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Building Strong Brands

Rs. 2,990.00

or 3 installments of Rs.996.67 with

David Aaker


“Building Strong Brands” is a renowned branding book authored by David Aaker, a leading expert in the field of brand management. The book, first published in 1996, provides a comprehensive framework for creating, managing, and strengthening brands. Aaker’s insights, backed by real-world examples, cover topics such as brand equity, brand positioning, brand architecture, and brand extensions. The book has been widely recognized for its strategic approach to branding and its practical guidance for marketers, making it a seminal work in the field.

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About the Author

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California, Berkeley. He is a consultant to dozens of companies, including AT&T, Coca Cola, MasterCard, and General Motors. He is the cofounder, with Erich Joachimsthaler of the firm Aaker-Joachimsthaler Prophet Brand Strategy. His previous books include BRAND LEADERSHIP and MANAGING BRAND EQUITY, both published by The Free Press. Erich Joachimsthaler is the founder and CEO of Vivaldi Partners, a strategy, innovation, and marketing consulting company. He has published around 60 articles in academic journals centered on marketing issues. His most recent book focuses on the broadening strategic role of marketing in building growth businesses and is entitled: Hidden in Plain Sight: How to Find and Execute Your Company’s Next Growth Strategy

Book Specifications

Title: Building Strong Brands
Author: David Aaker
Language: English
Binding: Paperback
Pages: 400
Weight: 720g
Published Year: 2010
Publisher: Simon & Schuster
ISBN: 978-1849830409
Dimensions: 13.1 x 2.6 x 19.6 cm
Print size: Please feel free to drop us a message.