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Tag: Technology & the Future

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    Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

    Rs. 3,290.00

    Brad Stone

     

    ‘Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise… Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers… a dense, at times juicy tour of the company Bezos built.’ (Ben Smith New York Times)

     

    Fascinating and deeply researched… Stone is at his best describing Bezos’s demanding style of management… Masterful.’ (Marc Levinson Washington Post)

     

    ‘An excellent new book…Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming “perilously close to invincible”.’ (Farhad Manjoo New York Times)

     

    ‘In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos’s brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.’ (Ken Auletta, author of Googled )

     

    ‘Amazon’s reach is so extensive that it can seem easier to list the few areas of commerce that it doesn’t touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.’ (Curtis Sittenfeld, my favourite non-fiction books The Week)

     

    ‘There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice – Amazon and its founder Jeff Bezos – is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world’s most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.’ (Rana Foroohar, author of Makers and Takers and Don’t Be Evil )

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    Open: How Collaboration and Curiosity Shaped Humankind

    Rs. 2,690.00

    Johan Norberg

     

    • AN ECONOMIST BOOK OF THE YEAR

     

    “No person or society is smart enough or wise enough or noble enough to solve the wicked problems of life by themselves. With clarity and grace, Johan Norberg reminds us that openness to things and ideas from others is the only route to well-being..” –Steven Pinker, author, Enlightenment Now

     

    “If we are to recover from the pandemic of 2020, the world needs openness more than ever: open minds, open hearts, open communications, open markets. Johan Norberg’s superb book demonstrates, with hundreds of examples, how openness has been the key to the success of our species over 10,000 years and is the secret of prosperity and peace today.” –Matt Ridley, author, The Rational Optimist

     

    “Johan Norberg has a great story to tell: how, throughout history, open societies have always closed down, but never for good. The tension between closed and open, between trading and tribalism drives both progress and reaction. Why are the virtues and benefits of openness always under threat? We can’t live without it, yet too often it seems that we can’t live with it either. Norberg has a powerful argument to give us insight and hope that man’s curiosity and imagination is unstoppable.” –Margaret Heffernan, author, Beyond Measure

     

    “Norberg reminds us that every great civilization has been destroyed by the end of openness. His essential book, then, is a timely reminder that the fate of our civilization rests on a defense of openness. Strongly recommended.” –Andrew Keen, author, The Internet Is Not The Answer

     

    Clearcolourful and convincing, marshalling evidence from a range of eras and civilisations. […] The author is often amusing as well as illuminating. ― The Economist

     

    Norberg has a strong case and he makes it with energy and charm. A pertinent book for grumpy times. ― The Times on Progress

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    Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers

    Rs. 2,190.00

    Raja Rajamannar

     

    WALL STREET JOURNAL BESTSELLER

     

    “This book will do to our view of marketing what Copernicus’ book did to our view of the world—it will change it forever. If you want to know how things really work, read it.”Ivan Pollard, CMO, General Mills

     

    Quantum Marketing provides inspiration for an exciting future of disruption in the field and sheds light on the value marketing brings in driving business in this era of transformation. Wherever you are in your marketing journey, this is a must-read.” Conny Braams, Chief Digital and Marketing Officer, Unilever

     

    “Any marketer who wants to build brands that stand the test of time in the post digital age requires a balanced approach to marketing where science rules and storytelling amplifies. Raja is a true polymath who has struck the right balance.”Antonio Lucio, former CMO of Facebook, Visa, HP and PepsiCo Int.

     

    Quantum Marketing serves as a call to arms for marketing transformation made inevitable by technology breakthroughs and shifts in cultural expectations. This book is for anyone who wants to understand where marketing is going and how to harness these inevitable changes.” Chris Capossela, CMO, Microsoft

     

    “Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amidst this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in today’s fast-paced world.” —Michelle Peluso, SVP Digital Sales & CMO, IBM

     

    Raja offers an innovative view of the new Quantum Marketer mindset, which is both daunting and exhilarating. A must-read for anyone willing to compete for and succeed in a top marketing job today.’ — Greg Welch, Senior Partner, Spencer Stuart

     

    ‘Raja offers not only a fascinating view into the fifth paradigm of marketing, but also how to play deftly in it and win. This is an outstanding book and it will prove to be a landmark in the world of marketing!’ — Ashok Vaswani, CEO, Consumer Banking & Payments, Barclays

     

    ‘Raja thoughtfully took a hard and objective look at our industry and our work, and he did so with honesty and macro self-awareness. He effectively brings marketing of the past into the future.’ — Leslie Berland, CMO, Twitter

     

    ‘Quantum Marketing is a book full of optimism and hope, with practical examples of how to integrate critical elements of brand building with the data and analytic rigor necessary to drive business growth.’ — Leanne Cutts, Group CMO, HSBC

     

    ‘Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.’ — Ravi Dhar, Professor of Marketing, Yale School of Management

     

    ‘Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!’ — Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

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  • Steve Jobs: The Exclusive Biography

    Rs. 2,690.00

    Walter Isaacson

     

    • Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2012)
    • Goodreads Choice Award for History & Biography (2011)
    • Premio Know Square (2011)

     

    ‘This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject’ – Telegraph

     

    Based on more than forty interviews with Steve Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, and colleagues – this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.

     

    Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

     

    Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

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  • The God Equation: The Quest for a Theory of Everything

    Rs. 2,690.00

    Michio Kaku

     

    [Kaku] attempts to bring the dizzying concepts of multidimensional realms within reach of the general reader … It’s a majestic story, and Kaku tells it well. — David Bodanis ― Financial Times

     

    A clear and accessible examination of the quest to combine Einstein’s general relativity with quantum theory to create an all-encompassing “theory of everything” about the nature of the universe. — Andrew Anthony ― The Observer

     

    Kaku elucidates esoteric mathematics with graspable, real-life illustrations, and explains how breakthroughs in theoretical physics have had a tangible impact on human experience … The result is both mind-bending and surprisingly readable. — Pippa Bailey ― New Statesman

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