WHAT IF?

Related products

• 

  Out of Stock

  Add to wishlist

  The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

  Rs. 3,390.00
  

  or 3 X Rs.1,130.00 with

  Walter Isaacson

   

  “It is a gripping tale, showing how our new ability to hack evolution will soon start throwing us curveballs.” — New Scientist

   

  “An extraordinary book that delves into one of the most path-breaking biological technologies of our times and the creators who helped birth it. This brilliant book is absolutely necessary reading for our era.” — Siddhartha Mukherjee

   

  “A magisterial biography of the co-discoverer of what has been called the greatest advance in biology since the discovery of DNA… A diligent historian and researcher, Isaacson lucidly explains CRISPR and refuses to pass it off as a far-fetched magic show. Some scientific concepts (nuclear fission, evolution) are easy to grasp but not CRISPR. Using charts, analogies, and repeated warnings for readers to pay attention, the author describes a massively complicated operation in which humans can program heredity…A vital book about the next big thing in science—and yet another top-notch biography from Isaacson.” — Kirkus Reviews

   

  “Isaacson depicts science at its most exhilarating in this lively biography of Jennifer Doudna, the winner of the 2020 Nobel Prize in medicine for her work on the CRISPR system of gene editing…The result is a gripping account of a great scientific advancement and of the dedicated scientists who realized it.” — Publisher’s Weekly

   

  “He’s done it again. The Code Breaker is another Walter Isaacson must-read. This time he has a heroine who will be for the ages; a worldwide cast of remarkable, fiercely competitive scientists; and a string of discoveries that will change our lives far more than the iPhone did. The tale is gripping. The implications mind-blowing.” – Atul Gawande

   

  “Now more than ever we should appreciate the beauty of nature and the importance of scientific research; This book and Jennifer Doudna’s career show how thrilling it can be to understand how life works.” —Sue Desmond-Hellmann

   

  “Isaacson, the Pulitzer Prize-winning author of best sellers Leonardo da Vinci and Steve Jobs, offers a startling, insightful look at this lifesaving, hugely significant scientific advancement and the brilliant Doudna, who wrestles with the serious moral questions that accompany her creation. Should this technology be offered to parents to tailor-make their babies into athletes or Einsteins? Who gets altered and saved and why?” — AARP

   

  “Deftly written, conveying the history of CRISPR and also probing larger themes: the nature of discovery, the development of biotech, and the fine balance between competition and collaboration that drives many scientists.”— New York Review of Books

   

  “Isaacson lays everything out with his usual lucid prose; it’s brisk and compelling and even funny throughout. You’ll walk away with a deeper understanding of both the science itself and how science gets done — including plenty of mischief.” – The Washington Post

   

  “This story was always guaranteed to be a page-turner in [Isaacson’s] hands.” – The Guardian

   

  “Isaacson captures the scientific process well, including the role of chance. The hard graft at the bench, the flashes of inspiration, the importance of conferences as cauldrons of creativity, the rivalry, sometimes friendly, sometimes less so, and the sense of common purpose are all conveyed in his narrative. The Code Breaker describes a dance to the music of time with these things as its steps, which began with Charles Darwin and Gregor Mendel and shows no sign of ending.” – The Economist

   

  “Isaacson’s vivid account is a page-turning detective story and an indelible portrait of a revolutionary thinker who, as an adolescent in Hawai’i, was told that girls don’t do science. Nevertheless, she persisted.” — Oprah Magazine.com

   

  “The Code Breaker is in some respects a journal of our 2020 plague year.”— The New York Times

   

  “When a great biographer combines his own fascination with science and a superb narrative style, the result is magic. This important and powerful work, written in the tradition of The Double Helix, allows us not only to follow the story of a brilliant and inspired scientist as she engages in a fierce competitive race, but to experience for ourselves the wonders of nature and the joys of discovery.” —Doris Kearns Goodwin

   

  “Walter Isaacson is our Renaissance biographer, a writer of unusual range and depth who has plumbed lives of genius to illuminate fundamental truths about human nature. From Leonardo to Steve Jobs, from Benjamin Franklin to Albert Einstein, Isaacson has given us an unparalleled canon of work that chronicles how we have come to live the way we do. Now, in a magnificent, compelling, and wholly original book, he turns his attention to the next frontier: that of gene editing and the role science may play in reshaping the nature of life itself. This is an urgent, sober, accessible, and altogether brilliant achievement.” —Jon Meacham

  Read more
• 

  Add to wishlist

  Noise: A Flaw in Human Judgement

  Rs. 3,490.00
  

  or 3 X Rs.1,163.33 with

  Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

   

  The Sunday Times bestseller

   

  From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.

   

  “The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

   

  “Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization.”―Max H. Bazerman, author of Better, Not Perfect

   

  “The influence of Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

   

  “Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―Rita McGrath, author of Seeing Around Corners

   

  “Brilliant! Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment.”
  ―Annie Duke, author of Thinking in Bets

   

  “Noise may be the most important book I’ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece.”―Angela Duckworth, author of Grit

   

  “In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology.“―Philip E. Tetlock, coauthor of Superforecasting

   

  “The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―Jonathan Haidt, NYU Stern School of Business

   

  “Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight.”―Steven Levitt, coauthor of Freakonomics

   

  “A tour de force of scholarship and clear writing.”―New York Times

   

  “Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

   

  “Compelling…A humbling lesson in inaccuracy.”―Financial Times

  Add to cart
• 

  Add to wishlist

  The Richest Man in Babylon

  Rs. 1,090.00
  

  or 3 X Rs.363.33 with

  George S. Clason

   

  MORE THAN TWO MILLION BOOKS SOLD

   

  If you have a lean purse and are looking for financial wisdom, you’ve picked the perfect book!
  “A PART OF ALL YOU EARN IS YOURS TO KEEP.”

   

  “Nobody gets rich without working and we know that we should work hard. But what does hard work mean? This book answers it well.” –Madeline Friedman

   

  “This book was absolutely fantastic! It really opened my eyes to finances and has changed the way I view them. One of the biggest things this book teaches is that no matter what size your income is, 10% of it is yours to keep. Another is that debt is an enemy to conquer, not a necessary evil. ” –Tamsyn

   

  “The central aim of the story is to save 10% of your saving for investments. Do not invest without prior knowledge, seek advice from those who are in those fields. This book does not just show the way to clear all your debts, but also how you manage your finances, so you don’t need any further loans.” –Aakanksha Jain

  Add to cart
• 

  Add to wishlist

  How to Win Friends and Influence People

  Rs. 990.00
  

  or 3 X Rs.330.00 with

  Dale Carnegie

   

  “It changed my life” —Warren Buffet

   

  “The most successful self-help book of all time… Carnegie has never seemed more relevant” —The Times 

   

  “It’s helped me immeasurably in life. I think everyone should read it” —Jenny Colgan, Independent on Sunday

   

  “a no-nonsense guide to being a better person…an easy-to-read, practical guide” —Spirit and Destiny

  Add to cart
• 

  Add to wishlist

  Start With Why: How Great Leaders Inspire Everyone To Take Action

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Simon Sinek

   

  Reading Start With Why again reminded me why it’s so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life — Sir Richard Branson, founder of the Virgin Group

   

  This book is so impactful, I consider it required reading — Tony Robbins, bestselling author of Awaken The Giant Within

   

  A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

   

  One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead — William Ury, co-author of Getting to Yes

  Add to cart
• 

  Add to wishlist

  Beyond Order: 12 More Rules For Life

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Jordan B. Peterson

   

  “The Peterson way is a harsh way, but it is an idealistic way—and for millions of young men, it turns out to be the perfect antidote to the cocktail of coddling and accusation in which they are raised.” —DAVID BROOKS, New York Times

   

  “Jordan Peterson is universally revered—and feared—for his incredible intellect and emotional insight.” —DAVE RUBIN, host of The Rubin Report and author of Don’t Burn This Book

   

  “We live in a time when so many young (and not so young) people feel lost . . . Mr. Peterson talks about the attitudes that will help find the path. It is not a politically correct or officially approved path, but it is an intensely practical and yet heightened one: This life you’re living has meaning.” —PEGGY NOONAN, Wall Street Journal

   

  Most immediately interesting for its account of what happened to the author in the past year… All this is related with remarkable equanimity… The book contains the most lucid and touching prose Peterson has written. — James Marriott ― The Times

   

  Reliably thought-provoking, often engrossing … Peterson has a sharp eye for the vagaries of human nature, and he can be a compelling storyteller, especially when narrating his own experiences and those he has observed from life. There is a fair amount of wisdom in Beyond Order, of the kind that used to be called common sense. — Jenny McCartney ― UnHerd

   

  Part quest, part adventure, part lecture and part polemic… There’s masses of passion, masses of wisdom and a deep, deep yearning for us all to seek the beauty, truth and meaning Peterson has sometimes glimpsed and is desperate for us to find. He has had tens of thousands of letters from people who say he has helped them to find it. How many writers can say they have done that? — Christina Patterson ― Sunday Times

   

  Peterson is a deep thinker with tremendous powers of articulation and a captivating sense of wonder. A master storyteller, he draws on a multitude of sources, including his personal life, clinical practice and long marriage to enlighten readers about the fundamentals of human behavior and our civilization. Beyond Order is a call for action and self-improvement. It is a mind-blowing journey where the lessons learnt are lessons for life ― The Jerusalem Post

  Add to cart
• 

  Add to wishlist

  The Art of War

  Rs. 890.00
  

  or 3 X Rs.296.67 with

  Sun Tzu

   

  “This ancient Chinese text is still utilized by both militaries and business schools around the world…The Art of War is the essential strategy guide of our time.” — “Time”

   

  “The book has long been heralded for its advice on military success…It’s a smart book.” — “Business Insider”

   

  “The most useful and important book ever written for aspiring leaders.” — “Toronto Sun Times”

   

  “Absorb this book, and you can throw out all those contemporary books about management leadership.” — “Newsweek”

   

  “Military theory comes in two forms. The first is an attempt to understand the nature of war and its relation to politics…The second and more prevalent form falls into the ‘how to do it’ category…Most military professionals would agree that Sun Tzu’s The Art of War remains at the top of the former list.” — “Washington Times” 

   

   

  Add to cart
• 

  Add to wishlist

  The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

  Rs. 3,250.00
  

  or 3 X Rs.1,083.33 with

  Chris Gillebeau

   

  The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry — Seth Godin, New York Times bestselling author

   

  Thoughtful, funny and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms — Gretchen Rubin, New York Times bestselling author of The Happiness Project

   

   

  Add to cart
• 

  Add to wishlist

  Zero to One: Notes on Start Ups, or How to Build the Future

  Rs. 2,990.00
  

  or 3 X Rs.996.67 with

  Peter Thiel

   

  • #1 NEW YORK TIMES BESTSELLER
  • Goodreads Choice Award Nominee for Business Books (2014)

   

  ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ – Elon Musk, CEO of SpaceX and Tesla

   

   

  ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ – Mark Zuckerberg, CEO of Facebook

   

   

  ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ – Nassim Nicholas Taleb, author of The Black Swan

   

  “Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
  – The Economist

  “An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
  – The New Republic

  
  
  “Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
  – Derek Thompson, The Atlantic

   

  “ Zero to One is the first book any working or aspiring entrepreneur must read—period.”
  – Marc Andreessen, co-creator of the world’s first web browser, co-founder of Netscape, and venture capitalist at Andreessen Horowitz

   

  “Zero to One is an important handbook to relentless improvement for big companies and beginning entrepreneurs alike. Read it, accept Peter’s challenge, and build a business beyond expectations.”
  – Jeff Immelt, Chairman and CEO, GE

   

  “Thiel has drawn upon his wide-ranging and idiosyncratic readings in philosophy, history, economics, anthropology, and culture to become perhaps America’s leading public intellectual today”
  –  Fortune

  
  
  “Peter Thiel, in addition to being an accomplished entrepreneur and investor, is also one of the leading public intellectuals of our time. Read this book to get your first glimpse of how and why that is true.”
  – Tyler Cowen, New York Times best-selling author of Average is Over and Professor of Economics at George Mason University

  “The first and last business book anyone needs to read; a one in a world of zeroes.”
  – Neal Stephenson, New York Times best-selling author of Snow Crash, the Baroque Cycle, and Cryptonomicon

   

  “Forceful and pungent in its treatment of conventional orthodoxies—a solid starting point for readers thinking about building a business.”
  – Kirkus Reviews

  Add to cart
• 

  Out of Stock

  Add to wishlist

  From Third World to First: The Singapore Story – 1965-2000

  Rs. 3,990.00
  

  or 3 X Rs.1,330.00 with

  Lee Kuan Yew

   

  In this memoir, the man most responsible for Singapore’s astonishing transformation from colonial backwater to economic powerhouse describes how he did it over the last four decades. It’s a dramatic story, and Lee Kuan Yew has much to brag about. To take a single example: Singapore had a per-capita GDP of just $400 when he became prime minister in 1959. When he left office in 1990, it was $12,200 and rising. (At the time of this book’s writing, it was $22,000.) Much of this was accomplished through a unique mix of economic freedom and social control. Lee encouraged entrepreneurship, but also cracked down on liberties that most people in the West take for granted–chewing gum, for instance. It’s banned in Singapore because of “the problems caused by spent chewing gum inserted into keyholes and mailboxes and on elevator buttons.” If American politicians were to propose such a thing, they’d undoubtedly be run out of office. Lee, however, defends this and similar moves, such as strong antismoking laws and antispitting campaigns: “We would have been a grosser, ruder, cruder society had we not made these efforts to persuade people to change their ways…. It has made Singapore a more pleasant place to live in. If this is a ‘nanny state,’ I am proud to have fostered one.”

  Lee also describes one of his most controversial proposals: tax breaks and schooling incentives to encourage educated men and women to marry each other and have children. “Our best women were not reproducing themselves because men who were their educational equals did not want to marry them…. This lopsided marriage and procreation pattern could not be allowed to remain unmentioned and unchecked,” writes Lee. Most of the book, however, is a chronicle of how Lee helped create so much material prosperity. Anticommunism is a strong theme throughout, and Lee comments broadly on international politics. He is cautiously friendly toward the United States, chastising it for a “dogmatic and evangelical” foreign policy that scolds other countries for human-rights violations, except when they interfere with American interests, “as in the oil-rich Arabian peninsula.” Even so, he writes, “the United States is still the most benign of all the great powers…. [and] all noncommunist countries in East Asia prefer America to be the dominant weight in the power balance of the region.” From Third World to First is not the most gripping book imaginable, but it is a vital document about a fascinating place in a time of profound transition. –John J. Miller

  Read more