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Hooked: How to Build Habit-Forming Products
Rs. 3,890.00
Nir Eyal
- Goodreads Choice Award Nominee for Business Books (2014)
A must-read for everyone who cares about driving customer engagement — Eric Ries, author of The Lean Startup
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject — Rory Sutherland, Vice Chairman, Ogilvy & Mather
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will — Matt Mullenweg, Founder of Wordpress
Principles derived from behavioral science play an increasing role in software design … Among the most influential is Nir Eyal, an entrepreneur turned user-experience guru who has become Silicon Valley’s most visible advocate of habit-forming technology ― MIT Technology Review
Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people’s attention — Schumpeter ― The Economist
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Nir Eyal reveals how successful companies create products people can’t put down – and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
About the Author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Book Specifications
Title: Hooked: How to Build Habit-Forming Products
Author: Nir Eyal
Language: English
Binding:Hardcover
Pages: 256
Weight: 155g
Published Year: 2014
Publisher: Portfolio Penguin
ISBN: 9780241184837
Dimensions: 13.8 x 2.5 x 20.7 cm
Print size: Please feel free to drop us a message.
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The 10X Rule: The Only Difference Between Success and Failure
Rs. 2,190.00or 3 X Rs.730.00 withRead moreGrant Cardone
“Grant Cardone has hit the nail on the head with The 10X Rule―telling you the real reason people succeed greatly in any area of life!”―Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books
“If you don’t think goal setting is important in life, don’t waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life.” ―Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA
“Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!”―Barry Poznick, Executive Producer of How’d You Get So Rich? and Are You Smarter Than A 5th Grader?
“In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a ‘domination mentality.’ It’s a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed.”―Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor’s Business Daily
“Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn’t reach their goals: WORK!”―Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor