with a background in science and technology, providing a comprehensive introduction to the rapidly evolving world of AI.
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The Contrarian: Peter Thiel and Silicon Valley’s Pursuit of Power
Rs. 4,690.00or 3 X Rs.1,563.33 withMax Chafkin
- A New York Times Notable Book
“Max Chafkin’s The Contrarian is much more than a consistently shocking biography of Peter Thiel, the most important investor in tech and a key supporter of the Donald Trump presidency. It’s also a disturbing history of Silicon Valley that will make you reconsider the ideological foundations of America’s relentless engine of creative destruction.”—Brad Stone, author of The Everything Store and Amazon Unbound
“In writing a biography of Thiel, the deck was stacked against Max Chafkin . . . who daringly took to the task. His new book . . . charts the billionaire’s rise from his early days as a precocious chess champion who never quite fit in to a world-conquering tech visionary and political firebrand.” —Fortune, “The Best Books of 2021
“Max Chafkin takes a deep dive into the life and history of billionaire entrepreneur and Silicon Valley whisperer Peter Thiel. . . . What’s striking to me about the book is the number of people who chose not to go on the record, out of fear of possible retaliation. A great read if you’re looking to understand the nuances of PayPal’s origin story and Thiel’s contributions to Trump’s 2016 election run.” —Yahoo Finance, “The Best Business Books We Read in 2021
“A revealing portrait. . . . A savvy biography. . . . Chafkin deftly portrays his subject as a ‘calculating operator,’ ‘nihilist,’ and predator who has constructed an image ‘so compelling that it has come to obscure the man behind it.’ A brisk, well-researched life of an enigmatic billionaire.” —Kirkus
“The Contrarian is a captivating, incisive, rigorously reported examination of Silicon Valley’s most mysterious and controversial powerbroker. Max Chafkin doesn’t just illuminate the life of Peter Thiel and the unsettling world he has created. With peerless authority, he tells the broader story of our age, showing us how Silicon Valley’s early utopianism was attacked from within, succumbing to largely unseen forces and giving rise to the darker, more dangerous world we inhabit today.” —Joshua Green, author of Devil’s Bargain
“Whether you admire him or fear him, Peter Thiel’s influence has been undeniable. In this deeply reported and gripping biography, Max Chafkin reveals the lessons behind Thiel’s rise. It offers essential insights for anyone who wants to understand what Silicon Valley’s global ascendance has wrought—and it’s a really great read.” —Charles Duhigg, author of The Power of Habit and Smarter Faster Better
“A judicious biography. . . . Unfailing diligent. . . . The Contrarian isn’t just about Thiel; it’s about Silicon Valley’s political coming-of-age, too.” —New York Times
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