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Framers: Human Advantage in an Age of Technology and Turmoil
Rs. 3,990.00 Rs. 2,990.00

Kenneth Cukier, Viktor Mayer-Schoenberger, Francis de Vericourt
A tightly written prescription for smart thinking… A bold call to reinject pluralism and progressive human values into a decision-making process dominated by algorithms or gut instinct ― Financial Times — 2021 Summer Books List
Whether you want to anticipate threats before they appear, reimagine old problems to find new solutions or just relax with a wonderfully stimulating and readable book, Framers has you covered. A simply wonderful reimagining of human ingenuity. It will teach you to see around corners ― Tim Harford, bestselling author of How To Make The World Add Up
Reveals how you can recognize the lenses that you’re applying … an important read — a steady hand for our turbulent times ― Adam Grant, #1 New York Times bestselling author of THINK AGAIN
Packed with big ideas, great stories, values and verve that make it a delight to read. It will certainly change how you think-and might just change the world too ― Annie Duke, best-selling author of THINKING IN BETS and former poker champion
Brilliantly shows that mental models are at the heart of creativity, critical thinking and innovation, and how we can get better at it to solve our toughest business and social challenges ― Aaron Levie, CEO of Box
Provides insight into how we can all nurture more of a beginner’s mind and manifest breakthrough ideas for building a better future ― Marc Benioff, chairman and CEO, Salesforce
Only 1 left in stock
The essential tool that will enable humanity to find the best way through a forest of looming problems is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger and Francis de Véricourt. From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence.
To frame is to make a mental model that enables us to see patterns, predict how things will unfold, and make sense of new situations. Frames guide the decisions we make and the results we attain. Science has long focused on traits like memory and reasoning leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function–and only humans can do it. This book is the first guide to mastering this innate human ability.
Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger and de Véricourt examine:
– Why advice to “think outside the box” is useless.
– How the Wright brothers, with no formal physics training, enabled humanity’s first flight.
– What enabled the 1976 Israeli commando raid on Entebbe to rescue over 100 hostages.
– How the #MeToo twitter hashtag reframed the perception of sexual assault.
– The disaster of framing Covid-19 as equivalent to seasonal flu, and how modeling it on SARS delivered New Zealand from the pandemic.
Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms but will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.
About the Authors
Kenneth Cukier is a Senior Editor at The Economist, and host of its weekly tech podcast. He is also an associate fellow at Saïd Business School at the University of Oxford, researching artificial intelligence. His TED Talk on AI and society has over 2 million views. Kenn was a foreign correspondent for two decades in Europe, Asia and America and a research fellow at Harvard’s Kennedy School of Government. He serves on the board of Chatham House and is a member of the Council on Foreign Relations.
Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at the Oxford Internet Institute at Oxford University. He is also a faculty affiliate of the Belfer Center of Science and International Affairs at Harvard University. Viktor and his work have been featured in (among others) the New York Times, the Wall Street Journal, the Financial Times, The Economist, Nature, Science, BBC and Wired Magazine. He is also on the boards of foundations, think tanks and organizations focused on studying the information economy, and advises governments, businesses and NGOs on new economy and information society issues.
Francis de Véricourt is Professor of Management Science at the European School of Management and Technology (ESMT) in Berlin. His current research explores how machine learning affects the way individuals frame their decisions and give rise to incentive problems. He has lived and worked in France, USA, Germany and Singapore. He has given talks at Yale University, Wharton School of Business, London Business School, Cambridge University, Tsinghua University, Singapore National University and many others, and has been the recipient of multiple teaching awards.
- Paperback : 272 pages
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