How to Change: The Science of Getting from Where You Are to Where You Want to Be
Rs. 2,790.00
Katy Milkman
How to Change is a powerful, groundbreaking blueprint to help you – and anyone you manage, teach or coach – to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman.
‘Katy Milkman shows in this book that we can all be a super human’ Angela Duckworth, bestselling author of Grit
‘A must-read for anyone looking to improve their habits – or their life.’ – Charles Duhigg, bestselling author of The Power of Habit
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Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right.
In How to Change Milkman identifies seven human impulses, or ‘problems’, that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours – better, faster and more efficiently than you could imagine.
Drawing her own original research, countless engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you – once and for all – from where you are today to where you want to be.
About the Author
Book Specifications
Title: How to Change: The Science of Getting from Where You Are to Where You Want to Be
Author: Katy Milkman
Language: English
Binding: Paperback
Pages: 272
Weight: 340g
Published Year: 2021
Publisher: Vermilion
ISBN: 9781785043727
Dimensions: 15.3 x 2 x 23.4 cm
Print size: Please feel free to drop us a message.
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