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- You cannot add "The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd" to the cart because the product is out of stock.
Future Ready: The Four Pathways to Capturing Digital Value
Rs. 5,950.00
Ina M. Sebastian, Peter Weill, Stephanie L. Woerner
“This book is essential for any company on its exciting digital journey, whether just starting out or well along the path. A solid playbook that helps keep everything and everyone focused on this transformative challenge.” — Fernando Gonzalez, CEO, CEMEX
“The digital economy reaches ever more deeply into all aspects of our lives. To adapt and thrive in this new context, companies need to be future ready. This book provides practical guidance for business leaders to assess where they stand today, as well as concrete advice on how they can transition their companies for the future.” — Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric
“The digital future can be full of profound risks and uncertainties, as well as opportunities. Future Ready provides remarkable insights, proven blueprints, and clear pathways for positioning companies to take full advantage of what the future brings.” — Shamim Mohammad, Executive Vice President, Chief Information and Technology Officer, CarMax; independent member of board of directors, UNFI
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About the Author
Stephanie L. Woerner is Director and a Research Scientist at MIT’s Center for Information Systems Research (CISR) at the MIT Sloan School of Management. She is the coauthor, with Peter Weill, of What’s Your Digital Business Model?
Peter Weill is a Senior Research Scientist and Chairman of CISR. His writing and research have appeared in Harvard Business Review, MIT Sloan Management Review, and the Wall Street Journal. His books include IT Savvy, Enterprise Architecture as Strategy, and IT Governance, all published by Harvard Business Review Press.
Ina M. Sebastian is a Research Scientist at CISR. Her writing and research have appeared in MIT Sloan Management Review and MIS Quarterly Executive.
Book Specifications
Title: Future Ready: The Four Pathways to Capturing Digital Value
Author: Ina M. Sebastian, Peter Weill, Stephanie L. Woerner
Language: English
Binding: Paperback
Pages: 256
Weight: 476g
Published Year: 2022
Publisher: Harvard Business
ISBN: 978-1647823498
Dimensions: 16.51 x 1.91 x 24.13 cm
Print size: Please feel free to drop us a message.
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